# Fullstory Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Fullstory the right Website Monitoring solution for you? Explore 67 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153721/FullStory/reviews

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Fullstory

4.6 (67)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Fullstory

Ease of use

4.4

Customer Service

4.3

## Pros and Cons in Reviews

LH

Lorenq H

VP of OperationHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years.

“It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.“

October 30, 2025

Yoav A

Head of Growth & Demand GenerationInternet, 201 - 500 employeesUsed the software for: 1-2 years.

“It takes a few seconds to load the video, so I miss the action I was trying to look at.“

May 17, 2020

LH

Lorenq H

VP of OperationHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years.

“I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.“

October 30, 2025

AL

Angel L

Remote Office MgrHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: More than 2 years.

“The extensive session replay functionality of FullStory is one of its most notable features.“

June 28, 2023

KC

Kyle C

Product ManagerTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: 1-2 years.

“I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc.“

November 27, 2023

## Showing most helpful reviews

Showing 1-25 of 67 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Frank R.  
Co-Founder, CTO and Product Lead  
Hospitality  
Used the software for: 1-2 years

### "Fullstory ushers in a new era of live data analytics"

January 29, 2019

5.0

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Review Source

LH

Lorenq H.  
VP of Operation  
Human Resources  
Used the software for: 2+ years

### "Easy to use, invaluable insights"

October 30, 2025

5.0

Great! It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.

Pros

Easy to use, especially with respect to non-technical/non-dev team members. The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring. Their customer support is also fantastic--super quick, responsive, helpful, etc. They are great about security and PII considerations, etc. I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.

Cons

Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify. However, if used with fidelity, it's really worth its weight in gold, in my opinion.

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Smartlook](https://www.capterra.com/p/164713/Smartlook/)

Reason for choosing Fullstory

real-time session recording viewing and analytics. more powerful and intuitive ux/ui.

Review Source

Bharath A.  
Director - Marketing  
Computer Software  
Used the software for: 6-12 months

### "Too pricey for the features and functionality it supports"

August 18, 2017

3.0

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Review Source

VR

Verified Reviewer  
Founder  
Online Media  
Used the software for: Less than 6 months

### "Great product for learning about your customer usage! Highly recommend for any product team! "

December 3, 2022

5.0

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps \[SENSITIVE CONTENT\] 5 star support!

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)

Reason for choosing Fullstory

Great support and assistance from the Fullstory team.

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Embedded/Widget recordings work through Fullstory but not Hotjar.

Review Source

TC

Thomas C.  
Director  
Computer Software  
Used the software for: 2+ years

### "State of the art product, but poor customer service and retention, unjustified price increase"

November 21, 2019

5.0

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception. First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Reason for choosing Fullstory

It was easy to go onboard, and was able to identify users by passing in some parameters.

Review Source

Monish K.  
senior software engineer  
Computer Software  
Used the software for: 2+ years

### "Track the User session and watch them use your product to identify there pain points"

April 27, 2020

4.0

FullStory has been a really useful tool for analysing the user experience on the Website

Pros

FullStory records the live session of the user who uses the fullstory integrated web application, It records lots of other useful metrics which can be used for analysis these metrics can be customised, The integration of fullStory to the product is simple and easy due to the good documentation an good customer support, The FullStory provides some inbuilt analysis trends which is pretty useful, FullStory provides API's for data extraction,

Cons

I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now, i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected, The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

Review Source

Andrew M.  
Solutions Engineer  
Computer Software  
Used the software for: 1-2 years

### "Fullstory offers real time information, automated screen capturing of system issues, and analytics"

April 20, 2018

5.0

Being able to better aid support departments by viewing exact client actions as well as providing product teams, better understanding of platform usage/problem areas.

Pros

Rich visualizations while providing accurate data and allowing the admins to comb through data, view problem areas, as well as exactly what some of our client's were doing. This is tremendous from a support stand point, giving us the ability to view the exact actions/keystrokes the end user took.

Cons

No real qualms. Sometimes what the system deems as a 'Rage Click' can be inaccurate. I have investigated a large number and do not have full confidence in the accuracy.

Review Source

Chen S.  
Head of Sales & Customer Success  
Computer Software  
Used the software for: 2+ years

### "If you’re a startup - this one’s for you!"

November 14, 2018

5.0

Pros

Fullstory makes it easy to watch sessions recording over your website or product. We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable. We use it on a daily basis and it helped us improve so much in our product, I can’t stress it enough. Highly recommended!

Cons

I wish there was a more friendly mobile experience.. an app or a responsive mobile website. That said, if I must watch something on the mobile web browser it will get the job done, but can get a bit better.

