# Signpost Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Signpost the right Customer Satisfaction solution for you? Explore 57 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/157887/mia/reviews

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Signpost

4.1 (57)

[View alternatives](https://www.capterra.com/p/157887/Mia/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated February 13th, 2026

# Reviews of Signpost

Ease of use

4.3

Customer Service

4.1

## Pros and Cons in Reviews

KM

Kevin M

ITTelecommunications, 2 - 10 employeesUsed the software for: More than 2 years.

“Our partners who provide local home services enjoyed having us operate Signpost on their websites for survey feedback, reviews, and similar utilities.“

October 3, 2024

ER

Erica R

OwnerConstruction, 2 - 10 employeesUsed the software for: Less than 6 months.

“We were quoted a price, but they charged us an additional $25. When I reached out to \[sensitive content hidden\] and the gentleman (\[sensitive content hidden\]) who signed us up, my emails went unanswered.“

October 30, 2024

ER

Erica R

OwnerConstruction, 2 - 10 employeesUsed the software for: Less than 6 months.

“Customer service was good.“

October 30, 2024

JB

Jennifer B

Administrative AssistantConstruction, 11 - 50 employeesUsed the software for: 1-2 years.

“I do not like how much we have to pay for the service“

October 19, 2023

KF

Keli F

Store ManagerRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“Keeping track of how much or how little customers engage is awesome.“

November 18, 2022

CK

Carita K

COOConsumer Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“This is very annoying and we lost a client and a huge opportunity.“

June 2, 2022

KF

Keli F

Store ManagerRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“Being able to contact customers through text is great.“

November 18, 2022

DJ

Dan J

OwnerRetail, 2 - 10 employeesUsed the software for: 6-12 months.

“I canceled with them three weeks before the end of my contracted time.“

November 11, 2020

## Showing most helpful reviews

Showing 1-25 of 57 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Business Owner  
Real Estate  
Used the software for: 2+ years

### "Most Valuable Employee!"

December 12, 2020

5.0

Pros

Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service. What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses.

Cons

Signpost reaches out often just to make sure any ideas we have or would like to have implemented are addressed. Not a bad thing to say about this company.

Review Source

Response from Signpost

December 14, 2020

We're thrilled to hear this! Thanks so much for sharing your experience with Signpost, and for your collaboration with our team and referrals to other local businesses. We appreciate it!

PB

Peter B.  
Owner/Manager  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Worth every penny"

December 19, 2019

5.0

Very happy. It has helped us show the world what great service we do

Pros

We love the fact that It captures the voice, the appreciation of our customers for our service and helps them share it easily on the major review sites. It also helps us identify customers who we did not meet there expectations so we can make that right for them.

Cons

I wish it would identify that a customer who has been solicited for a review 6-12 times is not going to fill out a review, but eventually they get so upset they give us negative feedback and then we have to go in and manually remove them from the mailing list.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Signpost

With the demo we saw from Constant Contact, the biggest issue was we do not get to keep our reviews. If we stop paying on that site we lose our reviews which are held by that company

Review Source

Response from Signpost

December 30, 2019

Hi Peter, thanks for taking time to leave us this great review! We did have an update release (announced in Signpost News in your inbox) that limits the amount of emails your customers receive, which should solve your frequency concern. Please give us a call or check out the Help Center to get that setting updated in your account. Thanks again!

ER

Erica R.  
Owner  
Construction  
Used the software for: Less than 6 months

### "Not going back"

October 30, 2024

3.0

It was ok until we were ignored. Honesty and integrity are important to us, and it seems like they lack this.

Pros

Customer service was good. We worked with \[sensitive content hidden\]. She was kind and helpful. We only worked with them for a month because we just weren't utilizing the services that much.

Cons

The dispatchers didn't seem to have much personality. They were kind but flat. Signpost was a bit pricey. They did give us a good deal to try them out for the first month. We were quoted a price, but they charged us an additional $25. When I reached out to \[sensitive content hidden\] and the gentleman (\[sensitive content hidden\]) who signed us up, my emails went unanswered. We were going to sign back up when the time was right, but now we're not.

Review Source

KM

Kevin M.  
IT  
Telecommunications  
Used the software for: 2+ years

### "Local service providers benefit with Signpost"

October 3, 2024

5.0

Our partners who provide local home services enjoyed having us operate Signpost on their websites for survey feedback, reviews, and similar utilities.

