# Payroll Pricing Report for Software & Apps | Capterra

> Compare the list of top rated payroll products and check out their pricing details, which can help you select a tool that best meets your business needs.

Source: https://www.capterra.com/resources/payroll-software-pricing-report

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Human Resources

# Payroll Price Comparison Guide: A Capterra Value Report

Written by:

Himanshi Arora

Himanshi AroraAuthor

Senior Research Specialist Experience As a Senior Research Specialist with Capterra since December 2018, I have gained extensive experience in conducting in-...

[See bio & all articles](https://www.capterra.com/resources/author/himanshi-arora/)

  
and edited by:

Caroline Rousseau

Caroline RousseauEditor

Senior Content Editor Experience As a senior content editor, and formerly as a content analyst, at Capterra, I have been crafting, writing, and refining rese...

[See bio & all articles](https://www.capterra.com/resources/author/caroline-rousseau/)

  

Published February 21, 2023 | Updated on August 12, 2024

18 min read

Table of Contents

-   [Price comparison for top-rated payroll software](#price-comparison-for-top-rated-payroll-software)
-   [Payroll software pricing models and related costs](#payroll-software-pricing-models-and-related-costs)

## Check out value-for-money and functionality ratings for payroll tools

We hear from software buyers time and again that price and functionality are two of their top considerations when investing in a new payroll solution. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality. 

Payroll software allows accountants, payroll, and human resources departments to monitor payments and keep payment records. While it primarily serves to pay employees, it also enables businesses to compensate their contingent workers, including independent contractors, freelancers, and consultants. Pricing of payroll solutions can range from $6 to over $580 per employee, per month, but higher price may not always mean higher value. Read the [buyers guide](https://www.capterra.com/payroll-software/) to further understand the benefits of the software, considerations when buying software, and more.

In this report, we've ranked the most valuable payroll software products based on user reviews: those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product where such data is publicly available.

## Payroll software with the highest value-for-money and functionality ratings

The graphic below shows payroll products that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).

**_Note_**_: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top rated._

## Price comparison for top-rated payroll software

The cost of payroll software products may vary based on the number of users, features, or other factors, and comparing pricing for multiple products can be time-consuming. 

We’ve created a table to highlight how different payroll tools stack up against each other in terms of starting price, free trial, and free version—allowing you to compare these products side by side.

**Below is a price comparison table for the products mapped on the scatter plot above. They are arranged in ascending order of their pricing.**

**Some of the products do not have their pricing information available publicly; for those products, contact the vendor to learn more.**

We selected products for this article based on their average ratings between June 2022 and June 2024, which may differ from their current overall average ratings.

### Products with public pricing information

## 1\. [Onfolk](https://www.capterra.com/p/10004963/Onfolk/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

5.0

#### Value-for-money rating

4.9

#### Functionality rating

4.9

#### Device Compatibilty

**Features available at starting price:** The plan requires a minimum billing of $52 and offers payroll calculations along with pension integrations. It integrates with Xero and QuickBooks for accounting purposes. Dedicated payroll support is available, and secure login includes Multi-Factor Authentication for enhanced security.

**Cost to upgrade:** Single plan includes all features

**Features available in advanced versions:** Single plan includes all features

**User review excerpts**: To help you understand how reviewers feel about Onfolk’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“Onfolk has made payroll very efficient, and we then started using their HR features, which have made a positive impact on our onboarding process with their documents and task features.”_

_“It automates our payroll and also has the benefits of an HRIS, like holiday booking.”_

_“Great, simple to use, great customer support when necessary, great to see new features added in when we report something which doesn't work / could be improved.”_

## 2\. [Rippling](https://www.capterra.com/p/172127/Rippling/)

#### Trial/Free Version

-   Free Trial

**Features available at starting price:** It includes features such as Workflow Studio, global workforce analytics, advanced policy management, and automation for onboarding and offboarding. It offers dynamic permissions and approvals management, advanced admin and field privileges, and advanced document management. 

**Cost to upgrade:** Contact vendor for pricing

**Features available in advanced versions:** Includes Workflow Studio, custom workflows, formula fields, and advanced reports.

