# 7 Top-Rated Free Video Making Software | Capterra > Looking for free video making software? Check out these free tools users rate the highest, with research on benefits and drawbacks, and guidance for how to choose. Source: https://www.capterra.com/resources/free-video-making-software --- Creative & Design # 7 Top-Rated Free Video Making Software By Saumya Srivastava Saumya Srivastava Writer Experience Since November 2021, I've been a writer for Capterra, providing expert insights to help small businesses find the right software solutions.... [See bio & all articles](https://www.capterra.com/resources/author/ssrivastava/) Published June 7, 2023 12 min read Are you looking for video making software that won’t break the bank? How about leveling up your videos with dynamic features to set your business up for success? Video making software products on the market give you the right set of features (pre-designed templates, drag-and drop-editor, auto-tune, etc.) to overcome unexpected challenges of video editing, letting you create engaging and impactful video content.   During evaluation, we categorized the video making products into: video players to watch and share videos; screen recorders for making video messages; and drag-and-drop editors to visualize your edits. Product limitations range from watermarks, number of videos, video duration, and storage.  This article highlights, in alphabetical order, the seven top-rated free video making software products based on verified software reviews. [Read more](#methodology). ## 1\. [Animaker](https://www.capterra.com/p/166064/Animaker/) Animaker primarily focuses on creating animated videos using a drag and drop editor. The tool offers a pre-designed characters library for different themes such as business-friendly, educational, or entertainment. You can also create characters using the customization options, such as skin tone, hairstyle, clothes, or accessories. The free version of Animaker allows you to create and download three high-definition videos with a watermark. You get access to two custom characters per month to add to your videos. Upgrading to a paid version of the software gives you unlimited access to the video editing tool. You can also remove or customize the watermark in videos before exporting. **Free features****:** - **Auto subtitler:** Create subtitles for your videos automatically based on the entered text or voiceover.  - **Custom characters:** Customize animated characters to represent your style. You can also animate your voiceovers. - **Collaboration:** Share projects via a link to invite team members and collaborate on the video projects.  **Customer support options**: How-to videos, FAQs, training, and an online ticketing system. ### Who should consider Animaker? If you are looking to create engaging videos with rich-media elements like animated characters, music, and other audio/visual effects then Animaker can help you. Animated characters give you the flexibility to create scenes that are not physically difficult to achieve. As a beginner or non-designer, you can create visually appealing content without advanced video editing or design skills. #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $20 per month #### Device Compatibilty \* Analysis Accurate as of April 2023 ## 2\. [InVideo](https://www.capterra.com/p/180680/InVideo/) InVideo also offers a drag and drop editor to simplify the process of making and editing videos, like Animaker. However, you also get a built-in video template library to select and start editing by adding or replacing text, images, music, overlays, and other special effects. The library enables you to filter options based on platform, industry, and content type.  The free version of InVideo lets you create unlimited standard-quality watermarked videos of 15 minutes duration, which you can share via links. You also get 1GB of storage space. Upgrading to a higher subscription plan lets you create and download unlimited high-quality video content without a watermark. The cloud storage also increases up to 100 GB. **Free features****:** - **Multi-lingual:** Create and transcribe videos in multiple languages to enhance reach and engagement. - **Social media:** Integrate multiple social media channels to get viewer insights on the shared videos in one place. - **Branding:** Add branding elements, such as the company logo, background images, font color, etc., that match your brand voice. **Customer support options**: Knowledge hub, Youtube channel, how-to videos, FAQs, email, and 24x7 live chat. ### Who should consider InVideo? The single-click editor and pre-designed templates help beginners create quality videos, quickly and efficiently. However, experienced editors can save time with templates and focus on other editing aspects such as adding overlays, transitions, color correction, and visual and sound effects. #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $30 per month #### Device Compatibilty \* Analysis Accurate as of April 2023 Pro tip Assess the video making tool for the type of videos you need to create. For example, if you need live action, animated characters, or graphic designs in your videos then you can pick tools catering to such videos and their specific features. ## 3\. [Kapwing](https://www.capterra.com/p/180041/Kapwing/) Kapwing automatically generates videos using GPT (generative pre-trained transformer) technology. The video creation is based on the topic, dimensions, and font style you have selected. You can instruct the tool to add background music, subtitles, video effects, and other editing elements. A distinguishing feature of Kapwing is its ability to convert documents into videos using generative AI. The free version of Kapwing allows you to create up to five watermarked videos of seven minutes or less per month using generative AI. The videos can be exported in 720 pixels quality. Upgrading to a higher subscription plan removes all the limitations and lets you create and download unlimited 4k-quality videos without a watermark. **Free features****:** - **Auto-level audio:** Even out audio track levels in the recordings automatically. This can be applied as a default setting to generate videos. - **Project version history:** Save your edits automatically and access the version history to learn about the changes made. - **Audio waveforms:** Export projects with a dynamic waveform layer that visualizes an audio file for loudness, frequency, and