# Kyle Rich | Capterra > Kyle Rich is a Content Strategist at Capterra. He has created and managed content for over 10 years, with a specialty in technology content that helps inform and educate users through their customer journey. For fun, Kyle enjoys exploring new hiking trails and restaurants in and around Austin, TX. Source: https://www.capterra.com/resources/author/krich --- # /Articles by Kyle Rich Kyle Rich Follow on[](https://www.linkedin.com/in/kyle-adam-rich/) Kyle Rich is a Content Strategist at Capterra. He has created and managed content for over 10 years, with a specialty in technology content that helps inform and educate users through their customer journey. For fun, Kyle enjoys exploring new hiking trails and restaurants in and around Austin, TX. [B2B Retail Executive's 3 Strategies to Help SMB Retailers Win the 2023 Holiday Season Published November 15, 2023 When Alicia Esposito transitioned from the fast-paced world of music journalism to the retail beat a decade ago, she entered the industry at a transformative juncture.](https://www.capterra.com/resources/retail-strategies-to-win-holiday-season/)[Should You Move from B2C to B2B? Here's How a Star Sales Exec Built a $1 Billion Business Published November 1, 2023 If you're responsible for your organization's sales strategy, you know that precisely defining your target audience is essential. Choosing whether to sell to consumers (B2C) or businesses (B2B) is probably the biggest decision you must make.](https://www.capterra.com/resources/transitioning-sales-focus-for-b2b-and-b2c/)[Ethical Hacker Tells SMBs How to Bolster Cybersecurity Defenses Published October 26, 2023 Even with strong cybersecurity protections in place, a small or midsize business is still vulnerable to attacks that prey on human psychology. Business leaders and IT professionals responsible for keeping their businesses safe need to understand the wide variety of devious ways attackers manipulate employees to compromise digital security, and what steps to take to protect your data.](https://www.capterra.com/resources/ethical-hacker-helps-educate-smbs-on-cybersecurity/)[Global Thought Leader on Customer Loyalty Explores the ‘Science of Effort’ in EX and CX Published October 19, 2023 If you're an HR manager seeking to boost employee engagement, or a business owner striving to nurture customer loyalty, you should know that these two goals are interdependent.](https://www.capterra.com/resources/science-of-effort-customer-loyalty/)[Leading Tech Ethicist Helps SMBs Navigate Emerging Tech Published September 27, 2023 Technology is meant to make our lives easier, but assessing, selecting, and implementing new solutions for small to midsize companies is anything but straightforward. In your quest to discover which emerging technologies can drive innovation and enable growth, ethics may not be on your list of considerations—but it should be.](https://www.capterra.com/resources/ethicist-educates-businesses-on-ethics-in-technology/)[Sales Researcher Says AI-Enabled Tech is the Key to Uncovering B2B Sales Insights Published September 19, 2023 Sometimes, all you need is a fresh perspective to shatter the status quo. Matt Dixon’s research-based methods have been helping salespeople, particularly those selling technology products in the business-to-business (B2B) space, base their selling strategy on real customer behavior and psychology rather than assumptions.](https://www.capterra.com/resources/sales-expert-shares-secrets-for-uncovering-sales-insights/)[Change Management Strategist Helps SMBs Reach New Heights With Emerging Tech Published September 12, 2023 A momentous event in history can change the trajectory of someone’s life. For Jack Shaw, that pivotal moment was watching the first moon landing when he was a teenager. And by the time he graduated from Yale, he was already fascinated by technology and excited about what it meant for the future.](https://www.capterra.com/resources/evaluating-emerging-tech-for-small-businesses/)[HR Futurist Discusses How Leaders Can Leverage Technology for Continued Success Published September 5, 2023 We often talk about the future of work from the employee perspective, but what will be the place of HR leaders in that still-evolving world? Changes in technology, workforce demographics, and business strategy have pushed HR leaders more and more into the spotlight. As executive leadership increasingly recognizes the importance of talent management and employee engagement, HR leaders are playing a more important role in shaping what work will look like in the future.](https://www.capterra.com/resources/leveraging-tech-for-the-future-of-hr/)[How Workers Can Stay Relevant in the Age of AI, According to Renowned Future of Work Leader Published August 14, 2023 We know that AI is here to stay, but we don't yet know how to thrive in an AI-driven workplace. Dan Schawbel does, though.  When we sat down with the New York Times bestselling author and managing partner of Workplace Intelligence, he started with how small and midsize businesses can up their competitive advantage by using AI–but the conversation didn't end there.](https://www.capterra.com/resources/artificial-intelligence-in-hr/)[How to Start Using Video to Grow Your Business, According to A Leading Consultant Published August 3, 2023 Of his move to Austin, Texas, Cam Houser jokes that “it was mandatory to play in bands. You couldn’t enter the city limits if you didn’t play something.” And Houser did. In fact, he played so much in bands that he developed a repetitive stress injury in his strumming hand that never resolved itself.](https://www.capterra.com/resources/how-to-start-video-marketing-for-business/) Page 1 of 3