# Zapier Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zapier the right Integration solution for you? Explore 3058 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/130182/zapier/reviews/ --- Zapier 4.7 (3058) [View alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Reviews of Zapier Ease of use 4.3 Customer Service 4.3 ## Pros and Cons in Reviews Significant reduction in manual work 99% positive reviews out of 409 Most reviewers describe time savings as a major benefit, highlighting how automating repetitive tasks across numerous apps frees up hours each week, reduces manual errors, and allows teams to focus on higher-value activities. Naomi B. Student Leader, 501 - 1,000 employees. "It's a time-saving powerhouse for streamlining workflows." High cost for advanced features 50% negative reviews out of 514 Some users say pricing becomes expensive as automation needs grow, with free plans offering limited functionality and paid tiers quickly escalating in cost for larger or more complex workflows. Milly B. Founder, 1 employee. "The pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be." Versatile automation across platforms 96% positive reviews out of 272 Most reviewers indicate automated workflows enable seamless connections between a wide range of applications, allowing users to eliminate manual data entry, streamline recurring processes, and efficiently manage complex business operations. Jordan W. Co-Founder, 2 - 10 employees. "You can connect your favorite apps together via Zapier's workflow builder, and then let that workflow automatically run for you every day." Frequent errors and troubleshooting challenges 63% negative reviews out of 247 Most users report bugs and issues, such as Zaps unexpectedly stopping, unclear error messages, and difficulties diagnosing problems, especially for those without technical backgrounds. Alec R. Owner, 2 - 10 employees. "I get reports about errors in certain Zaps, but I don't receive specific details about what the actual errors are, or how to fix them." Streamlined and customizable processes 96% positive reviews out of 206 Most reviewers find workflow automation helpful for building tailored, multi-step processes that integrate various tools, simplify operations, and boost productivity without requiring technical expertise. luz mary R. teacher, 2 - 10 employees. "I love it because I can create custom workflows without having to have a lot of programming knowledge, which is a great advantage for me." Constraints on customization and usage 53% negative reviews out of 55 Some reviewers describe limitations as frustrating, noting restrictions on workflow complexity, integration capabilities, and plan-based usage caps that can hinder broader automation needs. Christoph B. COO, 201 - 500 employees. "This limits the level of complexity for which it can be used." ## Showing most helpful reviews Showing 1-25 of 3058 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ayushi D L. Webflow Developer Information Technology and Services Used the software for: 1-2 years ### "Child's play once you've read the manual! ✨" January 15, 2025 5.0 Pros Zapier feels like child’s play once you go through the walkthrough! I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up. Have been using it for both personal & client projects :)✨ Cons Cost is an issue sometimes, for a solo entrepreneur/freelancer like me. Switched from [Make](https://www.capterra.com/p/154278/Integromat/) Moved to Zapier because of better UI and ease of use Review Source AB Ali B. Owner Marketing and Advertising Used the software for: 2+ years ### "Save time + automate your manual processes with Zapier!" June 3, 2026 5.0 We set up Zapier often for clients to trigger marketing or project management operations. Our clients love how easy it is to connect softwares and it saves them manual entry time! Pros Zapier makes it easy to create custom automations that solve complex problems cost effectively! Their AI helps cut time building automations by 75%! I also appreciate that their AI helps troubleshoot zaps! My favorite feature is that you can actually explore your Zap runs and Zapier will show you successful runs or why a Zap failed. This has made troubleshooting so easy for clients! Cons I have had issues with software API blocking Zap's effectiveness. AI did help me create a work around to still create the automation we needed. