# How To Turn on Dark Mode on Snapchat: A Step-by-Step Guide | Capterra > Wondering how to turn on Dark Mode on Snapchat and why it's beneficial to do so? Discover more with this step-by-step guide. Source: https://www.capterra.com/resources/how-to-turn-on-dark-mode-on-snapchat --- Marketing # How to Turn on Dark Mode on Snapchat: A Step-by-Step Guide By Krista Hillis Krista Hillis Krista Hillis is a writer specializing in business, health, and psychology. She is a frequent contributor to trusted business resources including Capterra. [See bio & all articles](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) Published November 3, 2023 3 min read Table of Contents - [What are the benefits of Dark Mode?](#what-are-the-benefits-of-dark-mode) - [How to turn Dark Mode on](#how-to-turn-dark-mode-on) ## Learn how to protect your eyes by turning on Dark Mode on Snapchat. [Social media marketing](https://www.capterra.com/social-media-marketing-software/) has changed the game for businesses across all industries, helping them attract customers, conduct market research, increase revenue, and boost brand awareness. Snapchat is one such platform. With 750 million monthly active users worldwide, Snapchat offers immense opportunities to tap into your target audience.[\[1\]](#sources) Several features help support marketing strategies, including Dark Mode. Whether catching up on in-app messaging in the evening or posting a late-night story to showcase an event, Dark Mode will protect your eyes while improving visibility. If you're wondering how to turn on Dark Mode on Snapchat, this guide is for you. ##    What is Dark Mode on Snapchat? Snapchat's Dark Mode, sometimes called bedtime mode, is a setting that adapts the app for a darker environment. The app's interface is shown in darker shades, conserving battery life while also helping the user's eyes adjust to the screen. The experience remains the same when it comes to content consumption and app accessibility, but reduces eye strain. ## What are the benefits of Dark Mode?  The average smartphone user spends two hours and 27 minutes daily on social media apps—or 70 hours a month.[\[2\]](#sources) As a business owner or marketing manager, the time you dedicate to apps like Snapchat could be higher—even with the help of [scheduling and automation software](https://www.capterra.com/search/?search=social%20media%20automation). Here's why Snapchat Dark Mode is invaluable for you: ###    Reduces eye strain  Turning on Dark Mode reduces the luminance emitted—helping relieve eye strain while improving readability. Whether working in a dimly lit office after hours or sharing moments from a late-night product launch event, you can focus on marketing tasks without experiencing eye fatigue.  ###    Improves battery life  Since you decrease the use of light pixels, you can also conserve battery power. If you're out and about, saving your battery life could mean the difference between wrapping up your latest Snapchat campaign and needing to schedule time out the following day. ## How to turn Dark Mode on  Dark Mode was previously only available for free for iOS users. However, that has since changed. As of August 2023, Dark Mode is now available for all users.[\[3\]](#sources) Here is how to turn on Dark Mode for Snapchat, based on your device. ###    iOS users You can change the appearance of your Snapchat app and enable Dark Mode with the following steps. 1\. Tap the gear icon (at the top right of your screen) to open Settings. _All screenshots were provided by the author_ 2\. Scroll down to "App Appearance" under "My Account." 3\. Select "Always Dark." 4\. When you want to turn Dark Mode off, select "Always Light." ###    Android users The in-app process for enabling dark mode on Snapchat remains the same for Android users. Navigate to the app settings and select "App Appearance" and then "Always Dark." Get the most out of social media apps Snapchat is only one social channel that can help you reach your audience; your chosen apps will depend on whom you aim to target and why in your social media marketing campaigns. Whether you're leveraging the power of Snapchat, Facebook, Instagram, TikTok, or any other social app, ensure you're using its features to boost your experience, productivity, and ROI. To help you maximize your Snapchat and other social media marketing campaigns, dive deeper into these Capterra resources: - [How to Promote Your Business on Social Media](https://www.capterra.com/resources/how-to-promote-your-business-on-social-media/) - [Ban or Not, 87% of Marketers Are Sticking With TikTok—for Now](https://www.capterra.com/resources/tiktok-ban-impact-on-marketing/) - [6 Important Social Media Analytics for SMBs, According to a Marketing Influencer](https://www.capterra.com/resources/social-media-marketing-analytics-for-small-businesses/) ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * Sources 1. [Snapchat announces 750M monthly active users](https://techcrunch.com/2023/02/16/snapchat-announces-750-million-monthly-active-users/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAISfyf36wMYtN2-gkBQui-35g8EFLyp_ExHH8Ep9EBIdsQ_2fdbhRZje9yUZk00ea5usaDcujh8EusxAFcELSX2NPqgQF5RadEPFImyODg49FR3vW0ySyJR-PV2nwXctKSca18aQsS1_uISkPQvGccU-KNAq2mGJjT8NW8dGITA2), Tech Crunch 2. [Which countries spend the most time on social media?](https://www.weforum.org/agenda/2022/04/social-media-internet-connectivity/), World Economic Forum 3. [Snapchat for Android makes dark mode free, so you can stop paying a monthly subscription](https://9to5google.com/2023/08/09/snapchat-android-dark-mode-free/), 9to5Google * * * ### Was this article helpful? * * * ## About the Author [### Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) Krista Hillis is a writer specializing in business, health, and psychology. 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