# Mike Hindley | Capterra

> Mike Hindley is a writer who specializes in technology, business and marketing. Mike’s work has appeared in several UK publications over the past decade, and he is a frequent contributor to Capterra, Software Advice, and GetApp.

Source: https://www.capterra.com/resources/author/mike-hindley

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# /Articles by Mike Hindley

Mike Hindley

Mike Hindley is a writer who specializes in technology, business and marketing. Mike’s work has appeared in several UK publications over the past decade, and he is a frequent contributor to Capterra, Software Advice, and GetApp.

[Active Talent Sourcing and AI Conundrums: 3 Recruiting Trends for SMBs

Published October 30, 2024

Just one employee can make a huge difference to a small business. The smaller the workforce, the greater the effect that one good (or bad) person can have on productivity, morale, and culture. In fact, it’s fair to say that recruiting and retaining the right candidates is more important in SMBs than in larger companies.](https://www.capterra.com/resources/active-talent-sourcing-ai-conundrums-three-recruitment-trends-for-smbs/)[AI and Agencies: Trends That Will Influence Customer Service Strategy in 2025

Published October 15, 2024

Because of their size, small to midsize businesses (SMBs) have a huge potential advantage over larger competitors: their customer service. While smaller companies may struggle to compete on price, scale, and reach, they can often focus on a different type of value by providing a more personal experience. And while some aspects of customer service are timeless, new trends and technologies are emerging that threaten to disrupt the profession.](https://www.capterra.com/resources/customer-service-trends/)[Email Marketing Trends: What SMBs Need To Know To Boost Campaign Performance

Published October 11, 2024

Email has been a mainstay of marketers’ toolkits for nearly a quarter of a century now. But that doesn’t mean it’s stopped evolving. Gartner research indicates that email marketing platforms have the highest adoption rate of any direct marketing technology. And 41% of CMOs — especially within larger companies — plan to increase their spend in this area.](https://www.capterra.com/resources/email-marketing-trends/)