rhythm. **Customer support options**: Knowledge hub, Youtube channel, how-to videos, FAQs, and email. ### Who should consider Kapwing? Kapwing’s generative AI abilities are meant for creators looking to speed up and simplify creating bulk videos. The tool can be used by someone who has basic knowledge of editing to be able to instruct the AI bot. #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $24 per user, per month #### Device Compatibilty \* Analysis Accurate as of April 2023 ## 4\. [Loom](https://www.capterra.com/p/191187/Loom/) As a screen recorder and video player, Loom lets you create short video messages to share with a wider audience. You can record your screen and yourself using the webcam and microphone. Your screen will appear in the background, while your video will appear over it in a cam bubble. These videos are automatically edited for blank spaces, filler words, etc. using the auto-editor, which follows ‘auto-reframe’, ‘fine-tune’, and other commands. The free version of Loom can be downloaded as a browser extension or desktop application. You can create up to 25 videos with a five-minute recording length, which are downloaded with a watermark. Upgrading your subscription plan offers customized branding, engagement insights, embedded links, password-protected videos, and customized watermarks. **Free features****:** - **Filler words remover:** Remove any filler words automatically from the speech while recording videos. - **Transcriptions:** Transcribe videos in the set language for yourself and your viewers.  - **Privacy controls:** Restrict users’ viewing access to the video library, workspace, or specific videos. **Customer support options**: Knowledge base, help center, how-to videos, and webinars. ### Who should consider Loom? You can benefit from Loom if you are looking to create short video messages or training content for corporate employees. Plus, features like automated video editing make this tool a good option for less experienced editors. Most Affordable #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $8 per user, per month #### Device Compatibilty \* Analysis Accurate as of April 2023 Pro tip Consider your editing abilities when selecting a video making tool. Beginner content creators mostly look for a drag-and-drop, WYSIWYG editor, or automated video creator, while experienced professionals prefer advanced editing options such as manually working with layers, transitions, or audio/video effects. ## 5\. [Piktochart](https://www.capterra.com/p/174022/Piktochart/) As a screen recorder and graphic designing tool, Piktochart lets you add extra dimensions to your video messages. You can create video messages, brochures and presentations, and edit them using the transcript-based editing feature. Just add or delete words or sentences from the text to modify the video clip. The videos can be downloaded in 60 different languages and shared via a link.  The free version of the Piktochart offers unlimited access to editing tools, templates, and downloadable formats. However, your videos will have a watermark. You can upgrade to a paid plan to remove the watermark and include company branding. **Free features****:** - **Custom backgrounds:** Create and add custom backgrounds to your videos. These can be plain colored backgrounds or still images selected from the available options or uploaded from the device. - **Automatic cropping:** Crop or resize the created videos automatically to fit the formats of different social media platforms. - **Text-based editing:** Add or delete the transcribed video text to edit instead of cutting out clips. **Customer support options**: Knowledge hub, how-to videos, FAQs, and chat. ### Who should consider Piktochart? Even if you have basic design skills, Piktochart will assist you in creating quality visual content in just a few clicks. In addition to videos, you can use the tool to create presentations, posters, flyers, and infographics. #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $29 per user, per month #### Device Compatibilty \* Analysis Accurate as of April 2023 ## 6\. [Renderforest](https://www.capterra.com/p/141544/Renderforest/) Renderforest offers a screen recorder, video player, and drag-and-drop editor all in one. What’s more for you are the video product mockups. You can design mockups for different categories, such as real estate, devices, interiors, print, and much more. All the product images can be combined into a video along with a voice-over or music track.  The free version of Renderforest lets you create unlimited watermarked videos of up to 1 minute in 360 pixels quality. You also get 500MB of cloud storage. Upgrading to a higher subscription plan lets you create and export 4k quality videos without watermarks and increases the storage capacity to 50GB. You also get a mobile application with the paid plan to make videos on mobile devices. **Free features****:** - **Customizable templates:** Select from multiple categories such as product launches, logo reveals, YouTube intros, and more. Customize the selected template for your topic and brand voice. - **Music visualizer:** Visualize the notes of a music track using text or images to create a video music album.  - **Product mockups:** Create mockups for new product launches. Select from multiple options such as real estate, devices, apparel, and more. **Customer support options**: FAQs, how-to videos, calls, and query forms. ### Who should consider Renderforest? Renderforest is a suite solution for UI/UX (user interface/ user experience) content creators with features including a website builder, logo designer, and product mockup creator. The tool’s music visualizer with text or photos makes it a suitable match for video creators from the music industry. Best functionality #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $14.99 per month #### Device Compatibilty \* Analysis Accurate as of April 2023 Pro tip Opt for video making tools with workspaces to collaborate on projects within and outside the team by inviting them via link. Most of the tools on this list offer such workspaces to facilitate real-time collaboration among the team, especially when working remotely. However, there can be a limit on the number of users added to the workspaces with a free plan. ## 7\. [Vimeo](https://www.capterra.com/p/122348/Vimeo-Pro/) Vimeo is a video player with screen recorder functionality like Loom, Piktochart, and Renderforest. You can use the tool to build a community by sharing live action videos or short video messages and inviting comments, likes, and following. The tool automatically adds transcriptions or captions to a video, which can be downloaded for further editing.  