Review Source

Phil L.  
Web Customer Experience  
Retail  
Used the software for: 1-2 years

### "DON'T BE A FOOL; get the full story"

October 17, 2018

4.0

When a Customer sends a feedback to us about problems during their visit, such as not being able to find where a feature should have been out is ordinarily easily located, I can see exactly what happened to him or her when it should have worked

Pros

I can not only see everything a customer did, I can track past visits off their IP, Cookie, etc and keep a trail

Cons

I personally find it a little clunky. But that's just me

Review Source

Wes B.  
Vice President of Operations  
Computer Software  
Used the software for: 1-2 years

### "Unbelievable what this thing can do"

August 2, 2018

5.0

Pros

They give you such good bug tracking tools. You won't regret the purchase just because of how powerful their tools are

Cons

They're expensive. For a young company growing quickly, it's hard to keep up with the sessions counts that they base price on. Maybe different pricing structure?

Review Source

KC

Kyle C.  
Product Manager  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "LOVE this tool, helps me be so much better at my job"

November 27, 2023

5.0

I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc. I Love the weekly reports and all the benefits that this tool has brought me as a product manager.

Pros

I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc. I also love seeing the dead clicks and the rage clicks...etc.

Cons

The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.

Review Source

NS

Nikola S.  
Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for understanding user behavior "

July 28, 2020

5.0

FullStory is helping us immensely with UX/UI research and how to improve our app. It also helps us with customer support because we can easily identify what a user did and where he ran into trouble. I recommend it for any SaaS company looking to better understand the behavior of their users.

Pros

It lets you view what your customers are doing on your website and how they interact with your product. It's great for learning which features and functions of a website make sense and which ones are poorly designed and confusing users. Really invaluable tool for UX/UI Research, but also for Customer Support, because you can easily see what problems a user had when using your tool, for example if you are a SaaS, and then quickly identify their problem.

Cons

Sometimes the software loads slowly, especially if you have a few other apps open at once. It probably takes up a lot of memory from the computer. Also, at times when watching a user's session, it will randomly pause at a point, we then have to refresh the page and start over. Probably related to the app loading slowly and taking up a lot of memory.

Review Source

VR

Verified Reviewer  
Software Engineer  
Computer Software  
Used the software for: Less than 6 months

### "Invaluable tool"

August 9, 2019

5.0

This product is fantastic for breaking down how your user interface is faring among your users. It shows some statistics that other analytics do not. I've used it on my last several projects and it has been phenomenal.

Pros

I love that fullstory shows interesting stats like rage clicks, showing in an easy to view list what kind of device each user is loading the page on, and what site they were referred here by.

Cons

I honestly have yet to find anything to dislike about this product.

Review Source

MM

MANAS M.  
Senior Software Engineer  
Retail  
Used the software for: 6-12 months

### "Tracking the user session of your web product, to further analyse on the data collected"

December 19, 2020

4.0

FullStory has been a great tool that helps in collecting the user session data on our web product, it has been a great experience with the tool

Pros

Fullstory tracks the user sessions and useful datas such as time duration place of use and many useful infos, these data that it collects can be customised , they have a clear documentations which helps in setting up and integration, fullstory has server that holds these datas and offers some analysis on them , and they also have some use-full api's from integration , such as data extraction and data retrieval

Cons

it could have offered more analytical front and custom analyses scope like tableau, and the data storage is for a short period i think 12 months, if you have to retain the data then you have to extract it and store it in some place else

Review Source

VR

Verified Reviewer  
Business Development Manager  
Computer Software  
Used the software for: Less than 6 months

### "Must have for product iteration! "

July 29, 2019

5.0

Pros

Full story is so easy to use and protects user privacy also which was a concern of mine. Its a easy to set up through segment and their customer support is there if you need any help

Cons

I'd like the integrations to clubhouse to be a little more out of the box but thats only a small thing

Review Source

Lisa T.  
Manager, Marketing Strategy, Investment, and Data Analyst  
Telecommunications  
Used the software for: 6-12 months

### "Truly Understand How Users Are Interacting With Your Site - You Might Be Surprised!"

January 14, 2019

4.0

Great product. We use it to compliment Google Analytics as although we track data such as scroll depth, and menu clicks, it's great to be able to segment in full story to see how users interact with a particular landing page, or if conversion rate is low and users aren't scrolling down the page, what they are doing instead.

Pros

Easy to set up (Just add the tag to your GTM) and the videos start accumulating. Easy to filter, easy to watch and is a great addition to the data you get from google analytics.

