# Here Are My Top 7 Inventory Management System Picks | Capterra > I evaluated leading inventory management systems to compile a list of 7 platforms ideal for inventory tracking, order management and growing businesses. Source: https://www.capterra.com/resources/recommendations-for-inventory-management-systems --- # Here Are the Top 7 Inventory Management Systems I Recommend Written by: Laura Burgess Laura BurgessAuthor Content Analyst Experience I've been writing for Capterra since April 2021, specializing in B2B SaaS adoption across various industries. My role involves pro... [See bio & all articles](https://www.capterra.com/resources/author/laura-burgess/) Published July 6, 2026 12 min read Table of Contents - [From spreadsheets to inventory management software](#why-i-recommend-moving-from-spreadsheets-to-inventory-management-software) - [Inventory management features](#what-features-do-i-look-for-in-inventory-management-software) - [Top 7 picks for inventory management systems](#top-7-picks-for-inventory-management-systems) - [Inventory management software for different business sizes](#which-inventory-management-software-do-i-recommend-for-different-business-sizes) - [How do you choose the right inventory management software?](#how-do-you-choose-the-right-inventory-management-software) - [Final recommendation for inventory management software](#my-final-recommendation-for-choosing-inventory-management-software) - [Frequently asked questions (FAQs) on inventory management](#frequently-asked-questions-faqs-on-inventory-management) If you're comparing inventory management systems, chances are you've outgrown spreadsheets, manual stock counts, or disconnected tools. As your inventory grows, even small tracking errors can lead to stockouts, over-ordering, delayed shipments, and unnecessary costs. Choosing the right software isn't just about comparing features; it's about finding a system that fits your workflows and scales with your business. As I researched inventory management systems, I also reviewed insights from more than 1,600 inventory software buyer interactions collected by Capterra's advisor team in the past two years**\***. My findings reflected that challenge: 35% of businesses still rely on manual inventory methods, while another 25% use spreadsheets to manage inventory, making it harder to scale efficiently. In this article, I'll compare seven leading [inventory management systems](https://www.capterra.com/inventory-management-software/): WarehouseOS, CartonCloud, Inventory Planner, EZO, inFlow Inventory, Cin7 Omni, and Fishbowl. I’ll explain the inventory features I prioritize when evaluating software and share the criteria I use to identify the best option based on your team's size, workflows, and operational requirements. ## Why I recommend moving from spreadsheets to inventory management software Inventory management software helps businesses replace manual inventory tracking with a single system for managing stock levels, purchase orders, warehouse inventory, and customer orders. While spreadsheets can work for smaller inventories, they become much harder to manage as inventory moves across multiple locations, suppliers, and sales channels. The continuous data entry required by spreadsheets means inventory records are almost always out of date. The moment a warehouse worker picks an item from a pallet, receives a shipment, or transfers stock between locations, someone must manually record that movement. As volumes increase, it becomes much easier for missed updates, duplicate entries, and conflicting stock records to creep in. Inventory management software buyer insights Our analysis of more than 1,600 inventory software buyer interactions shows that these day-to-day operational challenges are a common reason businesses begin looking for inventory management systems. - 49% of businesses cite operational efficiency as their biggest challenge. - 35% say their current systems lack the functionality they need. These findings suggest businesses aren't simply looking for more features, but they are looking to eliminate manual work. Updating spreadsheets after every stock movement, reconciling inventory records, checking stock availability, and correcting data entry errors don't scale. Inventory management software automates these processes to keep stock records accurate across purchasing, warehousing, sales, and fulfilment. ## What features do I look for in inventory management software? The features I prioritize the most are inventory management, inventory tracking, order management, purchase order management, data import and export, and alerts and notifications. Together, these capabilities help businesses maintain accurate stock levels, automate purchasing, reduce manual data entry, and improve inventory visibility across warehouses and sales channels. When I evaluated inventory management systems, these were the capabilities that most consistently separated comprehensive solutions from the more basic tools: - **Inventory management:** I prioritized platforms that give businesses a centralized view of inventory across warehouses, locations, and sales channels to help reduce stock discrepancies