# What Is LinkedIn? | Capterra > This comprehensive guide covers everything you need to make an informed decision before investing in one or more LinkedIn products. Source: https://www.capterra.com/resources/what-is-linkedin --- HR BasicsHuman Resources # Your Essential Guide to LinkedIn Software Written by: Preksha Buttan Preksha ButtanAuthor Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since Janua... [See bio & all articles](https://www.capterra.com/resources/author/pbuttan/) and edited by: Caroline Rousseau Caroline RousseauEditor Senior Content Editor Experience As a senior content editor, and formerly as a content analyst, at Capterra, I have been crafting, writing, and refining rese... [See bio & all articles](https://www.capterra.com/resources/author/caroline-rousseau/) Published August 9, 2024 26 min read Table of Contents - [What is LinkedIn?](#what-is-linkedin) - [1\. LinkedIn job board software](#1-linkedin-job-board-software) - [2\. LinkedIn learning management platform](#2-linkedin-learning-management-platform) - [3\. LinkedIn recruiting software](#3-linkedin-recruiting-software) - [4\. LinkedIn lead capture software](#4-linkedin-lead-capture-software) - [5\. LinkedIn contact management software](#5-linkedin-contact-management-software) - [6\. LinkedIn strategic planning software](#6-linkedin-strategic-planning-software) - [Learn more about LinkedIn](#learn-more-about-linkedin) - [Need more help comparing LinkedIn products?](#need-more-help-comparing-linkedin-products) LinkedIn products are among the most recognized tools on the market. They feature in [Capterra Shortlist](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) rankings of high-performing products for multiple software categories. Although LinkedIn is a popular professional networking platform, it offers a range of products that could make it hard to decide which LinkedIn software you need. For instance, how do you choose between two products with similar functionality? Which would fit best with your existing tech stack? What are software reviewers saying? To help you answer these questions and identify the best LinkedIn software for your needs, we delved into our proprietary review data and research to show you what software buyers think about LinkedIn products, what each product has to offer, and how they might differ.[\*](#methodology) **\>>Fast facts about LinkedIn** LinkedIn is a business and employment-focused social media platform that is accessible through both websites and mobile apps. Its headquarters is in Sunnyvale, California. - **Founded:** 5 May 2003 - **Founders:** Reid Hoffman and Eric Ly - **Customer base:** More than one billion members across more than 200 countries, including professionals, businesses, and brands such as Google, Amazon, and Microsoft. - **Revenue:** $15.15 billion in FY 2023 _Source: linkedin.com_ ## What is LinkedIn? LinkedIn is a professional networking platform that enables individuals and businesses to connect, share, and grow their professional relationships online. Its products serve various user segments, including individuals, job seekers, and businesses. The tool helps them establish professional connections, discover career opportunities, and enhance business visibility, facilitating networking, recruitment, and industry engagement across multiple sectors. ### Categorizing LinkedIn’s eight products We’ve classified LinkedIn’s eight products listed on Capterra, as of May 2024, into six categories: - Job board software - Learning experience platform - Recruiting software - Lead capture software - Contact management software - Strategic planning software Our categorization is based on our internal database of software features and functionality. ## 1\. LinkedIn job board software [Job board software](https://www.capterra.com/job-board-software/) helps employers post job listings, track applications, and communicate with candidates all in one place. This type of software often includes functionalities that help in parsing resumes, automatically matching candidates to job criteria, and scheduling interviews. For job seekers, it provides a user-friendly interface to search for jobs, apply directly, and track their application status. Below, we’ll break down LinkedIn’s job board software that offers the core features of a job board system: activity dashboard, job posting, multiple employer profiles, and self service portal. ### Most reviewed LinkedIn job board software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [LinkedIn Jobs](https://www.capterra.com/p/172060/LinkedIn-Jobs/) LinkedIn Jobs helps recruiters connect with eligible candidates by posting job openings with detailed descriptions. It offers 137 customizable templates and options to add location, industry, skills, and experience requirements. Recruiters can include screening questions and skills assessments to vet applicants. LinkedIn Jobs reaches candidates through search results, emails, newsfeeds, and notifications. It