The free version of Vimeo lets you create a total of 25 videos in a year with watermarks. Upgrading to a higher subscription plan increases the creation limit up to 500 videos per user, per year. You can also customize or remove watermarks, add your company branding, custom CTA, or capture leads via video ads on multiple platforms. **Free features****:** - **Playback speed control:** Make playback speed adjustments (slow, fast, moderate, etc.) to your videos for the viewers.  - **Player customization:** Show or remove player elements (playbar, title, description, etc.) from the view.  - **Screen recorder:** Record the on-screen activity, webcam, or both during webinars or meetings using the tool’s browser extension. This feature picks up the sound using the device’s microphone.  **Customer support options**: How-to videos, help center, and customer stories. ### Who should consider Vimeo? If you are looking for a video maker, video player, and screen recorder, Vimeo is your tool for quality content. Additionally, the tips and tutorials throughout the editing process make Vimeo intuitive for less experienced or non-editors. #### Trial/Free Version - Free Trial - Free Version #### Cost to upgrade $12 per user, per month #### Device Compatibilty \* Analysis Accurate as of April 2023 ## What is the cost to upgrade from free video making software to a paid one? A video making software upgrade can be as low as $8 per user, per month, or increase up to $79+ per month, depending on various factors—features, number of users, storage capacity, templates, editing capabilities, and mobile application. Most video making software typically includes the following subscription plans based on the number of video projects: - **Free trial:** No cost trial plans ranging from 7 to 30 days, giving users access to either all or limited features of the software. - **Free version:** Free software plans offer basic features and limited premium feature access; ideal for small businesses or individuals with a limited budget. - **Entry-level:** Starts at $8 per month and offers limited features; good option for small businesses or teams with basic features such as customizable watermarks, enhanced video quality, and duration. - **Mid-tier:** Mid-range pricing for video making software ranges from $20 to $35 per month and offers advanced features such as AI editing tools, 4k video quality, access controls, and mobile application. - **High-end:** Advanced plans go up to $79 per month and offer password-protected videos, a reseller license, and priority customer support along with entry and mid-level features. ### Hidden costs associated with video making software Besides the software license itself, there may be additional costs associated with video making software, including premium template access, exporting videos, training, integration, and upgrades, which small businesses should budget for when considering a new tool. ## Frequently asked questions when selecting free video making software  It’s important to ask the product support team the right questions to determine if the software is a good fit for your business. Some common questions include: Does the free software enable removing watermarks with an additional fee? Most free video making software let you export or share videos with their branded watermarks. You have to upgrade to a paid plan to remove or customize watermarks. However, there are some software vendors that let you remove watermarks with a fee charged per video instead of upgrading the entire plan. How does the software manage video publishing on social media platforms? Social media integration is enabled in most of the free video makers. However, the vendor limits platform accessibility based on factors such as the number of users, platforms, and accounts. Additionally, there is a cap on the number of videos uploaded every month. You need to learn about the publishing feature along with the limitations and access to engagement insights. Is a training session available for users with restricted video editing abilities? Video editing can be challenging for creators with restricted editing skills. Most free video making software offer an intuitive interface with tips and guidance throughout the process or at the beginning. You can also access the how-to videos or attend webinars to learn about the tool features. However, you need to evaluate if the available resources are enough for beginner video editors and if they require additional training. * * * **Methodology** To be considered for this list, products must: - Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher (as of April. 26, 2023). - Offer a free, stand-alone version of the software (not a trial version of the software where you must purchase the product after a limited amount of time). - Meet our video making software market definition: “Video Making software gives businesses and marketers the tools to create and publish their videos.” The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor receives based on user reviews as of April 26, 2023. The “most affordable” tool is identified based on the lowest pricing a vendor offered on their website in terms of cost to upgrade as of April 26, 2023. Read more about our editorial independence. Product research for this article was contributed by [Baljeet Kaur](https://www.capterra.com/resources/author/bkaur/). Products evaluated for the pricing calculation were taken from Capterra’s [video making software directory](https://www.capterra.com/video-making-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the Capterra directory that offer them. Only products with publicly available pricing information, as of April 26, 2023, were considered for pricing calculation. * * * Looking for Content Management software?Check out Capterra's list of the [best Content Management software](https://www.capterra.com/content-management-software/) solutions. ### Was this article helpful? * * * ## About the Author [### Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/) Saumya Srivastava is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing over 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. 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