How To Build an Effective Marketing Information Management Strategy
Published November 16, 2021
As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email marketing, or monitor your website performance, you’re already using it. So the question then becomes, how can we manage all of the data we gather to put it to the best use?