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/Articles by Niels Juist

Niels Juist

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Niels Juist is a senior writer for Capterra, specialized in interviewing experts and influencers in the tech industry. He graduated in journalism from the Fontys University in the Netherlands and has decades of experience in writing for newspapers, news agencies, blogs, and magazines. He lives and works in Barcelona, Spain.

Use AI for a More Efficient and Inclusive Hiring Process: A Diversity Recruiter’s Perspective

Published November 22, 2024

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Human resources is a people-focused business—the clue is in the name—but recruiters have already found plenty of ways to integrate artificial intelligence (AI) into their workflows and diversity efforts. And it’s not just HR professionals that see a benefit: the Capterra Job Seeker AI survey, which surveyed nearly 3,000 job seekers, revealed that 65% feel positive about the use of AI in recruiting.*

A Technologist’s Take on Turning AI Into a Security Asset, Not a Threat

Published November 14, 2024

In the world of cybersecurity, many people see Artificial Intelligence (AI) as a double-edged sword of risk and opportunity. A Capterra survey of 4,000 IT professionals found that 36% see AI-enhanced attacks as a top threat for their company over the next year.*

A Marketing Pro’s Tips for Building a Loyal Email Audience

Published October 7, 2024

Growing a loyal email audience is a top priority for marketers trying to strengthen customer relationships and drive consistent engagement. Yet, many small and midsize companies need help finding the right approach to building and maintaining that audience without overwhelming their subscribers or their marketing budget.

Martech Pro Explains How To Refresh Your Social Strategy with GenAI

Published August 26, 2024

The future of AI in social media looks incredibly promising. A recent Capterra survey of 1,680 social media marketers worldwide found that 76% plan to increase spending on generative AI tools over the next 18 months.* Yet, many leaders struggle to integrate AI in a way that maximizes time-saving benefits while minimizing brand reputation risks.

How To Scale Your Customer Service Operations: A CX Pro’s Roadmap

Published August 14, 2024

When you’re getting more customer service queries than your business can handle, short-term fixes like extending call center hours won’t be enough to keep up with demand.

A Project Management Coach’s Game Plan for Greater AI Readiness

Published August 6, 2024

It’s time to upgrade your use of artificial intelligence (AI) to manage projects if you want to keep pace with your peers. A new Capterra study of project managers worldwide* found nearly half (46%) are already using AI-enabled project management tools and expect to increase those AI investments by an average of 36% by the end of the year.

Are You Sabotaging Your Online Sales? A Customer Experience Pro's Do's and Don'ts

Published June 24, 2024

Small businesses in need of more sales should focus on their online presence because that’s where the buyers are. In fact, a Capterra survey of 5,585 online shoppers worldwide found that more than half (63%) say they make web purchases at least once a week on average.*

How An HR Futurist Would Get Your Team to Embrace the Office

Published May 10, 2024

How do you get people to want to come into the office? Managers and HR leaders are grappling with this as companies eagerly try to increase in-person collaboration. A hardline approach requiring mandatory attendance might seem easiest but is often detrimental to employee morale and retention.