# What Is Square? | Capterra > This comprehensive guide covers everything you need to make an informed decision before investing in one or more Square products. Source: https://www.capterra.com/resources/what-is-square --- Payroll ManagementFinance & Accounting # Your Essential Guide to Square Software Written by: Preksha Buttan Preksha ButtanAuthor Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since Janua... [See bio & all articles](https://www.capterra.com/resources/author/pbuttan/) and edited by: Mehar Luthra Mehar LuthraEditor Experience I’ve been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content des... [See bio & all articles](https://www.capterra.com/resources/author/mehar-luthra/) Published September 23, 2024 38 min read Table of Contents - [What is Square?](#what-is-square) - [1\. Payment processing software](#1-payment-processing-software) - [2\. Mobile banking software](#2-mobile-banking-software) - [3\. Website builder software](#3-website-builder-software) - [4\. Shopping cart](#4-shopping-cart) - [5\. Point of sale software](#5-point-of-sale-software) - [6\. Appointment scheduling software](#6-appointment-scheduling-software) - [7\. Payroll software](#7-payroll-software) - [8\. Other Square software products](#8-other-square-software-products) Square products are among the most recognized tools in the cloud-based software and applications market. They are featured in [Capterra Shortlist](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) rankings of high-performing products for multiple software categories. Although Square is known for its point-of-sale and payment processing tools, it has 19 products in total which could make it hard to decide which Square software you should invest in. For instance, how do you choose between two products with similar functionality? Which would fit best with your existing tech stack? What are software reviewers saying? To help you answer these questions and identify the best Square software for your needs, we delved into our proprietary review data and research to show you what software buyers think about Square products, what each product has to offer, and how they might differ.[\*](#methodology) **\>>Fast facts about Square** Square is a financial services platform by Block, Inc. that helps businesses manage payments, sales, and operations. Its headquarters are in San Francisco, California, United States. - **Founded**: 2009 - **Founders**: Jack Dorsey, Jim McKelvey - **Customer base**: 4 million+ merchant clients - **Revenue**: US$21.92 billion _Source:_ [_https://squareup.com/us/en_](https://squareup.com/us/en) ## What is Square? Square is a financial services platform that helps businesses process card and online payments and manage in-store and digital sales. It offers hardware such as card readers and terminals to facilitate in-person payments, along with software that supports inventory management, appointment booking, customer engagement, and eCommerce. Square also provides financial services such as business loans, payroll, and banking options.  ### Categorizing Square's 19 products We’ve classified Square’s 19 products listed on Capterra, as of May 2024, into 7 categories: - Payment processing software - Mobile banking software - Website builder software - Shopping cart software - Point of sale software - Appointment scheduling software - Payroll software Our categorization is based on our internal database of software features and functionality. ## 1\. Payment processing software  [Payment processing software](https://www.capterra.com/payment-processing-software/) facilitates secure financial transactions between buyers and sellers. It encrypts and transmits payment details from the customer to the merchant's bank, and then to the customer's bank for approval. Once the payment is authorized, the software completes the transaction by transferring funds from the customer's account to the merchant's. It also stores transaction records, helps with fraud detection, and ensures compliance with payment regulations. This automation ensures that payments are processed quickly, accurately, and securely, while allowing businesses to accept a variety of payment methods. In the section below, we’ll break down Square’s three payment processing solutions. Each solution offers the core features we’d expect in a payment processing tool: data security and online payments. ### Most reviewed Square payment processing software on Capterra We have ample reviews data (between May 2022 - May 2024) for the products below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Square Point of Sale (POS) allows businesses to accept various payment types—credit cards, digital wallets, or gift cards—either in-person or online. It tracks sales in real time and provides detailed reporting, offering insights into trends and performance. With built-in inventory management, it automatically updates stock levels as transactions occur. Square POS also manages customer data which enables personalized service, and includes employee management tools for shift tracking and sales performance.  **Customer support options**: Call, community forum, email, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Free (includes transaction fees) #### Device Compatibilty #### Who commonly uses Square Point of Sale? We analyzed 1,116 verified user reviews of Square point of Sale on Capterra for the following user industry breakdown: Unsurprisingly, retail and consumer goods and services is the leading sector with 17% of users, followed by professional services with 15% of users. The least number of Square Point of Sale users come from the construction sector, with only 5% users.  We also analyzed reviews data to determine the sizes of businesses using Square Point of Sale. The most number of Square Point of Sale users are from businesses with less than 11 employees, accounting for a 70% share. On the other hand, businesses with more than 200 employees only account for 2% to 3% of users.  #### What do reviewers think about Square Point of Sale? We analyzed reviews from 1,116 verified users of Square Point of Sale. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list topics with the highest positive and negative user sentiment. Aspects of Square Point of Sale that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Invoice management 7.8/10 _“It has a lot of features that allow you to send receipts, invoices, and collect payments securely in order to remain HIPAA complaint.”