Software purchase regret is shockingly common. Our e-book looks into what successful buyers do differently.
We were surprised to learn last year that businesses make regretful software purchases more often than not—causing immediate harm and impacting their long-term performance. Has a new year made businesses better at buying software?
In short, no.
According to Capterra’s 2025 Tech Trends Survey*, which collected responses from 3,500 software buyers around the world, software purchase regret is still high. And with 75% of organizations planning to increase their software budget in 2025, companies run the risk of even more regret in the near future unless they make meaningful changes.
To help, Capterra’s 2025 Tech Trends Report goes even deeper than last year. In this downloadable e-book, we examine what separates successful and regretful buyers at every stage of the purchase journey: the number of vendors they consider, the purchase factors they prioritize, the information sources they use to make decisions, and more.
Our e-book is a must-read before you make your next software purchase. Discover how to navigate a more complex software market and leverage trustworthy resources like Capterra to pare down your options and arrive at the best software for your needs and budget.
AI has made software purchases more complicated: The number of software buyers that consider assessing the value and risk of generative AI a top business challenge has grown 70% year-over-year.
Social media can pollute initial lists, while experience gives buyers a leg up: Regretful buyers are twice as likely to factor social media into initial lists, while successful buyers are 50% more likely to factor previous product experience.
Product comparison sites lead to shortlist success: Successful buyers are at least 50% more likely to factor product comparison sites and expert recommendations when doing research to create their shortlist.
Buyers shouldn’t delay making a purchase decision: Most successful buyers (57%) take 3 months or less to evaluate their software options, while most regretful buyers (54%) take 5 months or more.
Download Capterra’s 2025 Tech Trends Report below to learn how successful software buyers find, evaluate, and purchase the right software.
