# 3 Top Rated Collaboration Software for Marketing | Capterra > Looking for tools to streamline communication and enhance productivity within marketing teams? Check out the top three collaboration software solutions. Source: https://www.capterra.com/resources/top-collaboration-tools --- Marketing & Creative ServicesCollaboration # 3 Top Rated Collaboration Software for Marketing By Saumya Srivastava Saumya Srivastava Writer Experience Since November 2021, I've been a writer for Capterra, providing expert insights to help small businesses find the right software solutions.... [See bio & all articles](https://www.capterra.com/resources/author/ssrivastava/) Published February 20, 2023 6 min read ## Streamline communication and enhance productivity for effective marketing campaigns. As a marketing manager, you know that it takes a team of writers, designers, social media managers, and other professionals, to collaborate and launch a marketing campaign. With so many different team members, balancing bandwidth and ensuring effective team communication can be taxing. What’s the solution for streamlining your team’s communication? Team collaboration software. A [collaboration tool](https://www.capterra.com/collaboration-software/) facilitates teamwork and communication among team members. It can be used for tasks such as project management, document management, file sharing, audio/video call, and other team collaboration features. With so many options out there, choosing the right software can be challenging. Get valuable insights by reviewing feedback from marketing managers who have tried and tested collaboration tools. This will help you make an informed decision. This article highlights, in alphabetic order, the three top collaboration tools based on user reviews. For each product, we include overall user ratings along with the highest-rated parameter, review excerpts from industry professionals, and product pricing. [Read more](#methodology). ## 1\. Flowlu #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Ease of use - 4.9/5 #### Commonly used by Small businesses #### Starting price $39 per month (monthly billing) #### Device Compatibilty #### Screenshots _Job calendar in Flowfu (_[_Source_](https://www.capterra.com/p/166656/FLowlu/)_)_ \* Analysis Accurate as of February 2023 **Here are some review excerpts from marketing and advertising professionals who have used Flowlu for collaboration:** > _"I am excited about how I can gradually start using additional tools as and when my firm's needs and employees grow. I also like the fact that you can have multiple businesses within one Flowlu account, saves a lot of effort and expense. Its very good value for money for me. Highly recommend."_ > > _"This tool covers a lot of jobs to be done for organisations such as marketing agencies. I loved the CRM and Finances features. Especially the possibility to create your list of products and services in advance, so it's faster to create invoices and track everything later. I also love the possibility to have essential daily work tools such as email, calendar and task management in the same app. It definitely boosts productivity, and because of that is a must!"_ > > _"After several months of working with Flowlu, I can say this is a great solution for anyone that wants to track projects, details, tasks, etc. and the new features and capabilities just keep coming!"_ [Read all Flowlu reviews here.](https://www.capterra.com/p/166656/FLowlu/reviews/) ## 2\. Notion #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Value for money - 4.7/5 #### Commonly used by Small businesses #### Starting price $10 per user per month (monthly billing) #### Device Compatibilty #### Screenshots _Task list in Notion (_[_Source_](https://www.capterra.com/p/186596/Notion/)_)_ \* Analysis Accurate as of February 2023 **Here are some review excerpts from marketing and advertising professionals who have used Notion for collaboration:** > _"I use notion with my team to collaborate on some tasks to quickly progress on projects and we do that using a Kanban board inside notion, and I love the fact that it’s possible to share just a specific page with other members instead of the whole workspace because I have a mix of both personal and work-related stuff inside my workspace."_ > > _"The content and database management features are awesome, the way you can structure the page is totally flexible, sharing notes and templates can not be easier, and there are no limits on ideas that you can make for managing your database."_ > > _"I absolutely love how I'm able to categorise and break down pages, almost like a digital binder. On the work front, we use it as an organisation wiki and I can't tell you how much it helps to have a database as easy to use as this. The clean interface is almost like a blank slate waiting to collect your knowledge, which, as a creative, really helps me get my ideas down without distractions."_ [Real all Notion reviews here.](https://www.capterra.com/p/186596/Notion/reviews/) ## 3\. Slack #### Trial/Free Version - Free Trial - Free Version #### Highest-rated parameter Value for money - 4.6/5 #### Commonly used by Small businesses #### Starting price $8.75 per user per month (monthly billing) #### Device Compatibilty #### Screenshots _Team channel in Slack (_[_Source_](https://www.capterra.com/p/135003/Slack/)_)_ \* Analysis Accurate as of February 2023 **Here are some review excerpts from marketing and advertising professionals who have used Slack for collaboration:** > _"i never used any communication programs other than whatsapp and thats all i was expecting, when i joined a new team for a project and they got me on slack, it was like a massive upgrade and i am surprised i didnt get to know this program before, i love how you can organize teams in the application and keeps different teams on different groups, easy then to do call or video calls and share files specially with the computer version"_ > > _"Slack is super easy to use, get buy-on to use with the team, and to organize projects by channel. My team loves it because it is super visual - allowing them to make snap decisions based on visual project representations."