# UpContent Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is UpContent the right Content Marketing solution for you? Explore 61 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173814/UpContent/reviews --- UpContent 4.5 (61) [View alternatives](https://www.capterra.com/p/173814/UpContent/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of UpContent Ease of use 4.3 Customer Service 4.8 ## Showing most helpful reviews Showing 1-25 of 61 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Huw D. We don't do titles...call me what you like...:) Media Production Used the software for: 6-12 months ### "A product That's Developing Nicely" October 6, 2018 4.0 A very satisfied user. After checking out several content aggregation sites, I settled on UpContent because of the overall ease of use and their positive customer focus. I liked it so much I even opted to become a paying customer...:) Pros Ease of use...and prompt responses to queries. I like how the team make you feel like you're a part of them and important to them. Suggestions are acted on quickly too. I love the integration with Hootsuite as well. Makes sharing so easy to do. Cons Sometimes it's not as timely as it could be. The topics we post on (science specifically) has a lot of breaking stories that can take some time to populate through the feed. But having said that, it's improving all the time and it really isn;t much of a gripe. Review Source Response from UpContent October 8, 2018 Thanks for taking the time to share your thoughts, Huw. More improvements on the way! Please don't hesitate to contact us if we can ever be of help. Cheers, Scott Eleazar J. Web Designer / Developer Used the software for: 1-2 years ### "Before I'm having hard time picking up new articles for our blogs, thanks to Upcontent every is good" July 11, 2018 4.0 Automate our workflows so we can focus on the more important task. Pros We have been using upcontents to upload new blogs/articles for our main site as well as for our client websites. With little alterations from the original post, you can get your content up and ready in a couple of minutes. Using upcontent saves us a lot of time and resources by using their API we are able to fetch fresh data directly to our CMS and with a press of a button it will be saved as a new blog post. Isn't cool it? Cons At first the filtering and featuring articles is a bit of a challenge since their are plenty of categories based on your niche. Review Source VR Verified Reviewer Owner Used the software for: Less than 6 months ### "not that easy to define parameters for finding sources" July 16, 2018 3.0 the opportunity to be up-to-date on the last news from the web, collect pages and article and categorize them for a better sharing Pros one of the best shot is that you get visual and text together, you can categorize them and then share them Cons pricing not very affordable for diy musician, indeed it would be very useful, as others aggregators, Its flow is more fluid than others Review Source Response from UpContent July 17, 2018 Sorry to hear that your experience with UpContent has been less than stellar. Finding the topic criteria that are "just right" is certainly the most difficult aspect, but once the criteria are set, the payoff is great. To help combat this, I'd enjoy the opportunity to have our team take a pass at your desired topic area and see if we can be of help. I'd be happy to work with you on pricing as well to find something that meets your needs. Please feel free to email me at scott@upcontent.com, if of any interest. Thanks for taking the time to provide your thoughts. This information is critical as we work to continue improving the product for customers like you! Cheers, Scott Founder and CEO upcontent.com Josh V. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Great way to automate content curation" June 25, 2022 4.0 Great experience so far. I use it mostly to create RSS feeds that I plug into an automatic summariser which then I plug into my social media auto scheduler. Pros I can easily get some of the best information from around the web and share it across multiple media channels all done automatically. Cons The article search is sometimes a hit and miss so being able to select what is wanted and what is not wanted with upcontent remembering and learning from those selections who help. Review Source Response from UpContent June 27, 2022 Thanks for sharing your experience, Josh! We look forward to continuing to support you. Cheers, Scott Sarah L. Owner & Founder Used the software for: 2+ years ### "Saves me hours a week - great interface" July 23, 2018 5.0 Time and cost savings Pros I love the way it finds relevant articles without making me sort though thousands of irrelevant ones so I get just the best of the best. I also think the customer service is second to none. Cons I am waiting for integrations with other marketing automation tools - LOVE the hootsuite integration and I hope someday it works with Sharpspring seemlessly without the need for RSS. Review Source Lorena R. Co Founder Graphic Design Used the software for: 1-2 years ### "Great content every time" October 12, 2018 5.0 The app is awesome, very easy to customize and use. I been using it for about a year an a half and it always gives me awesome results every single time. Pros The options and easy of use make this app a must if you curate content for social media. Cons Really the only con is probably that it's only in English, hopefully soon it will support different languages. Review Source Response from UpContent October 15, 2018 Thanks for taking the time to share your thoughts, Lorena! It is hearing thoughts like these that keeps us pushing forward. Please let us know if we can ever be of help. Cheers, Scott Steven L. Principal Marketing and Advertising Used the software for: 6-12 months ### "Good product, Great People Behind it" October 12, 2018 5.0 The nice part about these folks is they are literally all ears (and eyes) when a customer has suggestions. They are all into taking care of those who support them (customers) and you cannot ask for much more than that. I am actually thrilled I like their product and can support them. It is not every day you can personalize a business relationship with a SAAS company. Sign up with them and I will bet you will too. Really. Pros The concept for this software is terrific, content curation automation. The ability to find stories to re-post or rewrite for us is invaluable. We have use this tool along with others, and have stopped using all of them except for UpContent and ScoopIt. That alone says a lot! Cons This project is still pretty young and is growing, so we expect more features, usability UI tweaks and integrations as time goes on. Review Source Sean F. Independent Business Owner Used the software for: 6-12 months ### "Awesome Service and Decent Customer Support" July 10, 2018 5.0 Pros The customer support is outstanding. The Ease of Access is Decent as well. The Articles are informative and easy to publish on social media sites. All and All a Great Service. Cons The Price for the service is on the high-end. They also didn't offer the buffer service access which makes it easier to post to multiple social accounts. At least they didn't when I had used the services. Review Source John H. President Accounting Used the software for: 6-12 months ### "Why I like UpContent" November 6, 2018 5.0 Pros UpContent easily allows me to stay on top of what is happening in my industry and to push that content out to my clients and business partners on a variety of platforms. Their help in getting started makes it amazingly easy to adopt, and the simplicity of the platform makes it easy to stay up to date. Cons Still figuring out best keywords. It's a reiterative process. Review Source Response from UpContent November 16, 2018 Wow. Thanks, John. Great to have this feedback from you! You are certainly right about the iterative process in creating the best topic, but a little investment of time goes a long way - not to mention that topic creation is our favorite hobby. We are always happy to help! Matthew A. General Manager Used the software for: 1-2 years ### "Great, a Very Useful Social Media Application!" July 16, 2018 5.0 A great time saver for scheduling social media posts as well as finding new content to post. I would recommend this application to anyone. Pros Ease of Use and Relevant Content for weekly social media updates. Scheduling my updates to Twitter, Facebook, Google+, and so on is very easy. Cons Nothing comes to mind. I have only encountered a problem once and UpContent customer support was able to resolve the issue almost immediately. Review Source Diego C. Marketer Marketing and Advertising Used the software for: 6-12 months ### "UpContent es una Gran herramienta de curación de Contenidos. Es una plataforma en Crecimiento." September 23, 2022 5.0 En definitiva, Upcontent me parece un gran herramienta que deberias considerar si te dedicas a la creación de contenidos como emprendedor o como agencia. Pros Esta herramienta me ha ayudado a recopilar contenido genial y relevante para mi nicho. Lo mejor es que lo puedo configurar para que me muestre contenido actual o antiguo, así tengo más marge de maneobra a la hora de curar el contenido. Otro punto muy a favor de Upcontent, es la efectividad del soporte. Son receptivos y además que la plataforma incluye mucha documentación de apoyo. Cons Hay algunos puntos en contra que debe mejorar, como hacer un poco más intuitivo los parametros para la investigación del contenido, aunque hicieron un actualización reciente y ve mucho mejor. También he notado que en el español, no son tan preciso los resultados como en inglés. Review Source Jake C. CEO Used the software for: 1-2 years ### "UpContent Review" July 10, 2018 5.0 Pros Beyond easy to use, excellent content suggestions thanks me after time, the free version is far better than some paid solutions. Cons I really can't think of any cons. It is hootsuite integration sometimes requires sign in more often than it should...but no big deal. Review Source OW Owen W. President Used the software for: 6-12 months ### "I'm an UpContent customer for life." July 10, 2018 5.0 Greatly accelerated my content marketing plans. Pros Flexibility of search terms, accuracy of the results, ease of setting up multiple different searches. Cons Unable to filter out certain publications from RSS feeds, some complications when trying to set up teams for content review. Review Source JK Janel K. Marketing Manager Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "We use upcontent to help source some of our curated content and to keep on eye open for trends " July 13, 2018 4.0 the content updates in my inbox help remind me to stay on top of social media Pros it goes out to fetch content and delivers it in a platform that makes sharing fast and easy. It works well with other social publishing tools such as buffer and hootsuite Cons for very niche industries it doesn't always find quality content in large quantity, the search can be very limited for a horizontal niche that serves several industries with a specific solution it is difficult to dig into search enough to find content Review Source Anthony R. Professional Photographer Used the software for: Less than 6 months ### "Love this for finding content" July 10, 2018 5.0 Pros Love this for finding content. It's so good and easy to use, I love that you can search for specific industry news items that you can use in your social media postings. It's really handy and has made creative content a lot easier. Cons It would be nice if it updated stories faster and had a better range. I sometimes run into the same stories over and over. Review Source Rutger Ansley R. Communications Associate Venture Capital & Private Equity Used the software for: Less than 6 months ### "Great content curation tool." October 12, 2018 4.0 Pros It makes it easy to get outside of the content bubble of social media algorithms to find new and exciting stuff! Cons X-ing out an article could be a bit more easy to navigate (sometimes the "X" is hidden by the image, so