# Matt Dixon | Capterra

> Matt Dixon is a Wall Street Journal bestselling co-author of The Challenger Sale and an advisor to executives on sales, service, and customer experience.

Source: https://www.capterra.com/resources/author/matt-dixon

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# /Articles by Matt Dixon

Matt Dixon

Matt Dixon is a Wall Street Journal bestselling co-author of The Challenger Sale and an advisor to executives on sales, service, and customer experience.

[Sales Researcher Says AI-Enabled Tech is the Key to Uncovering B2B Sales Insights

Published September 19, 2023

Sometimes, all you need is a fresh perspective to shatter the status quo. Matt Dixon’s research-based methods have been helping salespeople, particularly those selling technology products in the business-to-business (B2B) space, base their selling strategy on real customer behavior and psychology rather than assumptions.](https://www.capterra.com/resources/sales-expert-shares-secrets-for-uncovering-sales-insights/)