# How To Create a LinkedIn Company Page That Grows Your Business | Capterra > A company page on LinkedIn can help you reach millions of potential new customers and recruit top talent. Read our step-by-step guide on how to create a company page on LinkedIn. Source: https://www.capterra.com/resources/create-company-page-on-linkedin --- Strategy & Operations # How To Create a Company Page on LinkedIn: A Step-by-Step Guide Written by: Leaman Crews Leaman CrewsAuthor Leaman Crews is a writer and technology consultant specializing in finance, HR, and enterprise IT topics. A former newspaper publisher and editor, his work h... [See bio & all articles](https://www.capterra.com/resources/author/leaman-crews-guest-contributor/) Published December 14, 2023 6 min read ## Create a LinkedIn business page to reach millions of potential new customers. LinkedIn is an excellent marketing resource for all companies, but small and midsize businesses in particular stand to generate more leads and up their recruiting games with a LinkedIn company page. For such a powerful tool, creating and maintaining your LinkedIn business page is incredibly easy. Just follow these quick and easy steps on how to create a company page on LinkedIn to start reaching a larger audience. ### What is a LinkedIn company page? A LinkedIn company page, or LinkedIn business page, is a LinkedIn profile dedicated to your organization. Rather than an individual person's profile page, LinkedIn company pages provide a digital presence for your company. You can post all the latest company news, upcoming events, sales, and promotions to help promote your business. Job seekers regularly visit LinkedIn, so you can also post job openings and find the ideal candidate. ## What are the benefits of having a LinkedIn company page? A LinkedIn company page has three main benefits: lead generation, recruiting for your company's job openings, and general publicity. ###    Lead generation As a business-focused social media site, LinkedIn is an excellent way for potential new customers to learn about your company. According to a LinkedIn survey of marketing professionals, 80% of social media leads come from LinkedIn. With millions of users accessing the site daily, a LinkedIn company page is an excellent lead-generation tool.[\[1\]](#sources) ###    Recruitment Recruiting for open jobs is often a significant challenge for small and midsize businesses. LinkedIn helps address this in two ways. First, you can create job postings for all your open positions. But more importantly, LinkedIn provides a platform for you to build relationships with the world's top talent. Any LinkedIn member can follow your company page, read your posts, and communicate via messages. You might connect with a LinkedIn member who will turn out to be the right fit for a job that comes open years later. This social aspect of LinkedIn makes it a unique business tool. ###    Publicity LinkedIn allows you to make short posts like any other social media platform. You can also write blogs and post videos on LinkedIn. All of these features are perfect for spreading the word about your company. If your business has reached a milestone or won an award, you don't have to wait for someone else to cover the story. Posts on LinkedIn have the potential to reach millions of readers and viewers. ## How do I create a LinkedIn company page? Even though LinkedIn is a powerful resource, creating a LinkedIn business page is very easy. It takes just five simple steps: **1\. Log in to LinkedIn.** To get started, go to the LinkedIn homepage and log in.[\[2\]](#sources) If you don't already have a LinkedIn account, you can log in with an account you already have, such as your Google credentials. **2\. Click the For Business icon.** In the bar running along the top of the LinkedIn home page, look for the ‘For Business’ icon on the right. Click this icon to LinkedIn's tools for businesses. _Click the icon that says For Business. Source: All screenshots in this article are provided by the author._ **3\. Click the Create a Company page link.** A panel will open up on the right side of the screen that shows LinkedIn's business tools. Click the link at the bottom of this list that says Create a Company Page. _Click the link that says Create a Company Page._ **4\. Click the Company button.** You will now be presented with the options for creating a LinkedIn page. Click on the Company button to create a LinkedIn business page. _Click on the Company button on the left._ **5\. Fill out the form.** Next, you will fill out a form with basic company information. This includes the company name, which industry you are in, the size of your organization, and an optional tagline. You can also upload an image with your company logo if you like. _Fill out the form with your business details._ **6\. Create a LinkedIn business page.