automatically analyzes profiles to match criteria and allows recruiters to track job post performance. **Customer support options:** Chat, help center, and support ticket _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty #### Who commonly uses LinkedIn Jobs? We analyzed 332 verified user reviews of LinkedIn Jobs on Capterra for the following user industry breakdown: Manufacturing is the leading sector, constituting 14% of LinkedIn Jobs users, followed by arts and entertainment at 12%, professional services at 11%, and publishing and media also at 11%. We also analyzed reviews data to determine the sizes of businesses using LinkedIn Jobs. 17% of LinkedIn Jobs reviewers are solo professionals. On the other hand, only 8% of users are from large organizations with 10,000+ employees. #### What do reviewers think about LinkedIn Jobs? We analyzed reviews from 332 verified LinkedIn Jobs users. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of LinkedIn Jobs that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Talent acquisition 8.6/10 _“It is great to be able to search networks of candidates based on specific skills and obtain insights about employment trends.”_ Candidate management 8.5/10 _“The platform has provided me with access to a large pool of qualified candidates, and the tools and features have made it easier to manage the hiring process efficiently.”_ Job search 8/10 _“I love being able to get updates from companies that I support as well as coworkers and search for potential new jobs and careers within this platform.”_ Aspects of LinkedIn Jobs that reviewers find lacking: Aspect Average sentiment score User review excerpt Pricing 2.9/10 _“It is very expensive and there is room for addition of new features like average tenure.”_ Job portal site 4.7/10 _“It sometimes is hard to read the descriptions and then the actual application process is on another site.”_ Email management 4.8/10 _“The job alerts can end up in your email spam folder.”_ Read all LinkedIn Jobs reviews [here](https://www.capterra.com/p/172060/LinkedIn-Jobs/reviews/). #### What are the common integrations for LinkedIn Jobs?  The three most common LinkedIn Jobs integrations,based on our proprietary reviews data, are: - **Indeed**: Indeed is a job search platform that aggregates listings across various industries. Integrating Indeed with LinkedIn Jobs connects employers with a broader pool of candidates and enhances job visibility, helping recruiters reach qualified applicants more effectively and increasing application rates.  - **Gmail**: Gmail is an emailing platform that, post integrating with LinkedIn Jobs, allows recruiters to manage job applications and communications directly through email. This ensures quicker responses to candidates and keeps all recruitment-related interactions organized within their primary email system. - **LinkedIn Learning**: LinkedIn Learning is an online platform offering courses across various industries and skills. Integrating it with LinkedIn Jobs helps job seekers enhance relevant skills for specific positions they apply to, thereby boosting their employability and supporting their career advancement directly through job applications. **For more resources on job board software selection, check out:** - [Intro to Human Resources: The Basics of HR and Beyond](https://www.capterra.com/resources/human-resources/) - [Recruitment Methods: A Guide to Finding Top Talent](https://www.capterra.com/resources/recruitment-methods/) - [Different Types of Recruiters and What They Do](https://www.capterra.com/resources/types-of-recruiters/) ## 2\. LinkedIn learning management platform A [learning management platform](https://www.capterra.com/learning-management-system-software/) helps create, manage, and deliver educational courses and training programs. It allows educators and trainers to organize curriculum, distribute course materials, and track student progress. Business owners and managers use learning management platforms to simplify employee training processes, ensuring they develop necessary skills efficiently.  Below, we’ll explain LinkedIn’s learning management platform which offers the core features of learning management software: course management, course tracking, and tests and assessments. ### Most reviewed LinkedIn learning management software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### 1\. [LinkedIn Learning](https://www.capterra.com/p/246660/Linkedin-Learning/) LinkedIn Learning offers over 16,000 video courses by industry experts in various fields, such as business, technology, and creative skills, available in multiple languages. This tool integrates with LinkedIn, letting users add completed courses to their profiles. Businesses can leverage this platform to develop their employee skills, track learning activities, and monitor popular courses. Moreover, the platform provides personalized course recommendations based on the user's profile and career interests, promoting relevant skill development. **Customer support options:** Chat, help center, and support ticket _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price $379.88 per seat per year #### Billing cycle Annual #### Device Compatibilty **LinkedIn Learning is a top-rated product appearing in the** [**learning management system**](https://www.capterra.com/learning-management-system-software/shortlist/) **Capterra Shortlist report.