/ Page 2 - Articles by Katherine McDermott - Guest Contributor

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Katherine McDermott - Guest Contributor

Katherine McDermott is a product marketing expert in B2B technology and SaaS.

Published December 20, 2023
Header image for the blog article "Different Types of Recruiters and What They Do"
Recruiting and hiring are two of the most time-consuming yet important tasks for small business leaders. Time is of the essence when small teams are spread thin, but hiring the right people is critical to improving work-life culture, efficiency, productivity, and, ultimately, overall business growth. In smaller teams, every individual matters, and employees can’t hide within a large organization. For small businesses looking to streamline and expedite the hiring process, different types of recruiters and recruitment agencies can be valuable.
Published December 12, 2023
Header image for the blog article "How To Build a Successful Recruitment Plan"
A recruitment plan is a strategic roadmap for successful hiring, onboarding, and retaining new employees. As small businesses compete fiercely for top talent, a structured recruitment plan can help them streamline the hiring process, maximize efficiencies, and build a positive candidate experience.
Published December 11, 2023
Header image for the blog article "How Do Staffing Agencies Work?"
Tight budgets and limited candidate pools often challenge small-and-midsize-businesses’ (SMBs) ability to hire and retain talented professionals. The increasing gap between candidates’ salary expectations and the business’s budget for a vacant role is another hiring-related hurdle SMBs face.
Published November 28, 2023
Header image for the blog article "How To Develop a Video Production Budget"
Most small-and-midsize-business leaders feel frustrated when they have to hire new team members or have vacant job positions with no talent in the pipeline. As onboarding and training process of new employees can take months, having a succession planning process can save your time and resources.
Published November 15, 2023
Header image for the blog article "What Is a Design Agency? Types & Benefits"
Graphic and creative design are one of the more challenging things a small business has to tackle. Small to midsize businesses (SMBs) need to look professional and polished to stand out among their competition, and creative branding is one way to do that.
Published November 13, 2019; Modified November 14, 2023
Header image for the blog article "6 Steps to Building a Business Case for Project Management Software"
For small to medium-sized business leaders tasked with discovering and implementing the right project management (PM) software, establishing a strong business case helps gain approval from decision-makers. Clarifying the need, goals, outcomes, and budget for executives offers clarity into how the software will be used and what outcomes it will drive. Without a value-driven business case, your request might not get approved.
Published November 6, 2023
Header image for the blog article "Top Skills HR Leaders Need To Increase Effectiveness"
The professional workforce has experienced significant change over the last few years. Employees are invested in work-life balance, and diversity, equity, and inclusion (DEI) initiatives are an important part of maintaining a positive and open culture. More organizations are also operating remotely, allowing for global teams and online interactions.
Published October 31, 2023
CAP-US-Header-Open-source-graphic-design-software-US-1200x400_DLVR
Choosing a suitable logo for their brand is important for every small business owner to materialize their business goals. A brand logo is considered the foundational element for the rest of your brand’s creative design and offers numerous benefits. According to Gartner’s Market Guide for Label and Artwork Management Software Applications, e-labeling with your logo will improve product traceability across the supply chain.
Published October 23, 2023
Header image for the blog article "How To Optimize Your Board Management Meetings"
For board management members and small-business leaders, the quarterly or annual board meeting requires significant prep work. From concerns about presenting the right information to ensuring the meeting goes smoothly, board management meetings can be stressful and often time-consuming in the weeks leading up.
Published September 27, 2023
Header image for the blog article "What Is a Creative Agency? Know Services and Benefits"
If you’re a small-and-midsize business (SMB) leader looking for quick, cost-effective ways to market and grow your business, creative agencies are a popular solution for you. Creative agencies focus on your business’s marketing and branding to strengthen your digital presence. They enhance your business’s reach by introducing your products or services to the right audience.
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