# Harshit Srivastava | Capterra

> Senior Content Analyst @ Capterra, sharing insights about marketing and business operations. I hold a Bachelor in Engineering from BITS Pilani (India) and have created thought-leadership content and research reports that help businesses make better technology decisions. My work has been published in journals including HR Dive, CIO Dive, Small Business Trends Magazine, and HR Technologist. Outside work, I am an aspiring musician passionate about learning Spanish guitar, and love to jam with like-minded music enthusiasts in my free time.

Source: https://www.capterra.com/resources/author/harshit-srivastava

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# /Articles by Harshit Srivastava

Harshit Srivastava

Senior Content Analyst @ Capterra, sharing insights about marketing and business operations. I hold a Bachelor in Engineering from BITS Pilani (India) and have created thought-leadership content and research reports that help businesses make better technology decisions. My work has been published in journals including HR Dive, CIO Dive, Small Business Trends Magazine, and HR Technologist. Outside work, I am an aspiring musician passionate about learning Spanish guitar, and love to jam with like-minded music enthusiasts in my free time.

[How Digital Marketing Can Help Manufacturers Survive in a Pandemic-Hit Market

Published October 13, 2020

The COVID-19 pandemic landed manufacturing businesses like yours in uncharted waters overnight. Most had to cut production, and though demand is slowly getting back on track, the ways of doing business have changed altogether. Having an online presence is no longer an option for manufacturers like you—it’s become a necessity, and if you’re struggling with the transition, digital marketing can help.](https://www.capterra.com/resources/digital-marketing-for-manufacturers/)[How Digital Business Transformation is Happening in Months, Not Years

Published September 29, 2020

In December 2019, Gartner published a report recommending that to build and expand a digital business, businesses should “prepare for a complete retooling and skills renovation in the next five years (full report available to Gartner clients)."](https://www.capterra.com/resources/digital-business-transformation/)[Top 3 User-Friendly Accounting Software for Small Businesses

Published July 16, 2020

A user-friendly accounting system is easy to use and simplifies complex accounting processes by automating tasks such as reconciling bank statements and preparing financial reports. It also lets users maintain accurate financial records, such as bills and invoices, and assess their organizations’ financial health.](https://www.capterra.com/resources/top-user-friendly-accounting-software-for-small-business/)[The Marketing Technology Suite: A Testament to How Software Usage Has Evolved Over Time

Published April 30, 2020

In 2015, Capterra surveyed business-to-business (B2B) and business-to-customer (B2C) marketers to understand technology usage trends in businesses of all sizes. In 2020, we conducted another survey\* to assess how technology practices have evolved over time.](https://www.capterra.com/resources/martech-comparison-report/)[What Is the HR Department and What Does It Do for Employees?

Published February 5, 2020

The human resources (HR) department is an essential part of all organizations, and its scope of work is not simply limited to managing administrative functions. It also works actively to safeguard the interest of employees and create a positive work environment for them. It serves as a link between employer expectations and employee needs so that a fine balance is maintained.](https://www.capterra.com/resources/what-hr-does-for-employees/)[4 Best Spiceworks Alternatives for Managing IT Helpdesks

Published September 10, 2019

When it comes to managing your IT help desk, Spiceworks can be an amazing product. Capterra reviewers have rated the software highly—it's free and has free customer support, and it's packed with essential help desk features such as ticketing, email support management, and knowledge base management.](https://www.capterra.com/resources/spiceworks-alternatives/)[6 WebEx Software Alternatives for Hosting Webinars

Published April 9, 2019

WebEx is one of the key players in the online meeting and webinar software industry. In fact, the product ranks third on our Top 20 Most Popular Web Conferencing Software list.](https://www.capterra.com/resources/webex-alternatives-hosting-webinar/)