_ Online payments 7.8/10 _“This product makes it possible for me to reach a wider consumer base when setting up for seasonal antique market shows, by accepting various forms of payment.”_ Sales transactions 7.4/10 _“We were able to connect the Square to an iPad and sell tickets and merchandise at events while walking around.”_ Aspects of Square Point of Sale that reviewers find lacking: Aspect Average sentiment score User review excerpt Pricing and rates 5.2/10 _“As someone who wholesales product, I find the inability to save transactions or add shipping costs (not as a line item) really frustrating.”_ Reporting 5.2/10 _“There are many reports to choose from and at times it gets overwhelming to find the report that will give you the information needed for your accounting data transfer”_ Read all Square Point of Sale reviews [here](https://www.capterra.com/p/275802/Square-Point-of-Sale/reviews/). #### What are the common integrations for Square Point of Sale? The three most common Square Point of Sale integrations, based on our proprietary reviews data, are: - **QuickBooks Online**: QuickBooks Online is an accounting software that, when integrated with Square POS, automatically syncs sales transactions, categorizes them, and updates inventory levels. - **Wix**: Wix is a website builder software that connects online and in-person sales by syncing inventory and sales data automatically after integrating with Square Point of Sale. - **Mailchimp**: Mailchimp is a marketing automation platform that integrates with Square Point of Sale to allow customer purchase data synchronization, audience segmentation based on behavior, and targeted email campaigns creation. ### [Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/) Square Payments accepts a variety of payment methods, including credit cards, mobile payments, and contactless options. It encrypts payment data and transmits it for authorization, ensuring compliance with industry security standards. Funds are deposited into the business’s account, either instantly or on a set schedule. It also integrates with Square's point-of-sale systems, syncing sales and customer data while providing real-time reports and fraud protection.  **Customer support options**: Call, community forum, email, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Free (includes transaction fees) #### Device Compatibilty #### Who commonly uses Square Payments? We analyzed 513 verified user reviews of Square Payments on Capterra to date for the following user industry breakdown: Professional services and retail and consumer goods and services are the biggest users of Square Payments with a 15% and 14% share, respectively. This is followed by 10% users from the manufacturing industry. The least number of users are from commercial services and supplies, agriculture and farming, and construction industries with 5% users.  We also analyzed reviews data to determine the sizes of businesses using Square Payments. Businesses with less than 11 employees are the biggest users of Square Payments with a 68% share. On the other hand, only 2% of businesses with more than 5,000 employees use this software. #### What do reviewers think about Square Payments? We analyzed reviews from 513 verified users of Square Payments. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of Square Payments that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Sales transactions 8.1/10 _“One click features make for quick processing of sales at busy events.”_ Online payments 7.9/10 _“It allows me to accept payments in various ways, including in-person through a point-of-sale system or card reader, as well as online through an e-commerce website or invoicing.”_ Integration tools 7.7/10 _“The integration was easy and they had SDKs and other tools to enable developers add it to their applications.”_ Aspects of Square Payments that reviewers find lacking: Aspect Average sentiment score User review excerpt Transaction fees 3.1/10 _“Square charges a flat fee of 2.6%  $0.10 for every transaction, which can add up quickly for businesses with a large number of sales.”_ Issue resolution 3.5/10 _“There have been issues with updates momentarily crashing the system which is super inconvenient.”_ Pricing 4.6/10 _“There are some features that are offered that I wish did not cost extra money on a monthly basis.”_ Read all Square Payments reviews [here](https://www.capterra.com/p/170278/Square-Payments-Processing/reviews/). #### What are the common integrations for Square Payments? The three most common Square Payments integrations, based on our proprietary reviews data, are: - **WooCommerce**: WooCommerce is an open-source eCommerce plugin for WordPress. It integrates it with Square Payments to allow online and in-person payments processing which helps with sales data synchronization and real-time inventory management. - **Acuity Scheduling**: Acuity Scheduling is an online appointment scheduling tool that, when integrated with Square Payments, enables you to accept payments for appointments during the booking process. - **Square Point of Sale**: Integrating Square Payments with Square Point of Sale allows you to process various payment types and sync sales data in real-time. This integration also simplifies operations and improves financial tracking. ### Other Square payment processing software Below, we’ll cover another Square payment processing software you can consider. This platform has fewer than 20 reviews in our software directory within the past two years (May 2022 - May 2024), so our product description is based on vendor research instead of proprietary reviews data. ### [Square Virtual Terminal](https://www.capterra.com/p/190305/Square-Payments-Processing/) Square Virtual Terminal allows you to accept payments using a computer or tablet without the need for additional hardware like POS machines. It enables secure credit card processing by manually entering payment details or sending payment links to customers. In addition, the system offers flexible payment methods, real-time sales tracking, and customer management tools.  #### Trial/Free Version - Free Trial - Free Version #### Starting price Free (includes transaction fees) #### Device Compatibilty **For more resources on payment processing software selection, check out:** - [6 Top-Rated Tools for Finance Tech Stack](https://www.capterra.com/resources/top-rated-finance-tech-stack/) - [5 Key Payment Processing Software Features](https://www.capterra.com/resources/key-payment-processing-software-features/) - [7 Top-Rated Bar POS Software](https://www.capterra.com/resources/top-rated-bar-pos-software/) ## 2\. Mobile banking software [Mobile banking software](https://www.capterra.com/mobile-banking-software/) helps manage bank accounts and perform financial transactions using a smartphone or tablet. It provides features that enable you to check account balances, transfer funds, pay bills, and deposit checks. The software connects directly to the bank’s systems, ensuring secure communication through encryption and authentication protocols. It also includes real-time notifications and tools for managing finances on-the-go. Below, we’ll break down Square’s mobile banking solution: Cash App. This solution offers the core features we’d expect in a mobile banking tool: mobile access, online banking, and transaction monitoring. ### Most reviewed Square mobile banking software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Cash App](https://www.capterra.com/p/246167/Cash-App/) Cash App is a mobile app that allows you to send and receive money instantly, make payments, and manage finances through a simple interface. It processes transactions by linking to your bank accounts, debit cards, or directly through the app’s wallet wherein you can send and receive funds. Additionally, Cash App enables you to invest in stocks and Bitcoin. It provides real-time notifications and easy tracking, making it a user-friendly tool for personal finance management.  **Customer support options**: Call, chat, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Free #### Device Compatibilty #### Who commonly uses Cash App? We analyzed 350 verified user reviews of Cash App on Capterra for the following user industry breakdown: Retail and consumer goods and services and manufacturing industries hold the largest share of Cash App users, with a combined total of a one-third share (at 30%). This is followed by professional services and public, nonprofit, and religious organizations, with a 9% share apiece. Industries such as finance, health, agriculture, commercial services, and publishing only account for 5% of users each. We also analyzed reviews data to determine the sizes of businesses using Cash App. Cash App is majorly used by businesses with less than 11 employees, accounting for a significant combined 57% share. On the other hand, a combined total of only 13% of users come from businesses with more than 1,000 employees. #### What do reviewers think about Cash App? We analyzed reviews from 350 verified users of Cash App. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of Cash App that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Money transfers 7.1/10 _“What I like most about CashApp is how quickly you can send & receive money along with there being "Boosts" aka certain deals you can use with your CashApp card example being 10% off order at fast food place”_ Debit card management 6.7/10 _“Cash App lets you easily send and receive money from friends and family with just a few taps on your phone!You can easily add funds to your Cash App account using your linked bank account or debit card.”_ Online banking 6.1/10 _“I like that if I need to pay for something and I don't have enough of my balance, it can come out of my bank account automatically.”_ Aspects of Cash App that reviewers find lacking: Aspect Average sentiment score User review excerpt Security and fraud prevention 1.6/10 _“Not only is their no oversight on their customer service, there are no answers given again "for your protection" to let you know if the problem is on your end or the person you sent the money to.”_ Customer service 2.5/10 _“Customer service has improved, however responses are very much still untimely, without any guarantees to specific times and resolutions to issues are a hit and miss.”_ Account management 3.1/10 _“If someone is taking money out of your account without authorization, cash app will allow it and tell you to get back from those those who took it.”_ Read all Cash App reviews [here](https://www.capterra.com/p/246167/Cash-App/reviews/). #### What are the common integrations for Cash App? The three most common Cash App integrations, based on our proprietary reviews data, are: - **PayPal**: PayPal is a global payment platform that integrates with Cash App to facilitate the combination of two payment platforms, allowing for easier fund transfers and giving more flexibility in managing finances across multiple accounts.  - **CASH**: CASH is a physical security tool that simplifies payment for security services post integration with Cash App. It automates invoicing and real-time transaction tracking, enhancing operational efficiency by consolidating security management and financial workflows. - **Formula Stocks**: Formula Stocks is an investment platform that allows you to manage algorithmic stock investments and personal finances in one place after integrating with Cash App. This integration also allows you to monitor investments and handle payments or transfers. **For more resources on mobile banking software selection, check out:** - [6 Smart Tax Planning Strategies for Small Businesses](https://www.capterra.com/resources/small-business-tax-planning/) - [Top Accounting Problems For Small Businesses With Solutions](https://www.capterra.com/resources/common-accounting-problems/) - [What Are International Auditing Standards and Why Do They Matter?](https://www.capterra.com/resources/what-are-the-international-standards-on-auditing-isas/) ## 3\. Website builder software [Website builder software](https://www.capterra.com/website-builder-software/) allows you to create websites without having to write any codes. It provides drag-and-drop tools that allow you to arrange elements, such as text, images, and buttons, to create a website design. Once designed, the tool automatically generates a website. Such software typically includes hosting support, SEO tools, and eCommerce features, enabling you to build, customize, and manage your website from one platform.  