# WebEngage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is WebEngage the right Push Notifications solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/143401/WebEngage/reviews --- WebEngage 4.5 (32) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of WebEngage Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews Nitya K Email Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place.“ May 1, 2022 MK Mayank K Assistant Manager - Digital MarketingReal Estate, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow.“ June 5, 2021 Swati R Digital Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.“ December 20, 2021 ## Showing most helpful reviews Showing 1-25 of 32 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sushant K. Co-Founder Education Management Used the software for: 1-2 years ### "Kind of must have tools for marketing automations" November 30, 2022 5.0 Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour. Pros UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys. Cons Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment. Review Source BG Bhagyashri G. data analystics engineer Retail Used the software for: 1-2 years ### "webengage for all you marketing automation and customer data platform needs" December 21, 2023 4.0 It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement Pros 1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards Cons Service - there support team is very difficult to handle they do not understand requirement Switched from [Gamooga](https://www.capterra.com/p/161210/Gamooga/) Gomooga was integrated in our website it was causing load on production causing in increase in low performance and increase in page load time Review Source AD Amit D. CRM Executive Cosmetics Used the software for: 1-2 years ### "Review - Amit Desai - MyGlamm" April 5, 2022 3.0 Pros Panel is very user friendly and highly customized. Cons Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users Review Source VR Verified Reviewer Email Marketing Specialist Market Research Used the software for: 6-12 months ### "Engage your user with all channels with WebEngage" June 19, 2021 4.0 My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically. Pros With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy. Cons Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library. Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[MoEngage](https://www.capterra.com/p/164687/Sherpa/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/) WebEngage provides more channel channels to engage with our Audience. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Seamless CRM Tool" December 20, 2021 5.0 All in all its a good tool for CRM Automation and helps us define user journeys effortlessly. Pros The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe Cons The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale. Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 6-12 months ### "It is simple, affordable and effective to use WebEngage" September 17, 2022 4.0 Pros It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform. Cons It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration. Review Source Dinesh K. Digital marketing manger Marketing and Advertising Used the software for: 1-2 years ### "Must use this tool for better customer engagement & retention " March 26, 2023 5.0 Pros WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions. Cons The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage! Review Source Mrinal S. Head - Partnerships & Ancilliary business Used the software for: 2+ years ### "This is simply a great tool for marketing Automation." October 28, 2017 5.0 \- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication Pros \- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24\*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "As the name suggest, WebEngage is best for Website Engagement" May 1, 2022 4.0 Pros WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform. Cons Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required. Review Source DC Deepank C. Assistant Manager Consumer Services Used the software for: 6-12 months ### "Great product for marketing automation & educating users" January 30, 2018 4.0 Pros \- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions. - Client support is excellent, and the support staff is available whenever you need them. Cons \- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there. Review Source AS Abhishek S. Senior Manager Used the software for: Less than 6 months ### "Excellent product to combine all your marketing efforts" January 10, 2018 5.0 Focussed marketing campaigns to the users and all channels at one place. Pros The great team behind the product, great support. The features are very good, let's us run campaigns in a very focussed manner. Review Source VR Verified Reviewer QA Lead Computer Software Used the software for: 2+ years ### "Webengage is good in Online marketing Field" October 19, 2021 4.0 Pros Tempaltes and quick respone in events capturing Cons Segmentation, Time take to create segment is pretty high Review Source DS Darshan S. Associate Manager - Digital Marketing Education Management Used the software for: 1-2 years ### "All-in-one software for marketing automation" March 11, 2022 4.0 Pros It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly. Cons Sometimes, downloading reports takes a lot of time. This needs to be worked on. Review Source MK Mayank K. Assistant Manager - Digital Marketing Real Estate Used the software for: Less than 6 months ### "A simple & efficient Marketing Automation software" June 5, 2021 5.0 The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities. Pros Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool. Cons Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity. Review Source SR Suhas R. Director, Product and Operations Financial Services Used the software for: 1-2 years ### "It helped improve our sales conversion by 65%! " October 26, 2017 4.0 Pros We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage. Cons UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times. Review Source VR Verified Reviewer Senior Product Manager Retail Used the software for: 6-12 months ### "Its a easy to use Software, with loads of features. " January 16, 2018 4.0 Pros Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins. Cons It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features. Review Source AT Aniket T. VP - Marketing Financial Services Used the software for: Less than 6 months ### "Our worn out hunt for THE email automation tool we wanted, ended with WebEngage" September 22, 2017 5.0 We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel. Pros Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer. Cons The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send. Review Source SM Soyinka M. Head, Retention Marketing Internet Used the software for: 1-2 years ### "A platform which empowers marketing to create large scale campaigns without going to the developer " September 19, 2017 5.0 Cross device, cross platform, integrated and instantaneous campaigns on customer actions. Pros User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome Cons The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app Review Source SR Shahin R. Product Owner Retail Used the software for: 2+ years ### "Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers." September 20, 2017 5.0 Exceptional customer engagement capabilities Pros Excellent customer targeting/re-targeting capabilities. Clear and precise dashboards and back office. Round the clock customer support. Quick time to market. Cons Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys. Review Source VR Verified Reviewer Lead Product Manager Internet Used the software for: 6-12 months ### "A good MarTech tool for beginners of SMEs (if they can afford it)." April 24, 2018 4.0 We were able to utilize our technology team for our core business; leaving martech related development to Webengage team. Pros Easy to use and set up journey's once their script and events are in place (no technical knowledge required). Cons I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly. Review Source SR Stewart R. Director Product Management Computer Software Used the software for: 6-12 months ### "We are using WebEngage to monitor and educate our users." September 12, 2017 4.0 A more educated user base. Pros Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software. Cons The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required. Review Source Gaurav J. Co-Founder Used the software for: Less than 6 months ### "Fantastic product, super supportive team.. " March 7, 2018 5.0 Pros Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom Cons Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap. Review Source SC Sumon C. Head of Digital Marketing Internet Used the software for: 1-2 years ### "Very good product " September 12, 2017 4.0 Single platform for Web and app, really good product, Pros Automated campaigns, notifications and one single platform for Web and app. I am using webenagge last 18 months and I am really satisfied Cons Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate) Review Source Harsh J. CEO Used the software for: Less than 6 months ### "Great team to work with, I havent seen such good implemntation and post implementation support ever!" January 24, 2018 4.0 Pros support team is great. the product is easy to use and does help in addressing some of the challenges. Cons i would like to see a lot more analytics. it would lead to better rentention strategies all throughout. Review Source AD Anshul D. Sr Manager, Analytics Hospitality Used the software for: 6-12 months ### "Webengage enabled us to increase our conversion rate by automating retargeting campaigns" November 10, 2017 5.0 Pros Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help. Cons Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation. Review Source Similar Products Featured