Capterra Value Report: A Price Comparison Guide for Customer Service Software

Himanshi Arora profile picture
By Himanshi Arora

Published
14 min read

Compare pricing for the top customer service software products with the highest value-for-money and functionality ratings.

We hear from software buyers time and again that two of their top considerations when investing in a new customer service solution are price and functionality. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the functionality you need.

In this report, we've ranked the most valuable customer service software products based on user reviews: those with the highest marks for both value for money and functionality. We also break down the starting cost and relevant pricing details for each product.

Top customer service software rated on value for money and functionality 

The graphic below shows customer service products that have the highest value-for-money and functionality ratings based on user reviews in Capterra's customer service software directory. Products are arranged in increasing order of their value-for-money rating (bottom to top) and functionality rating (left to right).

Scatterplot graphic for the blog article "Capterra Value Report: A Price Comparison Guide for Customer Service Software"

Note: While products in the top-right zone of the graph rank higher in terms of both the functionality and the value-for-money rating, all products in this graph are top rated.

Price comparison for top-rated customer service software 

Comparing pricing and features for multiple software solutions can prove to be a difficult task. We have created a table to highlight how different customer service software products stack up against each other in terms of starting pricing, free trials, and free versions, allowing you to compare these products all in one place.

Comparison table for the blog article "Capterra Value Report: A Price Comparison Guide for Customer Service Software"

The products in the above table are taken from the scatter plot (for which the pricing information is available publicly). These products are arranged in alphabetical order, and the pricing included in this table is for the entry-level/lowest-priced offering found on vendor websites as of March 22, 2023.

1. Apptivo

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.4

Value-for-money rating

4.7

Functionality rating

4.4

Device compatibility

Screenshots

Apptivo

Dashboard in Apptivo

Apptivo is a cloud-based software that offers a wide range of applications designed to help small and medium-sized businesses manage their operations. The software includes features for managing customer relationships, sales, finances, human resources, and projects. The software also includes collaboration tools that allow team members to work together on projects and tasks. It offers tools such as tools for lead management, pipeline management, contact management, and marketing automation.

Starting price: Starts at $8 per user, per month, billed annually. Eight custom dashboards and 18 apps included. 

Features available at a higher price: Advanced version supports 10+ users, Single Sign On (SSO) integration, and granular privilege control.

2. Bitrix24

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.1

Value-for-money rating

4.3

Functionality rating

4.4

Device compatibility

Screenshots

Bitrix24

Task management in Bitrix24

Bitrix24 is a business management software that offers a suite of tools to help organizations improve their communication, collaboration, and productivity. It includes features such as CRM, project management, time tracking, document management, social intranet, and online collaboration. Bitrix24 is available as a cloud-based or on-premise solution, and it can be accessed through desktop or mobile devices. The platform is designed to help small and medium-sized businesses manage their operations more efficiently by streamlining workflows, automating routine tasks, and providing a centralized hub for communication and collaboration.

Starting price: Starts at $49 per month, billed annually. Five users included. 

Features available at a higher price: Advanced versions include advanced RPA, records management, and business process designer.

3. Claritysoft CRM

Claritysoft CRM is a customer relationship management (CRM) software designed to help businesses manage their sales, marketing, and customer service activities more efficiently. It provides a range of tools and features to streamline the entire customer journey, from lead generation to post-sale support. Some of the key features of Claritysoft CRM include contact management, opportunity tracking, sales forecasting, marketing automation, email marketing, and customer service management.

Starting price: Starts at $39 per month, billed annually. Minimum three agents required per plan. 

Features available at a higher price: Advanced versions offer all features.

4. Dashly

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.8

Functionality rating

4.7

Device compatibility

Screenshots

Dashly

Lead database in Dashly

Dashly is a customer communication platform that provides businesses with tools to engage with their website visitors, customers, and leads. It offers a range of features such as live chat, email marketing, marketing automation, and customer feedback management to help businesses improve their customer engagement and increase conversions. Dashly’s AI-powered chatbot, can automatically answer frequently asked questions and provide personalized assistance to visitors on the website.

Starting price: Starts at $31.20 per month, billed annually. One listing included. Up to one active leadbot included.

Features available at a higher price: Additional modules include up to three active leadbots.

5. EngageBay

EngageBay is an all-in-one CRM, marketing automation, and customer service platform designed to help small and medium-sized businesses manage their customer relationships and improve their sales and marketing efforts. The platform offers a range of features such as contact management, lead generation, email marketing, social media management, and customer support automation. EngageBay's customer service automation features include a help desk ticketing system, live chat, and knowledge base, which can help businesses provide timely and efficient customer support.