** #### Who commonly uses LinkedIn Learning? We analyzed 81 verified user reviews of LinkedIn Learning on Capterra for the following user industry breakdown: 17% of LinkedIn Learning reviewers are from the manufacturing industry, followed by 16% from professional services, and 12% from publishing and media.  We also analyzed reviews data to determine the sizes of businesses using LinkedIn Learning. The data reveals that 44% of LinkedIn Learning reviewers are from small businesses with under 200 employees, 17% of them being solo professionals. #### What do reviewers think about LinkedIn Learning? We analyzed reviews from 81 verified LinkedIn Learning users. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of LinkedIn Learning that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Community content creation 10/10 _“Tons of content and easy to deploy.”_ Knowledge sharing 10/10 _“LinkedIn Learning contains presenters who are knowledgeable in various areas of work/life improvement.”_ Team collaboration 10/10 _“The platform is also interactive allowing you to leave comments and read the thoughts of others, this helps you come up with ideas and share your experience.”_ Aspects of LinkedIn Learning that reviewers find lacking: Aspect Average sentiment score User review excerpt Pricing 0.8/10 _“Limited free features: While LinkedIn offers many valuable features for job seekers and professionals, some users may feel that the free version has limited functionality and that the premium version is too expensive.”_ Learning lessons 5.6/10 _“I can't skip some lessons if I want which is a time-wasting in case I already know this info.”_ Video content 6.5/10 _“My least favorite thing about the app is the lack of interactive features associated with each video.”_ Read all LinkedIn Learning reviews [here](https://www.capterra.com/p/246660/Linkedin-Learning/reviews/). #### What are the common integrations for LinkedIn Learning? The three most common LinkedIn Learning integrations,based on our proprietary reviews data, are: - **Absorb LMS**: Absorb LMS is a cloud-based learning management system (LMS) that offers tools for hosting, delivering, and tracking training programs. Integrating it with LinkedIn Learning allows organizations to align LinkedIn’s expansive educational content with their internal training goals, enabling employees to access a wide range of professional development courses directly through the LMS.   - **Breezy**: Breezy is a recruiting software that simplifies hiring processes with tools for attracting candidates, managing interviews, and making hires. Integrating it with LinkedIn Learning allows businesses to recommend specific courses to candidates or new hires, ensuring they develop the necessary skills for their roles, thus enhancing job readiness and performance. - **GDevelop**: GDevelop is an open-source game development platform that enables users to create games without programming knowledge. Integrating it with LinkedIn Learning could enhance user capabilities by providing tailored educational content in a gamified version, thereby making the content engaging, expanding users' skill sets, and improving their project outcomes. **For more resources on learning management software selection, check out:** - [What Is LMS Software? Key Insights for New Users](https://www.capterra.com/resources/what-is-learning-management-system-software/) - [3 Holistic Learning and Development Techniques for Adults](https://www.capterra.com/resources/holistic-learning-for-adults/) - [3 Ways LMS Improves Your Student Retention](https://www.capterra.com/resources/how-to-improve-student-retention-in-higher-education/) ## 3\. LinkedIn recruiting software  [Recruiting software](https://www.capterra.com/recruiting-software/) helps recruiters and talent sources simplify the hiring process. The tool automates tasks such as posting job openings, collecting applications, screening candidates, and managing interviews. HR managers can use this software to track and manage applicants through every stage of the recruitment cycle, from initial contact to final hiring decisions.  