# Critical Impact Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Critical Impact the right Email Marketing solution for you? Explore 44 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/154972/Critical-Impact/reviews --- Critical Impact 4.5 (44) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Critical Impact Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews VD Vinay Kumar D Technical CoordinatorOil & Energy, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies.“ May 16, 2023 Vikas R IT ConsultantInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs.“ May 11, 2023 JE John Lemuel E StudentCivil Engineering, 51 - 200 employeesUsed the software for: I used a free trial. “The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.“ May 16, 2023 AM Ayesha M Sales ManagerCommercial Real Estate, 501 - 1,000 employeesUsed the software for: Less than 6 months. “For this reason, Critical Impact may be too costly for enterprises with a big subscriber base or intricate requirements“ December 3, 2023 SR Shaikat R CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Critical Impact is a powerful email marketing platform with a strong focus on user experience and data-driven insights.“ May 14, 2023 sm shivam m Campus Ambassador E-Learning, Self-employedUsed the software for: Less than 6 months. “Secondly, it has a drag-and-drop feature which makes navigation throughout the system easy.“ August 17, 2023 ## Showing most helpful reviews Showing 1-25 of 44 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vikas R. IT Consultant Information Technology and Services Used the software for: 1-2 years ### "Review of Critical Impact" May 11, 2023 5.0 Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns. Pros Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates. Cons The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me. Review Source VR Verified Reviewer Director, Internet Strategy Publishing Used the software for: 2+ years ### "Critical Impact - best SAAS provider I have ever used" May 31, 2022 5.0 For a number of years we switched from one email service provider to another. We were on Silverpop. Before that was some other provider whose name I can't even recall. All were iffy, heavy on promise but low on delivery. But once we switched to Critical Impact, I have considered our email problems permanently and completely solved. I won't even take calls from any other email provider, that's how good I feel about CI. When you deal with CI, you are dealing directly with the people who UNDERSTAND their system, who built it and run it and maintain it, not some low-level phone person who has no idea how it even works. Their system is clean and straightforward: you have subscribers, and they belong to lists. You build an email message, and you send it to a list. The concepts are clear, not hidden behind some weird pseudo-babble that only obfuscates what you're trying to do. You just want to send emails and make sure they get to your recipients, right? And understand who read it, who opened it, who clicked on it? If the answer is yes, CI is what you want. Yes, there are bells and whistles in here -- we use a lot of them, in fact. The reporting is excellent. The percentage of our emails delivered is excellent. We send a lot of emails to a lot of subscribers -- we have more than 10 different newsletters going out every week. I never have to think about CI at all. It all just works. I sleep better knowing that CI runs our email business. You will too. Pros \* Customer Service is through-the-roof great. \* Their system just works. No outages. No crazy updates or refreshes where all of a sudden you don't know where anything is. Simple and reliable. \* Loads of reporting options and powerful features easily available \* Powerful API lets you do lots of stuff from inside your own application Cons \* Very hard to come up with anything negative. Hmm. Maybe sometimes their UI looks a little bit dated? Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Critical Impact CI offers much more robust, detailed services and tools than Mailchimp. And it's also cheaper. And the customer service is much better. For what we needed, Mailchimp just couldn't deliver. Review Source Response from Critical Impact Software June 1, 2022 Thanks for the review. Appreciate your comments on the UI. Nothing can be more frustrating than an unexpected change to the interface for sure. FP Faith P. president Legal Services Used the software for: 2+ years ### "Cannot be trusted with your data" January 16, 2024 1.0 I started using them in 2015. Prior to 2023, they were excellent. In 2023, my email stopped getting through to my customers, they had tons of tech issues and then the people I liked best left the company. \[sensitive content hidden\] is unethical. He has ruined the company. Your data is not safe. When I did not sign a contract quickly enough - though I had not had one in the entire ten years I used them - without warning he cut off my access to my lists and forced me to wire money to get access, even though I did not owe them money. I paid my invoices on time monthly for ten years, paying more than $240,000, and yet the new \[sensitive content hidden\] held my data hostage for $500 because he didn't like that I was hesitant to sign a contract. I was hesitant due to all of the tech issues in 2023. I probably would have signed it, until he cut off my access without any warning and held my data hostage. He was rude and obnoxious in his emails and, frankly, has ruined the company. Employees are leaving and even his tech folks acknowledge there are now huge issues there. Avoid them until they get it together and \[sensitive content hidden\]. is gone and they have a \[sensitive content hidden\] and their ethics return. Pros Relatively easy to use. Too bad the company is no longer trustworthy. Cons Sends started failing in 2023. Tech issues galore in 2023. Used for 10 years. \[sensitive content