Starting price: Starts at $13.80 per month, billed annually. Up to 500 contacts included. 

Features available at a higher price: Advanced version includes unlimited contacts.

6. Freshdesk

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.5

Value-for-money rating

4.4

Functionality rating

4.4

Device compatibility

Screenshots

Freshdesk

Ticket management in Freshdesk

Freshdesk is a cloud-based customer support and help desk software designed to help businesses manage their customer service operations. The platform offers a range of features such as ticket management, self-service portals, knowledge base management, and customer feedback management. Freshdesk's ticket management system allows businesses to track and manage customer inquiries and support requests from multiple channels, including email, phone, social media, and chat. The platform's self-service portal and knowledge base management features enable businesses to provide customers with easy access to information and resources to help them find solutions to their problems.

Starting price: Starts at $12 user, per month, billed monthly. 

Features available at a higher price: Advanced version includes SLA management, custom SSl, and custom ticket views.

7. Froged

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.4

Functionality rating

4.5

Device compatibility

Screenshots

Froged

Knowledge base in Froged

Froged is a customer engagement platform that offers businesses a suite of tools to help them communicate and engage with their customers more effectively. The platform provides features such as live chat, email marketing, knowledge base management, and customer feedback management to help businesses improve their customer experience and increase customer loyalty. The platform's live chat and email marketing tools allow businesses to communicate with their customers in a more targeted and personalized way. 

Starting price: Starts at $71 per month, billed annually. Up to three seats included.

Features available at a higher price: Advanced version includes 10+ seats and ability to Remove FROGED Branding.

8. Gladly

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.9

Functionality rating

4.8

Device compatibility

Screenshots

Gladly

Customer database in Gladly

Gladly is a cloud-based customer service platform that provides businesses with a unified view of their customers across all communication channels, including phone, email, chat, text, and social media. Gladly's platform also offers a range of features to help businesses manage their customer service operations, including task management, automation, and reporting. The platform's automation capabilities allow businesses to automate routine tasks, such as ticket routing and customer follow-up, freeing up agents to focus on more complex customer inquiries. 

Starting price: Starts at $150 per month, billed monthly. Up to 10 users included.

Features available at a higher price: Advanced version includes 10 email channels.

9. Gorgias

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.7

Overall rating

4.7

Functionality rating

4.6

Device compatibility

Screenshots

Gorgias

Shopify integration in Gorgias

Gorgias is a customer support and help desk platform that is designed to help businesses manage their customer inquiries and support requests from multiple channels, including email, phone, chat, and social media. The platform offers features such as automation, customization, and reporting to help businesses provide efficient and effective customer support. The platform integrates with popular e-commerce platforms such as Shopify, Magento, and WooCommerce, enabling businesses to provide personalized and contextual support to their customers.

Starting price: Starts at $10 per month, billed monthly. Three users and two social media channels included.

Features available at a higher price: Advanced version includes chat transcripts, mobile chat window, and real-time visitors monitor.

10. Issuetrak

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.6

Functionality rating

4.5

Device compatibility

Screenshots

Issuetrak

Issue tracking in Issuetrak

Issuetrak is a cloud-based issue tracking and management software designed to help businesses and organizations track, manage, and resolve customer support requests, IT incidents, and other issues. The platform provides a range of features to help businesses improve their workflow, manage their customer service operations, and increase efficiency. Issuetrak also offers a range of reporting and analytics features, including custom dashboards and charts, which allow businesses to monitor their issue resolution times, track service level agreements (SLAs), and identify areas for improvement. 

Starting price: Starts at $69 per month, billed annually. 

Features available at a higher price: Advanced version includes asset management, billing, chat, identity management and Single Sign-On (SSO).

11. JIRA Service Management

JIRA Service Management is a software solution from Atlassian that is designed to help IT teams and service desk professionals manage service requests and incidents. It provides a comprehensive set of tools for tracking, prioritizing, and resolving tickets, as well as reporting and analytics. It includes features such as service desk, incident management, knowledge base, and reporting and analytics.

Starting price: Starts at $21 per user, per month, billed monthly. Up to 11 users included. 

Features available at a higher price: Advanced version includes 65 apps, 300 workflows and dedicated account manager.

