# B2B Wave Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is B2B Wave the right Distribution solution for you? Explore 52 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/133836/B2B-Wave/reviews --- B2B Wave 4.9 (52) [View alternatives](https://www.capterra.com/p/133836/B2B-Wave/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of B2B Wave Ease of use 4.9 Customer Service 5.0 ## Pros and Cons in Reviews Sanat R Engineering Ops.Medical Devices, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team.“ April 14, 2026 AL Abe L IT AdminWholesale, 2 - 10 employeesUsed the software for: Less than 6 months. “Sales Rep doesn't allow to edit orders, admin invoice portal doesn't go by box qty multiples.“ February 6, 2024 JP Joey P Product ManagerHospital & Health Care, 51 - 200 employeesUsed the software for: More than 2 years. “Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs.“ August 26, 2024 VK Vanessa K Office ManagerWholesale, 51 - 200 employeesUsed the software for: 1-2 years. “There are not enough reporting features or options to pull reports.“ May 5, 2023 BC Brennan C COO Co-OwnerSporting Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers.“ October 15, 2024 SA Sam A Systems & Data AdministratorConsumer Goods, 51 - 200 employeesUsed the software for: More than 2 years. “Lack of ability to create new documents such as invoices/pro-forma invoices.“ February 7, 2023 RG RICHARD G Distribution Projects ManagerImport and Export, 2 - 10 employeesUsed the software for: 1-2 years. “The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while"“ August 19, 2024 RS Ryan Patrick S Business DevelopmentWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “We have multiple customers with different discount per products and categories and it is hard to input the discounts.“ January 23, 2023 ## Showing most helpful reviews Showing 1-25 of 52 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sanat R. Engineering Ops. Medical Devices Used the software for: 6-12 months ### "Intuitive Ordering Platform That Makes Business Easier" April 14, 2026 5.0 Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team. It's a reliable platform that we've come to depend on for our business needs Pros B2B Wave is incredibly easy to use and intuitive, making the ordering process seamless and efficient for our team. Their customer support has also been outstanding, always ready to help whenever we need assistance. Cons The reporting and analytics features could be more robust and detailed to better support business decisions. Additionally, customer service response times through Teams could be improved for a smoother support experience. Review Source SY Simon Y. Manager Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "JS PowerSolutions feedback" May 30, 2025 5.0 Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed. Pros Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure. Cons As of now, it is great, but it feels like there's features to be added as I get more into the system. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[Odoo](https://www.capterra.com/p/135618/Odoo/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing B2B Wave Ease of understanding the platform and implementing functions Switched from [Odoo](https://www.capterra.com/p/135618/Odoo/) Odoo provides a larger platform with more options, but needs for a software specialist to deploy well. Personally, I found myself sitting and typing codes and such to make it work, spending all my time on getting it nice where b2bWave did all the basics for me upfront. Review Source RPS Ryan Patrick S. Business Development Wholesale Used the software for: 2+ years ### "B2B Wave review" January 23, 2023 4.0 Pros Customer service. quick and really helpful. It is the main reason why I would recommend this app. Your people. Cons Not always user friendly. We have multiple customers with different discount per products and categories and it is hard to input the discounts. On customer pages, they see the MSRP but dont see their discount until they check their cart out. trying to figure the best way to work this with your team as I am writing this. again really helpful customer support. Review Source HR Hollie R. Commercial Director Apparel & Fashion Used the software for: 2+ years ### "Would highly recommend B2Bwave!!!" November 15, 2024 5.0 Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end. Pros We have been working with B2Bwave now for 2-3 years and we wish we had it sooner! The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. The integration with Xero is an added touch. With the click of one button, the information is transferred across & the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere!! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find). Cons No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Zedonk](https://www.capterra.com/p/77252/Zedonk-Software/) Reason for choosing B2B Wave There was a couple of others but I cannnot recall their names at the moment! Switched from [Zedonk](https://www.capterra.com/p/77252/Zedonk-Software/) We required something that enabled our customers to access and order directly whilst looking pretty from the front end, and was easy to use. Previously they emailed their orders which we transferred across and as the company grew, this became unmanageable! Review Source BC Brennan C. COO Co-Owner Sporting Goods Used the software for: Less than 6 months ### "COO / Co-owner" October 15, 2024 5.0 Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. \[sensitive content hidden\] is very helpful and really appreciate how much he has worked with our company. Pros The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me (\[sensitive content hidden\]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future. Cons We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard. Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing B2B Wave Cost was the number one factory. Second was features such as having users login. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Wave has better and more robust B2B systems. Review Source CB Cherry B. Managing Director Wholesale Used the software for: 2+ years ### "B2B Wave the best decision for our website " November 8, 2024 5.0 Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly. Pros It is such a great platform so easy to use. Website looks amazing. I like how we can set customer pricing add data sheets lots of photos. Cons It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) We needed an online sales tool. Our customer could log in see the products, pricing and make orders. Review Source RG RICHARD G. Distribution Projects Manager Import and Export Used the software for: 1-2 years ### "Our experience with B2BWave" August 19, 2024 5.0 Overall very positive. All those in our company that are currently using B2Bwave think its great. We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. Customers can now see pictures & desriptions, which they can use on their websites. Pros Customer ordering more accurate and faster. Ease of use. Customer knows when products are out of stock. Orders can be saved for later and completed another day. Notification of products back in stock. Good support when I required help to change some things. Customer feedback has been really good. This is an example:- "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while" We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day. Cons Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future? No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing B2B Wave Communication with those whom developed the site. we had a good idea what we could do with the site because of this. We had good support as well. Review Source JP Joey P. Product Manager Hospital & Health Care Used the software for: 2+ years ### "great product with outstanding support for hearing aid company" August 26, 2024 5.0 Pros Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs. Cons Nothing - great product with tremendous customer support Alternatives considered [OpenCart](https://www.capterra.com/p/143516/OpenCart/) Reason for choosing B2B Wave much less expensive but still flexible and effective for our business needs Review Source ED Ellen D. Owner Food & Beverages Used the software for: Less than 6 months ### "Easy experience " June 5, 2025 5.0 We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. \[sensitive content hidden\] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched \[sensitive content hidden\] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave! Pros The folks are friendly, efficient, and eager to make it a smooth experience. No pressure and no coding experience necessary. Cons \- At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it. Review Source PG Peter G. COO Apparel & Fashion Used the software for: 1-2 years ### "A great step to digitise your B2B Agent Sales" December 9, 2024 4.0 Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store Pros The way agents can log-in as customers and place orders. Thy can also pull off their own reports. Cons Basic UI - fine for agents but not customers. Review Source MM Michael M. Owner Wholesale Used the software for: 6-12 months ### "This has to be one of the best systems on the market and it's simple and easy to set up and use." January 22, 2018 5.0 Without B2B Wave I wouldnt have an online business. My customers can purchase my products 24/7 and pay instantly as well as having full control over how and when their products are dispatched. Set up an API to connect B2B Wave to warehousing and delivery to make one perfect ly connected system. Pros Wholesale e-commerce sales are simple and easy to achieve and my customers love its accessibility and find it great to use. Multiple price lists in different currencies are easy to set up and each product can have as much or as little details as required. Attached payment gateway (WorldPay or PayPal) are perfect for growth of online sales. The system has loads of little addons that make this system perfect for any business looking to wholesale online from 1 to 1000+ products. Having used other more expensive systems like TradeGecko this is without a doubt the best system I have used in a long time. Customer support is great and it's the first time any company has acted on suggestions made by their customers. The system continues to grow and just gets better. Cons Missing a few integrations like CRM, MailChimp & multiple warehouse options. Have yet to find anything wrong with the system. Review Source Response from B2B Wave February 15, 2018 Thank you so much for your kind words. We deeply value our customer feedback¿ we are already working on some new exciting features that will enhance your experience with our software. We are looking forward to helping your flourish and grow more! VK Vanessa K. Office Manager Wholesale Used the software for: 1-2 years ### "Great Product" May 5, 2023 5.0 Pros It is a very simple platform to navigate and it's easy to learn. Cons There are not enough reporting features or options to pull reports. Review Source SK Shannon K. VP Wholesale Used the software for: Less than 6 months ### "Newbie but Very Impressed" August 23, 2023 5.0 So far it has been exceptional! Pros I'm relatively new to B2B Wave but so far my experience has been exceptional! The software itself is phenomenal and the support is prompt, helpful, and customized! I highly recommend them! Cons I would love to see an added feature where inventory counts can take into account what is on purchase orders in Quickbooks Online so I can sell against those numbers. Review Source LG Lindsey G. Chief Marketing Officer Wholesale Used the software for: 6-12 months ### "Great Customer Service" February 13, 2023 5.0 Pros The customer service is great, the staff was with us throughout all of set up process. Cons I am really used to using Shopify, and wish this system was as easy to use. Review Source JH James H. VP Business Development Consumer Electronics Used the software for: Less than 6 months ### "Very Impressed So Far" August 1, 2023 4.0 Pros Great customer service. They're fast and responsive. Software has the basic features and more right out of the box. Cons Admin functions could be streamlined a bit more to make things more intuitive. Review Source MP Marcus P. DCEO Consumer Goods Used the software for: 6-12 months ### "Easy Setup, Excellent customer service" August 16, 2017 5.0 