Below, we’ll break down Square’s website builder solution: Weebly. This solution offers the core features we’d expect in a website builder tool: pre-built templates and real-time editing. ### Most reviewed Square website builder software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Weebly](https://www.capterra.com/p/246168/Weebly/) Weebly offers a drag-and-drop interface you can use to design sites by adding elements such as images, text, and forms from a visual editor, eliminating the need for coding. However, you still have the option to edit the code of the website to customize it. This solution comes with customizable templates that you can use to get a head start on your design project. It also has an image editor that lets you create images for your site. Plus, you get a mobile app that helps you track the performance of your website once it’s live. **Customer support options**: Knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price $10 per month #### Billing cycle Annual #### Device Compatibilty #### Who commonly uses Weebly? We analyzed 134 verified user reviews of Weebly on Capterra to date for the following user industry breakdown: Manufacturing and professional services are the leading sectors with 16% and 15% of users, respectively, followed by 13% from the retail and consumer goods and services industry. The least number of users come from the health and medicine industry with only 7% users. We also analyzed the same reviews data to determine the sizes of businesses using Weebly. A combined total of 46% of Weebly users are from small businesses with less than 11 employees. On the other hand, only 14% of users are from large businesses with more that 5,000 employees. #### What do reviewers think about Weebly? We analyzed reviews from 134 verified users of Weebly. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of Weebly that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Website building 8.6/10 _“This website provides different themes to start you off and then you build from there.”_ Drag-and-drop design 8.3/10 _“I can use Weebly's drag-and-drop interface which makes it easy for me to design websites that I want to create without needing any coding knowledge.”_ Free plan 7.9/10 _“The free version has so many features that its great to try it out before you buy it.”_ Aspects of Weebly that reviewers find lacking: Aspect Average sentiment score User review excerpt Website hosting 2.5/10 _“Making changes to the website that Weebly hosts are complicated and don't look good.”_ Customizable options 2.7/10 _“Customization options are somewhat limited, and some more advanced features may not be available.”_ Image gallery 2.9/10 _“You can recover a page if it has been deleted but if text or images have been deleted you can not undo that.”_ Read all Weebly reviews [here](https://www.capterra.com/p/246168/Weebly/reviews/). #### What are the common integrations for Weebly? The three most common Weebly integrations, based on our proprietary reviews data, are: - **PayPal**: PayPal is an online payment platform that, after integrating with Weebly, allows you to accept online payments easily through your website. It also simplifies the checkout process for your customers, offering them a convenient way to complete their transactions. - **Mailchimp**: Mailchimp is a marketing automation platform that integrates with Weebly to capture customer data through the website and use it for targeted email marketing. Plus, it simplifies audience segmentation and automates email campaigns. - **Ecwid**: Ecwid is an eCommerce platform that integrates with Weebly to help you quickly set up and manage a fully functional online store within your Weebly website. This integration synchronizes inventory levels, supports multiple payment options, and provides tools for managing shipping, product listings, and promotions. **For more resources on website builder software selection, check out:** - [6 Top-Rated Free Website Builder Software](https://www.capterra.com/resources/best-free-website-builder-software/) - [Guide to the Website Development Process](https://www.capterra.com/resources/website-development-process/) - [Handy Web Development Strategies for Your Business](https://www.capterra.com/resources/website-development-strategies/) - [What Are The Different Types of Web Development?](https://www.capterra.com/resources/types-of-web-development/) ## 4\. Shopping cart [Shopping cart software](https://www.capterra.com/shopping-cart-software/) allows you to manage online sales by facilitating product selection, payment processing, and order management. It enables customers to browse products, add items to a cart, and securely complete their purchases. The software integrates with payment gateways, inventory systems, and shipping options, ensuring a smooth checkout experience. For businesses, it tracks sales, manages promotions, and helps with inventory control. Below, we’ll break down Square’s shopping cart solution: Afterpay. This solution offers the core features we’d expect in a shopping cart tool: order management and eCommerce management. ### Most reviewed Square shopping cart software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Afterpay](https://www.capterra.com/p/229452/Afterpay/) Afterpay is a ‘buy now, pay later’ tool that allows consumers to make purchases and pay in installments without interest. It splits payments into four installments, paid every two weeks, helping users manage their spending. As a business, you receive full payment upfront, while Afterpay handles customer repayments.  This process lets you offer flexible payment options to your customers, improving conversion rates, and attracting shoppers seeking budget-friendly payment solutions. The platform integrates with online and in-store retail environments, providing a simplified checkout experience for consumers. **Customer support options**: Inquiry form _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price Available upon request from vendor #### Device Compatibilty #### Who commonly uses Afterpay? We analyzed 90 verified user reviews of Afterpay on Capterra to date for the following user industry breakdown: Retail and consumer goods and services is the leading sector with 16% of users. This is followed by professional services and the manufacturing industry, with a 12% and 10% share, respectively. The least number of users are from agriculture, arts, and IT industries with only 6% of users each.  We also analyzed the same reviews data to determine the sizes of businesses using Afterpay. The largest number of Afterpay users come from small businesses with less than 11 employees, accounting for a combined total of 46%. On the other hand, only 14% of businesses with more than 5,000 employees use Afterpay. #### What do reviewers think about Afterpay? We analyzed reviews from 90 verified users of Afterpay. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list topics with the highest positive and negative user sentiment. Aspects of Afterpay that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Online selling 8.8/10 _“I love how easy it is to set up, and it boosts sales like you wouldn't believe.”