# BlueWinston Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is BlueWinston the right Marketing Automation solution for you? Explore 38 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/161658/BlueWinston/reviews

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BlueWinston

4.9 (38)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of BlueWinston

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

MS

Manó S

CEOSports, 2 - 10 employeesUsed the software for: More than 2 years.

“Awesome guys are running the customer service who are ready to answer all your questions.:)“

July 24, 2023

James D

Marketing ManagerConsumer Electronics, 11 - 50 employeesUsed the software for: I used a free trial.

“Amazing, their customer service is 5\* and vastly better than the majority of other platforms I've used.“

June 28, 2021

RW

Robert W

DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“Easy to use, can setup shopping campaigns in minutes, easy to disable products and group categories.“

April 24, 2020

## Showing most helpful reviews

Showing 1-25 of 38 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Pavol M.  
Ecommerce Manager  
Retail  
Used the software for: 2+ years

### "Superb campaign management and a reliable, responsible and diligent contact person"

October 27, 2018

5.0

We improved our overall campaign results a lot so I can only recommend BlueWinston.

Pros

We had been running adwords campaings for some time in the past with not too much satisfying results. Using BlueWinston app our results improved a lot. There are many different types of campaigns to chose from.

Cons

That is one hard question. I guess I could use automatic credit card payments.

Review Source

Response from Winston bros

October 31, 2018

Thank you very much for your testimonial. We are happy to announce that we are already working on recurrent credit card payments which should be launched in 30 days.

MB

Martin B.  
PPC Senior specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Best app for product campaigns in Google Ads"

March 20, 2019

5.0

For feed-driven product campaigns is BlueWinston the first choice for every advanced PPC specialist that need to expand the reach of his campaigns, or to increase revenue.

Pros

I'm using the app for many years now as a PPC specialist in our clients Google Ads accounts, and I have to say that this is the best solution (and also value for money) for feed-driven product ads. Very fast environment, where you can create your first product ad in fewer than 5 minutes. Many valuable settings like Bluewinston A.I. system helps to automate the optimization process of the campaigns once they are setup. BlueWinston is not suited for every niche and every eshop but when it comes to product campaigns, or if there is a question on how to expand the reach of search campaigns, this system is surely the first choice for me every time. I have to mention also the great and very fast support that these guys provide. Everytime there is something that I need to solve or any kind of minor error, the solution was fast and always with 100% sastisfaction.

Cons

I would expect maybe some integration of other ad platforms like Sklik for example.

Review Source

PF

Peter F.  
executive manager  
Arts and Crafts  
Used the software for: Less than 6 months

### "Blue Winston"

August 18, 2022

3.0

Pros

Satisfaction, I especially want to highlight the willingness to provide technical support.

Cons

So that the system also provides problem solving.

Review Source

MS

Manó S.  
CEO  
Sports  
Used the software for: 2+ years

### "Awesome Tool for growing ROAS!"

July 24, 2023

5.0

Awesome guys are running the customer service who are ready to answer all your questions.:)

Pros

Very precise and useful tool to boost your Google Product Ads campaigns!

Cons

All things are awesome - and they are always developing!

Review Source

JK

Jaroslav K.  
business owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great tool"

November 15, 2021

5.0

Great tool, great customer service. When I forgot to pay the invoice, they even gave me few days for free so my campaigns did not stop!

Pros

As a small entrepreneur I really need a good campaign managemegement tool. We have been using Blue Winstos in commbination with their CSS and it provided us with better result than we previously have.

Cons

It is hard to find any cons, but I really hope that guys developing this tool will further continue with their efforts. There are many areas such as Facebook ads and local advertising networks as Czech sklik which need a lot of attention, having it in one place would be great.

Review Source

René P.  
CEO Candid Solutions  
Retail  
Used the software for: 1-2 years

### "Would you like to boost your sales and optimize expenses? Try BlueWinston.com"

October 26, 2018

5.0

Pros

The BlueWinston is a great application for product campaign administration. It does not only make our work easier, but it also supports the sales. Thanks to this tool, we were able to optimize expenses and increase both profits and turnover in a way that no other tool can facilitate.

