# Overcome Modern Obstacles With a Flexible Software Strategy | Capterra > Capterra surveyed more than 1,500 small-business leaders to help software buyers navigate their software search in 2023. Source: https://www.capterra.com/resources/small-business-tech-trends --- # 2023 SMB Tech Trends White Paper: Overcome Modern Obstacles With a Flexible Software Strategy By Taylor Short Taylor Short Team Lead at Capterra, sharing insights about the manufacturing and maintenance industries. Journalism grad. Published in The Washington Post, Facility Manag... [See bio & all articles](https://www.capterra.com/resources/author/tshort/) Published January 17, 2023 2 min read ## Our research reveals a flexible strategy to find the right technology for 2023’s most common challenges. Technology has always been a factor in driving business goals, but small businesses are leveraging software more than ever to tackle 2023’s biggest challenges. Small and midsize businesses (SMBs) are building new technology stacks with specific tools that will support them through the growth of remote and hybrid working environments, escalating cybersecurity threats, and a supply chain crisis that puts them at a disadvantage. Economic uncertainties and rising software costs make the search for valuable technology difficult, especially for SMBs without internal IT resources. Businesses face a demanding task to find the right systems, for the right price, in a limited time frame. This is why we conducted our **2023 SMB Tech Trends Survey** of more than 1,500 business leaders across five countries to understand how small-business technology has evolved over the past two years, what they plan to adopt in 2023, as well as their goals and the factors shaping them. We also uncovered how SMBs are approaching emerging technology moving forward. Download our new e-book, **_2023 SMB Tech Trends White Paper: Overcome Modern Obstacles With a Flexible Software Strategy,_** for strategy tips to maximize your chances of tech adoption success. **Capterra’s 2023 SMB Tech Trends Annual State of Software Adoption Reports** capture global trends across industries and reveal how small- and midsize-business leaders are adopting technologies to embrace change, optimize efficiency, and accelerate growth. Our reports are designed to support decision-makers with the insights they need to embrace the right technology and services. - **View our** [**2023 U.S. SMB Software Buying Trends Report**](https://www.capterra.com/resources/us-software-buying-trends/) to understand why security and implementation should be top-of-mind as you evaluate new technology. - **View our** [**2023 State of Marketing Software Adoption Report**](https://www.capterra.com/resources/technology-trends-among-marketing-professionals/) to discover how marketers are leveraging emerging technology. - **View our** [**2023 State of Accounting & Finance Software Adoption Report**](https://www.capterra.com/resources/accounting-trends/) to see why financial firms are spending more on software. - **View our** [**2023 State of IT Software Adoption Report**](https://www.capterra.com/resources/software-purchase-triggers-it-services-companies/) to understand how security concerns are shaping IT technology strategies. - **View our** [**2023 State of Manufacturing Software Adoption Report**](https://www.capterra.com/resources/state-of-manufacturing-software-adoption-report-manufacturers-are-increasing-tech-spend/) to discover how companies are finding technology without regret. - **View our** [**2023 State of Retail Software Adoption Report**](https://www.capterra.com/resources/retail-trends/) to find how retailers are engaging customers with technology. ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * ### Was this article helpful? * * * ## About the Author [### Taylor Short](https://www.capterra.com/resources/author/tshort/) Team Lead at Capterra, sharing insights about the manufacturing and maintenance industries. Journalism grad. Published in The Washington Post, Facility Management Magazine, and Facility Executive Magazine. Texas native. I love helping my team produce wildly useful content. ### RELATED READING - [AI vs Automation in Project Management: Where Each Actually Delivers Value](https://www.capterra.com/resources/ai-and-automation-in-project-management/) - [What’s Behind the Pricing Jump in Project Management Software Plans](https://www.capterra.com/resources/project-management-software-pricing/) - [What is a Job Requisition? 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