# Roger Dooley | Capterra

> Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and the global bestseller Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He was recently named a Top 50 Global Thought Leader on customer loyalty.

Source: https://www.capterra.com/resources/author/roger-dooley

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# /Articles by Roger Dooley

Roger Dooley

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Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and the global bestseller Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He was recently named a Top 50 Global Thought Leader on customer loyalty.

[Global Thought Leader on Customer Loyalty Explores the ‘Science of Effort’ in EX and CX

Published October 19, 2023

If you're an HR manager seeking to boost employee engagement, or a business owner striving to nurture customer loyalty, you should know that these two goals are interdependent.](https://www.capterra.com/resources/science-of-effort-customer-loyalty/)