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Automations available in the actual software were not as complex as what Zapier can provide Review Source HM Homan M. Co-founder Retail Used the software for: 1-2 years ### "Poor customer service" May 22, 2026 2.0 Ok. Customer service offset what the product offers. I would rather go with a competitor with better customer service. Pros I appreciated that Zapier features a clean user interface and was relatively straightforward to configure. We used them for over a year. Cons My experience with their customer support was very poor. In particular, an agent named \[sensitive content hidden\] did a subpar job handling our concerns. Their subscription downgrading process is deceptive, giving the impression that your account has been downgraded when the change hasn't actually gone through. The customer service was not willing to acknowledge this issue and address our concerns. Review Source Kartikeya G. Property Manager Real Estate Used the software for: 6-12 months ### "Automation glue that quietly connects our property management tools" April 17, 2026 5.0 Overall, Zapier has become a quiet but important part of how we run Minikaal—handling the repetitive connective work between our property, accounting, and collaboration tools so the team can focus on higher‑value tasks. I’d recommend it to other small property management and service businesses that juggle several cloud apps and want automation without hiring a developer or maintaining custom scripts. Pros The biggest pros are the huge integration library, the no‑code editor, and the reliability for simple workflows. It’s straightforward to build basic Zaps off common triggers (new email, new row, new form entry, etc.), and we appreciate being able to start from prebuilt templates and then adjust them for our property management use cases. For a lean team, that means we can “hire automation” instead of hiring another admin just to move information between systems. Cons On the downside, pricing does ramp up as you add more Zaps and volume, and you have to watch task counts if you’re connecting multiple apps across a growing portfolio. More advanced workflows can also get complex to debug—especially when there are conditional steps or multiple branches—and support/documentation sometimes require a bit of digging when something breaks Alternatives considered [Tray.io](https://www.capterra.com/p/162651/Tray-io/)[Make](https://www.capterra.com/p/154278/Integromat/)[Workato](https://www.capterra.com/p/148729/Workato/)[Celigo Integrator.io](https://www.capterra.com/p/157596/Celigo/)[n8n.io](https://www.capterra.com/p/198028/n8n-io/) Reason for choosing Zapier Zapier offered the best mix of integrations, maturity, and ease of use for a small property management team, so I could automate real workflows without a big IT project. Review Source YA Yasser A. Graphic Designer Apparel & Fashion Used the software for: 2+ years ### "Saves hours of integration between applications" June 2, 2026 4.0 Zapier is truly useful for maintaining my workflows seamless, particularly as part of a small team whose timelines are tight. This frees up my time for design and client needs so that I can focus on what I love doing. Occasional glitches can occur, but there is customer support that reacts and can help solve problems within a reasonable time. Although the price is a little steep, it is worth considering for any creative professional who is handling multiple tools and is pressed for time. Pros Zapier has been a lifesaver when it comes to automating repetitive tasks. As a graphic designer I have to work with a number of platforms, such as Google Drive, Slack, and Trello. Zapier helps me connect them, so I'm not wasting my time keeping them updated or notifying the team about changes. This comes in particularly useful for client feedback loops and efficient organization of project assets. Setup is speedy, and the integrations appear ceaseless. Cons Sometimes Zaps do not work as intended, particularly if there are complicated conditions. Solving those problems can take more time than I would prefer and the error messages aren't always obvious to the non-technical user that I am. Also, the cost can be quite expensive if you require higher level plans, which could be difficult for us as a small company. Some additional pricing options would be nice. Review Source BB Bonnie B. Digital Systems Manager Non-Profit Organization Management Used the software for: 2+ years ### "Zapier is our MVP" June 14, 2026 5.0 Zapier powers our tech stack. As a result of Zapier's automations and integrations, we've been able to ease busy work for a number of our staff, tackle new projects more quickly, and continue to innovate. Pros We love the easy UI, the addition of an AI tool to help build workflows, and the vast number of available software integrations. Cons Honestly, the only thing we don't love about Zapier is the lack of a good SharePoint connector, but I believe that has far more to do with Microsoft limiting that access. Review Source EP Eric P. ERP Supervisor Leisure, Travel & Tourism Used the software for: 2+ years ### "Makes automation of our tasks easier." June 11, 2026 5.0 We're a small business and routine tasks are important, but we don't need any IT overheads to use Zapier. There are some occasional issues with workflows, but nothing that can't be overcome. It is a practical tool to help streamline the process of handling bookings, internal communication and client follow