hidden\] required new contracts and is unethical. Held my data - emails, etc. - hostage when I didn't sign contract fast enough and required I WIRE money to get access to my data. CANNOT BE TRUSTED WITH YOUR DATA. Reason for choosing Critical Impact I switched from another provider, but that provider is not on the list above, so I marked it "No." I switched from a different provider in 2015. I left CI January 2024 after what they did to me. I am still waiting on confirmation that they deleted my lists. I think they did not and are selling them. Review Source Response from Critical Impact Software May 2, 2024 Faith - we appreciate your candid feedback and assure you that your list has been deleted and we are not selling your information. We are a company in a stage of growth with integrity and a focus on customers first. Our team is dedicated to providing the best service and the best product while undergoing an AWS Migration and other major projects that will benefit our customers this year and in the future. We hope to someday restore your confidence in us again and invite you to come back in the future if you are willing to give us another chance. AV Austin V. Managing Editor Publishing Used the software for: Less than 6 months ### "Solid Product for the Cost" May 26, 2022 4.0 Overall, it definitely does the job. There were some hiccups in the process of switching over from our previous platform as we figured out where certain features were located, but overall, I am relatively pleased with the performance, especially for the price. We are a small company, but we have a lot of subscribers/send a high volume of emails, so it was difficult to find a platform that had competitive pricing that catered to our needs. The customer service is generally very quick to respond, which I do appreciate, although the way they respond to questions (that to me seem to be ones other people would have as well) makes it seem like they're either a small company or a relatively new platform—we had an issue where our ad blockers were blocking banner ads we were placing in the message editor for only certain users (had no idea this was even possible), and with how common ad blockers are, I was shocked that they hadn't run into this problem before. Pros The calendar page is very helpful to see which deployments are going out on which day, especially with multiple team members working in the platform collaboratively. The message editor was easy to learn. The ability to search for subscribers by custom fields is super helpful as well. The aggregate message metrics page for each deployment is organized very nicely and allows for exportable one-page reports. Also, exporting of data/lists in general is MUCH faster than our previous platform—it takes less than a minute for even large exports. Cons They tout a lot of pre-built data reports you can export, but many of them are not particularly helpful for what we need. It does not come by default with an option to export all raw data for an email deployment (along with custom field data), and they were originally going to charge several hundred dollars to have this report custom built. This seemed strange considering how standard of a report this seemed to me. There are also other reports that seem to only be accessible by having the engineering team develop custom reports, which I'm guessing is just a way to upsell. Also, to my knowledge, you cannot automatically schedule redeployments to the non-opens, it makes you create a dynamic list after the first deployment is already completed, and then you can customize the parameters for the dynamic list. The dynamic list feature is cool, but it requires additional steps that are annoying. It comes with a feature that supposedly filters out bot clicks, but we still see a handful of them coming through, which then need to be manually filtered out when determining metrics reports. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Sailthru](https://www.capterra.com/p/155116/Sailthru-Customer-Retention-Cloud/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Critical Impact Critical Impact seemed to be the cheapest option for what we were looking for, and it was recommended to us by one of our partners. Bronto was catered way more toward large companies that focused on e-commerce, so Critical Impact fit closer to the level of features we were planning to use. Review Source Response from Critical Impact Software May 31, 2022 Thanks for the review Austin. If there are a lot of unopened emails, re-sending them again will not give the results you may desire as most will ignore the second send, or worse - flag them as spam. Trying A/B testing or creating a new campaign for your unopened emails in a specifically created new list can increase the open rate for your campaigns. We do have a lot of report options, however lesser demanded reports do at times require our development team to introduce new product enhancements. We are constantly working to expand the offerings and solutions for our clients. BJ Bett J. Accountant Renewables & Environment Used the software for: 2+ years ### "A standard emails marketing software." December 3, 2023 4.0 The product is the best of it's kind it is worth the investment. Pros Easy training and learning. The product has no breaches it does not fail. Cons I have nothing to complain about the product it is superb. Switched from [Vade](https://www.capterra.com/p/165162/Vade-Secure/)[Asana](https://www.capterra.com/p/184581/Asana-PM/) Nothing other than change in needs and services Review Source SZ Salma Z. Marketing Director Food Production Used the software for: 6-12 months ### "Comprehensive Email Marketing Thanks to Critial Impact" May 5, 2023 4.0 Critical Impact provides a comprehensive email marketing solution with advanced features, exceptional support, and a higher price point. Pros Critical Impact offers a user-friendly drag-and-drop editor, powerful automation