/ Articles by Roger Dooley

Roger Dooley headshot for the blog article "Global Thought Leader on Customer Loyalty Explores the ‘Science of Effort’ in EX and CX"
Roger Dooley
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Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and the global bestseller Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He was recently named a Top 50 Global Thought Leader on customer loyalty.

Global Thought Leader on Customer Loyalty Explores the ‘Science of Effort’ in EX and CX
Published October 19, 2023
Guest Thought Leader series header in Robin
If you're an HR manager seeking to boost employee engagement, or a business owner striving to nurture customer loyalty, you should know that these two goals are interdependent.
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