/ Articles by Supriya Deka
Supriya Deka
Supriya Deka is a market research specialist at Capterra. She helps small businesses identify the best software fit for their needs by conducting secondary research and analyzing user reviews. She covers and provides insights into emerging technology trends in different industries, and her work has been published in Emerald Insights. She enjoys local cuisines and practicing yoga.
Top 9 Social Networking Software for Small Businesses
Published May 23, 2022
As a small business owner, you need to stay connected with your customers and prospects on social platforms to build brand awareness and enhance relationships. But building a social network on your own using manual processes is a task. That’s where social networking software can assist.
Top 9 Business Performance Management Software For Small Businesses
Published May 19, 2022
To run a successful business it is necessary to strategize a roadmap of where you want to be. You need to track critical data that impacts your company’s performance. For example, if your company’s focus is to increase profits, tracking metrics such as sales revenue, total goods sold, and cost of goods can be helpful for the company strategy. This is where business performance management (BPM) comes into play.
5 HR Tools With the Features Your Business Needs for 2022
Published April 4, 2022
Human resources (HR) professionals are responsible for not only recruiting talent but also taking care of employee engagement, wellness, and inclusion. With most companies now adopting a hybrid work model, HR teams have revamped the entire workforce management process—from hiring and onboarding to engagement, rewards, and exit.
5 Sales Tools With the Features Sales Teams Need for 2022
Published March 21, 2022
For salespeople, meeting clients in person is key to building strong relationships. But with most customers using digital self-serve channels in the wake of the COVID-19 pandemic, the relationship between sellers and buyers has changed.