/ Articles by Pam Didner
Pam Didner is a B2B marketing expert, author, podcaster, and international speaker. As president of Portland-based consulting firm Relentless Pursuit, she trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. She’s advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, and TE Connectivity.
Marketing Alignment Boosts ROI—Why Sales and Marketing Alignment Is Essential
Published October 12, 2023
Demonstrating marketing’s contribution to sales becomes increasingly urgent, especially in uncertain times, so Capterra asked for my opinion on this pressing issue ahead of their sales and marketing alignment survey. The results are exciting and insightful, offering a sneak peek into the successes and challenges of the sales and marketing feedback loop. The survey explores why alignment is still such a challenge, as well as what you can do to build close relationships with your sales team.
Do Marketers Need ChatGPT Now? A Leading Expert Guides Us Through 2023's Biggest Martech Trends
Published March 28, 2023
Amid the backdrop of a possible recession and massive layoffs across industries, a new AI tool threatens to disrupt the way B2B content marketers operate. And customer privacy, always a hot button among B2B marketers, is going to take center stage next year when Google eliminates third-party cookie technology.
Insights From a B2B Marketing Expert on Getting the Most From Your Martech Stack
Published February 21, 2023
Everyone is frustrated by martech. That’s a given, according to Pam Didner. We had a lively conversation with Didner, a B2B marketing thought leader, on how to choose the right tech tools to execute marketing campaigns. We got a plethora of insights, much of it belying conventional wisdom. But Didner knows of what she speaks, having spent time in the marketing trenches with Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many other leading global companies.