and improve inventory visibility. - **Inventory tracking:** I looked for software that automatically updates stock levels as inventory is received, transferred, sold, or returned, reducing manual tracking and inventory discrepancies. - **Order management:** I favored platforms that synchronize customer orders with inventory levels, helping businesses fulfil orders accurately and avoid overselling stock. - **Purchase order management:** I prioritized software that simplifies creating, tracking, and managing purchase orders while improving visibility into incoming inventory and supplier orders. - **Data import and export:** I looked for inventory management systems that make it easy to import existing inventory data, export reports, and integrate with accounting, ecommerce, ERP, and warehouse management systems. - **Alerts and notifications:** I favored tools that automatically notify users about low stock levels, reorder points, delayed purchase orders, and other inventory events requiring attention. Other inventory management capabilities to consider: - **Barcode scanning:** Speeds up receiving, picking, stock counts, and inventory updates. - **Batch and serial number tracking:** Tracks inventory by lot or serial number for traceability and recalls. - **Multi-warehouse inventory management:** Monitors stock across multiple warehouses or storage locations. - **Inventory forecasting:** Predicts future inventory needs using historical sales and demand trends. - **Inventory reporting and analytics:** Provides insights into inventory performance, turnover, and stock levels. - **Mobile inventory management:** Allows staff to update inventory using smartphones or handheld devices. My perspective I recommend prioritizing the features your team will use every day rather than the longest feature list. Accurate inventory tracking, purchase order management, and automated alerts typically deliver more operational value than advanced capabilities that rarely support day-to-day inventory workflows. Once you've identified the capabilities your team needs most, the next step is comparing platforms based on how well they support your workflows and growth plans. ## Top 7 picks for inventory management systems The platforms below stood out for their ability to support inventory control, real-time tracking, order fulfillment, purchase automation, and database visibility across different operational environments. _Note: The tools covered below were selected based on_ [_Capterra Shortlist methodology_](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) _and were most recommended by advisors over the past two years. Also, the products are arranged by overall rating._ **Tool** **Overall rating** **Best for** **Strengths** **Inventory management fit** **Integrations** **Starting price** [WarehouseOS](https://www.capterra.com/p/134082/WarehouseOS/) 4.7/5 Floor-focused fulfillment crews High-accuracy mobile picking, visual packing loops, and floor fulfillment speed  Practical floor-first layouts; strong visual scanning for physical location tracking. Core ERPs, e-commerce APIs, and warehouse scanners  $350/month  [CartonCloud](https://www.capterra.com/p/179000/CartonCloud/) 4.7/5 Specialized logistics companies Automated 3PL client billing, freight transport manifests, and cross-dock processing Dedicated commercial warehouse layouts; strong logistical billing tracking for multi-client operations. Major national freight carriers, Shopify, Xero  $599/month  [Inventory Planner](https://www.capterra.com/p/151776/Inventory-Planner/) 4.6/5 Data-driven product planners  Predictive demand forecasting, automated reorder recommendations, and dead stock identification Dedicated data forecasting layouts; strong replenishment velocity tracking for retail buy plans. Amazon, Shopify, Cin7 Core, WooCommerce Custom quote available [EZO](https://www.capterra.com/p/124047/EZOfficeInventory/)  4.6/5 Asset-heavy operations teams Internal equipment asset tracking, serial tool checkouts, preventive maintenance logs Practical internal supply layouts; strong custodial accountability tracking for operations gear. Jira, Zendesk, Active Directory, cloud databases  $48/month  [inFlow Inventory](https://www.capterra.com/p/78431/inFlow-Inventory/) 4.6/5 Growing SMB organizations Ease of use, fast staff deployment, B2B digital showroom portals Practical middle ground: reliable wholesale product-ledger and purchase layouts. Shopify, QuickBooks Online, Xero, WooCommerce  $186/month  [Cin7 Omni](https://www.capterra.com/p/133133/Cin7/) 4.3/5 Multi-channel product merchants Real-time multi-store ecommerce syncing, automated routing engines, built-in EDI connectivity Dedicated multi-channel store layouts; strong omni-channel tracking for digital brands. Shopify, Amazon, QuickBooks Enterprise, Xero $349/month  [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/) 4.2/5 Midsized operations scaling rapidly   Native deep QuickBooks linking, multi-level bills of materials (BOM), manufacturing execution Practical engineering-manufacturing layouts; reliable work order assembly tracking for scaling plants. QuickBooks, Xero, Salesforce  Custom quote available  [NetSuite](https://www.capterra.com/p/135757/NetSuite/) 4.2/5 Global enterprise organizations Complete Cloud ERP scope, multi-location inventory consolidation, unified corporate financials Familiar enterprise layout; strong multi-national supply tracking with global financial lines. Financial, CRM, e-commerce, reporting and ERP integrations. Custom quote available ### [WarehouseOS](https://www.capterra.com/p/134082/WarehouseOS/) From the user reviews I evaluated, WarehouseOS focused on improving warehouse execution through mobile picking, packing, and inventory verification. Teams looking to improve fulfilment speed and warehouse accuracy are likely to benefit most from its mobile-first workflows. **Limitations:** WarehouseOS relies on integrations with external business systems for accounting, e-commerce, and broader business management rather than providing these capabilities natively. I'd recommend WarehouseOS for warehouse operators looking to improve picking accuracy, inventory movements, and fulfilment efficiency. **Here are some review excerpts from logistics and operations professionals who have used WarehouseOS for inventory management:** “Overall, WarehouseOS has improved our operation and fulfilment speeds, it has made it very easy to train new team members on our systems, and it has had little to no issues since we have integrated it.” Kacie A., Operations Supervisor, Apparel and Fashion, Used the software for: 1-2 years “I really enjoy it, I like how easy it is to use and have seen an increase in accuracy. It is user-friendly, so it is easy to train on.” Madison T., Consumer Services, Used the software for: 2+ years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [CartonCloud](https://www.capterra.com/p/179000/CartonCloud/) When I looked at CartonCloud, its strengths were warehouse logistics and third-party logistics (3PL) operations. Features such as freight management, warehouse billing, cross-docking, and client billing make it well-suited to logistics providers. **Limitations:** CartonCloud is primarily built for logistics, transport and 3PL workflows, so businesses focused on manufacturing or retail product management may need a more product-led inventory system. I'd recommend CartonCloud for logistics providers, transport companies, and warehouse businesses managing third-party inventory. **Here are some review excerpts from logistics and operations professionals who have used CartonCloud for inventory management:** “We started using CartonCloud for transport around 5 years ago. Now, we have grown and are 3PL/warehousing also and CartonCloud has been there to help us grow. Couldn't imagine us functioning without it.” Karen J., Admin/Accounts Manager, Transportation/Trucking/Railroad, Used for: 2+ years “I have loved Carton cloud since we implemented , it is fast, easy and reliable and its been great to get rid of paperwork and have everything captured on the carton cloud system which made chasing, checking and invoicing so easy.” Joseph S., General Manager, Logistics and Supply Chain, Used the software for: 2+ years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [Inventory Planner](https://www.capterra.com/p/151776/Inventory-Planner/) When I assessed Inventory Planner, what stood out most was its demand forecasting and purchasing recommendations. Rather than focusing on day-to-day inventory tracking, it helps businesses forecast demand, optimize replenishment, and reduce excess inventory. **Limitations:** Inventory Planner is designed as a planning tool rather than a complete inventory management system, so businesses will typically need to use it alongside their existing inventory software. I'd recommend Inventory Planner to e-commerce businesses and retailers looking to improve purchasing decisions and inventory forecasting. **Here are some review excerpts from logistics and operations professionals who have used Inventory Planner for inventory management:** “Overall, I would say that the software is fantastic and has allowed us to scale with efficiency. It has also allowed us to onboard new brands with confidence knowing we can expand without putting too much cash in slower moving inventory.” Dipesh P., Managing Director, Retail, Used the software for: 6-12 months “Very good, easy, and a lot of forecasting options. I only need to order once a week, and it have a lot of integrations.” Lars M., Partner, Warehousing, Used the software for: 2+ years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [EZO](https://www.capterra.com/p/124047/EZOfficeInventory/) From the user reviews I analyzed, EZO stood out for organizations managing internal assets rather than inventory for sale. It provides detailed tracking for tools, IT equipment, operational assets, maintenance schedules, and equipment checkouts. **Limitations:** As EZO focuses on asset management, it lacks some e-commerce, sales order, and fulfilment capabilities found in traditional inventory management systems. I'd recommend EZO for organizations managing internal equipment, tools, and operational assets rather than retail inventory. **Here are some review excerpts from logistics and operations professionals who have used EZO for asset and inventory