12. LiveAgent

LiveAgent is a comprehensive help desk and live chat software which offers a variety of features such as live chat, email ticketing, social media integration, knowledge base, and call center support. Additionally, LiveAgent offers powerful automation tools to streamline customer service operations and enhance customer satisfaction.

Starting price: Starts at $9 per user, per month, billed annually. Includes one incoming email account. 

Features available at a higher price: Advanced features include up to 10 incoming email accounts.

13. LiveChat

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.4

Functionality rating

4.6

Device compatibility

Screenshots

LiveChat

Chat widget customization in LiveChat

LiveChat is a cloud-based live chat software designed to help businesses connect with their customers in real-time. It provides a platform for businesses to chat with their website visitors, answer their queries, and provide support. The software offers various features, such as chatbots, customizable chat windows, file-sharing, canned responses, visitor tracking, and analytics. The chatbots feature allows businesses to automate their customer service by providing predefined responses to frequently asked questions. 

Starting price: Starts at $20 per month, billed annually. Includes 60 days chat history. 

Features available at a higher price: Advanced features include unlimited chat history, advanced reporting, and full widget customization.

14. Salesforce Service Cloud

Salesforce Service Cloud is a customer service and support software solution that helps businesses manage and streamline their customer service operations. It is part of the larger Salesforce platform, which includes a range of tools for sales, marketing, and customer relationship management. Key features of Service Cloud include case management, knowledge management, omnichannel routing, social media integration, AI-powered chatbots and virtual assistants, customer self-service portals, and analytics and reporting. 

Starting price: Starts at $25 per user, per month, billed annually.

Features available at a higher price: Advanced version includes up to 500 users, three social media channels, and 150 active integrations supported.

15. Slack

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.7

Value-for-money rating

4.6

Functionality rating

4.6

Device compatibility

Screenshots

Slack

Text search in Slack

Slack is a cloud-based communication and collaboration platform that offers features for team communication, project management, and workflow automation. It also offers voice and video calling features, as well as screen sharing, to facilitate remote collaboration. Some of the key features of Slack include customizable notifications, search functionality, file sharing and storage, and the ability to create and manage tasks and to-do lists. 

Starting price: Starts at $2.60 per month, billed annually. Includes up to 50 users.

Features available at a higher price: Advanced version supports up to 500,000 users.

17. Superchat

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.5

Functionality rating

4.6

Device compatibility

Screenshots

Screenshot of channels in Superchat

Reach customer through various channels in Superchat

Superchat is a customer service and support software solution that enables businesses to provide real-time assistance to their customers via messaging applications. It allows businesses to connect with customers on messaging platforms such as WhatsApp, Facebook Messenger, WeChat, and Line, and provide support through these channels. It offers features such as marketing automation, feedback and survey management, and live chat. 

Starting price: Starts at $114 per month, billed monthly. Includes up to three employees.

Features available at a higher price: Advanced version includes up to 50 employees.

17. Supportbench

Supportbench is a cloud-based customer support and helpdesk software solution designed to help businesses streamline their customer support operations. Supportbench provides a unified view of customer interactions across various channels such as email, chat, phone, and social media. Key features of Supportbench include case management, knowledge management, workflow automation, customizable dashboards and reports, and a built-in customer portal. 

Starting price: Starts at $32 per month, billed annually. 

Features available at a higher price: Advanced version includes customer roles, BI microservice for PowerBI and Tableau, and Single Sign-On (SSO).

18. Textline

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.9

Value-for-money rating

4.7

Functionality rating

4.7

Device compatibility

Screenshots

Textline

Chat in Textline

Textline is a cloud-based customer service and support software solution that enables businesses to communicate with their customers in real-time through text messaging, to address customer inquiries and provide support. Key features of Textline include SMS-based customer service, team collaboration tools, automated workflows, customizable dashboards and reports, and a built-in customer portal.

Starting price: Starts at $60 per month, billed monthly. Includes up to three agents included and 90 days history. 

Features available at a higher price: Advanced version includes up to 50 agents, and additional agents are charged at $50 per agent. Supports unlimited chat history.

19. ThriveDesk

ThriveDesk is a cloud-based customer service software which offers a range of features to streamline customer support operations. Key features of ThriveDesk include ticket management, knowledge base management, workflow automation, and ticket management. ThriveDesk also offers self-service tools such as a knowledge base, FAQs, and community forums. It also offers integrations with other software solutions such as Salesforce, HubSpot, and Slack.

Starting price: Starts at $8 per user, per month, billed monthly. Includes up to two mailboxes and two live chat assistants.

