# Nick Bennett | Capterra

> Voted one of LinkedIn's top 100 creators, Nick Bennett shares his experiences with personal branding, evangelism, and customer marketing daily on LinkedIn and TikTok. Nick also hosts the popular podcast, Rep Your Brand. As a podcast host, speaker, and creator, Nick constantly explores how B2B buyers make decisions today and applies his learnings by serving as the Director of Evangelism & Customer Marketing at Alyce. He still plays baseball competitively in his free time, loves New England sports, and spends time with his 4-year-old daughter.

Source: https://www.capterra.com/resources/author/nick-bennett

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# /Articles by Nick Bennett

Nick Bennett

Follow on[](https://www.linkedin.com/in/nickbennett1/)[](https://twitter.com/NickB2005)

Voted one of LinkedIn's top 100 creators, Nick Bennett shares his experiences with personal branding, evangelism, and customer marketing daily on LinkedIn and TikTok. Nick also hosts the popular podcast, Rep Your Brand. As a podcast host, speaker, and creator, Nick constantly explores how B2B buyers make decisions today and applies his learnings by serving as the Director of Evangelism & Customer Marketing at Alyce. He still plays baseball competitively in his free time, loves New England sports, and spends time with his 4-year-old daughter.

[How To Promote Your Business on Social Media

Published May 23, 2023

Here’s the least surprising thing you’ll read all day: Everyone is using social media. In fact, according to Gartner’s 2021 Digital Marketing Survey, 54% of digital marketing leaders rank social media as their top channel to support digital marketing strategy—while expanding approaches to meet evolving user behaviors. In my experience working in marketing for more than 10 years, and growing my content creation business over the last four, having a social media presence that you post on occasionally and actively growing it are two very different things.](https://www.capterra.com/resources/how-to-promote-your-business-on-social-media/)[6 Important Social Media Analytics for SMBs, According to a Marketing Influencer

Published March 30, 2023

Small businesses that aren’t measuring and monitoring their social media performance are missing out.  One barrier could be that businesses don't have a clear strategy or understanding of where to begin with measuring and tracking performance. You can’t improve without an understanding of where you’re starting from.](https://www.capterra.com/resources/social-media-marketing-analytics-for-small-businesses/)[Customer Marketing—The Channel You Can't Ignore

Published December 19, 2022

You all remember the funnel right? The marketing funnel? SiriusDecisions launched its first version of the popular way of envisioning the demand generation process back in 2002. Twenty years later, they’ve updated their vision considerably to reflect the fact that people don’t just follow a single path in their buying process.](https://www.capterra.com/resources/customer-marketing-channel/)[Expand Your Marketing Reach Through Employee Social Advocacy

Published November 14, 2022

Marketers are used to other people not knowing what we do—it comes with the territory. While that might have worked in the pre-internet days or even in the early years of this century, it doesn’t work in the age of social media for two reasons:](https://www.capterra.com/resources/marketing-through-social-media-employee-advocacy/)