management:** “Very positive. The system is great for what our company requires, which is asset label printing and asset management.” Nick G., Assistant Accountant, Automotive, Used the software for: Less than 6 months “The overall experience with the product is positive. We have used this product in our organization for the last year and have an impressive user experience. The company addresses user feedback and adds features as requested. Their field agents are also friendly and supportive.” Alok B., Lead Analyst, Investment Manager, Used the software for: 1-2 years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [inFlow Inventory](https://www.capterra.com/p/78431/inFlow-Inventory/) When I assessed inFlow Inventory user reviews, its biggest strength was its ease of use. It combines inventory tracking, barcode scanning, purchase order management, and basic manufacturing tools in a platform that's easy for growing businesses to adopt. **Limitations:** I found reviewers noted that businesses with more complex manufacturing processes or supply chains may eventually outgrow its production capabilities. I'd recommend inFlow Inventory for wholesalers, distributors, and growing product businesses looking to move away from spreadsheet-based inventory management. **Here are some review excerpts from logistics and operations professionals who have used inFlow Inventory for inventory management:** “Super smooth, and very amazing for counting inventory!” Jeff B., Logistics Coordinator, Medical Devices, Used the software for: 1-2 years “Positive. Simple to use. Provides all the insights to efficiently run day-to-day business.” Nayan K., Purchaser Construction, Used the software for: 1-2 years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [Cin7 Omni](https://www.capterra.com/p/133133/Cin7/) From the user reviews I analyzed, Cin7 stood out as a solution for businesses selling across multiple sales channels. Its integrations with Shopify, Amazon, WooCommerce, and wholesale platforms help keep inventory synchronized across e-commerce and retail operations. **Limitations:** Reviewers noted that configuring multi-channel workflows and automation rules can take time, particularly for businesses with relatively simple inventory requirements. I'd recommend Cin7 for wholesalers, retailers, and e-commerce businesses that need to manage inventory across multiple sales channels. **Here are some review excerpts from logistics and operations professionals who have used Cin7 Omni for inventory management:** “Cin7 meets the needs of our Business, we have used this platform across 5 different businesses. Our knowledge will continue to grow on how to best operate Cin7. We signed up for premium support to assist with API integration for another part of the business group, which was very successful.” Peter R., Past General Manager/ Board Member, Electrical/Electronic Manufacturing, Used for: 2+ years “Fundamentally changed every single thing that we do with every single order that we process. Has made it so that instead of five people inputting orders and potentially messing up because they were trying to go so quickly while doing other things, they're now freed up for other things!” James W., Director, Food Production, Used the software for: 6-12 months #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/) When I assessed Fishbowl, I found it worked best for small and midsize manufacturers and warehouse operations that had outgrown spreadsheet-based inventory management. Its integration with QuickBooks, multi-level bills of materials (BOMs), work order management, and lot and serial number tracking makes it well-suited for businesses that manage manufacturing alongside inventory. **Limitations:** I found reviewers frequently mentioned the learning curve during implementation. Setting up the platform and configuring workflows can take time, particularly for smaller teams without dedicated technical resources. I'd recommend Fishbowl for manufacturers, distributors, and warehouse operations that need stronger inventory control without investing in a full ERP system. **Here are some review excerpts from logistics and operations professionals who have used Fishbowl for inventory management:** “Now we no longer have to deal with a million messy spreadsheets for the warehouse. At least it keeps most of our numbers somewhat in sync with quick books, so I don't get yelled at.” Justin M., CEO, Information Technology and Services, Used the software for: 2+ years “Our overall experience with Fishbowl has been very positive. Having an automotive based business, there are many combinations of parts we can put together, so kits has been very valuable to our business. The integrations with the e-commerce platforms and shipping solutions have made our order management efficient and effortless. Fishbowl has been an integral part of our company's success.” Deeann B., Owner, Automotive, Used the software for: 2+ years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ### [NetSuite](https://www.capterra.com/p/135757/NetSuite/) When I evaluated NetSuite, I found its biggest strength is bringing inventory, finance, CRM, supply chain, and purchasing