Pros

Great for local service providers, with robust agency support.

Cons

Not a lot to dislike! I like the platform quite a bit.

Review Source

Annie M.  
Founder/President/Massage Therapist  
  
Used the software for: 1-2 years

### "Not what I expected"

February 8, 2018

4.0

Information about callers

Pros

I did like that the system recorded who was calling and would ask people to give us reviews on Google or Yelp.

Cons

That the system wanted to ask everyone to accept texting. I didn't care for the email system, it wasn't very user friendly especially creating groups.

Review Source

KF

Keli F.  
Store Manager  
Retail  
Used the software for: 2+ years

### "Not a fan of the new Hub"

November 18, 2022

3.0

Happy overall. Customer service is always quick to help. They are trying to improve things, hope they do sooner than later. 4 stars overall.

Pros

Being able to contact customers through text is great. Keeping track of how much or how little customers engage is awesome.

Cons

There are some kinks in the New Messaging Hub. We have talked to our reps before and it still happens. We will send one customer a message and that message will appear on another customers conversation.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp did not provide as many options for what we could do with it.

Review Source

DJ

Dan J.  
Owner  
Retail  
Used the software for: 6-12 months

### "Unhappy customer "

November 11, 2020

1.0

Horrible

Pros

Nothing it was a waist of money. I should have stayed with Broadly

Cons

I was made me prepay for a year in advance, I sucked it up even through the pandemic. I canceled with them three weeks before the end of my contracted time. Did there stupid cancelation appointment hoop they require and then was still charged an additional full month. When I called in and inquired they coldly told me that I didn’t give a full 30 day notice and would have to pay for a full additional month. I explained to them that my company is suffering and we are months away from going out of business pleading with them to do the right thing and reverse the charge. The guy on the phone simply said, “it’s our policy, there is nothing that can be done”

Alternatives considered

[Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/)

Reason for choosing Signpost

Cheaper but in the end you get what you pay for

Review Source

Response from Signpost

November 24, 2020

Hi Dan We appreciate your feedback, and are committed to making things right for you and your business. Our team connected with you two weeks ago to resolve the issue, so hopefully everything is good to go on your end. If not, please get in touch and let us know! Thanks, and have a wonderful holiday season!

LA

Leanna A.  
Marketing Director  
Food & Beverages  
Used the software for: 6-12 months

### "SignPost is Helpful...but be Hesitant (Dependant on type of Business) "

December 16, 2019

3.0

We personally had a bit of a rough start with SignPost. Even though we had multiple phone calls and screen-share meeting with the representatives, we somehow misunderstood the basic features and how they were carried out. We were confused disappointed after signing the contract and not realizing the issues until during the onboarding process. We ended up turning off a few features that didn't appeal to the way we conduct business and interact with our clients. That being said, we have not regretted using SignPost as we have received an influx of positive online reviews, it just takes more supervision than expected. My boss and I agree that I have to "babysit" Mia (Signpost's algorithm) to feel comfortable having her interact with our customers and their information. We have decided to manually unsubscribe clients who have been asked for a Google review, because we don't want them to perpetually be asked. From what we can tell there is an automated follow-up/reminder email prompt every month to three months, and we felt that was hastling to our clients.

Pros

\- It's capability to merge contact info from Gmail so you don't have to manually enter clients. - It does work! We have received over 150 positive Google reviews in about 9 months. - It gives you weekly/monthly updates on have many clients were added or how many reviews you receive. - The customer support reps have been very gracious and helpful.

Cons

\- While merging contacts from Gmail saves you time, ANYONE you email is eligible for a review. This means if someone only has a basic question, but doesn't get a quote or purchase services can receive a request for a review (unless you have the foresight to manually remove them). Or a partnering vendor or sales person you responded to can be included as well. This has happened to us, and most non-past clients find it odd. It's especially awkward in our case when it's someone who went with a different cater. - Also, there isn't a way for the algorithm to know WHEN the services were. We have had clients book with us and get asked for a review weeks before the actual services. Sometimes they'll still create a Google review that is vague but positive; however, we'd rather wait until we exceed their expectations during their event so they'll write a genuinely enthusiastic and detailed Google review. - You can't really customize the email verbiage to make it sounds like it's actually from you. Compared to our usual company verbiage, the email headlines and overall messages don't sound like their coming from us. The only customization you have are some basic color accents and inputting your logo.