ups. Customer support is responsive but there are more technical guides to setups on the actual ERP. Pros We've had a lot of success using Zapier with our booking system to integrate it with other tools, like Slack and Google Sheets. No coding skills are needed to set up workflows, saving time. It’s especially helpful for handling repetitive tasks like updating client records or tracking inquiries. The number of pre-built integrations is vast, and it's actually quite smooth for smaller teams (like ours) with multiple things going on. Cons At times, a workflow fails without any error messages, making it more difficult to troubleshoot. For some integrations some things I need to just find a way around. If you require higher tier plans for more Zaps and higher level apps, pricing can get costly. More documentation to address advanced data management issues would be desirable. Review Source DM Donnie M. Chief Revenue Officer Staffing and Recruiting Used the software for: 2+ years ### "Zapier does work really well" June 10, 2026 5.0 I no longer have to manually enter data into JIRA and SAP which has eliminated another thing from my list of things to worry about. So by doing this ourselves, we can save ourselves hours upon hours of waiting. Pros This allows me to simply "click" the connector I want and then automatically integrate. I was also very surprised that the custom slack integration worked (it pulled data) instead of completely falling apart like I had fully anticipated. I no longer need to cut and paste information back and forth. It is nice that the background syncing works in addition to what I thought would never work. Cons The CSV parser tool has been a huge block to completing everything we are trying to accomplish. The CSV parser will only parse 50K records and since the lookup table only holds 100K entries, it completely messes up our Asset file imports. Debugging is also terrible. Occasionally, our cost will spike when running large volumes of data; however, every time I submit a ticket to their support team, they close it without ever fixing the Ruby code issues I have. Review Source SH Spencer H. Software Developer Information Technology and Services Used the software for: 2+ years ### "Save your time with Zapier" June 21, 2026 5.0 Pros Zapier has made it simple to automate tasks between software that normally don’t talk to each other. It’s been a huge help when using standard tools instead of developing custom solutions and at all before MCP. Cons You will need to pay if you want to run multi-step zaps or do anything meaningful with Zapier. Sometimes Zaps crash, but we are already notified sooner. Review Source HH Heather H. Marketing and Communications Executive Investment Management Used the software for: 2+ years ### "My review of Zapier" July 7, 2026 5.0 Pros To optimize my days, I am constantly looking to automate repetitive tasks. This allows me to run my business in the background without hiring an army of assistants. Cons If a workflow involves multiple steps and runs thousands of times a month, the monthly bill gets very heavy. Review Source Nicholas B. MD Machinery Used the software for: 1-2 years ### "Has helped us save hours a week easily" September 22, 2025 5.0 Overall, Zapier has been amazing for both our business and our customers. We’ve built tailored Zaps that handle everything from internal scheduling tasks to automating client-facing workflows in sales. It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead. Even with minor challenges, the time saved and improvements to productivity far outweigh any drawbacks. Pros Zapier’s ease of use and flexibility stood out the most for us. Setting up Zaps is really easy, I’ve got a few of the team trained up now, even for complex workflows. It has delivered real value for money by automating repetitive scheduling and admin processes, we used to spend a good few hours a week on calculating time on jobs but Zapier has fixed this completely. In a previous job I built a lot of Zaps for customers, having the ability to copy workflows I've developed into their account was a massive win. Cons While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly Zaps they have been super accommodating and useful to fix them. Some integrations occasionally have limitations compared to native tools, which can require creative workarounds. I will say data management can be tricky until you get your head around tables. That has helped massively but there's a learning curve when you're used to just using spreadsheets. Review Source MR Michelle R. Owner Arts and Crafts Used the software for: 1-2 years ### "A Must-Have Tool for Automation and Growth" May 16, 2025 5.0 Zapier has been a huge asset for streamlining and scaling my business operations. I use it to automate lead capture, onboarding, customer segmentation, and more. For example, when someone books an appointment through TidyCal, Zapier instantly adds them to my email marketing