into a single cloud platform. Businesses managing inventory across multiple warehouses, locations, or countries are likely to benefit most from its enterprise capabilities. **Limitations:** From the reviews I analyzed, NetSuite typically requires more time for implementation, data migration, and user training than less complex inventory management systems. Businesses looking for a quick deployment may find the onboarding process more involved. I'd recommend NetSuite for enterprise organizations and rapidly growing businesses managing complex inventory and supply chain operations. **Here are some review excerpts from logistics and operations professionals who have used Netsuite for inventory management:** “It’s been brilliant for our company. We’ve gone from using a system which could not give us simple answers about product coatings and was very complicated to use, to NetSuite which shows complete transparency in all aspects of our business.” Kirstie P., Finance Manager, Building Materials, Used the software for: 2+ years “My overall experience with NetSuite has been positive. It’s a powerful and reliable platform that streamlines business operations, especially in finance and data management. While there is a learning curve and occasional system limitations, its automation, reporting capabilities, and centralized data make it highly effective for day-to-day use.” Sonu P., Systems Analyst, Consumer Goods, Used the software for: 1-2 years #### Trial/Free Version - Free Trial - Free Version #### Device Compatibilty ## Which inventory management software do I recommend for different business sizes? Smaller businesses often benefit from software that is easy to implement, while larger organizations typically need greater scalability, automation, and visibility across multiple locations. Based on the capabilities and user reviews of the platforms I evaluated, here's how I'd match these tools to different business sizes. **Small businesses (1–10 users)** **Recommended tools:** [inFlow Inventory](https://www.capterra.com/p/78431/inFlow-Inventory/), [EZO](https://www.capterra.com/p/124047/EZOfficeInventory/) **Why:** For smaller businesses, I prioritized ease of use, straightforward inventory tracking, and fast implementation over enterprise-level functionality. inFlow Inventory helps businesses move away from spreadsheets with minimal disruption, while EZO is better suited to organizations managing tools, equipment, and other business assets. **Example:** A small wholesaler could use inFlow Inventory to manage inventory, purchase orders, and barcode scanning. A construction company or IT team could use EZO to track equipment, maintenance schedules, and employee asset assignments. **Growing SMBs (10–50 users)** **Recommended tools:** [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/), [Cin7](https://www.capterra.com/p/133133/Cin7/), [WarehouseOS](https://www.capterra.com/p/134082/WarehouseOS/) **Why:** As businesses grow, inventory management becomes more complex. I found these platforms are well-suited to businesses that need better inventory tracking, warehouse workflows, manufacturing support, or multi-channel inventory management without moving to a full enterprise ERP. **Example:** A manufacturer using QuickBooks could use Fishbowl to manage production and inventory. A growing retailer selling through Shopify, Amazon, and wholesale channels could use Cin7 to synchronize inventory. A warehouse operation focused on improving picking and packing efficiency could benefit from WarehouseOS. **Larger or more complex operations (50+ users)** **Recommended tools:** [NetSuite](https://www.capterra.com/p/135757/NetSuite/), [CartonCloud](https://www.capterra.com/p/179000/CartonCloud/), [Inventory Planner](https://www.capterra.com/p/151776/Inventory-Planner/) **Why:** Larger organizations typically require scalable inventory management, advanced reporting, and greater visibility across multiple locations or business units. NetSuite supports enterprise inventory and business operations; CartonCloud is designed for logistics and third-party logistics (3PL) providers; and Inventory Planner helps businesses improve demand forecasting and inventory replenishment. **Example:** A retailer operating across multiple warehouses could use NetSuite to manage inventory across the business, CartonCloud to support warehouse and logistics operations, and Inventory Planner to forecast demand and optimize purchasing decisions. My recommendation for inventory management software If you're replacing spreadsheets, start by identifying the operational challenge you're trying to solve before comparing features. Businesses looking for simplicity may find inFlow Inventory or EZO the best fit. Growing manufacturers, retailers, and warehouse teams should consider Fishbowl, Cin7, or WarehouseOS. Larger organizations managing more complex inventory operations may benefit most from NetSuite, CartonCloud, or Inventory Planner. ## How do you choose the right inventory management software? Choosing the right inventory management software starts with understanding your workflows, operational challenges, and long-term goals. During my evaluation, I found the best platforms weren't necessarily the ones with the most features; they were the ones that fit how a business actually operates. Before comparing pricing or feature lists, I'd ask these questions: **Q. How many people will use the software each day?