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/Articles by Tirena Dingeldein

Tirena Dingeldein

Tirena Dingeldein is a former Lead Emerging Technology and Business Trends Analyst for Capterra.

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What's the Difference Between CRM and Marketing Automation Software?

Published October 11, 2019

Customer relationship management (CRM) software and marketing automation software are different. If you're surprised by this, that's OK. At face value, they seem to be the same. In actuality? They serve two distinct purposes.

6 Best Medical Apps for Doctors

Published October 9, 2019

When I was working at a pharmacy, using a mobile app for drug identification was key to my daily survival. Sure, drug identification software was available on my work computer, but when a patient asks "What's this?" while handing you a white pill that looks like every other pill out there, you want to quickly double-check.

Bing Maps vs. Google Maps: Comparing the Big Players

Published September 16, 2019

No matter your destination, Google Maps is the dominant name in the directions space. But no one likes being boxed into a corner. We all want alternatives, and Bing Maps is Microsoft's offering for the Google-averse.

Stuck Between Two Software Choices? Use This Software Comparison Template to Choose One in 15 Minutes

Published August 15, 2019

Choosing new software requires significant time and money. Ideally, the selection process results in a few options that your business can easily decide between.

The Most Valuable Software Features for Small Businesses and Startups

Published June 18, 2019

By now you know what software to invest in if you're building your first software stack: finance and accounting software, customer relationship management software, and data and information security software.

How to Respond to the Impact of the Gig Economy

Published May 21, 2019

In 2016, experts said the gig economy was going to overtake traditional business models in the near future. People started paying closer attention to companies such as Uber and TaskRabbit that built their business models on flexible laborers.

Blockchain Technology Can Make Your Business More Secure and Transparent

Published May 10, 2019

Small Business Week is almost over, and today we're talking about a technology that has changed the way businesses everywhere see money and transactions: blockchain.

Big Data and Artificial Intelligence Help Small Businesses Analyze Valuable Data

Published May 9, 2019

Today we'll look at how small businesses are adopting and using big data and artificial intelligence (AI). Big data and AI are already taking root in several industries, from entertainment to marketing to healthcare. Though adopting big data and AI is intimidating because of the intellectual barriers to implementation, more and more businesses are beginning to realize their data's importance to remaining competitive.

3D Printing Prototypes Help Engineers Test Products With Less Risk

Published May 7, 2019

Today we're going to discuss the dimensions businesses are using to get ahead—specifically, three dimensions. According to a 2017 prediction from Gartner, "By 2021, 20% of the world's top 100 consumer goods companies will use 3D printing to create custom products."

Chatbots and Conversational Interfaces Save Time for Your Team

Published May 6, 2019

Welcome to Small Business Week. Today we're going to talk about ... talking! More specifically, we're going to discuss chatbots (or conversational user interfaces) and whether your small business should adopt this increasingly sophisticated technology.