/ Articles by Tayla Carpenter - Guest Contributor

Managing an in-house appointment setting system can take a lot of time and effort, especially if you’re a small to midsize business (SMB) owner who already has a full plate. This is where outsourced appointment setting services can make a significant difference.

Small-to-midsize business (SMB) leaders often have too much on their plates to deal with internal mobile app development. According to Capterra’s Services Users Survey, 44% of business leaders still opt for external service providers even if they have the expertise in-house.* The same survey found that 32% of businesses that purchase external services do so for custom software or web development.

Small business leaders and decision-makers often strive to enhance their financial analysis and decision-making capabilities to manage progress toward their goals. But it can be difficult to quantify financial factors, especially when you don't have ratios that align with the metrics you're examining. For instance, when analyzing profitability, you would need one ratio to assess profitability that includes the cost of materials and labor (gross profit margin). But you'd need a different ratio to analyze profit after considering taxes and interest earned on investments (net profit margin).