**User review excerpts**: To help you understand how reviewers feel about Rippling’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“With Rippling, we consolidated our entire people stack into one which empowers us to increase efficiency, reduce cost and manage everything from one place.”_

_“Cost is very competitive, it is cheaper than other international hiring platforms.”_

_“It has lowered our payroll costs and made some things easier.”_

## 3\. [TriNet Zenefits](https://www.capterra.com/p/133019/Zenefits/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.5

#### Value-for-money rating

4.4

#### Functionality rating

4.3

#### Starting price

$8 per user, per month, billed annually

#### Device Compatibilty

**Features available at starting price:** Includes features such as automated onboarding, employee management, time off tracking, scheduling, integrations, mobile app, analytics, and dashboards.

**Cost to upgrade:** $16 per employee per month, billed annually

**Features available in advanced versions:** Advanced versions include everything in the Essentials plan along with configurable people analytics, compensation management, and performance management. 

**User review excerpts**: To help you understand how reviewers feel about TriNet Zenefits’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“If your clients are willing to utilize Zenefits for everything from onboarding to benefit administration to payroll, you've found a superb all-in-one solution. When effectively implemented, Zenefits is all an organization needs to manage its workforce.”_

_“Paychecks, tax documents, insurance information, spending accounts, and corporate policies are all conveniently housed in one location thanks to TriNet.”_

_“The online portal streamlines my HR management and provides the employees with 24 hour access to HR info.”_

## 4\. [Patriot Payroll](https://www.capterra.com/p/116050/Patriot-Payroll/)

#### Trial/Free Version

**Features available at starting price:** Essential features such as payroll processing, allowing businesses to run payroll for all employees, print paychecks, or use direct deposit. It also supports flexible pay schedules and multiple pay rates. Employees can access their pay stubs and W-2s through an online portal. This plan automatically calculates federal, state, and local payroll taxes and provides various payroll and employee earnings reports. 

**Cost to upgrade:** $37 per month, billed monthly; $4 for each additional employee

**Features available in advanced versions:** Advanced versions handle the filing and depositing of federal, state, and local payroll taxes, along with year-end filing of W-2s and 1099s. Patriot Payroll guarantees accurate tax filings and payments, providing peace of mind to businesses. The Full Service plan also includes new hire reporting to the government and offers priority customer support with access to payroll experts for compliance-related questions.

**User review excerpts**: To help you understand how reviewers feel about Patriot Payroll’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“The integrating of this software was amazing from loading every employee on to the system, making payments to the employees are very easy and the time management is one of the best out there currently.”_

_“I think this is a great, cost effective solution for smaller businesses looking for payroll solutions.”_

_“The price is affordable for my small business, and is not gouging us with basic services.”_

## 5\. [QuickBooks Payroll](https://www.capterra.com/p/174981/QuickBooks/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.5

#### Value-for-money rating

4.2

#### Functionality rating

4.5

#### Starting price

$30 per month, billed monthly

#### Device Compatibilty

**Features available at starting price:** Core plan includes essential payroll functionalities such as automatic payroll processing, direct deposit, and payroll tax calculations and filings for federal and state taxes. It also offers an employee self-service portal where employees can access their pay stubs and W-2s. Additionally, it provides health benefits management and workers' compensation administration. 

**Cost to upgrade:** $60 per month, billed monthly

**Features available in advanced versions:** Advanced versions offer advanced HR support with access to certified HR professionals, workers' compensation administration, and employee services. Time tracking through QuickBooks Time is integrated into the Premium plan, helping businesses manage employee hours more efficiently.

**User review excerpts**: To help you understand how reviewers feel about QuickBooks Payroll’s  capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“It helps us keep an eye on our clients and lets them track and help keep their overhead costs in line for their company.”_

_“I liked the interface when running payroll - the way the program is setup when you are running payroll (and commissions), it allows you to pick and choose what is being paid.”_

_“I love the ease of creating the employees, entering their information or having them do it and then tracking their hours either daily or weekly.”_

## 6\. [Square Payroll](https://www.capterra.com/p/170266/Square-Payroll/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.5

#### Functionality rating

4.4

#### Starting price

$35 per month, billed monthly; Add users at $6 each per month

#### Device Compatibilty

**Features available at starting price:** Unlimited pay runs, off-cycle payments, and multistate payroll are included. Multiple pay rates are also included. Two-day and four-day direct deposit options are available. Simple onboarding is included. Payment options include pay by check, direct deposit, or Cash App.

**Cost to upgrade:** $6 per user for managing payroll for contractors

**Features available in advanced versions:** Advanced versions offer limited features available in comparison to starter plan, as it only allows you to pay contractor based roles in the company. 

