# Zoovu Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoovu the right Artificial Intelligence solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/147536/SMARTASSISTANT/reviews --- Zoovu 4.8 (15) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Zoovu Ease of use 4.5 Customer Service 4.7 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marty M. Senior SEO Telecommunications Used the software for: 1-2 years ### "Excellent Platform and Team to Work With" October 3, 2023 5.0 Great company to work with and always helpful teams on the other end of the phone. Pros They are super dynamic. Need something done and they're there to support. The self-service is also awesome though. Cons The only real issues we've had have been our side. They do have some really cool features we've not been able to tap into yet, but that's coming soon! Review Source VR Verified Reviewer Campaign and Digital Interactions Lead Consumer Electronics Used the software for: 2+ years ### "Highly recommended " August 29, 2018 5.0 Overall, I have been very impressed with the team at Smart Assistant. They’ve understood our objectives, and have come back with recommendations which have met and exceeded these. A very professional service – even with our never ending list of requirements and changes! Pros The product selector is seen as a key digital tool for Canon – used by a range of users who want to find the right product or those who know what they want but would like some further assurances. Being a considered purchase, we want to give our customers the confidence that they are buying the right products for their requirements. This software allows us to narrow down a specific range of products for each user. Cons We now have access to regular reports which allow us to monitor performance by selector by market. I would like this data to be more granular - especially understanding users onsite behavior pre and post using the tool. I'm sure we can work towards this in the near future. Review Source KM Karl M. Director Consumer Services Used the software for: 6-12 months ### "Starts good, becomes very unprofessional soon after" August 16, 2020 5.0 Very helpful at the start, after a few months they want to triple your plan with no added value, when asked about wanting to charge nearly a €1000 a month, they couldn’t justify what extraS they were offering and Instead go on about amazon using zoovu. This company want last long is this is how they treat their customers. They also charge you a flat rate for the month but lock you out of the software, very unprofessional. Pros Easy to use, interesting stats can be got Cons Can’t do much after set up, mobile needs a touch up, more customization Review Source VR Verified Reviewer Lead Performance and Analytics Retail Used the software for: 2+ years ### "SmartAssistant helped us get on track really fast with advisors" September 3, 2018 5.0 Great folks and good atmosphere. Busy all around. You think, should I ask them for that? And then half of what you worried about was already done. The other half was done after one of the regular meetings. In three words: Great customer support. Pros I liked most that it was easy to integrate SmartAssistant's advisors on our website thanks to the great support of their customer success team. It was a charm, coming up with new advisors as far as their side was concerned. Our content management learned a lot of useful lessons. For me it was one this rare win-win situations for onsite merchandising and content management. Cons They are editing the CSS in a different way than customers can do. But on the other other hand, customers can edit the CSS. You just have to tell them you changed something. And they will listen... I am wondering, if I should have put this on the Pros-side ;-) Review Source VR Verified Reviewer Product Manager Internet Used the software for: 6-12 months ### "An ideal product-finder solution on a budget" September 7, 2018 5.0 This is a really good, skilled, multi-talented team that believes in the product and wants to help. They're responsive and speed is a priority for them. I felt confident knowing that we'd get where we needed to go, and get there quickly and economically. Pros I was lucky to have found SMARTASSISTANT after having priced out alternative solutions, as the product offered proven functionality very close to what we were envisioning without having to worry about the expense or effort of building a product from scratch. It was amazingly easy to implement, reasonably flexible and customizable, easy to manage, surprisingly lightweight -- and free to start. Though it didn't do exactly what we needed out of the box, the team was happy to work with us to ensure that it did. Cons SMARTASSISTANT was built with a very specific vision of how a product selector should work. While that's great for people who want to hand them the keys and trust them, if you already have an idea in mind, it may not be exactly what you need. Luckily the team worked with us to build enhancements within reason, and when we needed enhancements that required significant effort, they still took care of them for a relatively small fee. Review Source Saša Đ. Section manager, Digital transformation and CX design Telecommunications Used the software for: 6-12 months ### "Professionalism at it's best " September 4, 2018 5.0 We have a product bundle which is somewhat confusing to our less tech-savvy customers. By introducing Smartassistant, we made a simple advisor, guiding customer through of series of easy-to-understand questions and getting all relevant info to make a tailor-made offer. Pros It is easy to use, excellent and professional support. Cons None