Features available at a higher price: Advanced version supports unlimited mailboxes and unlimited live chat assistants.

20. Tidio

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.4

Functionality rating

4.7

Device compatibility

Screenshots

Tidio

Live chat in Tidio

Tidio is a cloud-based customer service and live chat software solution designed to help businesses communicate with their customers via multiple channels including live chat, email, and Messenger. Tidio also offers a chatbot feature that automates routine customer queries. Tidio's chatbots are powered by artificial intelligence (AI) and can handle a variety of customer inquiries and requests, such as product recommendations and order status updates.

Starting price: Starts at $20 per month, billed monthly. Includes up to three users.

Features available at a higher price: Advanced version offers features, such as live visitor list, analytics, visitors info, and live typing.

21. Tiledesk

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.6

Functionality rating

4.4

Device compatibility

Screenshots

Tiledesk

Contact management in Tiledesk

Tiledesk is an open-source customer support software that allows businesses to communicate with their customers via chat, voice, and video calls. Tiledesk includes team organization with multi-project management, SLAs setting, smart assignment of queues,and department organization. Tiledesk enables businesses to leverage the power of WhatsApp to engage with their customers in real-time and provide personalized support to resolve their issues. 

Starting price: Starts at $21 per month, billed monthly. Includes up to four seats.

Features available at a higher price: Custom built packages offer more than 20 seats.

22. Vtiger CRM

Vtiger CRM is a cloud-based customer relationship management (CRM) software solution designed to help businesses manage their customer interactions, sales, marketing campaigns, and customer support operations. It offers tools for lead management, sales pipeline management, marketing automation, and customer support. Key features of Vtiger CRM include contact management, sales forecasting, workflow automation, document management, and a built-in customer portal.

Starting price: Starts at $30 per user, per month, billed annually. Includes up to one user.

Features available at a higher price: Advanced version includes salesforce automation, internal ticket insights, and automated time tracking and billing.

23. ZIWO

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.7

Value-for-money rating

4.6

Functionality rating

4.6

Device compatibility

Screenshots

Screenshot of in ZIWO

Real time Insights in ZIWO

ZIWO is a cloud-based contact center and customer service solution that offers a range of features to help businesses manage their customer interactions, sales, and customer support operations. Some of the key features include intelligent routing, call recording, call analytics, and omnichannel communication. It also offers IVR and voice recognition which enables self-service to the customers. 

Starting price: Starts at $30 per month, billed annually. Minimum three user billing required.

Features available at a higher price: Advanced version includes uptime financial warranty custom data retention policy, and custom integration.

24. Zoho Desk

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.5

Value-for-money rating

4.4

Functionality rating

4.5

Device compatibility

Screenshots

Screenshot of widget customization in Zoho Desk

Widget customization in Zoho Desk

Zoho Desk is a cloud-based customer support software solution designed to help small to midsize businesses manage their customer interactions and support operations. Its key features include help desk management, knowledge base management, mobile app, and multi-channel support. 

Starting price: Starts at $9.7 per user, per month, billed annually. Includes one feedback widget, five advanced web forms and one social media channel supported. 

Features available at a higher price: Advanced plan includes up to 20,000 orchestration transactions per month, per account.

If you want to explore more customer service tools, please visit our customer service category page.


Methodology

To be considered for this list, products have to:

  1. Have at least 20 unique product reviews published on Capterra within the past two years, as of March 22, 2023.

  2. Meet our definition of customer service software to be considered as a market fit: “Customer Service software helps organizations manage customer queries and requests across multiple channels including phone, email, live chat, and self-service. It helps to manage the customer service process from purchase to issue resolution. Some customer service software also offers functionality for internal support.

  3. Of the products that met the above criteria, the 25 with the highest functionality and value-for-money ratings were mapped on a scatter plot.

  4. From these 25 products, only those with publicly available pricing information on the vendor website were included in the price comparison table. Therefore, the price comparison table is a subset of the scatter plot.

Read more about our editorial independence.

Looking for Customer Service software? Check out Capterra's list of the best Customer Service software solutions.

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About the Author

Himanshi Arora profile picture

Himanshi Arora is a Market Research Specialist at Capterra. She provides market insights and helps small businesses identify the right software for their needs by contributing to branded research reports such as Shortlist, Category Leaders, and FrontRunners. She enjoys exploring local restaurants and watching thrillers and sitcoms at her home base in Delhi.

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