Below, we’ll explain LinkedIn’s recruiting software which offers three core features: candidate management, interview management, and job posting. ### Most reviewed LinkedIn recruiting software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [LinkedIn Recruiter](https://www.capterra.com/p/234965/LinkedIn-Recruiter/) LinkedIn Recruiter assists hiring managers in finding the most qualified candidates for open positions. It offers over 40 filters such as job titles, locations, and skills, allowing for precise targeting. The tool also suggests candidates who match the criteria of open roles, enhancing the search process. The platform also helps in managing candidate data. It centralizes search results, applications, and other relevant information in one accessible location. This consolidation makes it easier for team members to retrieve and utilize data as needed. **Customer support options:** Chat, help center, and support ticket _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty **LinkedIn Recruiter is a top-rated product appearing in the** [**Recruiting**](https://www.capterra.com/recruiting-software/shortlist/) **Capterra Shortlist report.** #### Who commonly uses LinkedIn Recruiter? We analyzed 73 verified user reviews of LinkedIn Recruiter on Capterra for the following user industry breakdown: The data shows that LinkedIn Recruiter is majorly used by the art and entertainment industries, with the largest share of 30%. The manufacturing industry also holds a significant share with 15%. We also analyzed reviews data to determine the sizes of businesses using LinkedIn Recruiter software. This data indicates that 58% of LinkedIn Recruiter users are from startups with fewer than 200 employees, while only 10% of users are from large businesses with over 5,000 employees. #### What do reviewers think about LinkedIn Recruiter? We analyzed reviews from 73 verified LinkedIn Recruiter users. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of LinkedIn Recruiter that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Talent acquisition  9.1/10 _“It is great to be able to search networks of candidates based on specific skills and obtain insights about employment trends.”_ Candidate filtering 8.2/10 _“My favourite features are saving candidates to different projects, having templates for reaching out messages that you can tailor as you go, filtering for searches, and the ability to keep track of any overlap with colleagues reaching out.”_ Recruitment management 8/10 _“Recruitment processes are challenging, but with this LinkedIn feature it becomes something simpler and more effective, as the platform is growing and is a hub that attracts many candidates.”_ Aspects of LinkedIn Recruiter software that reviewers find lacking: Aspect Average sentiment score  User review excerpt Pricing and trials 2.5/10 _“The number of contacts you get was low during the trial.”_ Hiring management 5/10 _“it always ask to apply for premium to get hired fast.”_ Communication management 5.6/10 _“I wish that candidate received better alerts regarding their InMail messages.”_ Read all LinkedIn Recruiter reviews [here](https://www.capterra.com/p/234965/LinkedIn-Recruiter/reviews/). #### What are the common integrations for LinkedIn Recruiter? The three most common LinkedIn Recruiter integrations,based on our proprietary reviews data, are: - **LinkedIn Sales Navigator**: LinkedIn Sales Navigator enhances targeted sales efforts. Integrating it with LinkedIn Recruiter combines advanced sales search capabilities with recruitment tools, improving talent sourcing for sales roles and aligning recruitment strategies with sales objectives. - **Calendly**: Calendly is a scheduling automation tool. Integrating it with LinkedIn Recruiter allows recruiters to schedule interviews and follow-ups by syncing Calendly’s calendar directly with candidate profiles, enhancing efficiency and coordination in the hiring process. - **Gem**: Gem is a talent engagement platform that automates outreach and tracks interactions with candidates. Integrating it with LinkedIn Recruiter combines Gem’s follow-up features and analytics with LinkedIn’s vast network, enhancing recruiter productivity and improving candidate relationship management. ### Other LinkedIn recruiting software Below, we’ll cover two other LinkedIn recruiting software solutions you might consider. These platforms have fewer than 20 reviews in our software directory from the past two years (May 2022 - May 2024), so our product descriptions are based on vendor research instead of proprietary reviews data. ### LinkedIn Talent Hub LinkedIn Talent Hub is an applicant tracking system that helps recruiters source and manage candidates in one centralized location. It offers functionalities such as job posting, automated interview scheduling, unified team messaging, candidate feedback, and scoring that help simplify the hiring process. **For more resources on recruiting software selection, check out:** - [How Do Recruitment Agencies Work? A Complete Guide](https://www.capterra.com/resources/how-do-recruitment-agencies-work/) - [Recruitment Methods: A Guide to Finding Top Talent](https://www.capterra.com/resources/recruitment-methods/) - [4 Recruiting Trends to Follow in 2024](https://www.capterra.com/resources/recruiting-trends/) ## 4\. LinkedIn lead capture software  [Lead capture software](https://www.capterra.com/lead-capture-software/) collects and manages potential customer data from various sources such as websites, social media, and email campaigns. Its primary function is to gather contact details such as names, email addresses, and phone numbers, which businesses use to build relationships and nurture leads into customers. This software typically features forms and landing pages that are optimized to encourage user engagement and data submission.  