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/Articles by Michael Ortner

Michael Ortner profile picture
Michael Ortner

Mike started Capterra in 1999 as the first website dedicated to helping people find the right software for their business. Today, Capterra lists over 30,000 software companies, displays more than 250,000 software reviews, and receives over 3,000,000 monthly visitors. He's been featured in the Wall Street Journal, Washington Post, Fox News, and Inc. Magazine, among other publications, where he's spoken on topics ranging from the business software industry to running and growing a business in the 21st century. Mike received a business degree from Georgetown University and a philosophy degree from the University of London. He lives in McLean, VA with his wife and six children.

Are You Taking Advantage of International Traffic?
Published April 9, 2018
international_traffic
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra's entire 19-year history. We have worked with software clients from around the world pretty much since the beginning—and until recently we did it all from our office in Virginia. That's part of the beauty of an online world. Between email, chat, Skype, etc., there are lots of ways to serve customers that are 6, 9, or even 12 time zones away.
The 28 Most Unproductive Days of the Year: Ranking the Impact of Holidays at Work
Published December 10, 2013
28 unproductive days year
We all know that the retail industry gets slammed from Black Friday through Christmas Eve, but what happens to the rest of the business world? How much do people continue to work over the holidays?
It's How Much? Determining Fair Price for Software Leads
Published January 11, 2013
HowMuchLead
A year ago, I attended a conference that was all about lead generation.  I met all kinds of vendors that sell leads for as little as pennies per lead. My initial reaction was skepticism.  Our advertisers pay us dollars, often over $10, for a click.  And only a small percentage of clicks turn into actual software leads.  How could these vendors be charging so little for actual leads?