# Traackr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Traackr the right Influencer Marketing solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175485/IRM/reviews --- Traackr 4.6 (32) [View alternatives](https://www.capterra.com/p/175485/IRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Traackr Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews OP Olivia P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “It is so easy to use and tracks up to date info about influencers no matter the size.“ October 4, 2022 MG Mariana G Social MidiaMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Influencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult.“ June 1, 2023 JM Julia M Influencer Marketing CoordinatorMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Content tracking seems to be delayed which makes it difficult to maintain full social monitoring“ June 26, 2023 AL Aleska L Content CoordinatorMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Because there is a lot of information on the platform, navigation is sometimes a little confusing.“ May 22, 2023 ## Showing most helpful reviews Showing 1-25 of 32 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Haley S. Associate Director, Influencers Consumer Goods Used the software for: 2+ years ### "Data driven marketers- this one's for you!" October 11, 2022 5.0 I have been using Traackr for 8 years and I cannot do my job without it! My experience with Traackr has grown in-line with my experience in my career in general- it has evolved into something data first, agile and creator-driven- just like influencer marketing has! Plus- the team at Traackr is super trail blazing when it comes to quantifying influencer marketing success- so it feels like having thought leaders as partners. Pros I love the robust analytics included within this platform- from footprint analytics, to audience analytics and through to your campaign's conversion and performance analytics- there is no platform with more in platform data available to users. Cons The campaign workflow can be clunky, especially if you are running campaigns for niche and one-funnel purposes, (i.e. top funnel campaign may not even needs links, bottom funnel campaign may not require so many soft analytics steps). Review Source Response from Traackr November 2, 2022 Haley, thank you so much for your review and honest feedback. We're glad to hear you are taking advantage of the full analytics. Setting up a campaign in Traackr can be as simple as you want it to be whether you're running an advocacy program or doing a niche outreach to a few select influencers. Our campaign setup wizard allows you to enable only the features you'll need for your campaign and skip the advanced analytics setup - getting you up and running in no time! Arpit V. Senior Lead Analyst Retail Used the software for: 2+ years ### "User Friendly Tool" May 22, 2023 5.0 Amazing Tool. Pros The ability to download post level data including IG reels is an advantage we get over other tools we work with. Also, the accuracy of data is very high. Cons The ability to export full account data ie all the posts without creating any keyword query is what we would like to have as it is required in our day-to-day job. Review Source BD Brigid D. Brand Advocates Coordinator Food & Beverages Used the software for: Less than 6 months ### "AB Brand Advocates" September 9, 2019 3.0 I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools. Pros The project and tagging features are really helpful to stay organized when working with so many influencers. Cons The language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable. When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally. Review Source ST Scarlette T. Founder Marketing and Advertising Used the software for: 2+ years ### "I have been using Traackr for nearly 5 years!" October 3, 2022 5.0 Using this platform has made me a better influencer marketer, educator, and more understanding of the brand's needs and influencer's needs! Pros Traackr is truly the best when it comes to influencer discovery, vetting, and tracking. I have worked on numerous campaigns across multiple clients and this is the only way to stay hyper-organized from start to finish. I love that I can search granular details while casting a wide net when tracking. Cons The only complaint is that sometimes TikTok's don't populate but we know that's a TikTok problem :) Traackr always manually ads in pieces of content that don't show up the second we flag them. Review Source Response from Traackr December 29, 2022 Thank you for your feedback, Scarlette! We're glad Traackr is helping you stay organized across your campaigns while providing the tools and insights you need to deliver results for your clients. OP Olivia P. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Why I use Traackr" October 4, 2022 5.0 Pros It is so easy to use and tracks up to date info about influencers no matter the size. I love how it keeps story data as that is the hardest to track on the social apps Cons One thing our company struggles with is finding Tik Toks once they are live on Traackr. It seems like the software updates Tik Tok content at a later date which is hard when clients ask for the KPIs of Tik Toks Review Source Response from Traackr October 18, 2022 Thank you so much for your review, Olivia! We appreciate the feedback about TikTok. Traackr has the ability to capture billions of posts published each day by the creators added to customer accounts. Because of this, we prioritize the tracking of content that is most important to our users, which would be the creators they are working with and are added to their "network". "For TikTok, as long as the influencer is in a customer account, content is