_ Navigation 7.5/10 _“Putting all their available stores in categories makes it easy to navigate through and there is a variety of stores.”_ Online payments 7.3/10 _“Afterpay allows customers to pay in multiple payments opposed to paying all at once and that can be very convenient for all customers!”_ Aspects of Afterpay that reviewers find lacking: Aspect Average sentiment score User review excerpt Customer service 4.4/10 _“No customer service number to talk to anyone just weeks and weeks waiting on some kind of response and still nothing.”_ Issues and problems 4.2/10 _“Sometimes there are issues with being able to get on the app. And if diffcult to get any help from someone that works with the company.”_ Read all Afterpay reviews [here](https://www.capterra.com/p/229452/Afterpay/reviews/). #### What are the common integrations for Afterpay? The three most common Afterpay integrations, based on our proprietary reviews data, are: - **Sezzle**: Sezzle is another ‘buy now, pay later’ tool that integrates with Afterpay to help you attract more customers as they get multiple options to pay. It enhances the checkout experience and helps retailers capture a broader customer base.  - **Shopify**: Shopify is an eCommerce platform that, after integrating with Afterpay, allows customers to make payments for their purchases at a later date. This makes the checkout process more appealing, especially for customers seeking installment-based payments. - **WordPress**: WordPress is a content management system (CMS) that, after integrating with Afterpay, allows online stores using WordPress eCommerce plugins to offer customers flexible payment options. This enhances the shopping experience and boosts conversion rates. **For more resources on shopping cart software selection, check out:** - [7 Best eCommerce Software](https://www.capterra.com/resources/most-popular-ecommerce-platforms/) - [How to Improve B2B Customer Experience With eCommerce](https://www.capterra.com/resources/how-to-improve-b2b-customer-experience/) ## 5\. Point of sale software [Point of sale software](https://www.capterra.com/point-of-sale-software/) processes transactions in real-time when a customer makes a purchase. It captures sales data, calculates totals, and processes payments by connecting to payment gateways or card readers. The software simultaneously updates inventory, tracks stock levels, and generates sales reports.  Moreover, POS systems often integrate customer management tools, allowing you to gather and store customer information for loyalty programs or targeted marketing initiatives.  Below, we’ll break down Square’s point of sale solution: Square for Retail. This solution offers the core features we’d expect in a point of sale tool: payment processing and sales reports. ### Most reviewed Square point of sale software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Square for Retail](https://www.capterra.com/p/170272/Square-for-Retail/) Square for Retail simplifies retail operations by integrating payment processing, inventory management, and customer engagement tools. It tracks sales and inventory in real-time, automatically adjusting stock levels after each transaction. The system also simplifies ordering and returns, manages vendor relationships, and supports staff with role-based permissions. Square for Retail provides detailed reports on sales performance and customer behavior, helping you make better-informed business decisions.  **Customer support options**: Call, community forum, email, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price $89 per month, per location #### Billing cycle Monthly #### Device Compatibilty #### Who commonly uses Square for Retail? We analyzed 61 verified user reviews of Square for Retail on Capterra to date for the following user industry breakdown: Retail and consumer goods and services is the leading sector with 18% of users. This is followed by professional services and the manufacturing industry, with 15% and 13% of users, respectively. Industries such as commercial services, finance, government, public, and publishing only account for 5% of users each. We also analyzed the same reviews data to determine the sizes of businesses using Square for Retail. Businesses with less than 11 employees are the largest users of Square for Retail with a 55% share. Large businesses with more that 500 employees only account for 9% of users. #### What do reviewers think about Square for Retail? We analyzed reviews from 61 verified users of Square for Retail. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list topics with the highest positive and negative user sentiment. Aspects of Square for Retail that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Small business growth 10/10 _“Square for retail is a very easy and inexpensive solution for any small business that uses a POS system.”_ Online store management 8.8/10 _“It has been a game changer because often times I will visit vendors on a whim and not have cash with me.”_ Sales management 8.8/10 _“It is a great product, and I would recommend it to anyone that needs to buy / sell and get paid fast!”_ Aspects of Square for Retail that reviewers find lacking: Aspect Average sentiment score User review excerpt Issue resolution 1.5/10 _“When glitches do arise sometimes it is hard to find a quick solution.”_ Transaction fees 2.1/10 _“I do not like how the fees are hidden and you have to search for.”_ Read all Square for Retail reviews [here](https://www.capterra.com/p/170272/Square-for-Retail/reviews/). #### What are the common integrations for Square for Retail? The three most common Square for Retail integrations, based on our proprietary reviews data, are: - **Square Point of Sale**: Integrating Square for Retail with Square POS simplifies business operations, offering enhanced inventory tracking, customer management, and detailed reporting for improved retail efficiency. - **Shopify**: Shopify is an eCommerce platform that simplifies the management of online and in-person sales after integrating with Square for Retail, providing unified inventory tracking, payment processing, and comprehensive reporting. - **Docket**: Docket helps in scheduling, tracking, and managing service appointments or tasks. Integrating it with Square for Retail allows you to manage appointments and retail sales efficiently, simplifying operations with unified payment processing, inventory management, and customer data tracking. **For more resources on point of sale software selection, check out:** - [5 Key Features of Billing and Invoicing Software](https://www.capterra.com/resources/key-features-of-billing-and-invoicing-software/) - [How To Measure Sales Enablement](https://www.capterra.com/resources/how-to-measure-sales-enablement/) ## 6\. Appointment scheduling software [Appointment scheduling software](https://www.capterra.com/appointment-scheduling-software/) automates the process of booking and managing appointments. It allows clients to book time slots online based on real-time availability, syncing with a business's calendar to avoid conflicts. The software sends automatic reminders to clients which helps reduce no-shows, and allows for easy rescheduling or cancellations. It often integrates with payment gateways, enabling you to collect payments upfront.  