tools, advanced reporting, and excellent customer support. Cons The pricing can be higher than some competitors, the platform can be slow at times, and the interface can be overwhelming for new users. Alternatives considered [MoonMail](https://www.capterra.com/p/157049/MoonMail/) Switched from [Sender](https://www.capterra.com/p/139770/SENDER/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/) Critical Impact's automation capabilities, reporting and analytics features, and customer support are among the best in the industry. Review Source Response from Critical Impact Software May 16, 2023 Thanks for the great review. You are making us blush, but yeah we are kinda proud of our reports/analytics and our great support team! VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Product Quaility and Support Diminished" April 12, 2024 2.0 Was good until this year. Dropped it. Advise others to do the same. Pros Dropped it. Used to work quite well if you could wait around for the progress bar thing go to 100 multiple times. Cons I don't know what is going on over there, but with the amount of job postings, their support, platform and even trying to contact a sales person has gone in the wrong very quickly this year. Noticed they can't even keep their social media feed and blog current. Everything hummed and then went dead in December. Would run away. Sounds like this company is for the bin soon. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Review Source Response from Critical Impact Software May 2, 2024 Thank you for your review. Critical Impact is a great company that is dedicated to providing exceptional customer support and an excellent product. If you would like to discuss anything regarding sales, please reach out to Alex at awasson@criticalimpact.com, you can also call Alex directly at 703-496-4622. For service, please email service\_team@criticalimpact.com or call 888-681-0966 (select option 2). There is a team of dedicated people standing by to help you with anything you need. We hope to hear from you soon and restore your faith in Critical Impact. -Marta DeLisi (President) VR Verified Reviewer Senior Knowledge Services Consultant Information Technology and Services Used the software for: 1-2 years ### "Improved customer relationship using Critical Impact" May 8, 2023 4.0 Better customer relationships can be established using this application. Pros The application provides you the flexibility to target new customers and retain existing customer based on the data analysis and reaching out to them on time , The application easily integrates with other applications like salesforce to get the data to work efficiently . Cons The application API integration can be little easy , its not just pick up and start working kind of model. Review Source Response from Critical Impact Software May 16, 2023 Thanks for reviewing! Bernard A. Advisor II, Technical Support Information Technology and Services Used the software for: Less than 6 months ### "Usefulness of Critical Impact" May 17, 2023 5.0 Pros The features that Critical Impact have helps email marketing campaigns more effective and convenient for both beginners and experienced marketers. Cons The product isn’t difficult to use though there are system glitches encountered in the past but very seldom. Review Source Response from Critical Impact Software May 17, 2023 Thanks for your review and feedback Bernard! VR Verified Reviewer Manual Tester Information Technology and Services Used the software for: Less than 6 months ### "My experience with Critical Impact" November 5, 2023 4.0 Their post-sale service is awesome. Their customs support is always ready to help when needed. Pros Critical Impact is one of the best tools for email marketing. The target audience is one of its best features, which I like most. It helps me grow my small businesses through email and SMS marketing. I also created pools and surveys to know the demands of my customers and analyzed the report. Cons I do not fine any issue with Critical Impact it fulfils all my requirements. Review Source Response from Critical Impact Software November 10, 2023 Thanks. We always like to hear about our stellar support team! VN Vanessa N. Accounting Government Administration Used the software for: Less than 6 months ### "Critical impact mon avis " December 11, 2023 5.0 Cette application est bien pour la gestion des campagnes marketing et pour la génération des leads Pros L'aspect de cette fonctionnalité que j'ai apprécié c'est celle qui permet de personnaliser la campagne d'e-mail Cons L'application n'a pas de défaut elle marche très bien Review Source CA Cliff A. Product Manager Information Technology and Services Used the software for: 1-2 years ### "Great team and product" January 24, 2023 5.0 Pros We are a partner and resell/offer our customers this product as a white labeled solution. We worked them to replace a our prior partner, Oracle, and have been very pleased with the results both internally as we got set up, and externally as our customers are very happy with the product. Cons They are evolving the power of their advanced automations, which we are excited to see. Review Source Response from Critical Impact Software January 25, 2023 Thanks for the review. We're excited for our product road map updates as well! rD ray D. Managing Editor Education Management Used the software for: Less than 6 months ### "Excellent Value for Money" May 26, 2023 5.0 Pros A simply drop email creator is available from Critical Impact. This tool enables consumers to compose emails requiring having any programming or artistic abilities. The program contains a spam analyzer to guarantee that messages are not intercepted by spam detection programs and are delivered immediately to the recipient. Cons So far, I have not encountered any issues when utilizing the system's features. For me, the program operates perfectly. Review Source SI Syed I. Analyst Banking Used the