Below, we’ll explain LinkedIn’s lead capture software which offers two core lead capture software features: contact database and dashboard. ### Most reviewed LinkedIn lead capture software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) LinkedIn Sales Navigator helps enhance prospecting and sales efforts using LinkedIn's network. It allows sales professionals to filter potential leads using criteria such as current company and role specifics, aiding in crafting ideal customer profiles. The tool also offers detailed company insights, including headcount and growth trends, to help prioritize high-potential leads. Additionally, the tool alerts users to key updates such as executive movements and funding news, facilitating timely engagement. **Customer support options:** Help center and support ticket _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from vendor #### Device Compatibilty #### Who commonly uses LinkedIn Sales Navigator? We analyzed 88 verified user reviews of LinkedIn Sales Navigator on Capterra for the following user industry breakdown: The data shows that LinkedIn Sales Navigator is used by various industries, with the largest share, 17%, coming from the manufacturing sector. On the other hand, the agriculture and farming and the arts and entertainment sectors hold a 6% share each. We also analyzed reviews data to determine the sizes of businesses using LinkedIn Sales Navigator. This data indicates that 70% of LinkedIn Sales Navigator users are from small businesses with less than 200 employees, while only 2% of users are from large businesses with over 10,000 employees.  #### What do reviewers think about LinkedIn Sales Navigator? We analyzed reviews from 88 verified LinkedIn Sales Navigator users. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of LinkedIn Sales Navigator software that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt  Lead generation 8/10 _“It has solved my problem of finding leads of a company with the features to filter them out and the option of inmail has made communication bit easier”_ Search functionality 7.8/10 _“In LinkedIn sales navigation i like most is unlimited profile searching and directly message sending option.”_ User experience 6.7/10 _“The InMails are amazing to reach people who are not directly connected to a certain user.”_ Aspects of LinkedIn Sales Navigator processing software that reviewers find lacking: Aspect Average sentiment score  User review excerpt  Expensive rates 3.3/10 _“Price, it became too expensive to us. But maybe in a company that keep hunting forever, it is a good tool.”_ Customer service 3.8/10 _“Customer service is unable to take a step back from a situation and see the situation as a whole to provide a win/win response with its customer.”_ Contact management 3.8/10 _“When you build a list you can only save up to 25 contacts at a time, not the entire result - very frustrating!”_ Read all LinkedIn Sales Navigator software reviews [here](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/reviews/). #### What are the common integrations for LinkedIn Sales Navigator? The three most common LinkedIn Sales Navigator integrations,based on our proprietary reviews data, are: - **Salesforce Sales Cloud**: Salesforce Sales Cloud is a customer relationship management (CRM) platform that enhances sales processes. Integrating it with LinkedIn Sales Navigator enriches CRM data with LinkedIn insights, facilitating more informed sales decisions and personalized outreach. - **SalesLoft**: SalesLoft is a sales engagement platform that optimizes communication with prospects. Integrating it with LinkedIn Sales Navigator allows for directly syncing lead data, enhancing the accuracy of prospecting lists, and simplifying the outreach process. - **Apollo**: Apollo is a sales intelligence and engagement platform. Integrating it with LinkedIn Sales Navigator allows users to enrich Apollo's data with LinkedIn's detailed professional insights, enhancing targeting accuracy and improving the effectiveness of sales campaigns. ### Other LinkedIn lead capture software Below, we’ll cover another LinkedIn lead capture software solution you might consider. These platforms have fewer than 20 reviews in our software directory from the past two years (May 2022 - May 2024), so our product descriptions are based on vendor research instead of proprietary reviews data. ### [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) LinkedIn Marketing Solutions helps you reach and engage your target audience on LinkedIn. It offers functionalities for creating ads, content marketing, and