# Tirena Dingeldein | Capterra

> Tirena Dingeldein is a former Lead Emerging Technology and Business Trends Analyst for Capterra.

Source: https://www.capterra.com/resources/author/tschue

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# /Articles by Tirena Dingeldein

Tirena Dingeldein

[Tirena Dingeldein](https://www.linkedin.com/in/tirena) is a former Lead Emerging Technology and Business Trends Analyst for Capterra.

[What's the Difference Between CRM and Marketing Automation Software?

Published October 11, 2019

Customer relationship management (CRM) software and marketing automation software are different. If you're surprised by this, that's OK. At face value, they seem to be the same. In actuality? They serve two distinct purposes.](https://www.capterra.com/resources/whats-difference-between-crm-and-marketing-automation-software/)[6 Best Medical Apps for Doctors

Published October 9, 2019

When I was working at a pharmacy, using a mobile app for drug identification was key to my daily survival. Sure, drug identification software was available on my work computer, but when a patient asks "What's this?" while handing you a white pill that looks like every other pill out there, you want to quickly double-check.](https://www.capterra.com/resources/top-7-medical-apps-for-doctors/)[Bing Maps vs. Google Maps: Comparing the Big Players

Published September 16, 2019

No matter your destination, Google Maps is the dominant name in the directions space. But no one likes being boxed into a corner. We all want alternatives, and Bing Maps is Microsoft's offering for the Google-averse.](https://www.capterra.com/resources/bing-maps-vs-google-maps/)[Stuck Between Two Software Choices? Use This Software Comparison Template to Choose One in 15 Minutes

Published August 15, 2019

Choosing new software requires significant time and money. Ideally, the selection process results in a few options that your business can easily decide between.](https://www.capterra.com/resources/software-comparison-template/)[Chatbots and Conversational Interfaces Save Time for Your Team

Published May 6, 2019

Welcome to Small Business Week. Today we're going to talk about ... talking! More specifically, we're going to discuss chatbots (or conversational user interfaces) and whether your small business should adopt this increasingly sophisticated technology.](https://www.capterra.com/resources/chatbots-and-conversational-interfaces-help-small-business-owners/)[The Software Your Business Can't Live Without

Published May 2, 2019

Thoreau has a good point for business owners, deeper philosophical interpretation aside: You've already got a great business, but you need a support structure to keep it standing.](https://www.capterra.com/resources/the-software-your-business-cant-live-without/)[Data Security Emerges as a Main Concern for Small Businesses

Published April 8, 2019

It's 2019, and if you're a small-business owner you know that a data security breach can cripple—or kill—your business. You're not alone in knowing that you need to invest in securing your customer's data.](https://www.capterra.com/resources/small-business-data-security-threats/)[Marketing to Small Business Owners: What Your Customers Need You to Know

Published August 20, 2018

To all the technology marketers out there, here's a question for you: How much would you pay to get your hands on a crystal ball that tells you exactly what your potential leads want to buy in the next few years?](https://www.capterra.com/resources/marketing-to-small-business-owners/)[The Benefits and Disadvantages of a Small Business Open Office

Published July 23, 2018

Modern workers often see open office plans and coworking spaces as excellent collaborative environments, where they can work with, rather than next to, their coworkers.](https://www.capterra.com/resources/benefits-disadvantages-of-open-office/)[Small Businesses: Your Sick Leave Policy Needs an Update

Published June 22, 2018

"I have a stomach virus." "I have a sore throat." "I just can't stop coughing." Employees send you a note they're out sick, and then they miraculously recover within a day or two. Managers watch this happen all the time.](https://www.capterra.com/resources/small-business-sick-leave-policy/)

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