# How To Determine Your Objectives and Goals for Next Year | Capterra > Are you feeling frozen when it comes to your business objectives and goals for the next year? Succeed by following these simple steps for goal setting. Source: https://www.capterra.com/resources/key-objectives-and-goal-setting --- Business StrategyStrategy & Operations # 5 Steps to Determine Your Key Objectives and Goals for Next Year By Ryan Clancy Ryan Clancy Ryan Clancy is a writer specializing in engineering and tech topics. Drawing from his 5+ years of mechanical engineering experience, he is a frequent contrib... [See bio & all articles](https://www.capterra.com/resources/author/rclancy/) Published June 29, 2022 5 min read Table of Contents - [Know the goals you want to prioritize](#1-know-the-goals-you-want-to-prioritize) - [Review your goals with your team](#2-review-your-goals-with-your-team) - [Use the SMART goal-setting framework](#3-use-the-smart-goal-setting-framework) - [Set your KPIs](#4-set-your-kpis) - [Build good habits](#5-build-good-habits) ## Succeed in the new year by following these simple steps for goal setting Are you feeling frozen in place when it comes to your business objectives and goals for next year? Don't worry, you're not alone. Many small-business leaders feel overwhelmed and confused about where to start, especially when there's so much at stake. With these five steps, you can easily outline your key objectives and goals for next year. ## How to determine your key objectives and goals for next year If you don't take the time to sit down and think about your objectives and goals, it's easy to lose sight of them as the year goes on. But first, it’s important to know the major distinctions between goals and objectives: **Goals** are usually broad, long-term, and complex. They are often abstract and difficult to measure. **Objectives** are typically concrete, short-term, and specific. They are generally easier to measure than goals. ## 1\. Know the goals you want to prioritize By taking the time to think about the goals you want to prioritize, you can ensure your efforts are focused and that you're more likely to achieve success. Keep in mind the following when goal setting: - **Be specific.** The more specific your goals are, the easier it will be to develop a plan to achieve them. Ask yourself _what_ you want to achieve and _when_ you want to achieve it. - **Ensure your goals are realistic.** It's important to set goals that challenge you but are still achievable. If your goals are too ambitious, you're likely to get discouraged and give up. - **Write down your goals.** Once you've decided on your goals, it's important to write them down. This will help keep you accountable and motivated to achieve them. ## 2\. Review your goals with your team It's important to ensure that your team's goals are aligned with the company's strategy, and without objectives, it can be difficult to ensure that everyone is working towards the same goal. Therefore, you should ask yourself the following questions: - Does this goal help us achieve our overarching objectives? - Is the goal realistic and achievable? - And most importantly, is it something that my team can influence? If the answer to any of these questions is no, then it might be time to reconsider the goal. Once you've identified the right goals for your team, start reviewing progress and discussing objectives. ## 3\. Use the SMART goal-setting framework When it comes to setting goals, there is no one-size-fits-all approach. What works for one person may not work for another. However, the [SMART goal-setting framework](https://www.ucop.edu/local-human-resources/_files/performance-appraisal/How%20to%20write%20SMART%20Goals%20v2.pdf) provides a helpful structure that can be adapted to any goal. When thinking about the framework, determine the following - Are your goals **specific**? This means clearly defining what you want to achieve. - How will your goals be **measured?** Think about how you will track the progress and know when you’ve achieved your goal. - Determine if your goals are **attainable**. This doesn’t mean your goals should be easy, but they should be achievable with some effort. - It’s also important that your goals are **relevant** to your overall objectives. Ask yourself if achieving this goal will help you reach your larger goals. - Finally, all goals should be **time-bound**, meaning they have a deadline. No matter what framework is used, it is important that objectives are determined before creating any sort of plan or taking action steps towards a goal. This allows for better clarity and focus so that everyone involved knows what needs to be done in order to achieve success. ## 4\. Set your KPIs You need to set your KPIs (key performance indicators) in order to measure your success. But what are KPIs? What should you include in your KPI list? How can you use them to improve your business performance? KPIs, or key performance indicators, are quantifiable measures that indicate whether or not a company is achieving its desired results. In other words, KPIs tell you if you’re on track to meeting your business goals. There are various KPIs that companies can [track](https://www.capterra.com/resources/what-are-kpis-in-marketing/), but the most important ones will be specific to your business goals. For example, if your goal is to increase sales by 20% this year, then a relevant KPI would be "sales growth." ## 5\. Build good habits If you're serious about reaching your goals, you need to start building good habits. That means ensuring you're doing things that will help you move closer to your goal and avoiding things that will set you back. Here are some tips for developing habits that will help you reach your goals: 1. Set a schedule and stick to it 2. Find a support group 3. Set small goals 4. Get rid of distractions 5. Be patient Building good habits is an important part of goal setting because it provides positive reinforcement, helps improve your ability to stick with your goals, and makes the journey feel less daunting. For example, by exercising regularly, meal planning, and developing a strong support network, you can put yourself in a much better position to succeed. ## Reach your goals and objectives with Capterra tools and resources Follow these five steps to determine your key objectives and goals. Once you have an understanding of what you want to achieve, review them with your team and make sure everyone is on board. Then, ensure they're SMART—specific, measurable, achievable, relevant, and time-bound and set your KPIs. Finally, build good habits to help you reach your goals. Ready to explore more? Check out the following resources to help you with your goal-setting journey: - Learn how to run successful marketing campaigns with the help of KPIs with [What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns](https://www.capterra.com/resources/what-are-kpis-in-marketing/). - Got software on your mind? Check out [5 Steps To Determine What Software Will Help You Achieve Your Goals for Next Year](https://www.capterra.com/resources/choosing-software-to-achieve-goals/). - And, don’t forget about your budget. Learn [How To Identify Key Benchmarks For Your Annual Budget](https://www.capterra.com/resources/key-benchmarks-to-inform-annual-budget/). ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * ### Was this article helpful? * * * ## About the Author [### Ryan Clancy](https://www.capterra.com/resources/author/rclancy/) Ryan Clancy is a writer specializing in engineering and tech topics. 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