/ Page 4 - Articles by Stephan Miller - Guest Contributor

Every business leader wants their business to grow and expand, but a business can only grow so much before it faces a staff shortage.  When this happens, businesses have two options: hire staff or outsource, and there are pros and cons to each.

In 2021, 2.14 billion people made purchases online. This means over 27% of people in the world bought a product on the internet, and many of those who didn't purchase online still used the internet for research. According to Google, 59% of shoppers research purchases online to be sure that they are making the best possible choice.

Modern businesses run on software. Embracing digital transformation allows them to pivot and adapt to a rapidly changing world. Low code development is a relatively new technology that more and more businesses are adopting to create the applications they need for both internal and customer-facing applications.

Learning how to handle payroll for your small business or startup can quickly get complicated. Depending on the variety of employees your company employs, the type of pay, whether salary or hourly, deductions, labor laws, and more have to be considered.

Social media isn't something a small business or startup can ignore or view halfheartedly in 2022; it's where a large audience of potential customers/clients are waiting.

The evolution of technology and increasing customer needs are causing companies to consider new ways to keep up with changes. In the past, off-the-shelf software companies kept up with trends or allowed enough customization of their applications that their products were enough. For many businesses trying to keep pace with technology today, however, this is no longer the case.

Traditionally, launching an app on both the Google Play Store and Apple App Store required two codebases: one for Android and one for iOS. Mobile app development that served all of your customers required developing two apps using two very different technologies.

Many of the advances in AI, machine learning, and business analytics are possible because of big data. Data powers the algorithms that make cars self-driving, suggests the next movie we should watch, and tells business leaders how to increase revenue.

Many small businesses start without an accountant, either to launch quickly or to save money. At some point, however, every business owner needs more help managing their finances and realizes they need to look for a CPA or bookkeeper. But not every business leader knows how to find the right accounting firm.