Review Source

Response from Signpost

December 30, 2019

Hi Leanna, thanks for taking time to leave us a review! We're glad to hear the reviews have been successful and it sounds like you're overall happy with your account. However, a recent update announced in Signpost News a few months back may solve your concern with email frequency! There is now a setting you can adjust to control how many emails your customers receive overall. We also do connect to certain payment/invoicing systems and you can segment your client lists to control what is sending out more specifically. I'll relay this to a member of our Customer Success team so we can get these solutions in front of you. Thanks again!

VR

Verified Reviewer  
Owner, Luxury Travel Designer  
Hospitality  
Used the software for: Less than 6 months

### "BEWARE"

October 7, 2018

1.0

The sales rep I had was really good at overcoming our initial objections and we decided that this would potentially be a good investment and we'd give it a shot. They have no free trial, so you can get a sales person to walk you through the system, but there were things we didn't think to ask and didn't know the system wouldn't do until AFTER we got in it and started to play around. Shocked to find that virtually nothing is customizable (outside of creating a whole manual campaign that you could do yourself for free in MailChimp which strips away the entire value of the Signpost system). In this day and age, to not be able to modify the look and feel of the automated emails, fix the size of your logo, control the branding, adjust the text, or at LEAST be able to add your own custom message is insane. Once we figured out that this was all locked and un-editable, I called and asked to get out of the contract thinking that there had to be a grace period or something since we hadn't even done anything with the system yet and it was less than a week since we signed up. We were also assured by the sales rep that if we weren't happy, we could cancel. Apparently none of that was true. I've now spent a couple of hours on the phone with them and the "best they can do" is charge me for 6 months instead of 12. I'm not done fighting them on this and am hoping they'll do the right thing since frankly it's just bad business to refuse to let us out given how frustrated and unhappy we are.

Pros

Probably great for some companies or transactional small businesses. Highly automated

Cons

Pressured sales and poor customer service Completely inflexible interface Inability to customize virtually ANYTHING on their automated emails (which is where the value of the system is) Horrible issue resolution

Review Source

Response from Signpost

October 12, 2018

Hi Deborah, we're happy that we were able to reach a resolution with you offline. Let us know if you have any additional questions!

VR

Verified Reviewer  
Global IT Director, Flow IT & Global Stds Team Lead, Robotic Process Automation  
  
Used the software for: 6-12 months

### "Great, flexible Marketing Campaign tool using Artificial Intelligence to your advantage"

March 9, 2018

5.0

Ease of marketing campaigns, especially for areas of the business that tend to operate on small budgets and in isolation.

Pros

Mia is a great tool for providing automated recommendations for marketing campaigns for your business. It leverages artificial intelligence to determine who your target market(s) should be and makes your marketing campaigns so much more focused and easy to produce. It's also built to be easy to use, even (and in particular) for small business owners who have very limited bandwidth to learn and use it.

Cons

I haven't really run into any significant problems so far, so I don't have a lot to offer in terms of Cons for this product. It's well built, easy to use and doing what it said it would.

Review Source

JW

JASON W.  
President  
Construction  
Used the software for: 1-2 years

### "Clean Up"

December 19, 2019

4.0

Initially i was skeptical but the software has produced great results for reviews.

Pros

I like that they get some of the bad reviews filtered out.

Cons

I sometimes sends emails prematurely to customers.

Reason for choosing Signpost

Customer service and results.

Review Source

Response from Signpost

December 31, 2019

Hi Jason, thanks for taking time to leave us a review! Please reach out if we can help you any further. Thanks again!

KW

Ken W.  
Sales Manager  
Retail  
Used the software for: 1-2 years

### "Outstanding!"

December 17, 2019

5.0

Helped us increase our Google rating substantially by driving reviews from our customers.

Pros

Signpost did exactly what we were told it would do. Easy to use and excellent customer support. Wish we had started using it years ago.

Cons

I cannot think of any cons at all. Fantastic results.

Review Source

Response from Signpost

December 30, 2019

Hi Ken, Thanks for the great review! Your account results are stellar and we're so happy to hear they've helping your Google ranking. We love working with other business owners in your network, so please send anyone over our way who could benefit from automated marketing. Thanks again!