**User review excerpts**: To help you understand how reviewers feel about Square Payroll’s  capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“I'm happy with the results obtained with the help of Square, I have been able to make unlimited payroll payments, I have been able to make deductions from salaries and many other things.”_

_“It streamlines payroll and vacation pay and helps keep compliance under control.”_

_“I'm happy with the results obtained with the help of Square, I have been able to make unlimited payroll payments, I have been able to make deductions from salaries and many other things.”_

## 7\. [OnPay](https://www.capterra.com/p/167109/OnPay/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.7

#### Functionality rating

4.7

#### Starting price

$40 per month, billed monthly; Add additional users at $6 per user

#### Device Compatibilty

**Features available at starting price:** OnPay basic plan offers unlimited pay runs and schedules. The service includes federal, state, and local tax filings, as well as self-onboarding and lifetime accounts. Employees can easily access pay stubs, employment documents, and tax forms. The platform also integrates 401(k) retirement plans and provides a quick employee census feature. Additionally, businesses can add on life, vision, disability, and other benefits.

**Cost to upgrade:** Single plan includes all features

**Features available in advanced versions:** All features are available under a single pricing plan.

**User review excerpts**: To help you understand how reviewers feel about OnPay’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“Costs are also a great reason to sign up to Onpay for payroll purposes.”_

_“The reason I went with OnPay is that they provide a turnkey service at a reasonable price.”_

_“Cost is a bit on the high side, but I attribute this to the outstanding support and ease of use.”_

## 8\. [Gusto](https://www.capterra.com/p/131882/Gusto/)

#### Trial/Free Version

-   Free Trial

**Features available at starting price:** Gusto's Starter plan offers comprehensive features, including full-service single-state payroll with W-2 and 1099 form management. It provides full support for users, employee profiles, and self-service options. The plan includes basic hiring and onboarding tools, along with Gusto-brokered health insurance administration. Employees also benefit from financial perks.

**Cost to upgrade:** $80 per month, plus $9 per employee

**Features available in advanced versions:** Gusto's Advanced plan includes advanced hiring and onboarding tools, as well as PTO management and policies. It also features time tracking, project tracking, and a Time Kiosk for easy clock-in and clock-out. Additionally, the Advanced plan provides workforce costing and reports, and team management tools, ensuring efficient and streamlined operations for businesses.

**User review excerpts**: To help you understand how reviewers feel about Gusto’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“Gusto is a good low-cost software for payroll.”_

_“It came with a lot of great features for the price and the app was great.”_

_“Gusto is very affordable. Compared to the features it has you will get value for your money.”_

## 9\. [Knit](https://www.capterra.com/p/161597/Knit/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.8

#### Value-for-money rating

4.7

#### Functionality rating

4.6

#### Starting price

$46 per employee, per month, billed monthly

#### Device Compatibilty

**Features available at starting price:** Knit software's Lite plan includes essential features such as payroll processing, direct deposit, and automated tax calculations and filings for federal and state taxes. It also provides employee self-service portals where employees can access pay stubs and tax forms. New hire self-onboarding feature is also included. 

**Cost to upgrade:** $8 per employee, per month, billed monthly

**Features available in advanced versions:** The Advanced plan of Knit software includes all features from the Lite plan, plus several enhanced functionalities. It offers payroll approval, along with comprehensive remittance reporting. Users can mass import payroll information and manage documents with e-signatures. The plan also provides advanced time-off management, including balance adjustments, full-cycle policy administration, and handling of requests and approvals. 

**User review excerpts**: To help you understand how reviewers feel about Knit’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“We love that we can easily assist our clients in paying their employees while keeping those clients 100% compliant with CRA.”_

_“Knit makes payroll automation affordable for smaller nonprofits.”_

_“The platform is intuitive and modern, the ease of updating employee information is astounding.”_

## 10\. [Factorial](https://www.capterra.com/p/168685/Factorial-HR-Software/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.4

#### Value-for-money rating

4.0

#### Functionality rating

4.1

#### Starting price

$99 per month, billed monthly

#### Device Compatibilty

**Features available at starting price:** Starting plan is ideal for companies with a team of 10 or fewer employees. It provides users with full visibility over employee data, payroll, time, projects, and your team's skills and overall performance. Helps in ensuring compliance with federal requirements like The Fair Labor Standards Act (FLSA) and in managing employee real-time data through a centralized platform that stores all the information and automates processes.