it's easy to forget that that's how you return to your search results). Review Source RSR Randolph Scott R. Executive Director Non-Profit Organization Management Used the software for: 6-12 months ### "Well designed and easy to use" July 10, 2018 4.0 Pros It is very user friendly and helps us accomplish our overall social media strategy. It is a good piece of software among many in this arena. Cons At times it can be a bit tricky getting started and getting your queries established but once you figure it out it is pretty straight forward Review Source HP Haidyn P. Executive Assistant Used the software for: Less than 6 months ### "Easy to use, all the information at the touch of a button !" July 13, 2018 5.0 Pros I can pick and choose what kind of material I want and change it just as easily. Love the fact it is also associated with Hootsuite as it allows me to share interesting information easily on all platforms. Cons I spend too much time on it and sometimes i feel as though I don't search properly and the information I'm after is a little too narrow. Review Source Andrew T. CEO Airlines/Aviation Used the software for: Less than 6 months ### "I have not used it much but so far so good" July 10, 2018 5.0 It does exactly what it is supposed to do which I like. Pros It does exactly what it is supposed to do. It makes keeping track of the stock very easy. I am looking forward to using it as our company grows. Cons It might be a little difficult to navigate. I would like the section that lets you predict the future be a little easier to use. Review Source WB Will B. UX designer Computer Software Used the software for: Less than 6 months ### "Easy to use" October 12, 2018 5.0 Pros Easy to install and easy access to ready to share content. Saves a lot of time. Cons The categories could be a little more specific for cases where the industry is very specific. Review Source Response from UpContent October 15, 2018 Thanks for the review, Will. In addition to our broad category suggestions to help you get started, we also offer the ability to custom create topics to exactly match your needs. If you are interested, I'd be happy to help you create the specific cases you are looking for. Feel free to contact me at anytime: scott \[at\] upcontent \[dot\] com RW Rachel W. Marketing Manager Computer Software Used the software for: Less than 6 months ### "UpContent is a great company with some great potential. " July 10, 2018 4.0 Pros UpContent is easy to use, and the article curation is spot on. It's also very useful how other users on our account can mark articles as worth noting. Cons I feel like there needs to be more customization options for displaying carousels. We would like different options. Review Source VR Verified Reviewer Division Director Staffing and Recruiting Used the software for: 6-12 months ### "It's OK but not amazing" October 16, 2018 4.0 It works ok for me. I use it with Hootsuite in order to post information in my social media. The only problem that I have is that I have to login every time into upcontent within Hootsuite. The app within hootsuite could be improved. Pros You can get easy content from the web regarding different topics. Cons It could be more intuitive how to filter the information that you are looking for. It's not clear where they are getting the articles and information from. Sometimes I feel that the content could be more. Review Source Response from UpContent October 17, 2018 Oh no! We want to help you resolve these cons, together. There shouldn't be a neet to login to our app within Hootsuite each time. Also, if you aren't doing so already, you can leverage the "Sources" list to see and remove sources you aren't interested in finding content from. Finally, I'd highly recommend using our Content Source within Hootsuite rather than the stream, providing a more enjoyable experience. Interest in any of the above? I'd appreciate the opportunity to connect. Cheers, Scott VR Verified Reviewer Head of Esports (c/o Baybets Ltd.) Used the software for: 2+ years ### "Amazing experience with UpContent: Top Editorial/Marketing tool for Curated Content" July 15, 2018 5.0 Pros Extremely easy to use, with always new updates and new features: UpContent offers everything you need for your strategic content marketing efforts. Cons There's nothing special that I like least about UpContent. I've been using it for over 3 years, and I'm always satisfied with its results, in order to plan our daily schedule of editorial news, monitoring competitions, and distributing content news to the social media team. Review Source VR Verified Reviewer Director Media Production Used the software for: 6-12 months ### "Really good service." October 12, 2018 4.0 Finding good, new content to share on our my socials is hard. UpContent definitely helps with that! Pros \-How many articles if sides through -The interface -the idea of the thing. Cons \-I wish the copy link button was a little more prominent. -Somestimes it links to dead articles. -no video or image function (that would be cool) Review Source Response from UpContent October 17, 2018 Thanks for taking the time to share your experience with UpContent! That's a good suggestion regarding the copy link button. How are you using the article URLs after copying them? I ask as there may be a way to use UpContent's collections to easily bring articles where you want them to go using its RSS feed. I'd enjoy speaking with you. Cheers, Scott VR Verified Reviewer Founder Used the software for: 1-2 years ### "The platform expedited my content searches." July 16, 2018 5.0 It has made researching and scheduling content an efficient, cost-effective endeavor now. The savings on time alone makes this a very worthwhile tool for us. Pros The broad resources to search for a topic and the ability to link Buffer's Pro scheduler to UpContent makes finding and scheduling content a breeze! Cons It takes a bit of time to master how to make a good search topic, but with the help of the customer support staff, it has become easy. Review Source Similar Products Featured