--- title: "4 Key Factors to Adopting Software Without Slowing Down | Capterra" description: "Capterra surveyed more than 1,500 small-business leaders to help software buyers navigate the software search in 2023." source_url: "https://www.capterra.com/resources/small-business-software-buying/" page_type: "article" language: "en" --- # 2023 SMB Software Buying Trends White Paper: 4 Key Factors to Adopting Software Without Slowing Down By Taylor Short Taylor Short Team Lead at Capterra, sharing insights about the manufacturing and maintenance industries. Journalism grad. Published in The Washington Post, Facility Manag... [See bio & all articles](https://www.capterra.com/resources/author/tshort/) Published January 18, 2023 2 min read ## Our research reveals four factors to finding software without losing momentum. Operating a small business has never been more fraught with uniquely modern challenges. From pandemic-related shifts in how we work and what consumers expect, to more recent economic and supply chain insecurity, it’s no wonder software and technology takes an increasingly important role moving into 2023. Small and midsize businesses (SMBs) use software to build a foundation on which to grow and optimize, but the makeup of that foundation is evolving rapidly. Companies of all types and sizes now wrap the basic stack of HR, accounting, and CRM (customer relationship management) with a new layer of cybersecurity, IT support, and analytics. These previously nice-to-have supporting actors are taking center stage in 2023 and beyond just so small businesses can maintain data safety and competitiveness. To ensure business leaders are able to find the right technology quickly, we conducted our **2023 SMB Software Buying Trends Survey** of more than 1,500 business leaders across five countries. With this survey, we discovered the top types of software adopted in 2022, how IT budgets are changing for next year, how SMBs are evaluating and selecting software, and what triggers their search in the first place. [Download our new e-book](#signup) **_2023 SMB Software Buying Trends White Paper: 4 Key Factors for Adopting Software Without Slowing Down_** to reveal the top software every small business needs in 2023 and the common factors that lead SMBs to find the right software at an affordable cost. **Capterra’s 2023 SMB Tech Trends Annual State of Software Adoption Reports** capture global trends across industries and reveal how small- and midsize-business leaders are adopting technologies to embrace change, optimize efficiency, and accelerate growth. Our reports are designed to support decision-makers with the insights they need to embrace the right technology and services. - **View our** [2023 U.S. SMB Software Buying Trends Report](https://www.capterra.com/resources/us-software-buying-trends/) to understand why security and implementation should be top-of-mind as you evaluate new technology. - **View our** [2023 State of Marketing Software Adoption Report](https://www.capterra.com/resources/technology-trends-among-marketing-professionals/) to discover how marketers are leveraging emerging technology. - **View our** [2023 State of Accounting & Finance Software Adoption Report](https://www.capterra.com/resources/accounting-trends/) to see why financial firms are spending more on software. - **View our** [2023 State of IT Software Adoption Report](https://www.capterra.com/resources/software-purchase-triggers-it-services-companies/) to understand how security concerns are shaping IT technology strategies. - **View our** [2023 State of Manufacturing Software Adoption Report](https://www.capterra.com/resources/state-of-manufacturing-software-adoption-report-manufacturers-are-increasing-tech-spend/) to discover how companies are finding technology without regret. - **View our** [2023 State of Retail Software Adoption Report](https://www.capterra.com/resources/retail-trends/) to find how retailers are engaging customers with technology. ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * ### Was this article helpful? * * * ## About the Author [### Taylor Short](https://www.capterra.com/resources/author/tshort/) Team Lead at Capterra, sharing insights about the manufacturing and maintenance industries. Journalism grad. Published in The Washington Post, Facility Management Magazine, and Facility Executive Magazine. Texas native. 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