# Jason Brown | Capterra

> Jason Brown is an award-winning marketing professional and broadcaster specializing in branding, B2B and B2C marketing, and non-profit communications. He is a frequent contributor to trusted business resources including Capterra.

Source: https://www.capterra.com/resources/author/jason-brown

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# /Articles by Jason Brown

Jason Brown

Jason Brown is an award-winning marketing professional and broadcaster specializing in branding, B2B and B2C marketing, and non-profit communications. He is a frequent contributor to trusted business resources including Capterra.

[SEO Competitor Analysis Checklist

Published July 1, 2024

As a small-business owner or marketing executive, you have a very good awareness of the competition your company faces across both your industry and your geography. But when it comes to search engine optimization and improving the rankings of your site and web pages, knowing your business competition won’t tell you the whole story. Your competitors and your SEO competitors may be different (with some overlap, of course).](https://www.capterra.com/resources/seo-competitor-analysis-checklist/)[Elements of a Successful Social Media Strategy for Small Businesses

Published June 28, 2024

Brand awareness, customer engagement, targeted advertising, up-to-the-minute market research, cost effectiveness—these are just a few of the reasons why businesses, and especially small businesses, are actively utilizing social media marketing. But just like any other form of marketing, social media cannot be effective and help you achieve your goals without a solid, well-developed strategy.](https://www.capterra.com/resources/elements-of-a-successful-social-media-strategy/)[Retargeting Versus Remarketing: What You Need To Know

Published June 17, 2024

The best kind of customer is the one who comes back after making a purchase. While most businesses focus on new customers, it’s hard to find prospects, convert them into customers, and retain them. However, repeat or returning customers are the best as they know about your brand and products. Hence, they trust your company and are more likely to recommend your small business to others.](https://www.capterra.com/resources/retargeting-vs-remarketing/)[Direct Response Marketing: Definition and Examples

Published May 23, 2024

Small business owners know that there are dozens of types of marketing they can engage in to help their companies grow and thrive. But with limited budgets, small departments, and only so many hours in the day, it would be impossible to implement all of them. The decision of where to focus energies and funds—from CRM to social media and influencer marketing, to traditional media (radio/television), to streaming, and more—can seem overwhelming.](https://www.capterra.com/resources/direct-response-marketing/)