list, tags them appropriately, and sends a welcome message—all without me lifting a finger. It keeps my workflows clean, consistent, and efficient. It’s one of the few tools I rely on daily. Pros Zapier is incredibly intuitive and powerful. It allows me to connect tools that don’t natively integrate and automate repetitive tasks across platforms. The number of available apps and triggers is impressive, and even with minimal technical knowledge, I can set up workflows (“Zaps”) that save me hours each week. It’s also been stable—I rarely encounter issues once a zap is live. Cons The learning curve can be steep for more advanced workflows, especially if you're not familiar with logic-based tools. Some apps require premium plans to access certain triggers/actions, which can be a bit limiting for small businesses on a tight budget. Debugging multi-step zaps can also be a bit tricky without clearer error logs. Review Source DM David M. Technical Support Engineer Mechanical or Industrial Engineering Used the software for: 2+ years ### "Glue our support tools and other applications." December 14, 2025 5.0 Zapier has silently automated the repetitive tasks in my life, transferring data between our support system, email, and internal applications to allow me to spend more time troubleshooting technical problems. Pros My favorite feature is the ability to make small automations, which update spreadsheets, inform teams, or automatically open tickets when some events occur in other systems. Cons I hate that one wrongly-configured step can destroy a flow without any warning, and I do not always realize that something is missing until somebody notifies about it. Review Source VR Verified Reviewer Sr. People Ops Banking Used the software for: 1-2 years ### "Great tool to save time and automate processes" October 31, 2025 5.0 Zapier allowed my company to streamline internal processes and manage org workflows much seamlessly and faster. Pros Zapier is a great platform to automate and sync processes, saving a lot of time and reducing the risk of manual errors, while keeping a simple and interactive UX. It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my inquiries. Cons It would be great to keep on making conditionals for paths smarter, since otherwise it forces me to create a path for each future date of events, instead of asking it to run a different path each first Thursday of the month (for example) Review Source KC Katherine C. Chief Operations and Finance Officer Non-Profit Organization Management Used the software for: 2+ years ### "Useful but could be more user friendly" October 23, 2025 4.0 Essential tool, wish it was a bit more user-friendly and did not require tech-savvy staff to navigate it. Pros Zapier provides automations to help save time and manual work in transferring information between platforms. Some of the automations are really valuable for us. Cons Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted. Its also sometimes slow to troubleshoot zaps that break down. Review Source Cordell S. Operations Coordinator Hospital & Health Care Used the software for: 1-2 years ### "Great automation solution" January 5, 2026 4.0 Zapier is a great small-scale automation solution for our business. It completes core functions through data gathering and dispertion Pros Zapier powers a lot of our automations from emails, texts, data gathering, and task updates. Zapier has a great and pleasing interface that troubleshoots issues alongside you. The flow charts make the automations easy. Cons Zapier is simple and complicated. You will need to use Google or an AI assistant to complete what you are needing to do. Review Source TA Tim A. Strategic Operations Director Pharmaceuticals Used the software for: 2+ years ### "The automation without the dev team." July 21, 2025 5.0 It allowed us to automate our data transfers, reporting, and reminders. It freed up our small team to do more high-level work. Pros I enjoy how I am able to connect tools our team uses on a daily basis without needing to rely on engineering, It will save you hours of mind-numbing work. Cons It’s hard to debug complex zaps, and if something breaks in the chain, it can be difficult to figure out the problem. Review Source SM Sarah M. Operations Manager Consumer Services Used the software for: 1-2 years ### "Zappier! A great workflow integration! " August 24, 2025 5.0 My overall experience is a 10/10, this was recommended to me by a friend for my start-up business. It’s always doing what it needs to. Pros I like that the integration is seamless! Zappier allowed me to create workflows that eliminated the need to be on multiple applications at once. Cons The interface is a little difficult to get used to if you don’t understand how to create workflows or triggers. Review Source AD Aaron D. Tech Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Great product with a ton of features." November 13, 2025 5.0 Overall Zapier will save you time