analytics. This solution helps you build brand awareness, generate leads, and drive sales. #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty **For more resources on lead capture software selection, check out:** - [Inbound Links: What Are They & How They Help](https://www.capterra.com/resources/inbound-links/) - [What Is a Backlink Profile in SEO?](https://www.capterra.com/resources/what-is-a-backlink-profile/) - [5 Top-Rated Lead Management Software For Small Business](https://www.capterra.com/resources/lead-management-software-for-small-business/) ## 5\. LinkedIn contact management software  [Contact management software](https://www.capterra.com/contact-management-software/) organizes personal and professional contacts, storing names, addresses, phone numbers, and emails. It tracks interactions, schedules follow-ups, and integrates with email and calendar systems. It offers insights on interaction frequency and best contact times and provides reminders for follow-ups and important dates. Additionally, it supports segmentation for targeted marketing campaigns, improving engagement and growth opportunities. Below, we’ll explain LinkedIn’s contact management software which offers four core contact management features: contact database, data import/export, interaction tracking, and search/filter. ### Most reviewed LinkedIn contact management software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) LinkedIn for Business offers contact management features to help users organize and maintain professional relationships. It allows tracking interactions, scheduling follow-ups, and managing contacts efficiently. These tools are essential for effective networking and relationship building within the platform. Additionally, LinkedIn Sales Navigator, Marketing Solutions, and Talent Solutions offer advanced search, personalized leads, targeted advertising, content promotion, job postings, and applicant tracking, all integrated to enhance corporate functions. **Customer support options:** Help center and support ticket _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty **LinkedIn for Business is a top-rated product appearing in the** [**Recruiting**](https://www.capterra.com/recruiting-software/shortlist/) **Capterra Shortlist reports.** #### Who commonly uses LinkedIn for Business? We analyzed 496 verified user reviews of LinkedIn for Business on Capterra for the following user industry breakdown: The data shows that LinkedIn for Business is used by various industries, with the largest share, 16%, coming from the manufacturing sector. Arts and entertainment account for 12% and publishing and media represent 10% users. We also analyzed reviews data to determine the sizes of businesses using LinkedIn for Business. This data indicates that 16% of LinkedIn for Business users are solo professionals and 20% of users come from businesses with 2 to 10 employees. On the other hand, only 7% of users come from enterprises with over 10,000 employees.  #### What do reviewers think about LinkedIn for Business? We analyzed reviews from 496 verified LinkedIn for business users. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of LinkedIn for Business that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Professional networking 8.5/10 _“The ability to connect with like-minded individuals, foster meaningful relationships, and showcase my expertise to a vast professional audience has allowed me to establish myself as a reputable authority in my field while simultaneously expanding my business's reach and impact.”_ Candidate recruitment 8.5/10 _“I like the variety of features that this software has to acquire new possible candidates to interview for job openings and that I can use different search features to find more if needed.”_ Connectivity 8/10 _“It is a very effective software online program that helps to connect and interact with other business individuals for employment opportunities as well as social networking.”_ Aspects of LinkedIn for Business that reviewers find lacking: Aspect Average sentiment score  User review excerpt Payment plans 3.1/10 _“The main con with the LinkedIn is that it is not completely free, you should have premium membership to avail some features.”_ Communication tools 5.1/10 _“The disadvantage is the potential for information overload, as businesses may receive numerous connection requests and messages, making it challenging to manage and prioritize communication.”_ User experience 5.2/10 _“If you are viewing another person's profile, that person is notified that you did that.”