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Toby Cox - Guest Contributor

Toby Cox is a guest contributor for Capterra, covering software trends and stories of small business resilience. Her research on business trends and corporate social responsibility has been featured on Clutch.co, The Manifest, and PR.co Blog. Currently, Toby is based in Boston, MA, where she is a graduate student at Harvard Divinity School. She loves nature and learning new languages.

Published January 19, 2023
Header image for the blog article "3 Things To Do When Postponing A Software Purchase"
After finding the perfect software for your business, all you want to do is move forward full steam ahead. But sometimes, things beyond your control happen that need to be addressed before you can purchase and implement new software.
Published November 8, 2019; Modified January 10, 2023
CAP_Header_1200x400_01102023_How-To-Buy-Business-Software-in-6-Steps
With so many options to choose from and features to consider, buying software can easily become overwhelming. But it doesn’t have to be. If you’re spearheading your business’s search for new software, you can overcome these overwhelming feelings which are common in this process. In this article, we'll discuss six steps you can follow to find the right software and feel confident in your decision.
Published June 28, 2022
06-CAP-US-Header-5-things-you-should-discuss-with-software-vendors-before-the-demo-1200x400
Scheduling software demos means you’ve already done the legwork of pinpointing your business challenge, defining your software goal and requirements, researching the options, and narrowing down your search to a shortlist of no more than five products. Congratulations! You’re one step closer to selecting and investing in a new software product for your business.
Published October 10, 2018; Modified May 20, 2022
CAP-US-Header-6-Best-Social-Media-Marketing-Tips-for-Small-Businesses-1200x400-DLVR
Social media has changed the way we communicate. The question small-business owners ask is no longer, “Should I use social media to promote my business?” but rather, “How should I use social media to promote my business?”
Published July 12, 2017; Modified April 25, 2022
04-CAP-US-Header-What Is Data Governance and Why Is It Important to Your BusinessUS_1200x400_DLVR
Imagine how much you could get done if you didn’t have to follow lots of rules and regulations on how you handle your business’s data. Employees could access data from anywhere. They could share client data between teams in whatever way got the job done fastest. Your tech team could focus on important projects without having to worry about backing up data.
Published September 9, 2019; Modified February 4, 2022
CAP-US-Header-4 Steps to Increase Productivity With Project Management_US_1200x400_DLVR
Here's the truth of the matter: You're productive for only about three hours a day, or 40% of your workweek. Most workers are busy all day long, so what's taking up all of our time while also tanking our productivity?
Published December 6, 2019; Modified January 14, 2022
CAP-US-Header-What Is Rapid Application Development-1200x400-DLVR_US_1200x400_DLVR
If you're looking for a faster method of application development, you'll want to choose something other than the Waterfall model, which requires sticking to a planned schedule and doesn't allow for continuous iterations. That means you'll end up restarting the development from the beginning every time the client suggests changes.
Published January 14, 2022
CAP-US-Header-How to Avoid Budget Cuts-1200x400-DLVR_US_1200x400_DLVR
No one likes layoffs: Business leaders and managers are forced to make difficult decisions about which team members to let go and which to keep on staff. Employees either lose their jobs or are left behind, often with increased workloads.
Published August 2, 2021
Imagine being on a budget and going to the supermarket without a laundry list of items you need. Chances are you’ll either overbuy or forget something you need.
Published January 18, 2019
07 - CAP - US - Header- Should Your Small Business Invest in the Internet of Things.ai_US_1200x400_DLVR
Are you excited about the internet of things (IoT)? You should be—it's possible for small and midsize businesses (SMBs) to gain value from it now. If you are a business owner or manager looking to outperform your peers, pay attention to successful IoT implementations. Poor IoT implementation is worse than not implementing at all.
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