tracked every 24 hours. LR Lizzie R. Associate Director, Strategy and Analytics Marketing and Advertising Used the software for: 2+ years ### "Very useful system, strong on analytics" September 30, 2019 5.0 Really positive experience using the tool on identification and analytics work. My team don’t do long term relationship management (simply because it's not our role within the business) but I can see the tool would be able to support this well. Would definitely recommend as an influencer software. Pros Traackr is easy to use and has many useful features. It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries. The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers. Analytics options within the charts give you lots of useful cuts of the data and it's great being able to share the livelink to the charts. It's a strong option for influencer discovery, relationship management and analytics. I also find the customer service team to be helpful and very prompt with replies, which is really appreciated. Cons Taking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers - it would be great to be able to see that within the map rather than having to check the influencer profile. Price wise I think it starts at a really competitive price point, which is the reason we've been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects Review Source RC Raquel C. content analyst Marketing and Advertising Used the software for: 6-12 months ### "traackr review" June 12, 2023 4.0 Pros The platform offers several metrics of influencers that help when analyzing which is the best content creator for the action that I will create, from engagement rates to reach after action. Cons When some functions give an error, such as selecting something in a campaign and then showing that nothing has been selected, as well as slight delays in uploading content creators that have not yet been sought on the platform. Not everything is very simple to use. Review Source BM Beatrice M. Social & Influence Manager Marketing and Advertising Used the software for: 2+ years ### "Great software, super easy to use!" September 18, 2022 5.0 Very positive, the team is also quick to iron out any issues and offer additional solutions. Pros Used it for 3 years across 10 different clients - it was great, easy to use and incredibly helpful in reporting. The team at Traackr was also very helpful in producing customised reports. Cons Data exports were clunky at times but this got sorted over time. Review Source Response from Traackr September 27, 2022 Thank you so much for your review! We're so glad Traackr is adding value for you. We appreciate the feedback on data exports and are happy that our latest enhancements have sorted things out for you. MB Mila B. Branding Project Manager Apparel & Fashion Used the software for: Less than 6 months ### "Good" June 20, 2023 4.0 Pros Price, reports, easy to use, influencer database. Cons Limited numbers of inluncers in a campaign, conversions not well developped. Review Source Stephanie L. Content Manager Marketing and Advertising Used the software for: 1-2 years ### "A great plataform" May 26, 2023 4.0 Pros The ease we have in discovering influencers and everything about them without having to contact them. Cons Not available in other languages ​​like Portuguese. Review Source KR Katie R. Community Coordinator Internet Used the software for: Less than 6 months ### "Excellent product that makes my life easier" September 18, 2019 5.0 Pros I spend a lot of time seeing where my community of users advocates for our brand and having Traackr has simplified seeing their involvement with social media Cons It takes time to get fully oriented to all the features available but the team is incredibly helpful with questions Review Source MN Megan N. Influencer Marketing Manager Consumer Goods Used the software for: 2+ years ### "Essential tool for Influencer programs " October 1, 2019 5.0 Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform. Pros Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past. Cons Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time. Review Source AW Alexandra W. Communications Manager Public Relations and Communications Used the software for: 1-2 years ### "Influencer Marketing Made Easy! " September 4, 2019 4.0 Pros I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events. Cons It takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions. Review Source NK Nina K. Specialist PR & Communications Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Great Influencer Marketing tool" September 10, 2019 5.0 Pros \- easy campaign management - helps to find the right influencers (easy search considering reach, demographics and interests) - keeping track of all Influencer postings through defined keywords and time period - simplifying reporting by providing important performance insights Cons sometimes it takes a few hours to import new influencer profiles and their channel insights Review Source MG Mariana G. Social Midia Marketing and Advertising Used the software for: 1-2 years ### "Effective management for influencer marketing" June 1, 2023 5.0 The tool is very complete, and for me, who works directly with influencers, it's a perfect tool. It helps me with the organization and also with the right choice for each campaign. Pros In the tool I can get a 360 view of all the main steps of a campaign. I believe that the tool that helps me the most is the search for influencers by filter. Cons Influencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult. Review Source LB Lauren B. Sr. Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Easy, Convenient & Great Customer Support" September 6, 2019 5.0 Traackr is simple to set up and use, the analytics for each influencer is top-notch and the customer support team is excellent! They're also constantly updating the platform based on customer feedback. They just launched a feature that recommends influencer fees based on their engagement rate, which is super helpful for contract negotiation. I'm very happy we selected this platform. Pros The tool recommends influencer fees based on their engagement rate. Once you work with an influencer, you can adjust the fees based on the engagement they received on the post mentioning your brand. Cons The analytics & demographic data for Facebook is pretty minimal, but that's too be expected given the privacy of the platform. Reason for choosing Traackr Other tools are an opt-in platform where the influencer has to sign up in order to be listed. With Traackr, they're working to pull in every profile on social. Not every account is currently listed, but adding an influencer to Traackr is quite simple and analytics on their audience demographics typically populates within 48 hours. Review Source SS Simone S. Senior Influencer Strategist Public Relations and Communications Used the software for: 1-2 years ### "Sophisticated approach to influencer relations " September 30, 2019 5.0 Pros The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry Cons The software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Review Source AL Aleska L. Content Coordinator Marketing and Advertising Used the software for: 6-12 months ### "Traackr assessment" May 22, 2023 5.0 A great experience and very facilitating with data and metrics that are easily achieved. Pros It is a very easy-to-use platform, with several interesting features that help with influencer marketing. Cons Because there is a lot of information on the platform, navigation is sometimes a little confusing. Review Source KU Karen U. Estagiária Marketing and Advertising Used the software for: Less than 6 months ### "Feedback Traacker" June 1, 2023 5.0 Ótima, traz bastante flexibilidade e melhor gestão de tempo. Pros É fácil de usar e é bem complexo e amplo. Cons Poderia ter mais opções para configurar linguagem. Review Source LR Lea R. Influencer Marketing Coordinator Public Relations and Communications Used the software for: 6-12 months ### "Would recommend!" June 16, 2023 4.0 Great! Pros Easy to set up campaigns for clients which has been super helpful compared to GRIN. Cons Not much to say. We often use this platform to set up campaigns and monitor. Review Source IM Isobel M. Assistant Account Executive (Data and Analytics) Public Relations and Communications Used the software for: 6-12 months ### "Traackr is excellent, I only have minor suggestions" October 1, 2019 5.0 Pros \- the netwok mapping feature is amazing and has been really useful for the projects I'm doing. - The tool is great for social listening - Influencer vetting - Standardised measurements of reach, resonance and relevance using key words. Cons I really like Traackr I think there's two minor issues I've noticed or would like to improve. - Firstly, the specificity of links on pages, for example to get on to an influencer's page you can only click on their names, not their photos or the tab. -The thing I'd like as a new feature is to be able to see the conversations between people on the network map. Or get the general themes of the conversatins happening in the map, for example is it relevant to keywords I've inputted. Review Source MK Morgan K. Influencer Marketing Coordinator Consumer Goods Used the software for: Less than 6 months ### "Traackr Review" September 6, 2019 4.0 Overall, I enjoy using this tool and enjoy the features this platform has to offer. Pros Very user friendly and easy to pick up on the functions. There are a lot of filters and tags to make organization easy for a large variety and volume of projects. They are consistently coming out with new features and are always open to feedback with how they can improve the tool. Customer service is always great as well! Cons There are still some functions and features left to be desired. It would be nice to have conditions such as and/if/or when filtering by tags and projects. It would be nice to have the option to block influencers with inappropriate content when sourcing new influencers using the discovery tool. Review Source MC Michelle C. Social Media Public Relations and Communications Used the software for: 6-12 months ### "Good plataform to find influencers" June 1, 2023 4.0 Pros I like that Traackrt make it easy to find out influencers to campains and give us good insights and reports about them Cons The fact that influencers not registered takes a couple days to be able to access at the plataform Review Source OV Olivia V. Content Analyst Public Relations and Communications Used the software for: 1-2 years ### "Traackr user" June 1, 2023 4.0 Pros It\`s a very intuitive platform and easy to manage Cons I have nothing to say negative about Traackr Review Source TA Tom A. Founder Marketing and Advertising Used the software for: 6-12 months ### "Review of Traackr" September 11, 2019 5.0 I like Traackr a lot. As a team we are able to review influencer profiles together to determine suitability for our campaigns. Pros Traackr is a useful tool for finding influencers and maintaining a list of influencers by the project. It provides helpful metrics so we can determine how a group of influencers is performing. Also, Traackr provides attractive profiles of the influencers that can be used in decks when presenting to execs, partners, etc. Cons Setting up projects to capture specific groupings of influencers isn't intuitive or easy. However, Traackr has an excellent staff and they will help you quickly. They are very responsive. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.