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Lauren Spiller

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Lauren Spiller is a senior content writer at Capterra, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing.

Lauren’s research and writing for Capterra is informed by nearly 300,000 authentic user reviews and more than 15,000 interactions between Capterra software advisors and CRM or sales software buyers. Lauren also regularly speaks to leaders in the sales and CRM space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons.

CRM Spreadsheet vs Software: Which Should You Choose to Manage Customer Data?

Published December 8, 2022

Customer relationship management, or CRM, involves keeping track of customer data to maintain healthy relationships with them. Small-business leaders in high-volume industries such as retail or real estate may opt for CRM software to track leads, send marketing emails, automate sales tasks, and create custom reports, among other functions.

An Experienced Real Estate Agent Shares 3 Ways to Use Your CRM

Published October 10, 2022

Real estate agents who use a customer relationship management (CRM) system often need help unlocking its full potential. This is especially true if you're among the 54% of Realtors who use their broker's CRM versus a system they chose themselves—the faster you cross the learning curve, the faster you can get back to making sales.

Kickstart Your SEO Strategy With 6 SEO Tips for Small Businesses

Published September 30, 2022

For small business retailers and marketers with basic SEO knowledge, it's hard to tell where to focus your efforts. You don't have in-house SEO expertise to execute a long-term strategy, yet you need to continuously improve your web presence to drive traffic and sales.

What Is an SEO Consultant, and What Do They Do?

Published September 29, 2022

Search engine optimization (SEO) is a complicated endeavor, subject to algorithm changes and search trends. If you’re intimidated by the thought of optimizing your website—particularly on top of the other demands of running a small business—you’re not alone. In fact, 62% of content marketers named changes to search algorithms as a top concern in 2021 and 2022.