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/Articles by Krista Hillis

Krista Hillis

Krista Hillis is a writer specializing in business, health, and psychology. She is a frequent contributor to trusted business resources including Capterra.

What Is Job Enrichment and Why Does It Matter?

Published December 21, 2023

The modern workplace is rapidly evolving, and more than ever, employees seek personal value and purpose at work. But the rise of employee turnover rates shows that the employee value proposition needs an update.

Guide to Content Marketing for Small Businesses: Tips & Ideas

Published December 6, 2023

Content marketing for small businesses may seem straightforward at first, but once you dive in, you quickly realize how complex it is. There are many moving parts, and a lot of content types and metrics to track. Then there's the task of feeding the content marketing beast—it's hungry, especially as your business grows.

What Is Earned Media? A Comprehensive Guide

Published November 23, 2023

Content marketing can be overwhelming for most small-and-midsize-business owners (SMBs). Marketing-related terms, including paid, owned, shared, and earned media, can make you feel lost. Understanding the role of each is imperative to your business’s ongoing success.

What Is a Media Kit, and How to Create One

Published November 23, 2023

Want to be featured on CNN or Forbes? Regardless of the size of your business, you can make that happen—but to do so, you need to create a killer media kit. You can craft a media kit that generates buzz with help from media kit templates, free tools, and clever copywriting.

Anatomy of a URL: How to Build a Perfect URL Structure for SEO

Published November 20, 2023

Your URL is your identity online—it's how people find your site, but what exactly is a URL? URL stands for uniform resource locator, which everyone commonly knows as a website address, such as https://www.capterra.com/. You could think of your website as your home and the URL as your home address. It determines where your website lives on the internet.

Human Resource Management: The Ultimate Guide

Published November 10, 2023

Since the COVID-19 pandemic, human resource (HR) departments have experienced a greater demand for support. 55% of HR leaders receive more requests for help on various topics—and these demands are becoming increasingly complex, as per Gartner research. The survey also found that only 9% of HR functions are highly efficient and aligned with the organization's needs.

How to Highlight Duplicates in Google Sheets

Published November 9, 2023

When producing spreadsheets at scale, duplicate data can find its way into tools like Google Sheets. Duplicate information is sometimes necessary and relevant. However, when it's not, it can be a frustrating distraction—or worse, duplicate data can contribute to false information.

What Is Content Syndication and How Does It Work?

Published November 6, 2023

As a marketer or content creator, you know that today’s digital landscape makes it tough to stand out and reach a wider audience—but tough doesn't mean impossible. There are ways to tap into established audiences and content syndication marketing is one of them.

How To Turn on Dark Mode on Snapchat: A Step-by-Step Guide

Published November 3, 2023

Social media marketing has changed the game for businesses across all industries, helping them attract customers, conduct market research, increase revenue, and boost brand awareness. Snapchat is one such platform. With 750 million monthly active users worldwide, Snapchat offers immense opportunities to tap into your target audience. Several features help support marketing strategies, including Dark Mode.

AIDA Model: The Ultimate Guide to Marketing Success

Published November 2, 2023

The traditional linear sales funnel, coined as AIDA, has remained a fundamental element of marketing strategies for decades. It continues to influence marketing campaigns, but does have its limitations.

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