_ Read all LinkedIn for Business software reviews [here](https://www.capterra.com/p/213505/LinkedIn-for-Business/reviews/). #### What are the common integrations for LinkedIn for Business? The top three most common LinkedIn for Business integrations,based on our proprietary reviews data, are: - **Meta for Business**: Meta for Business provides tools for managing marketing on Facebook and Instagram. Integrating it with LinkedIn for Business enhances cross-platform marketing strategies, allowing businesses to synchronize their branding and outreach efforts. - **Webflow**: Webflow is a web design tool that allows for building and hosting websites visually. Integrating it with LinkedIn for Business enhances brand visibility and marketing by enabling easy updates and synchronizations between LinkedIn company pages and the company’s main website. - **Gmail**: Integrating LinkedIn for Business with Gmail's email software facilitates direct email communication from LinkedIn profiles, enhancing outreach efforts and allowing users to manage professional contacts and communications. **For more resources on contact management software selection, check out:** - [What You Need to Know About Collecting and Using Customer Data](https://www.capterra.com/resources/customer-data-collection/) - [Improve Customer Data and CRM With Master Data Management](https://www.capterra.com/resources/master-data-management/) - [7 Top-Rated Free Contact Management Software](https://www.capterra.com/resources/free-contact-management-software/)  ## 6\. LinkedIn strategic planning software  [Strategic planning software](https://www.capterra.com/strategic-planning-software/) simplifies the process of setting long-term goals and creating actionable plans to achieve them. It provides tools for goal setting, performance tracking, and data analysis, facilitating better decision-making. Users can align resources, track progress, and adapt strategies based on real-time insights.  Below, we’ll break down LinkedIn’s strategic planning software which offers the core features we’d expect of a strategic planning software: dashboard, KPI monitoring, and strategic planning. Note that this product has fewer than 20 reviews in our software directory within the past two years (May 2022 - May 2024), so our product descriptions are based on vendor research instead of proprietary reviews data. ### [LinkedIn Talent Insights](https://www.capterra.com/p/235004/LinkedIn-Talent-Insights/) LinkedIn Talent Insights provides hiring managers with real-time insights into talent pools, workforce demographics, and market trends. It helps them make informed decisions on recruitment, talent planning, and competitive analysis. #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from the vendor #### Device Compatibilty **For more resources on strategic planning software selection, check out:** - [7 Useful Applications to Use Data Analytics To Improve HR](https://www.capterra.com/resources/data-analytics-in-hr/) - [How HR Leaders Can Help Managers Set and Achieve Performance Goals](https://www.capterra.com/resources/setting-clear-measurable-performance-goals/) - [How To Build Strong HR Management Strategies for Your Organization](https://www.capterra.com/resources/hr-management-strategies/) ## Learn more about LinkedIn ### LinkedIn Premium cost LinkedIn Premium offers four pricing plans:[\[1\]](#sources) **Career:** - **Features included for users to get hired**: Job and applicant insights, AI profile writing assistance, open profile, company insights, AI-powered job advice, and more. - **Cost**: $29.99 per month, billed monthly **Business**: - **Features included for users to get hired and grow their network**: Custom call-to-action, job and applicant insights, unlimited people browsing, interview preparation tools, and more. - **Cost**: $47.99 per month, billed annually **Sales Navigator Core**:  - **Features included to discover new leads**: Sales navigator platform, custom leads, account hub, activity tracking, and more. - **Cost**: $79.99 per month, billed annually **Recruiter Lite**:  - **Features included to find and engage talent**: Candidate search alerts, InMail performance insights, advanced search filters, outreach templates, and more. - **Cost**: $140 per month, billed annually ### LinkedIn customer service LinkedIn offers the following options to provide support to its customers:[\[2\]](#sources) - **Help center**: You can visit the LinkedIn Help Center to access a wide range of articles and step-by-step guides. This self-service resource is designed to help you troubleshoot and solve common issues on your own. It's a great option if you prefer to find solutions independently without needing direct interaction with support staff. - **Support ticket**: If the Help Center doesn’t address your issue, you can submit a support ticket to LinkedIn. This means contacting LinkedIn’s customer service directly with your specific problems or questions. You'll need to provide details about your issue, and a support team member will respond to assist you. This option is ideal for more complex issues that require personalized support. - **Chat with help assistant**: For immediate help, you can chat with a help assistant directly through the LinkedIn Support Homepage. This chat service offers real-time assistance, allowing you to quickly resolve any issues or get answers to your questions. However, this