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/Articles by Gitanjali Maria

Gitanjali Maria

Senior content analyst @ Capterra, sharing insights about software buying trends, CRM, and IT security. MBA, Loyola College. Based in Gurugram, India. Work cited in publications such as TechBeacon, SmallBizTechnology, and Small Business Trends. I love good stories, recycled products, and traveling.

5 Key Benefits of Customer Journey Mapping

Published March 31, 2021

What is the best way of gaining your customers’ trust and loyalty? Stepping into their shoes to understand their needs and challenges. And how do you do that? Using a customer journey map is one of the many ways.

5 Best Zendesk Alternatives for Customer Service Management

Published March 5, 2021

Having a strong customer service tool is key to your ability to manage client interactions across channels, including your website, social media, and mobile apps. And Zendesk is a top-performing tool in the customer service software category, according to Capterra’s 2021 Shortlist report.

5 Best Microsoft Project Alternatives for Project Management Software

Published July 19, 2019

Microsoft Projects is a popular project management platform. In Capterra's 2018 Top 20 Most Popular Project Management Software list, it scored 75 out of 100, placing it at the top of the list.

Key Business Intelligence Features and BI Tools That Provide Them

Published July 10, 2017

If you're thinking of buying business intelligence (BI) software, you may be unsure of which features you need and which ones you don't. If that sounds like you, you're not alone; there are many, many options available when it comes to BI software. Depending on your needs, you may opt for something that's no-frills with basic capabilities, or you might choose an advanced platform with more specialized functions.