Below, we’ll break down Square’s appointment scheduling solution: Square Appointments. This solution offers the core features we’d expect in an appointment scheduling tool: confirmations and reminders, and online booking. ### Most reviewed Square appointment scheduling software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Square Appointments](https://www.capterra.com/p/170263/Square-Appointments/) Square Appointments allows clients to book your business’ services online in real time, while syncing schedules with your calendar. It automatically sends reminders and confirmations, minimizing the risk of no-shows and cancellations. Integrated with Square's payment system, it processes payments at the time of booking or after services. The software also manages staff schedules and customer profiles, tracking preferences and appointment history.  **Customer support options**: Call, community forum, email, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price $29 per month, per location #### Billing cycle Monthly #### Device Compatibilty #### Who commonly uses Square Appointments? We analyzed 37 verified user reviews of Square Appointments on Capterra to date for the following user industry breakdown: Square Appointments is majorly used by users operating within professional services and manufacturing industries, with a 27% and 22% user share, respectively. The least amount of users come from public, nonprofit, and religious organizations, with only 8% of users.  We also analyzed the same reviews data to determine the sizes of businesses using Square Appointments. Solo business owners are the largest users of Square Appointments with a 46% share. This is followed by 30% coming from businesses with between two and 10 employees. Businesses with more than 500 employees only account for 8% of users. #### What do reviewers think about Square Appointments? We analyzed reviews from 37 verified users of Square Appointments. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list the three topics with the highest positive and negative user sentiment. Aspects of Square Appointments that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Appointment reminders 10/10 _“I also really love that it will send my clients appointment reminders to help me avoid no-shows.”_ Customization 10/10 _“I was able to ad some pictures to personalize it more.”_ Appointment scheduling 7.5/10 _“The software's capacity to control employee schedules and set up automated reminders also aided in streamlining the appointment-setting procedure for both staff and clients.”_ Aspects of Square Appointments that reviewers find lacking: Aspect Average sentiment score User review excerpt Communication tools 0/10 _“The double consent requirement was another significant drawback, as it prevented me from reaching out to customers directly through the messaging feature.”_ Online booking 2/10 _“It uses my time zone everywhere, it makes it super confusing for people who are booking.”_ Pricing 2/10 _“Increased fees for multiple locations. As a small business trying to work multiple locations to gain varied clientele it was counter productive for me to continue using it.”_ Read all Square Appointments reviews [here](https://www.capterra.com/p/170263/Square-Appointments/reviews/). #### What are the common integrations for Square Appointments? The three most common Square Appointments integrations, based on our proprietary reviews data, are: - **Google Calendar**: Google Calendar is a time-management and scheduling tool that, after integrating with Square Appointments, automatically syncs appointments and availability, ensuring real-time updates for both businesses and their customers. - **Square Payments**: Square Payments is a payment processing tool that enables you to accept customer payments after integrating it with the scheduling platform. This integration simplifies the booking process, allows for prepayments, and speeds up in-person transactions.  - **Gravity Forms**: Gravity Forms is a WordPress plugin used to create custom forms for collecting user data. Integrating it with Square Appointments allows you to gather customer information during booking, enhancing data collection and automating workflows. **For more resources on appointment scheduling software selection, check out:** - [5 Key Appointment Scheduling Software Features](https://www.capterra.com/resources/key-appointment-scheduling-software-features/) - [7 Appointment Scheduling Mobile Apps Users Love](https://www.capterra.com/resources/appointment-scheduling-apps/) - [5 Key Employee Scheduling Software Features](https://www.capterra.com/resources/key-employee-scheduling-software-features/) ## 7\. Payroll software [Payroll software](https://www.capterra.com/payroll-software/) automates the process of managing employee payments, taxes, and deductions. It calculates wages based on hours worked, handles tax filings, generates pay stubs, and ensures compliance with labor laws. Such software often integrates with time-tracking systems and direct deposit tools, allowing businesses to process payroll efficiently and minimize errors.  Below, we’ll break down Square’s payroll solution: Square Payroll. This solution offers the core features we’d expect in a payroll tool: payroll management, payroll reporting, and tax compliance. ### Most reviewed Square payroll software on Capterra We have ample reviews data (between May 2022 - May 2024) for the product below to share in-depth descriptions of user characteristics (e.g., business size and industry), negative and positive feedback sentiment, and common software integrations.