** For the last step, check the box that verifies you are an authorized representative of your company, then click the Create page button. _Click the Create page button._ You have now successfully created your LinkedIn company page. ## What are the best practices for creating a LinkedIn company page? Now that your company has a presence on LinkedIn, take advantage of the site's promotional opportunities. Post content regularly. Weekly posts are a good starting point, and you can adjust the frequency as you get a feel for how often your followers would like to see new content. LinkedIn provides analytics for business pages, which offers valuable stats like page views, engagement, and demographic information about your page visitors. These stats can help you create a LinkedIn marketing strategy. ## What information should I include on my LinkedIn company page? Your LinkedIn company page is a perfect venue for promotion and networking. Here are some of the things you can include to get the most out of LinkedIn: - **Company news**: Like any social network, LinkedIn thrives on a stream of content. Be sure to post regularly with all your latest company news and events. - **Job openings**: In addition to its social features, LinkedIn is one of the world's largest job boards. You can post job openings, and even allow candidates to apply directly on LinkedIn. - **Articles**: LinkedIn is a versatile social network, in that you can make short posts (like quick company news updates) and you can also write longer articles. This feature is an excellent way to establish your company as a thought leader in your industry. - **Comments**: For everything you post on LinkedIn, other users can react and make comments. Engage with those who comment on your content by leaving reply comments. This is an excellent way to build a network with LinkedIn, made up of potential customers and future job applicants. ## How do I promote my LinkedIn company page? LinkedIn company pages rank in search engines like any other web page, but you don't want to rely on that for promotion. To get the word out about your company's page, place a link to it in your email signature, in company newsletters, and in calls to action on blog posts. Anywhere you promote your company website is also a good place to let the world know about your LinkedIn business page. ## How can I use my LinkedIn company page to generate leads and sales? Your LinkedIn company page will attract visitors if you let people know it's out there. However, you can actively generate leads and sales by taking things a step further. Start by including relevant keywords in your content, to improve your page's search engine rankings. Next, join LinkedIn groups related to your industry, so that you can make more connections on the site—and direct people to your business page. LinkedIn also offers its Sales Navigator tool for lead generation and other marketing activities. This feature is not free, but it's worth looking into if your company has the marketing budget to spend. ## What are some common mistakes to avoid when creating and managing a LinkedIn company page? Your LinkedIn company page can be a valuable tool, but it does take some effort to maintain. The biggest mistake you can make after creating a LinkedIn business page is to neglect it. Social media thrives on new content published regularly. LinkedIn is no different in this regard. Without new and fresh content, users will stop visiting your business page. ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Other common mistakes to avoid include posting irrelevant content and not proofreading what you post. Remember that this page represents your business, so all content should be of the highest quality. Finally, one of the worst mistakes is ignoring the people who reach out to you on LinkedIn. If a potential customer or job seeker asks you a question on LinkedIn, respond in a reasonable timeframe. Always remain professional and courteous in your communications with others on the site. LinkedIn: An excellent free tool for SMBs Small and midsize businesses often lack large marketing departments, but LinkedIn is a free and powerful resource for all companies. Creating a LinkedIn company page helps you reach a broad audience and recruit talent from around the world. Posting blogs and video content helps promote your company and establish brand identity. Now that you know how to create a LinkedIn business page, check out some other digital marketing resources: - [How Does LinkedIn Work?](https://www.capterra.com/resources/how-does-linkedin-work/) - [Digital Marketing Tips and Strategies For Your Small Business](https://www.capterra.com/resources/digital-marketing-strategies-for-small-business/) - [5 Tips To Get Started on Digital Marketing for Your Small Business](https://www.capterra.com/resources/how-to-get-started-on-digital-marketing/) ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * Sources 1. [Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why](https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin), LinkedIn 2. [Welcome to Your Online Community](https://www.linkedin.com/), LinkedIn * * * ### Was this article helpful? * * * ## About the Author [### Leaman Crews](https://www.capterra.com/resources/author/leaman-crews-guest-contributor/) Leaman Crews is a writer and technology consultant specializing in finance, HR, and enterprise IT topics. 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