FS

Frank S.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Mia Review"

December 17, 2019

5.0

My Overall experience been very positive-the program Makes Customer Contact easier, easier to send out advertisements: Coupons, Promos, etc..

Pros

Makes Customer Contact/ Review Easy Managment

Cons

Not Having Instagram connection-option- Also I wish there was a way to Funnel an d Target new customers beside the ones used us already.

Reason for choosing Signpost

It has many features and easy to manage & use.

Review Source

Response from Signpost

December 30, 2019

Hi Frank, thanks for the great review! We do offer both Google AdWords and Facebook advertising to help you get even more new customers if you are ever interested in trying those avenues out! Give us a call at (646) 780-7767 if you'd like to hear more. Thanks again!

HM

Hugh M.  
President  
Facilities Services  
Used the software for: 1-2 years

### "Signpost Delivers Resuls"

April 8, 2020

5.0

Very positive, very responsive and conscientious about the quality of their work and customer support

Pros

The staff and their support, the are very responsive and offer good suggestions for how to communicate with clients and develop loyalty.

Cons

Creative Format options, limited, but improving

Review Source

Response from Signpost

April 15, 2020

Hi Hugh, we appreciate your review and are always happy to help you out!

FL

Felipe L.  
Owner  
Construction  
Used the software for: Less than 6 months

### "Outcome "

December 17, 2019

3.0

Updating customer information daily, barely any responses from customers.

Pros

Looked sample to review and see small amount of data

Cons

No much to do. Repetitive emails from my business without customers to respond to the automated system

Reason for choosing Signpost

I was shown a web presentation where everything looked very good for businesses to grow. I did not see this results during the first 6 months. I stopped wasting my money.

Review Source

SJ

Steve J.  
Chef/Owner  
Food & Beverages  
Used the software for: 6-12 months

### "Great Results !"

October 16, 2019

5.0

Our rep with Signpost is a true professional and I highly recommend him to promote your business !

Pros

Informative and easy to use . Always on time with the sending of material.

Cons

Nothing. It was well put together and easy to use.

Review Source

Response from Signpost

October 18, 2019

Hi Steve, thank you for taking the time to write us a review! We look forward to continuing our relationshipfeel free to contact us with referrals or for account support anytime!

JB

James B.  
Owner  
Hospital & Health Care  
Used the software for: 6-12 months

### "Many, many online reviews"

August 22, 2017

5.0

More online reviews than I could have possibly gotten on my own.

Pros

Started using signpost and have gotten many many online reviews for my business. I like that it is systematic. Signpost simply works for you in a marketing effort when you are doing other things.

Cons

Hard to say...cause it flat out works. If one con...i would say that you have to keep uploading new lists and directing those lists with specific marketing efforts depending on who is on list.

Review Source

KP

Kelly P.  
Owner  
Music  
Used the software for: 1-2 years

### "Comprehensive and easy to use"

December 19, 2019

5.0

We use it mainly for customer interaction. Sending group emails to our subscribers about events, workshops and concerts.

Pros

The Signpost platform is very intuitive and has been a major asset for our company. The ease of use and the features allow us to customize the included templates for our needs.

Cons

There have really not been any negatives with Signpost.

Review Source

Response from Signpost

December 31, 2019

Hi Kelly, thank you for leaving us a review! We appreciate your business and are always here to help if needed!

FK

Farrah K.  
owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Signpost is a CRM software that does pretty much everything you could want - but it's expensive"

October 13, 2017

4.0

Pros

Flexible campaign platform, collects reviews and feedback automatically, forwarding number and texting.

Cons

It's really expensive, and for a small business that can be difficult. But they've been really great about cutting me deals when I need them

Review Source

HT

Heather T.  
owner  
Veterinary  
Used the software for: 2+ years

### "Every business needs a Signpost!"

December 20, 2019

4.0

Signpost has made sure i am comfortable with the product and cares to make sure i am up to date on the new stuff they come up with and are available to me.

Pros

You cant get noticed unless you have avaliabilty of soliciting customers. People get busy and so do shop owners. So campaigns are a great way to keep in contact with my clients and scedualed campaings help to keep them professional looking . I like the part where the Mia system makes sure you are not over sending messages and campaings. Making sure our customers have a chance to review our services is a nice feature. The capabilities to rectify any negative feedback before it goes public is a great save. There are mean people out there and this helps us weed them out.

