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/Articles by Jennifer Bischoff

Jennifer Bischoff

As part of Capterra’s product team, Jen focuses on CRO and UX, particularly on best practices for mobile lead generation. Staying abreast of how buyers access and interact with product content across devices keeps her fingers tapping. A graduate of UofM, Jen enjoys reading classics, writing, and being taken for walks by her Bernese and St. Bernard.

The Mobile User Experience: 5 Facts You Need to Know

Published May 4, 2018

If you've been paying attention to B2B mobile trends, you know that Google announced in October 2017 that 50% of B2B search queries are made on smartphones, and they're expecting this number to grow.

11 Eye-Catching Website Content Examples that Use Connections to Build Authority

Published January 12, 2017

The more outside sources that can vouch for your software company, the better. A glowing review of your outstanding customer service, or a testimonial highlighting your beautiful user interface will convince new prospects to take a chance with you. Similarly, a well-known company saying they are a customer of yours is a great vote of confidence to sway wary buyers.