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Molly Burke is a senior analyst and writer for Capterra. I cover customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. My research helps business owners make software investment decisions that will help them navigate the ever-shifting retail landscape.
My insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications.
Restaurant Hosts, Baristas, and Drive-Through Operators at Greatest Risk of Robotic Automation
Published September 19, 2022
Cutting-edge automation technology like robotic chefs and fully autonomous kitchens have picked up steam in the media. Do restaurant leaders share Silicon Valley’s dream of robotic employees as the silver bullet for the hospitality industry’s hiring and efficiency woes?
Telling Customers About Price Hikes Brings Volatility, but Also Sales—Here's How to Communicate Effectively
Published August 23, 2022
Prolonged inflation has consumers on high alert. Our research shows that full transparency from retailers beats silence on this topic—for both their bottom line and their customer relationships—but there are risks.
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