Cons

you fixed one con: being able to edit inside of a customers file.

Reason for choosing Signpost

n/a

Review Source

Response from Signpost

December 31, 2019

Hi Heather, thanks for the great review! We love to hear your feedback so we can adjust the platform based on what our customers are looking for, like your edit to a contact's profile, so keep 'em coming. Thanks again!

AG

Archie G.  
President  
Construction  
Used the software for: 1-2 years

### "Signpost Answering Calls"

August 7, 2023

4.0

We have used SignPost for about 18 months. We quite the review management since we found a much less expensive option that does basically the same thing with a small price tag

Pros

Signpost has a US based call center with native English speakers

Cons

Call center employees do not follow directions

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Signpost

Price

Review Source

sR

scott R.  
center director  
Education Management  
Used the software for: 2+ years

### "Great Company!"

February 17, 2020

5.0

Signpost and the team have done a great job for our business. The staff is super helpful and the product continues to evolve to be even more beneficial. We signed with them a little over a year ago and went from reviews in the single digits to nearly 70. Highly recommended!

Pros

Signpost and the team have done a great job for our business. The staff is super helpful and the product continues to evolve to be even more beneficial. We signed with them a little over a year ago and went from reviews in the single digits to nearly 70. Highly recommended!

Cons

There is nothing negative I can think of.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

for a better product

Review Source

Response from Signpost

February 20, 2020

Hi Scott, thanks for your review!

MB

Michelle B.  
Owner/Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Signpost Marketing is AWESOME!"

March 2, 2020

5.0

Simply AWESOME. I was a bit skittish/non-trusting at first given I'm a solo practitioner. Once Signpost gained my trust with their emails, phone calls and excellent service from folks like \[SENSITIVE CONTENT HIDDEN\], I have not looked back. Grateful to them for their skill set and their ability to keep more customers finding me.

Pros

Their Google Adwords support and reputation management features are both outstanding. The simplicity of the Google Adwords reporting they created has been VERY helpful for me as a small business owner to better understand what's working and what's not.

Cons

While the price-point may seem a bit high, as a solo practitioner I can tell you the apples to apples of the $'s spent vs. not spending it with is with Signpost absolutely is well worth it. I'm incredibly grateful for the increase in sales I've received thanks to Signpost so I can now expand and grow my business.

Review Source

Response from Signpost

March 4, 2020

Hi Michelle, thanks for your great review! We look forward to working with you further!

KA

Kevin A.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Recommend for every business"

December 19, 2019

5.0

Great

Pros

The reviews. I would not even have 25% of the reviews I have now if it was not for this software. My amazing service plus the review software is what keeps my customers returning and getting me new ones. Everyone looks at reviews and with a business at 4.7 stars and over 1,600 reviews it is an easy decision!

Cons

It could be more customizable. I would like to send out monthly emails like I do with Mail Chimp. If I could send email newsletters then I would not need to pay for another service.

Review Source

Response from Signpost

December 30, 2019

Hi Kevin, thanks for this fantastic review and we're so happy to hear about your experience thus far! We do integrate with MailChimp to keep your marketing streamlined and I have forwarded your feedback onto our Product Team. Please feel free to reach out if we can assist you any further!

BA

Brian A.  
CEO  
Construction  
Used the software for: 1-2 years

### "Horrific Contract Terms!"

June 12, 2019

1.0

Horrific service.

Pros

Effectively a SCAM. I wouldn't recommend it if it were the only option available.

Cons

Horrific contract terms. Don't trust them or the service. The service doesn't actually drive reviews to yelp, only to their internal review site - not public and doesn't help. They'll lock you in and keep billing even when they're not providing any services. Effectively a SCAM.

Review Source

Response from Signpost

June 27, 2019

Hi Brian, we're sorry to hear that you are unsatisfied with the terms of the contract you signed. To clarify, we do ask for Feedback responses that are only visible on your internal account, but we also follow up with contacts who have left you Feedback to ask them to leave Reviews on external pages such as Yelp, Google, and Facebook. You also have the option to turn off Feedback requests and only ask your contacts for Reviews on external sites if you wish. We'd love to discuss how we can make your account work for you for the remainder of your contract, as it sounds like there are some options that would satisfy your concerns!

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