/ Page 4 - Articles by Lauren Spiller
Lauren Spiller is a senior content writer at Capterra, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing.
Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons.
What Is an SEO Consultant, and What Do They Do?
Published September 29, 2022
Search engine optimization (SEO) is a complicated endeavor, subject to algorithm changes and search trends. If you’re intimidated by the thought of optimizing your website—particularly on top of the other demands of running a small business—you’re not alone. In fact, 62% of content marketers named changes to search algorithms as a top concern in 2021 and 2022.
Steer Clear of These Four Red Flags When Outsourcing SEO Services
Published September 19, 2022
If you’re thinking about outsourcing your search engine optimization, or SEO service, you’re in good company. Forty-two percent of respondents in Gartner’s 2022 Tech CEO Survey have hired external SEO contractors.
Should You Outsource SEO? 4 Signs It’s Time
Published September 19, 2022
If you oversee marketing at your small business, you’re well aware of the time and effort it takes to maintain a website or create content. To that end, you know how frustrating it is when your content doesn’t reach its target audience.
What is Workforce Planning? Examples and Tips for Small Businesses
Published August 2, 2022
According to Gartner’s 2021 Hype Cycle for Human Capital Management Technology, the use of workforce planning in human resources and talent management is on the rise and expected to reach widespread adoption levels in the next two to five years.
Take Your Bookkeeping to the Next Level With This Free Small-Business Budget Template
Published November 22, 2019; Modified May 30, 2022
According to the U.S. Bureau of Labor Statistics, 20% of small businesses fail within their first year. And while reasons vary, their failure is often due to cash flow problems.
4 CRM Software Types Explained
Published March 8, 2022
Customer relationship management, or CRM software, is key to fostering a customer-centric culture within your small business. It also makes it a lot easier for your customer service, marketing, and sales teams to perform their jobs effectively, resulting in higher customer satisfaction and customer retention.
What Is Scenario Planning? Why You Should Care, and What You Need to Know
Published February 16, 2022
According to Gartner’s Hype Cycle, scenario planning is less than two years away from reaching a stable and consistent level of use for higher education institutions (full content available to Gartner clients). If your small business has yet to implement this management methodology, you’ll want to get on board soon.
What Is Master Data Management? Why You Should Care, and What You Need to Know
Published February 7, 2022
According to Gartner’s Hype Cycle, master data management is two to five years away from reaching a stable and consistent level of use for higher education institutions (full content available to Gartner clients). If your small business hasn’t yet embraced this technology-enabled initiative, you’ll want to make plans to get on board soon.
10 CRM Features and Why You Need Them
Published October 18, 2019; Modified January 12, 2022
For a successful business, it doesn’t get much more essential than customer relationship management. This crucial, time-consuming, and tedious task is also prone to human error.
How to Create a Poll on Facebook: A Step by Step Guide
Published December 30, 2021
Connecting with customers, followers, and friends on Facebook is straightforward, and can be even more effective with Facebook polls. With this feature, you can create a poll for viewers to provide their opinion or provide feedback.
Page 4 of 5