_ > > _"Slack's intuitive platform makes it easy to collaborate with your team, even when remote. I have used Slack at multiple different organizations and I have never had any issues. It's easy to commute anywhere, whether you're on your computer or phone. You can also easily integrate Slack with other tools like Zapier or Hubspot so the team can easily be pinged about notifications. Overall, I highly recommend Slack for any company!"_ [Read all Slack reviews here.](https://www.capterra.com/p/135003/Slack/reviews/) ## What features do collaboration tools offer? The core features of team collaboration software are: - **Communication management:** Record and track all relevant internal and external team communication. - **File sharing:** Share a wide variety of media types, such as images, documents, emojis, gifs, voice recordings, and videos. All products listed in this report include the features mentioned above. **Besides these core features, collaboration tools also tend to commonly offer:** - Brainstorming - Calendar management - Contact management - Content management - Document management - Mobile access - Real-time editing - Task Management ## How to choose the right collaboration software for your business When selecting a collaboration platform, price and features aren't the only factors you need to keep in mind. Here are some key considerations that will help you find the best collaboration tool for your marketing team. - **Opt for team groups or channel creators:** Look for an online collaboration tool that lets you create groups or channels to discuss projects with specific team members. Having dedicated workspaces makes it easier for team members to refer to project details, such as ideas, and documents shared, during the discussion. - **Look for screen sharing feature:** Find a collaboration tool that lets you share your screen with team members during audio and video calls. You should be able to control the sound system when sharing, switch between different tabs and windows, and access the chat and call features. - **Identify file sharing abilities:** See if your selected collaboration tool allows you to share different file types such as audio, video, gifs, images, and documents. These files can either be shared via link or uploaded from the computer system. ## Common questions to ask software vendors before purchase These are some common questions you can ask vendors when assessing online collaboration tools options for your marketing team’s needs: Does the tool support audio/video call? If most of the members involved in a marketing project work remotely, then you need a method to speak to them directly. Having audio and video call features in your team collaboration tool can help. You’ll be able to have direct communication with all your remote teams together and this will eliminate the need for back-and-forth emails which involves the risk of miscommunication. Ask your vendor if their remote collaboration tool supports audio/video conferencing and understand the maximum number of attendees the tool can support. Does the tool allow document version control? Creative projects often go through multiple rounds of updates and which creates multiple versions of a file. Having a remote team collaboration platform wherein you can store all the versions of a file in an organized and easy-to-locate manner will be a great add-on. Ask your vendor if their collaborative tool offers this capability. If yes, understand how many versions of a file can the tool store. Does the tool have task management features? Task management features allow you to create a list of all the tasks in a project and assign them to respective members. This way, members can quickly see what they are responsible for and update the status of those tasks. Ask your vendor if their online collaboration tool offers such features if your projects have a long list of tasks. ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * **Methodology** To be considered for this list, products had to: - Have at least 20 unique product reviews from users in the marketing and advertising industry, published on Capterra between January 2021-23. We selected the 3 products with the highest ratings to feature in this article. - Meet our collaboration software market definition by offering the following core features: communication tools, file sharing. To determine which size businesses each product is “commonly used by:” If at least 20% of reviewers come from a particular business size, we classify the product as having customers from those business size(s). Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. Read more about our editorial independence * * * ### Was this article helpful? * * * ## About the Author [### Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/) Saumya Srivastava is a writer at Capterra. She provides insights to help small and midsize businesses identify the right software for their needs by analyzing over 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. 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