**Cost to upgrade:** Contact vendor for pricing

**Features available in advanced versions:** All features are available under the single plan

**User review excerpts**: To help you understand how reviewers feel about Factorial’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“I used this software in the accounting firm where I work, it was very useful for managing payroll and creating monthly pay slips.”_

_“It has been a very efficient application for our area in charge of managing the payroll and schedule control of our staff.”_

_“Training a new comer employee with this product helps a lot as it can show every process step by step, which we loved.”_

## 11\. [WorkMotion](https://www.capterra.com/p/228615/WorkMotion/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.8

#### Value-for-money rating

4.6

#### Functionality rating

4.7

#### Starting price

$580 per employee, per month, billed monthly; Supports up to four employees

#### Device Compatibilty

**Features available at starting price:** It includes contract templates to process the talent onboarding.The platform also helps in processing of employee expenses and allowances. Additionally, innovative calculator tools allow you to assess hiring costs for each talent based on their country and job title, providing you with insights for decision-making.

**Cost to upgrade:** $648 per employee, per month, billed monthly; Supports up to 30 employees

**Features available in advanced versions:** WorkMotion’s advanced pricing plan provides a solution for global hiring, allowing businesses to fast track recruitment. It includes end-to-end payroll management for accurate and timely employee payments, access to legal and HR guidance, and standard country-compliant contract templates. This helps users with the onboarding process and ensures compliance with local regulations, enabling businesses to manage their international workforce.

**User review excerpts**: To help you understand how reviewers feel about WorkMotion’s  capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“It enables companies to hire international employees without relying on third-party providers or even having their own entity.”_

_“Workmotion allowed me to work for a company outside the country without any issue while keeping the benefits of an employment contract”_

_“I appreciate the highly automated process for initial employment contracts and the streamlined, automated monthly payroll.”_

### Products without public pricing information

## 1\. [Netchex](https://www.capterra.com/p/162115/Netchex/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.7

#### Value-for-money rating

4.8

#### Functionality rating

4.6

#### Device Compatibilty

Netchex is a cloud-based HR platform that offers a comprehensive suite of features including payroll processing, tax compliance, and benefits administration. Its payroll features include accurate wage calculations, automated tax filing, and a self-service portal for employees to access their information. 

**Starting price:** Pricing information available on request from the vendor

**User review excerpts:** To help you understand how reviewers feel about Netchex’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“Terrific program and worth the price.”_

_“The pros about Netchex is that it allows for a streamline and user friendly process as it relates to recording time and payroll.”_

_“The system provides comprehensive reports on various aspects of payroll, allowing us to gain valuable insights into our workforce costs, compliance status, and more.”_

## 2\. [Paychex Flex](https://www.capterra.com/p/119841/Paychex-Flex/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.3

#### Value-for-money rating

4.1

#### Functionality rating

4.2

#### Device Compatibilty

Paychex Flex is a versatile payroll and HR solution that caters to businesses of all sizes. It offers automated payroll processing, tax compliance, and employee self-service options. Paychex Flex allows users to manage payroll online, ensuring accurate calculations and timely tax payments. 

**Starting price:** Pricing information available on request from the vendor 

**User review excerpts:** To help you understand how reviewers feel about Paychex Flex’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“I plan to stay with Paychex forever unless there is a change in service, price or features.”_

_“I would also like to mention that switching to Paychex Flex allowed cost savings “_

_“It's a little pricey, but is it great having everything in one place?”_

## 3\. [Paycom](https://www.capterra.com/p/130949/Paycom/)

#### Trial/Free Version

-   Free Trial

Paycom is an all-in-one HR and payroll software that emphasizes the employee experience. Its payroll features include automated tax calculations, direct deposit options, and comprehensive reporting tools. Paycom's unique offering is its employee self-service app, which allows employees to manage their payroll information, view pay stubs, and make changes to their tax withholdings. This empowers employees and reduces administrative burdens on HR departments.

**Starting price:** Pricing information available on request from the vendor

**User review excerpts:** To help you understand how reviewers feel about Paycom’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“Being able to complete and store onboarding documents, trainings, time management, paystubs, tax papers and much more at the ease of the employee saves time and improves efficiency.”_

_“I researched the qualities of ease of use, cost and being a proven provider, plus I have to tell you that Paycom delivers on all fronts for my small business.”_

_“It can be more affordable compared to other software programs.”_

## 4\. [PrimePay](https://www.capterra.com/p/156904/PrimePay/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

3.4

#### Value-for-money rating

3.2

#### Functionality rating

3.4

#### Device Compatibilty

PrimePay provides payroll and HR solutions tailored for small to mid-sized businesses. Its payroll features include automated payroll processing, tax filing, and compliance management. PrimePay also offers a self-service portal for employees to access their payroll information and benefits. 