Cons

Would be great if you could somehow turn the video's and user patterns into data so it would be easier to roll-up and make decisions with.

Review Source

VR

Verified Reviewer  
Software Engineer  
Financial Services  
Used the software for: I used a free trial

### "Has everything you need, but there are similar alternatives out there at a fraction of the cost"

November 12, 2019

4.0

Full Story really helped us discover a lot of bugs in our application that would usually go unnoticed. It also gave us a better idea of the features our users would use more often and the parts that they didn't like. If I remember correctly, setting it up was a little difficult in our environment because of our stack.

Pros

This tool allows you to uncover data points in the UI of your application that wouldn't be possible with other tools and allows you to replay the user's actual behavior which is very useful in our work environment as we work on a legacy system that doesn't allow test driven development. So it just knocked down two birds with one stone.

Cons

The price. This is the priciest among similar software I encountered in it's category. Sure I found a lot of other features but for the price point and its USP; I found something at a quarter of it's asking price that matched our needs.

Review Source

MH

Mike H.  
Director of CS  
Computer Software  
Used the software for: 6-12 months

### "It's like spying... but friendlier"

August 10, 2019

5.0

It's one of those apps that you don't know how you lived without. As a company, we use it daily to understand our customers in ways they often can't explain to us.

Pros

To put it simply, you get to see the full story. Like any software company we sometimes get confused or frustrated customers. With Fullstory we can actually see what get's them frustrated and why, which allows us to create better UI.

Cons

Some features are not intuitive at first especially within the settings/configuration pages, but once you get going it makes sense.

Review Source

Jeremy R.  
Account Executive  
Sports  
Used the software for: 6-12 months

### "Great way to get actionable data"

August 8, 2019

4.0

I had a very positive experience with FullStory

Pros

FullStory gives you the ability to track and see what your prospects or customers are doing on your website. It allows you to see exactly what is going on and think of ideas on how you can help them.

Cons

It can be difficult to see which stories are valuable and need your attention.

Review Source

MJ

Mayank J.  
Digital Marketing Coordinator  
Cosmetics  
Used the software for: 6-12 months

### "An Absolute Must for Optimizing Conversions"

March 6, 2019

5.0

Pros

No nonsense session tracking Great segments for error clicks, rage clicks and frustration events

Cons

Perhaps better/urgent notifications for mass error/rage clicks to inform of bugs

Review Source

JB

James B.  
Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Session recording and UX analytics for everyone!"

June 6, 2019

5.0

FullStory has helped us understand how customers have interacted with the site, and certain features of the site, but also helped raise attention to bugs and elements that need fixing that might have otherwise been left a lot longer. There's a whole heap of value in FullStory, and with a free option there's no excuse to not give it a try.

Pros

\- Generous free package - Brilliant segmentation for session recordings - Useful, actionable data such as error reports, rage clicks, slowest pages

Cons

Can't fault the platform or any of the features when so much is provided for free.

Review Source

KK

Karan K.  
ECommerce Manager  
Retail  
Used the software for: Less than 6 months

### "Fullstory Review"

November 3, 2019

3.0

It’s a great idea but I feel there could be some tweaks to make it easier to use. Love the rage clicks!!

Pros

I love the whole concept of the software. It’s amazing to watch a customers entire journey through our website.

Cons

I feel that using Fullstory should be easier than it is. It’s not very user friendly and as intuitive as I would like.

Review Source

DS

Darshan S.  
Digital Marketer  
  
Used the software for: Less than 6 months

### "just another great software that we use."

January 11, 2018

4.0

Pros

its just very much helpful when we wanna check the bugs that user faced, following their journey which is the key to very business for making product bug free.

Cons

the user data that we get very less some more details if we get that will be much convenient and helpful.

Review Source

VR

Verified Reviewer  
Founder & CEO  
Information Technology and Services  
Used the software for: 2+ years

### "FullStory is the leader in session replay on the web"

July 7, 2021

5.0

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

Review Source

KC

Kristen C.  
Co-founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "FullStory is a must have if you have a website. It’s the best for web behavior monitoring!"

July 11, 2021

5.0

Everything has been top quality and fun for me to use! A great overall experience!

Pros

I really love that they offer a free plan! The free plan give me all the functionality that I need! And as our company grows we can upgrade to get even more features! The website recordings are my very favorite feature and I’m always checking and watching to see what can be improved. It’s a really great app and it doesn’t slow my site down. That’s a huge plus! It’s a really great website tool!

Cons

I love everything! It’s one of my favorite apps and I think I might be addicted to the insights and recordings it give me.

Review Source

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