whatsoever. It is a bit harder to optimize for mobile displays (as it is always), but with expert support and advices it worked very well on wide range of mobile displays. Review Source Paul Z. Senior ICT Specialist Information Technology and Services Used the software for: Less than 6 months ### "The perfect tool for creating an online camera selector tool on the website!" July 23, 2019 5.0 If you are looking for a tool that guide your visitors online with a questionary to help your customer to find the proper product on your website or guide them through a serie of questions to select the proper form on your website ( in case you have hundreds of online forms ;-)) really great tool! Pros The ease of creating an assistant, mapping attributes from our store into Zoovu was pretty easy and self-explanatory. When you have the assistant ready you can add images which your client see to help with making the right choice, the employee \[SENSITIVE CONTENT HIDDEN\] was a great help from designing till publishing it on our website! Cons Great people, great tool, great idea, sorry had no issues with the tooling or employees working for Zoovu. Reason for choosing Zoovu There are no other packages that can do the same job, at least I didn't found any.... Review Source LM Liv M. CEO Apparel & Fashion Used the software for: 2+ years ### "Great product!" September 4, 2018 5.0 Amazing! Pros We found Smart Assistant right at the time when we were desperately looking for a tool like this. Our customers were having a hard time picking the right product for themselves on our online store. Smart Assistant makes it super easy to narrow down options by asking 3 simple questions to our customers. Plus, they have amazing customer service! Cons The backend of the tool is not super easy to get used to but Smart Assistant team is very helpful whenever you need more support. Review Source KS Kersten S. Corporate Business Development Manager Consumer Goods Used the software for: 2+ years ### "Great and flexible supprot europe wide" September 6, 2018 5.0 Great support from the project and customer success team while implementing the solution, rolling out to retailers and supporting them with tips. Pros Flexible solution to support not only individual brands or retailers, but to syndicate digital sales assistants across numerous retail partners. It allowed us to roll out across hundreds of retailers easily. The editing effort on their side is low and the quality of assistans is the same across all outlets. Cons Initially retailers struggled to understand what changes they had to make in the advisors as the platform wasn't customized to our individual usecase. Review Source Scott B. Content Manager Retail Used the software for: 1-2 years ### "Smart Assistant Helps You Help Your Customers" September 7, 2018 5.0 Pros It's core mission; enabling customers to get the help of a knowledgeable associate without being in a store. Cons At times, especially early in our usage, the UX and backend functionality was a little buggy. That said, the SA team never failed to deliver prompt customer service. Review Source HG Henrik G. CEO Music Used the software for: 2+ years ### "Changed pricing over night and just shut us down." May 19, 2020 4.0 The just shut down our service. All our investment in time was lost. Pros It was quite simple to set up. We got good support (this was before Zoovu bought the company) Cons The pricing model changed over night and all of a sudden it was so extremely expensive that it was a laugh. Totally crazy pricing for most business. Review Source VR Verified Reviewer Business Strategy Manager Consumer Electronics Used the software for: I used a free trial ### "Zoovu - Customer journeys reimagined" April 19, 2019 4.0 We wanted to improve our landing pages - category pages with a lot of products and confusing parameters to choose from. Zoovu is the industry standard to build e-commerce quizzes to grow ROI and improve conversion rates. But we found their value proposition not to be very universally appealing. It's way to expensive. Pros Their quizzes are extremely well made and optimised to improve conversion rates. Cons It's too expensive for small companies who don't have the big budgets. Their pay per start model isn't very effective. Review Source MB Macey B. Marketing Director Retail Used the software for: Less than 6 months ### "Exactly What We Needed" August 30, 2018 5.0 I was very pleased with my experience with the account manager, who dedicated a good portion of her time making sure the app was what we needed. 10/10 Pros Affordable (read: free for us), Simple, Intuitive, Great Account Management Cons Slightly limited in the free version – but hey, it's free! Review Source VR Verified Reviewer Digital marketing manager Consumer Electronics Used the software for: Less than 6 months ### "Amazing functionality but customization could use work " June 22, 2019 4.0 Pros The customer support team is unparalleled and the software functionality is fantastic. It is perfect for any guided shopping journey to help customers make a purchasing decision. Cons Customization could use some work, especially when one particular integration is used across a variety of different platforms that each need a slight tweak or modification. Review Source BS Blair S. Owner/Manager Sports Used the software for: Less than 6 months ### "Great Experience" September 4, 2018 5.0 I was looking for a way to help potential members decide which of our membership option was best suited to their needs. Pros Its flexibility and ease of use for both business and consumer Cons There is nothing that I has come across which I don't like Review Source Similar Products Featured