** If warehouse staff need to scan barcodes, update inventory, or receive deliveries on the warehouse floor, mobile access should be a priority. An intuitive mobile app helps improve inventory accuracy and reduce manual updates. **Q. What type of inventory do you manage?** Businesses selling products need different capabilities than organizations tracking internal equipment or company assets. Make sure the platform supports your day-to-day workflows, whether that's inventory tracking, order management, or asset management. **Q. How many warehouses or locations do you manage?** If you operate across multiple warehouses or retail locations, prioritize software that supports multi-location inventory management, stock transfers, and centralized reporting. **Q. Which business tools do you already use?** Inventory management software shouldn't operate in isolation. I recommend choosing a platform that integrates with your accounting software, ecommerce platform, shipping providers, or ERP system to reduce duplicate data entry. **Q. What's your total implementation budget?** Look beyond subscription costs. Consider onboarding, staff training, data migration, and implementation time when comparing inventory management software. **Q. How easy will the software be for your team to adopt?** Even the most feature-rich platform won't deliver value if your team struggles to use it. From the reviews I analyzed, ease of adoption consistently influenced long-term user satisfaction. ## My final recommendation for choosing inventory management software  Start by identifying the operational challenge you want to solve, whether that's improving inventory tracking, reducing stockouts, or replacing spreadsheets. Then build a shortlist of two or three inventory management systems that best fit your workflows. Before making a final decision, test each platform using a real inventory scenario, such as receiving a purchase order, transferring stock between locations, or processing a customer order. This will tell you far more than comparing feature lists alone. If possible, involve the people who'll use the software every day. Feedback from warehouse staff, inventory managers, and operations teams can highlight usability issues that may not be obvious during a product demo. Need help choosing the right [inventory management software](https://www.capterra.com/inventory-management-software/)? Schedule a free call with a software advisor to get personalized recommendations for your organization. ## Frequently asked questions (FAQs) on inventory management Is Zoho Inventory really free? Yes, Zoho Inventory offers a free plan for small businesses, but it comes with limits on orders, shipping labels, and other monthly transactions. Growing businesses that manage multiple sales channels or higher order volumes will likely need a paid plan. Can I use Excel for inventory management? Yes, but only for very small inventories. As your business grows, spreadsheets become harder to maintain, increase the risk of manual errors, and don't provide real-time inventory tracking or automation. What is the 80/20 rule in inventory management? The 80/20 rule, also known as ABC analysis, suggests that around 80% of sales or inventory value often comes from 20% of products. Businesses use this principle to prioritize stock control, forecasting, and replenishment for their highest-value inventory. Is there free inventory management software? Yes. Several [inventory management platforms offer free plans](https://www.capterra.com/inventory-management-software/s/free/) for small businesses. However, most free versions limit features such as multi-location inventory tracking, barcode scanning, integrations, and advanced reporting. What are the biggest challenges of manual inventory tracking? Manual inventory tracking often leads to inaccurate stock counts, stockouts, overstocking, duplicate data entry, and limited inventory visibility. Inventory management software helps reduce these issues by automating stock updates and improving accuracy. ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * Sources **\*Capterra reviews data:** Reviews are collected from verified users for individual software products. For this report, we analyzed more than 1,600 phone interactions from May 31, 2024, to May 31, 2026. The findings in this report reflect buyers who contacted Capterra and may not be representative of the market as a whole. * * * ### Was this article helpful? * * * ## About the Author [### Laura Burgess](https://www.capterra.com/resources/author/laura-burgess/) Laura Burgess is a content analyst at Capterra with more than a decade of journalism experience and specializing in B2B SaaS adoption across various industries. She analyzes market trends and SMB tech, providing insights on topics such as AI-driven sales automation and its impact on the customer experience (CX). 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