**Starting price:** Pricing information available on request from the vendor

**User review excerpts:** To help you understand how reviewers feel about PrimePay’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“PrimePay has a great grasp on important payroll functions like taxes and seamless processing of direct deposits and third party payments.”_

_“I like the fact that PrimePay will handle the payroll tax payments and quarterly filing and end of year W2 process.”_

_“As an admin, processing timesheets and payroll is efficient and fairly straightforward.”_

## 5\. [Proliant](https://www.capterra.com/p/187093/Proliant/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.5

#### Value-for-money rating

4.5

#### Functionality rating

4.3

#### Device Compatibilty

Proliant is a cloud-based payroll and HR solution that offers a range of features including payroll processing, tax compliance, and employee management. Its payroll capabilities include automated calculations, direct deposit, and comprehensive reporting. Proliant also emphasizes compliance with federal and state regulations, ensuring businesses stay up-to-date with changing laws.

**Starting price:** Pricing information available on request from the vendor

**User review excerpts:** To help you understand how reviewers feel about Proliant’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“The price was fair and their platform was user friendly.”_

_“It's a great, low-cost software.”_

_“The system is simple to operate, efficient, and cost-effective.”_

## 6\. [RUN Powered by ADP](https://www.capterra.com/p/185859/RUN/)

#### Trial/Free Version

-   Free Trial
-   Free Version

#### Overall rating

4.3

#### Value-for-money rating

3.7

#### Functionality rating

4.3

#### Device Compatibilty

RUN Powered by ADP is a payroll and HR management solution designed for small businesses. It offers features such as automated payroll processing, tax filing, and employee self-service options. RUN provides mobile access to manage payroll on-the-go.

**Starting price:** Pricing information available on request from the vendor

**User review excerpts:** To help you understand how reviewers feel about RUN’s capabilities, here are some excerpts from the most positive user reviews on Capterra that mention pricing:

_“I love the payroll reminders and the ability to update employees in real time.”_

_“I appreciate that the software costs are less than those of similar businesses.”_

_“It made it easy to add new employees, manage payroll, and can integrate with a large variety of other systems, like Xero, for accounting, retirement, etc.”_

Check out [Capterra Shortlist for Payroll software](https://www.capterra.com/payroll-software/shortlist/) to view the highest-rated and most popular products.

## Payroll software pricing models and related costs

**Understand the common pricing models:**

-   **Perpetual license:** You pay an upfront sum for license to own the software and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.
    
-   **Subscription:** You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing gained popularity, thanks to the increasing adoption of Software-as-a-Service (SaaS).
    
-   **Open-source license:** Open-source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses.
    

**Watch out for these often overlooked costs**

-   **Data migration**: While this can be done in-house, you might want to pay the vendor to transfer your existing data to the new system.
    
-   **Training**: Web-based training is often included in your plan, but vendors might charge for in-person training.
    
-   **Hardware and IT:** This could be a major expense for on-premise software buyers who need their own servers.
    
-   **Maintenance and upgrades**: Some vendors charge for updates, patches, upgrades, and other maintenance activities.
    

* * *

Looking for Payroll software?Check out Capterra's list of the [best Payroll software](https://www.capterra.com/payroll-software/) solutions.

### Was this article helpful?

* * *

## About the Authors

[### Himanshi Arora](https://www.capterra.com/resources/author/himanshi-arora/)

Senior Research Specialist Experience As a Senior Research Specialist with Capterra since December 2018, I have gained extensive experience in conducting in-depth research and writing content across domains such as retail, construction, and finance. My goal is to empower small and midsize businesses to make confident decisions about software and technology by delivering clear, expert insights backed by thorough research. Prior to joining G2 Digital Markets, I worked in client risk assessment...

[### Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/)

After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers develop and produce compelling content about today’s business matters.

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To be considered for this list, products have to:

1.  Have at least 20 unique product reviews published on Capterra within the past two years, as of July 15, 2024.
    
2.  Qualify as a market fit by meeting our definition of payroll software: “Payroll software automates managing employee salaries, wages, bonuses, and deductions. It also tracks time off, vacation accrual, and benefits.”
    
3.  From the products that met the above criteria, 20 with the highest functionality and value-for-money ratings were mapped on the scatter plot.
    

**Editorial Independence:** We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this has no influence on our methodology.