Cons

Subscription fee reised this year little bit higher but you can get premium pricing if your campaign performance is not so high

Review Source

Response from Winston bros

October 29, 2018

We are really happy to hear that our automation tool for Google AdWords helps you with campaign creation process and optimizes your advertising costs.

Igal K.  
CEO/partner  
Luxury Goods & Jewelry  
Used the software for: 6-12 months

### "the TOOL that you MOST HAVE for your e-commerce!"

February 5, 2019

5.0

Pros

easy,fast, great campaign management, automated description for your all product for your Google campaign.

Cons

all is automated and very easy to control. one of the most have tool for e-commerce.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Consumer Electronics  
Used the software for: I used a free trial

### "Amazing Software, Vital Part to Our Overall Digital Marketing Strategy"

June 28, 2021

5.0

Amazing, their customer service is 5\* and vastly better than the majority of other platforms I've used.

Pros

All the features and how easy it is to create price driven ads

Cons

Nothing to be honest, the whole platform is great and very easy to use

Review Source

Miroslav S.  
Director and CTO  
Internet  
Used the software for: Less than 6 months

### "Complex PPC tool with great support"

January 30, 2019

5.0

Pros

The onboarding process. It was fairly straightforward process to setup new campaigns as well as make changes to existing ones. I also appreciate great pro-active ongoing support from te executive.

Cons

I would like the UX improved a bit - in terms of all the features as there are quite a few.

Review Source

KĎ

Kristina Ď.  
www.vrecko.sk  
Marketing and Advertising  
Used the software for: 6-12 months

### "A team of people who know what they are doing."

February 15, 2019

5.0

Pros

Cooperation with BlueWinston is highly positive. Based on one year of this cooperation I realized that it is a team of people who know what they are doing. Great communication - experts in their field.

Cons

I do not see anything negative for our business.

Review Source

LK

Lukas K.  
Digital marketing specialist  
Telecommunications  
Used the software for: Less than 6 months

### "BlueWinston is amazing app with great support!"

April 3, 2021

5.0

Pros

BlueWinston is an amazing app with great support! I really recommend app BlueWinston and their partner CSS program for all companies who need premium customer care and the best results for Google shopping ads. We are the biggest distributor of sparring parts for mobiles and electronics devices in three countries with three online shops. BW is our important partner for online marketing!

Cons

I don't know about any problem. Everything working good.

Review Source

DW

Dorothy W.  
CEO  
Machinery  
Used the software for: Less than 6 months

### "Awesome software "

April 9, 2020

5.0

Pros

Automations and Unlimited campaigns make it very easy to set campaigns. Excellent Customer support

Cons

XTML links are hard to understand but customer support helped with setup

Review Source

MH

Marian H.  
manager  
Automotive  
Used the software for: I used a free trial

### "A simple, effective campaign management tool"

March 18, 2020

5.0

Easy to use for end users

Pros

Simplicity and clarity. Excellent online support

Cons

I have no reservation for the program yet

Review Source

MS

Michal S.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "Great product"

February 17, 2022

5.0

It helps us daily with PPC ads and product ads. It has very good UX and customer service.

Pros

time saving, easy to use, great customer service

Cons

I dont see any cons. The product is great.

Review Source

bK

bruno K.  
CEO  
Sports  
Used the software for: 6-12 months

### "An efficient and cost-effective solution"

January 4, 2024

4.0

Pros

Bluewinston has enabled me to create and manage Google shopping campaigns for my e-commerce site efficiently and cost-effectively. I also benefit from responsive support!

Cons

For the moment, I can't think of any negative points

Review Source

MV

Miroslav V.  
CEO  
Wholesale  
Used the software for: 6-12 months

### "We found BlueWinston a necessary tool in our expansion to other countries."

March 30, 2023

5.0

Pros

We found BlueWinston a necessary tool in our expansion to other countries. Good pricing, professional support. 5 stars ...

Cons

Everhing is ok, I am satisfied with overall funcionality.