software for: Less than 6 months ### "The best marketing tool" May 16, 2023 4.0 The bestthing for boosting marketing and technology tools. The customer support services is very good. Always on their mark to provide the solution and makes there customer happy. Pros The marketing tools and email templates. The customer support is the best thing about critical impact Cons Sometimes while using critical impact bugs occur Review Source Response from Critical Impact Software May 17, 2023 Thanks for your review. We think our support folks are pretty stellar as well! US Utkarsh S. Senior Technical Recruiter Information Technology and Services Used the software for: Less than 6 months ### "Top notch app" May 31, 2023 5.0 I am using this application to enhance my performance really helpful Pros Very helpful and productive application for email management and easy to access easy to use. Cons There is no negative point about it apart from the glitch sometimes only Review Source Response from Critical Impact Software June 1, 2023 Thanks for your review Utkarsh. JLE John Lemuel E. Student Civil Engineering Used the software for: I used a free trial ### "The Email Campaign Management in Critical Impact" May 16, 2023 4.0 Pros Ease of Use: Many users appreciate user-friendly interfaces and intuitive workflows offered by email marketing platforms like Critical Impact. The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.Robust Features: Critical Impact offers a range of features that are often appreciated by users. Some of these impactful features may include advanced segmentation capabilities, automation tools, A/B testing, personalized content options, and detailed analytics. These features help users enhance their email marketing efforts and achieve better results.Integration Capabilities: Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.Support and Training: Users value reliable customer support and training resources provided by Critical Impact. These resources can include documentation, knowledge bases, tutorials, webinars, and responsive customer support channels. Having access to helpful resources can assist users in utilizing the platform effectively and resolving any issues or questions that may arise. Cons Feature Limitations: Depending on specific user requirements, some users may find certain features to be missing or lacking in Critical Impact. It's important to thoroughly evaluate the platform's feature set to ensure it aligns with your business needs before making a decision.Learning Curve: While Critical Impact aims to be user-friendly, there may still be a learning curve for users who are new to email marketing platforms. Some users may find certain aspects of the software challenging initially, especially if they lack prior experience with similar tools. However, comprehensive documentation and support resources can mitigate these difficulties.Integration Challenges: Although Critical Impact offers integration capabilities, users may encounter challenges during the integration process, depending on their existing business processes and the specific software they are integrating with. It's advisable to carefully assess the compatibility and requirements of the desired integrations to ensure a smooth implementation. Review Source VKD Vinay Kumar D. Technical Coordinator Oil & Energy Used the software for: 1-2 years ### "A Robust Marketing Solution with Potential for Further Advancement" May 16, 2023 5.0 Critical Impact is a robust and versatile marketing platform that helps businesses to connect with their target audience effectively. It contains a huge suite of tools and features, it offers a compelling solution for managing email campaigns, automating marketing processes, and engaging customers on a deeper level. The email marketing capabilities of Critical Impact Software are robust and efficient. Users can create visually appealing email templates or customize existing ones to match their brand identity. The drag-and-drop editor simplifies the process of designing professional-looking emails without the need for extensive coding knowledge. The platform also offers advanced segmentation options, allowing marketers to target specific audience segments with tailored messages, thus improving the chances of driving engagement and conversions. Pros Critical Impact Software shines with its intuitive and user-friendly interface that ensures a seamless experience, even for users with limited technical expertise. Navigation through the platform is effortless, thanks to a thoughtfully designed dashboard that presents a clear and organized overview of crucial metrics. Marketers can easily monitor campaign performance, track customer engagement, and make informed decisions driven by data. This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies. Cons While the platform offers automation features, setting up complex automated workflows may require a steeper learning curve. Users seeking advanced automation capabilities may find the process challenging or require additional support. Review Source NA Nina A. Designer Beauty Consultant Retail Used the software for: 2+ years ### "Top Level Email Management Platform " August 16, 2023 5.0 It makes it a breeze to analyze email marketing campaigns automatically. Pros Critical Impact makes it seamless to carry out email marketing campaigns in real-time.Availability of built-in mobile optimized emails help save time. Cons For the entire duration that I have used Critical Impact, I haven’t come across any flaw. Review Source Response from Critical Impact Software August 21, 2023 Thanks for your valuable feedback! Much appreciated. NG Nancy G. Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "Effective Email Marketing Solution with Room for Improvement" May 8, 2023 5.0 My overall experience with Critical Impact has been positive. It has proven to be a reliable and effective email marketing tool, allowing me to streamline my communication with customers and achieve better results. However, there is room for improvement in terms of template customization and the learning curve for advanced features. Pros Critical Impact provides a comprehensive set of tools for creating and automating email marketing campaigns. The automation features allow for targeted and personalized communication with customers, resulting in improved engagement and conversion rates. Cons While the basic functionalities are user-friendly, mastering the more advanced features, such as segmentation and personalization, requires a significant learning curve. Review Source Response from Critical Impact Software May 16, 2023 Thanks for your comments. We are looking into providing more templates soon, however you can also do custom HTML and save as a templates. NM Nikita M. Group Head - Customer Success Retail Used the software for: 1-2 years ### "Email Marketing at Breeze with CI" November 8, 2023 4.0 This platform has created powerful email workflows to retain subscribers Ain real-time. Pros Critical impact is enough for business email marketing that ensures automated email builder as well as being a user friendly platform. Cons The platform can be slow at times and the interface can be overwhelming for new users. Review Source Response from Critical Impact Software November 10, 2023 Thanks! RK Ramjas K. ASM Oil & Energy Used the software for: 1-2 years ### "Review of Critical Impact" May 16, 2023 5.0 The creative and adaptable platform Critical Impact Software meets the many demands of companies looking to improve their marketing and communication strategies. This software has the potential to have a huge influence on businesses of all sizes because to its extensive set of robust features and simple-to-use functionality. We'll examine Critical Impact Software's main features in this review and assess its advantages, disadvantages, and overall value. Pros A wide range of potent features from Critical Impact Software are available to address different facets of marketing and communication. These functions include event management, survey tools, email marketing, and other things.Users may easily access and use the software's features thanks to its user-friendly and straightforward interface. The learning curve for new users is lowered and a pleasant user experience is ensured. Cons I didn't come across any problem while using the platform as of yet. The software works fine for me. Review Source Response from Critical Impact Software May 17, 2023 Thanks for the review. Always good to hear our customer experiences and have them shared. sM shivam M. Campus Ambassador E-Learning Used the software for: Less than 6 months ### ""Email management gets easy with critical impact"" August 17, 2023 5.0 Overall, I have had a good experience I used it for my first internship at ICCE. It comes with a wide range of offers and features such as automation, report generation, tracking, audience engagement, and so many things. Pros one of the best things about Critical Impact is its Email templates: it offers a library of pre-made email templates that can be customized as per my requirements. Secondly, it has a drag-and-drop feature which makes navigation throughout the system easy. Report generation can also be generated using this system which helps to make better decisions regarding marketing and campaigns. Cons As of now, I haven't encountered a problem with critical Impact. for email marketing, it is good in all aspects. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Review Source Response from Critical Impact Software August 21, 2023 Thanks for the feedback and welcome aboard! JL Jess L. Digital Marketing Director Publishing Used the software for: 2+ years ### "Great tool with excellent customer service" May 26, 2022 5.0 Overall I have had a great experience with Critical Impact and their team. They are always very helpful and responsive if I ever have a question or issue. If there is a useful feature that does not exist, they are open to developing it. Pros The thing that makes Critical Impact stand out compared to similar tools is their exceptional customer service and willingness to make changes and improvements base on our needs. Cons It can sometimes run a bit slow and the logic for running complicated lists can get a bit confusing sometimes. Review Source Response from Critical Impact Software May 31, 2022 Thanks for the review Jess. We are constantly striving to expand features and solutions of our product. TR Tina R. Assistant Circulation Manager Media Production Used the software for: 2+ years ### "Easy to use and excellent customer service!" May 31, 2022 5.0 Overall, Critical Impact has been very easy to use and the customer service is always willing to help. Pros Critical Impact is very user friendly but the best part about them is their customer service. They are always willing to help and really spend time to explain things to you. Cons Sometimes it can be a little slow, especially when building lists that require more complicated rules. Review Source Response from Critical Impact Software June 1, 2022 Thanks for the review Tina. A recent upgrade to our server hopefully has shortened the wait time on list generation. CL Carla L. Director of Marketing Development Insurance Used the software for: 2+ years ### "Best Software I have Used" September 6, 2022 5.0 This product is what is my most used for acquiring more agents and also letting our existing ones know what is happening in the business. Pros The response to my needing help is immediate and helpful. It is also easy to use and they do what they say they will do! Cons I haven't run across anything that I can add in this area. Review Source Response from Critical Impact Software September 7, 2022 Thanks for the review Carla. We are always happy to help! Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)[Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)