[\*\*](#methodology) ### [Square Payroll](https://www.capterra.com/p/170266/Square-Payroll/) Square Payroll simplifies the task of paying employees and managing taxes. It integrates with Square's POS system, allowing you to import timecards, calculate tips, and process payments directly from the dashboard. Square Payroll automatically handles tax filings and provides compliance support for both state and federal taxes. It offers flexibility with payment options such as direct deposit and manual checks, and comes with features such as automated W-2 and 1099 filings. **Customer support options**: Call, community forum, email, and knowledge base _Analysis performed May 2024_ #### Trial/Free Version - Free Trial - Free Version #### Starting price $6 per month (for each person paid, for contractors only) #### Billing cycle Monthly #### Device Compatibilty #### Who commonly uses Square Payroll? We analyzed 48 verified user reviews of Square Payroll on Capterra to date for the following user industry breakdown: The most number of Square Payroll users come from professional services, with a 23% share. This is followed by retail and consumer goods and services and manufacturing, with 15% and 13% users, respectively. The least number of users come from construction and public, nonprofit, and religious organizations, with only a 6% share each. We also analyzed the same reviews data to determine the sizes of businesses using Square Payroll. Businesses with less than 11 employees are the largest users of Square Payroll, with a 71% share. On the other hand, businesses with more than 1,000 employees only account for 4% users. #### What do reviewers think about Square Payroll? We analyzed reviews gathered from 48 verified users of Square Payroll. Using a natural language processing (NLP) model, we detected topics raised by reviewers in freeform responses and assigned a sentiment scoreto each topic. The tables below list topics with the highest positive and negative user sentiment. Aspects of Square Payroll that reviewers feel most positively about: Aspect Average sentiment score  User review excerpt Payments and invoicing 10/10 _“I also liked how accurate and without delays the payroll payments are executed, this way fantastic because it allowed our employees to be able to receive their payroll simultaneously, all payments are executed through this system on the same date and same time.”_ Staff management 10/10 _“It allows to organize all employees in a structured way and to control processes and working hours easily.”_ Bank account management 10/10 _“The app is easy to connect to other bank accounts to deposit money into.”_ Aspects of Square Payroll that reviewers find lacking: Aspect Average sentiment score User review excerpt Tax management 2.5/10 _“They have screwed up my tax filings every month since switching to Square Payroll.”_ Reporting access 3.6/10 _“You have to download everything just to see the report. Why can't you run the report, and then download if it meets your needs?”_ Read all Square Payroll reviews [here](https://www.capterra.com/p/170266/Square-Payroll/reviews/). #### What are the common integrations for Square Payroll? The three most common Square Payroll integrations, based on our proprietary reviews data, are: - **Square Point of Sale**: Integrating Square Point of Sale with Square Payroll automates payroll processing by importing employee hours and tips directly from POS transactions. This integration ensures accurate and efficient wage calculations. - **QuickBooks Online**: QuickBooks Online is an accounting solution that, after integrating with Square Payroll, syncs employee payments and tax data. This integration simplifies accounting by automatically updating payroll information, reducing the need for manual entries, and ensuring accurate financial reporting. - **QuickBooks Time**: QuickBooks Time is a time-tracking software that allows the transfer of employee time data after integration with Square Payroll. This integration automates wage calculations and ensures accurate payroll processing. **For more resources on payroll software selection, check out:** - [How To Create a Competitive Employee Benefits Package](https://www.capterra.com/resources/employee-benefits-package/) - [Types of Compensation: A Complete Guide for HR Professionals](https://www.capterra.com/resources/types-of-compensation/) - [Compa Ratio: How To Calculate It Like a Pro](https://www.capterra.com/resources/how-to-calculate-compa-ratio/) ## 8\. Other Square software products Here are some more Square products that you should know about, but they don’t fall under any of the categories identified above. They have fewer than 20 reviews on Capterra within the past two years (May 2022 - May 2024), so our product descriptions are based on vendor research instead of proprietary reviews data. [Square Customer Directory](https://www.capterra.com/p/276840/Square-Customer-Directory/) manages and organizes customer information. It automatically stores customer details when a transaction occurs, including contact information, purchase history, and preferences. This data can then be used for targeted marketing, loyalty programs, and personalized service.  [Square Invoices](https://www.capterra.com/p/255193/Square-Invoices/) simplifies billing by letting you create and send customized invoices to clients and customers via email or text. They can pay directly through the invoice using a variety of payment methods, and you can also track invoice statuses in real time.  [Square Loyalty](https://www.capterra.com/p/276727/Square-Loyalty/) is a customer loyalty program tool that allows you to create and manage reward programs for customers. It helps track customer purchases and awards points for repeat visits, which customers can redeem for rewards. You can customize the loyalty program to fit your needs by defining and setting the points system and rewards. [Square Marketing](https://www.capterra.com/p/276660/Square-Marketing/) helps create, manage, and send targeted email and text message campaigns to customers. It integrates with the Square Customer Directory, allowing you to easily segment audiences based on purchase history and preferences. This enables personalized marketing efforts, such as sending promotions or updates to specific customer groups. [Square Messages](https://www.capterra.com/p/276671/Square-Messages/) is a communication tool that allows you to send and receive text or email messages directly from customers. It consolidates customer interactions in one place, enabling you to manage appointments, answer inquiries, send reminders, and even track the message history through your Square Dashboard. This helps you provide better customer service by maintaining transparent communication and responding quickly, all while keeping records of previous conversations for context.  [Square Online](https://www.capterra.com/p/275800/Square-Online/) allows you to build and manage an online store. It provides tools for selling products, processing payments, and managing inventory. With customizable templates, you can create eCommerce websites without the need for coding. Square Online supports multiple payment methods, offers built-in SEO features, and includes options for shipping, in-store pickup, and delivery.  [Square Photo Studio](https://www.capterra.com/p/276883/Square-Photo-Studio/) provides professional product photography specifically for eCommerce businesses. It helps create high-quality, ready-to-use images of products, making it easier to display items on online stores. You send in your products, and Square Photo Studio captures high-resolution photos that are optimized for online platforms. This service helps improve product presentation, enhances brand perception, and boosts sales by providing visually appealing and clear images. [Square Shifts](https://www.capterra.com/p/276668/Square-Shifts/) helps manage employee work schedules, time tracking, and shift management. It allows employees to clock in and out, and managers can monitor hours, breaks, and overtime in real time. Integrated with Square Payroll, it automates wage calculations based on hours worked, simplifying payroll processing. Square Shifts also helps businesses optimize staffing by scheduling shifts and providing detailed reporting on labor costs and employee performance. [Square Team Management](https://www.capterra.com/p/276881/Square-Team-Management/) helps with employee management by handling tasks like staff scheduling, time tracking, and controlling permission settings. It allows employees to clock in/out, track hours worked, and manage shifts.  [Square for Restaurants](https://www.capterra.com/p/175628/Square-Point-of-Sale/) is a specialized point-of-sale (POS) system for the food service industry. It simplifies operations by managing orders, payments, and menus across different service types, such as dine-in, takeout, and delivery outlets. It includes features such as table management, course management, and real-time reporting. ## Learn more about Square ### What does Square do? Square[\[1\]](#sources) is a financial services and technology company that provides tools for businesses to accept payments, manage sales, and simplify operations. It offers point-of-sale (POS) systems, payment processing, and business solutions such as payroll, team management, and marketing. Square also supports eCommerce operations through its online store platform and integrates with various tools for scheduling, invoicing, and loyalty programs. Designed for businesses of all sizes, Square simplifies day-to-day management while enhancing customer experience across both online and physical retail environments. ### Square customer support Square offers a range of customer support options designed to meet various business needs.[\[2\]](#sources) These include:  - **Self-help resources**: The Square Support Center provides articles, guides, and video tutorials covering various topics including setting up services, troubleshooting, and managing transactions. - **In-app support**: Businesses can access support directly within the Square app, enabling them to find answers or request help. - **Seller Community membership**: Users can connect with other business owners in the Square Seller Community to share tips and solve issues collaboratively. - **Direct contact**: Phone support is available Monday to Friday, with premium users getting 24/7 access for specific services. Additionally, Square provides chat-based support for real-time assistance. ## Need more help comparing Square products? Capterra’s software comparison tool helps you compare competing software platforms against each other. By weighing your options and comparing and contrasting features, you’ll be better prepared to make a fully informed decision and successfully adopt the right software. **Here are some additional resources to help you in your software selection process:** - [How To Measure the Success of Your Software Adoption](https://www.capterra.com/resources/software-roi-assessment/) - [The Ultimate Guide to Getting the Most Out of Product Demos](https://www.capterra.com/resources/how-to-survive-a-software-demo/) - [How To Make A Strong Business Case For Software Purchases](https://www.capterra.com/resources/sample-business-case-for-software-purchases/) - [4 Signs It's Time to Move On and Check Out New Software](https://www.capterra.com/resources/how-to-evaluate-new-software/) ## Capterra's 2026 Software Buying Trends Report ### Download our 2026 Software Buying Trends Report to see how successful software adopters avoid disappointment and how your business can, too. * * * **Methodology** \*Why Square? This is one of a series of articles from Capterra covering major software vendors and products. We considered covering vendors who met the following criteria: - Vendor sells products in payroll-related software categories - Vendor offers at least two products in their portfolio - Vendor’s products appear in more than one Capterra Shortlist report (as of May 2024) For the eligible set of vendors, we assessed monthly search volume for brand name on Google searches to identify most-searched vendors.  Data sources include verified user reviews, publicly available information, and data provided by technology vendors. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, word count and topic coverage. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. In this article, we’ve highlighted excerpts with the highest positive sentiment scores and the lowest negative sentiment scores. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by, Capterra or its affiliates. Excerpts are not edited for clarity or grammar. \*\*For products with sufficient user reviews, we used our proprietary data science algorithms, sometimes in conjunction with generative AI technology, to identify and summarize user perspectives toward product offerings. Sources 1. [What does Square do?](https://squareup.com/us/en), Square 2. [Square customer support](https://squareup.com/help/us/en/article/4993-contact-square-support), Square * * * ### Was this article helpful? * * * ## About the Authors [### Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. [### Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. 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