Review Source

MK

Miroslav K.  
executive manager  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Great communication, good prices, willingness to help."

February 17, 2022

5.0

Very good experience.

Pros

Clarity, user friendly, technical support 24/7.

Cons

I have nothing to complain about........

Review Source

DJ

Dominik J.  
CEO  
Computer Hardware  
Used the software for: Less than 6 months

### ""Must have" tool for google ads."

April 3, 2023

5.0

Sophisticated marketing tool for google campaigns, which saves you time and money. Creating advertising campaigns has never been easier. In a moment you can create hundreds of campaigns for yours products. This tool really saves your time and money. I recommend to everyone.

Pros

Simplicity, clarity, efficiency,"demo" time to try the product,

Cons

I didn't find some negativity. From the beginning of using the product until now, everything is great. Support is top.

Review Source

MM

Michal M.  
Head of Performance  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool for fair price."

December 3, 2021

5.0

Honestly BlueWinston is just of the several solid tools that offers similar functionality. But unlike some of them it offers a great support which is a dealbreaker for me.

Pros

Time-saving Easy to use Customer support Fair pricing Some extra features like advanced smart shopping filtering

Cons

Not every funcitonality is easy to understand at the beginning I do miss some of the features that competitors have.

Review Source

PŠ

Peter Š.  
marketing consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Top-class tool for every PPC specialist, constantly being developed. Available for small and large c"

October 30, 2018

5.0

Pros

The BlueWinston is a top-class tool for every enthusiastic PPC specialist dealing with marketing for e-shops. Easy creation of product campaigns with tens of useful tools as a bonus. There are only few progressive applications that are constantly being developed and are available for both small and demanding large companies.

Cons

Maybe lack of Shopping ads campaigns. As far as I know they should be launched by the end of January 2019.

Review Source

MM

Martin M.  
Marketing specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good tool and great service"

December 3, 2021

5.0

I\`ve been using Blue Winston tools for several years now for my e-commerce clients and I was always happy with it. The tool is easy to use and the guys from support are friendly and always super helpful. Recently I\`ve started to use also their CSS program and another tool, Managino network. Recommended!

Pros

easy to use perfect support possibilities for different types of campaign

Cons

lacking compatibility with czech tool Sklik

Reason for choosing BlueWinston

price

Review Source

MR

Martin R.  
Marketing and Advertising  
Automotive  
Used the software for: 2+ years

### "I appreciate the advanced features in BlueWinston"

September 28, 2022

5.0

I am happy with BlueWinston because it brings us benefits that are not available in Google Ads.

Pros

Via PPC tool BlueWinston we advertise only chosen products and therefore we advertise more efficiently. It is a big help that BlueWinston has advanced fitlers (we use product type and price at the same time).

Cons

I have to learn how to use the tool, but it doesn't take a long time.

Review Source

MO

Monika O.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "We use Blue Winston for every e-commerce client in our agency"

October 31, 2018

5.0

Pros

It is totally easy to create and manage hundreds and thousands of product text ads via Blue Winston. It is really useful and I like it.

Cons

I will appreciate to have also some feature for generating product banners for GDN.

Review Source

Miroslav R.  
PPC team leader CZ a SK  
Internet  
Used the software for: 6-12 months

### "BlueWinston review"

January 18, 2019

5.0

Pros

It makes administration PPC campaigns easier and faster. We are able to cover most of search terms. Duplicating of campaigns is easy.

Cons

Interafce could be much more easier and faster for users.

Review Source

SG

Sal G.  
CMO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Excellent Support, Fantastic Google Ads Application"

April 6, 2020

5.0

I migrated from two similar products and in none of them I could find the ease of use, the functionality and most of all the amazing support I have during my trial. Everyone is doing their best to have the campaigns work, keep them optimised and produce results. My clients are super happy!

Pros

The application is easy to use, and it creates thousands of ads automatically with a push of a button. It takes all the pressure from having to manually create thousands of campaigns, bids and keywords. It is an amazing application and I highly recommend it!

Cons

It would really help if there was a Wizard section, but that's a minor thing.

Review Source

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