# Page 3 - Molly Burke | Capterra

> Page 3 - Senior Specialist Analyst Experience I have been writing content for Capterra since April 2022. I cover technology trends in retail, hospitality, and customer experience.  I’m deeply interested in how technology, automation, and AI are transforming the way customers shop. I focus on software solutions that deliver personalized customer experiences, such as digital signage, scheduling, and appointment scheduling software. I also report on tools that form the data-driven scaffolding behind these experiences, such as help desk, CPG, inventory management, and warehouse management software.  Expertise I strive to help small and midsize businesses make savvy tech investments that help them deliver the increasingly digital and immersive experiences today’s consumers want. This includes nudging software buyers toward adopting the right kind of automation—that which frees employees from spending time and effort on routine tasks, so they can instead focus their creativity and skills on providing exceptional customer experiences.  To do so, I use a combination of proprietary survey research, interviews with industry experts, conversations between Capterra software advisors and software buyers, and thousands of verified software user reviews. I also draw upon the years I’ve spent working in kitchens, writing for ecommerce companies, and utilizing emerging retail and restaurant technology in everyday life as a consumer. My research has been featured in various publications including: The New York Times Adweek Vogue CNBC BBC Education I have a Bachelor of Science degree in nutritional sciences from the University of Texas at Austin.

Source: https://www.capterra.com/resources/author/mburke/page-3

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# /Page 3 - Articles by Molly Burke

Molly Burke

Follow on[](https://www.linkedin.com/in/mollburke)

**Senior Specialist Analyst**

**Experience**

I have been writing content for Capterra since April 2022. I cover technology trends in retail, hospitality, and customer experience. 

I’m deeply interested in how technology, automation, and AI are transforming the way customers shop. I focus on software solutions that deliver personalized customer experiences, such as digital signage, scheduling, and appointment scheduling software. I also report on tools that form the data-driven scaffolding behind these experiences, such as help desk, CPG, inventory management, and warehouse management software. 

**Expertise**

I strive to help small and midsize businesses make savvy tech investments that help them deliver the increasingly digital and immersive experiences today’s consumers want. This includes nudging software buyers toward adopting the right kind of automation—that which frees employees from spending time and effort on routine tasks, so they can instead focus their creativity and skills on providing exceptional customer experiences. 

To do so, I use a combination of proprietary survey research, interviews with industry experts, conversations between Capterra software advisors and software buyers, and thousands of verified software user reviews. I also draw upon the years I’ve spent working in kitchens, writing for ecommerce companies, and utilizing emerging retail and restaurant technology in everyday life as a consumer.

My research has been featured in various publications including:

-   The New York Times
    
-   Adweek
    
-   Vogue
    
-   CNBC
    
-   BBC
    

**Education**

I have a Bachelor of Science degree in nutritional sciences from the University of Texas at Austin.

[Restaurant Hosts, Baristas, and Drive-Through Operators at Greatest Risk of Robotic Automation

Published September 19, 2022

Cutting-edge automation technology like robotic chefs and fully autonomous kitchens have picked up steam in the media. Do restaurant leaders share Silicon Valley’s dream of robotic employees as the silver bullet for the hospitality industry’s hiring and efficiency woes?](https://www.capterra.com/resources/restaurant-automation/)[Telling Customers About Price Hikes Brings Volatility, but Also Sales—Here's How to Communicate Effectively

Published August 23, 2022

Prolonged inflation has consumers on high alert. Our research shows that full transparency from retailers beats silence on this topic—for both their bottom line and their customer relationships—but there are risks.](https://www.capterra.com/resources/raising-prices-in-retail/)

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