# Kelsie Anderson | Capterra

> Kelsie is a former Capterra analyst.

Source: https://www.capterra.com/resources/author/kanderson

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# /Articles by Kelsie Anderson

Kelsie Anderson

Kelsie is a former Capterra analyst.

[Lessons From 500,000 Business Software Reviews

Published August 2, 2018

I'll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews.](https://www.capterra.com/resources/lessons-learned-from-software-user-reviews/)[How to Write a B2B Sales Email That Sells

Published July 11, 2018

I don't know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I'm in the majority with my send-to-trash habits; the average open rate for sales emails is only 24%. And depending on your industry, that open rate can dip even lower.](https://www.capterra.com/resources/how-to-write-b2b-sales-email/)[Learn How to Increase B2B Sales With These 9 Expert Tips

Published June 29, 2018

I'll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company's product to people who have vastly different wants and needs. And you have to do all that with a monthly quota hanging over your head.](https://www.capterra.com/resources/how-to-increase-b2b-sales/)[10 Mistakes You Might Be Making in Your B2B Lead Follow-Up Process

Published June 18, 2018

Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up.](https://www.capterra.com/resources/b2b-lead-follow-up-process/)[The Benefits of Blockchain for IT, Part 2: Cybersecurity

Published June 6, 2018

In May, I discussed the benefits of blockchain for data storage. Today, we'll revisit the benefits of blockchain, this time focusing on enhancing your small business's cybersecurity.](https://www.capterra.com/resources/benefits-of-blockchain-cybersecurity/)[How to Expand a Business Internationally: Which Countries to Target

Published May 25, 2018

Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve.](https://www.capterra.com/resources/how-to-expand-a-business-internationally/)[The IT Benefits of Blockchain, Part 1: Data Storage

Published May 17, 2018

Raise your hand if you've heard of blockchain! Given that Gartner cites blockchain as one of the most hyped technologies in recent memory and "the most-searched term on throughout most of 2017," I'm betting that many of you have at least heard of blockchain. (Full Gartner research is available to clients.)](https://www.capterra.com/resources/it-benefits-of-blockchain-data-storage/)[What Is GDPR and How Should Your IT Department Prepare for It?

Published May 9, 2018

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.](https://www.capterra.com/resources/what-is-gdpr/)[How to Ask for a Raise So You Actually Get One

Published April 19, 2018

There are so many un-fun things about being an adult: being sleepy all the time, having to remind yourself not to ruin your appetite before dinner, and being responsible for your own professional advancement.](https://www.capterra.com/resources/how-to-ask-for-a-raise/)[5 Assumptions You Should Stop Making About Migrating to the Cloud

Published March 13, 2018

The popularity of cloud services continues to rise, and for good reason. Shawn Moore (CTO at web experience software company Solodev) sums it up nicely: "The cloud enables organizations to be more nimble and Agile in their planning, pay only for what they need, and scale easily as they grow."](https://www.capterra.com/resources/assumptions-about-migrating-to-the-cloud/)

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