and money with how many features it has, it helps keep small to medium companies stay up to date on modern advancements in technology. Pros The price to value is incredible, you are able to find pre-made automations for the systems you already use. You save time in day to day activities with little time to invest in automating and money invested. Cons Sometimes finding how to create an automation can be difficult and there can be a bit of a learning curve depending on what you are trying to automate. Review Source David K. President Marketing and Advertising Used the software for: 2+ years ### "Saving money for everyone who don't want to build API's and spend that kind of money." April 9, 2025 5.0 It's been a great experience with very little downtime or errors on automations. Pros Zapier is an almost essential tool for modern-day companies utilizing many products and systems in the digital world. Cons The costs and formatting updates in their billing continue to change, and overall costs keep increasing. Please stop increasing prices lol. Review Source TL Tom L. Marketing Director Information Technology and Services Used the software for: 2+ years ### "Essential tool for any marketing team" May 26, 2025 5.0 Excellent tool that is crucial for my team to reduce manual work where applications don't have a native integration. Pros Ability to connect applications where a native integration does not exist. Easy to use and setup for non-technical staff Cons Sometimes the integrations don't work exactly as intended - this may be more of an issue with the applications themselves and how they are setup vs. Zapier itself. Review Source VR Verified Reviewer IT Support Lead Information Technology and Services Used the software for: 6-12 months ### "Zapier: an automation must-have for technical and non-technical users" August 3, 2025 4.0 I think Zapier is a great product. I have been using it for close to a year, and so far I have had no complaints. I like the fact that I can integrate it with apps like Notion and Discord without having to get subscriptions for both apps. The email tips are great, and the available functionalities on the free tier are also impressive. Pros I like the simplicity that Zapier offers. The UI is pretty intuitive, and a non-technical person will have no issues understanding it. So far, I have had no technical complaints or issues while using it. I particularly like the fact that it feels like a free-to-use model, as you get pretty much the same value for the free tier as you would for a paid one (more freedom). The security and data management systems are also second to none. I have a few accounts linked to it and have not had any breaches so far. The support team constantly sends tips to help you use the software better. Cons The limit on the number of "zaps" and the absence of a pay-as-you-use model for free users bugs me. For the occasional user, the cost of the subscription packages might be a lot, hence the need for a pay-as-you-use model. Review Source CR Colin R. Managing Director Computer Software Used the software for: 1-2 years ### "Integration Platform" June 9, 2025 4.0 Broadly positive. It helps out most when we would struggle to obtain our own API keys and permissions. Pros It is our go-to integration platform when we need one to bridge into high-end applications like Office365 and Google Reviews. Cons It can be fiddly to create and add steps, particularly when they are self-coded. The Zapier Agents offer was underwhelming. Review Source JM Jim M. National Sales Director Financial Services Used the software for: 6-12 months ### "An overall great experience" July 11, 2025 5.0 It has been great when I use it correctly. I feel that sometimes it's not clear if I used it correctly or i'm getting notifications incorrectly Pros I love how flexible it is and how many applications I can use it with. I feel like it not only could be used in the same application many times but also in other software. Cons It's expensive and sometimes difficult to integrate when I don't understand very clearly how the application can be used.And also the implementation portion. Review Source CS Christian S. Web Producer Translation and Localization Used the software for: 6-12 months ### "A tool for automating everything " December 14, 2025 5.0 Pros I haven't chance to try zapier premium but I used a lot the free version. It's a reliable tool for avoiding repetitive tasks. Sometimes, some workflows just minutes to set up. Cons The canvas is a ingenious feature and helps to see in real time all aspects of a workflow but sometimes it can be overmatching. It also hard to use some templates Review Source Similar Products Featured ## Related categories [iPaaS](https://www.capterra.com/ipaas-software/)[Business Process Management](https://www.capterra.com/business-process-management-software/)[Integration](https://www.capterra.com/integration-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.