easy order processing and implementation Pros exceptional value for money, perfect usability, smart and efficient Team in the Background. always helpful even with tricky and customized Solutions. Implementation has been an important step for further development of our international business. Review Source Response from B2B Wave August 18, 2017 It has been a pleasure having you as a customer & getting your feedback about our software. Looking forward to helping you grow. OL Onne L. Director Chemicals Used the software for: Less than 6 months ### "Very good help with implementing." January 29, 2019 5.0 We are starting to use B2B and we now have moved the first part of our customers to work with this program. Until now everything is going good with the implementation and order fulfilling. Customer service is very helpful and they understand very quickly the essence of the question. Pros \- The ability to check customers before approving them. - Many different options to match our firm. - Ability to search in different ways trough orders and customers. - Multiple languages. - Customer specific prices and shipping options. Cons \-I could not find an option to integrate shipping costs automatically. Review Source SR Steven R. MAnager Wholesale Used the software for: Less than 6 months ### "Great Product! Even better customer service!" May 4, 2017 5.0 Easy for customers to order. Expanded sales territory. Pros Easy to use. BEST customer service. Customer friendly. Cons Review Source Response from B2B Wave May 5, 2017 Thank you so much for your review and for highlighting our amazing customer support team. We are working very hard to constantly improve our product and our services and your review and comments are encouraging us to continue working in this direction. AS Andrew S. Director Wholesale Used the software for: 2+ years ### "Using B2BWave website" August 19, 2024 5.0 For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business. Pros The website was very easy to set up and use. It was also very responsive, robust, and secure. You can easily add product options with various price breaks etc It is a great product for new start-ups, without the need to be too tech minded. Cons We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically. Review Source DG David G. Chief Executive Officer Wholesale Used the software for: Less than 6 months ### "Our new Secret Sales weapon" August 27, 2024 5.0 \[sensitive content hidden\] has been a pleasure to work with - also done some awesome videos to make adoption easy and speedy. Pros This platform is super fast and easy to use. Cons Some fine tuning still to be done and in progress. Review Source SL Shane L. Own Label Sales and Support Consultant Environmental Services Used the software for: Less than 6 months ### "B & V Chemicals" August 21, 2024 5.0 Very good, the set up process has been very straightforward and user feedback positive. Pros Very simple to work with, clear instructions and good guidance from support. Cons Nothing of note, so far any queries I have had were dealt with quickly. Review Source DC Dan C. COO Wholesale Used the software for: Less than 6 months ### "Best B2B Order Management Platform" July 30, 2024 5.0 Don't even look elsewhere for other platforms and use the trial period to make your decision. You won't regret it. Pros It is incredible easy to use for non tech people. Cons Everything has worked exactly like it is suppose to. No cons. Alternatives considered [Cin7 Core](https://www.capterra.com/p/133038/Cin7-Core/) Review Source RH Rita H. Controller Food Production Used the software for: 1-2 years ### "B2B Wave Streamlines Order Entry Process" June 22, 2024 5.0 The B2B wave team supported us well in our implementation and has provided great support for the very few issues we have had. B2B wave is a great product! Pros B2B wave has streamlined the order entry process for our customers via customizable portals, integrated to our manufacturing/inventory system and has been easy to use and maintain. Cons We really don’t have any issues with B2B wave. Its very configurable and all hurdles were dealt with in implementation. Review Source GD Gavin D. CCO Sporting Goods Used the software for: 2+ years ### "B2B Wave - Shot Scope" May 23, 2024 5.0 Great - really enjoyed it. It has helped Shot Scope grow. Pros Simplicity - easy to set up and easy to train on Cons A few areas where there is a lack of functionality, but support does work on these. Review Source MT Max T. Logistics Manager Retail Used the software for: 6-12 months ### "Well put together system easily tailored to specific needs " June 19, 2023 5.0 simple to use significant benefit is Improved stock and order visibility allowing our customers to tailor orders to what we have on hand increasing overall sales. Pros Simple but effective easy to set up and implement. Although using API & integrations can add a layer of complexity I like how B2B has made its platform part of a modular solution to business management. In the past, we have tried to use one central system to handle stock, Trade, retail, admin, order management and all the rest of the business process but have found that these systems rarely work as intended. and you are left short when they fail. B2b wave slots in and with other low-cost platforms to allow you to switch out any part of the process if you find a better product or need to expand due to growth Cons Updating order details and editing orders can be a manual and slow-going process without using ship station. The veeqo integration may solve this but improving the Excel order importer to update order info and QTY's etc would be a good way of updating order details on mass. Alternatives considered [Cloud Commerce Pro](https://www.capterra.com/p/161987/Cloud-Commerce-Pro/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Veeqo](https://www.capterra.com/p/150907/Veeqo/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Switched from [Cloud Commerce Pro](https://www.capterra.com/p/161987/Cloud-Commerce-Pro/) CCP was trying to do everything under one system. We found it not fit for purpose in most of those areas there were also regular system outrages Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.