feature is exclusive to LinkedIn Premium members and is currently available only in English. This makes it a convenient option if you need prompt support and have a Premium account. ### LinkedIn Campaign Manager LinkedIn Campaign Manager[\[3\]](#sources) helps create and manage advertising campaigns on LinkedIn. You can target specific audiences, set your budget, and track the performance of your ads all in one place. It offers detailed analytics to help you understand the impact of your campaigns, making it easier for you to optimize and achieve your marketing goals. This tool is essential for maximizing your reach on LinkedIn. ## Need more help comparing LinkedIn products? Capterra’s [software comparison tool](https://www.capterra.com/resources/capterra-software-comparison-tool/) helps you compare competing software platforms against each other. By weighing your options and comparing and contrasting features, you’ll be better prepared to make a fully informed decision and successfully [adopt the right software](https://www.capterra.com/resources/software-contract-negotiation/). **Below are additional resources to help you in your software selection process:** - [How To Measure the Success of Your Software Adoption](https://www.capterra.com/resources/software-roi-assessment/) - [The Ultimate Guide to Getting the Most Out of Product Demos](https://www.capterra.com/resources/how-to-survive-a-software-demo/) - [How To Make A Strong Business Case For Software Purchases](https://www.capterra.com/resources/sample-business-case-for-software-purchases/) - [4 Signs It's Time to Move On and Check Out New Software](https://www.capterra.com/resources/how-to-evaluate-new-software/) ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * **Methodology** \*Why LinkedIn? This is one of a series of articles from Capterra covering major software vendors and products. We considered covering vendors who met the following criteria: - Vendor sells products in sales and recruiting software categories - Vendor offers at least two products in their portfolio - Vendor’s products appear in more than one Capterra Shortlist report (as of May 2024) For the eligible set of vendors, we assessed monthly search volume for brand name on Google searches to identify most-searched vendors.  Data sources include verified user reviews, publicly available information, and data provided by technology vendors. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, word count and topic coverage. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. In this article, we’ve highlighted excerpts with the highest positive sentiment scores and the lowest negative sentiment scores. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by, Capterra or its affiliates. Excerpts are not edited for clarity or grammar. \*\*For products with sufficient user reviews, we used our proprietary data science algorithms, sometimes in conjunction with generative AI technology, to identify and summarize user perspectives toward product offerings. Sources 1. [LinkedIn Premium Cost](https://www.investopedia.com/articles/personal-finance/101515/how-linkedin-premium-can-help-find-your-next-job.asp), Investopedia 2. [LinkedIn Customer Service](https://www.linkedin.com/help/linkedin/answer/a518597), LinkedIn 3. [LinkedIn Campaign Manager](https://www.linkedin.com/help/linkedin/answer/a420420), LinkedIn * * * ### Was this article helpful? * * * ## About the Authors [### Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. [### Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers develop and produce compelling content about today’s business matters. ### RELATED READING - [Free CRM Software vs. Paid: Features, Costs, and Comparison](https://www.capterra.com/resources/free-vs-paid-software-for-crm-guide/) - [Accounting Trends in 2026: How AI Is Changing Work, Skills, and Strategy](https://www.capterra.com/resources/accounting-trends-ai-software-changing-work/) - [Bookkeeper vs. Accounts Payable Software: Which One Should You Choose?](https://www.capterra.com/resources/category-compare-bookkeeper-vs-accounts-payable-software/) - [How to Unlock Real AI Benefits in Sales and Marketing](https://www.capterra.com/resources/ai-benefits-sales-marketing-software/) - [How To Build the Right Project Management Tech Stack for Your Business](https://www.capterra.com/resources/project-management-tech-stack/) - [5 Key Help Desk Software Features With Top Products That Offer Them](https://www.capterra.com/resources/help-desk-software-key-features/) - [Why You Need Project Management Software With ADP Integration](https://www.capterra.com/resources/project-management-software-with-adp-integration/) - [Help Desk Software for IT Support: Features and Benefits 1,300+ Users Value](https://www.capterra.com/resources/it-help-desk-software-features-benefits/) - [AI in Talent Management Software: The Bridge Between Recruiting and Retention](https://www.capterra.com/resources/ai-talent-management-software/)