# Shopper Approved Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Shopper Approved the right Review Management solution for you? Explore 131 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/179680/Shopper-Approved/reviews

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Shopper Approved

4.9 (131)

[View alternatives](https://www.capterra.com/p/179680/Shopper-Approved/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Shopper Approved

Ease of use

4.8

Customer Service

4.8

## Pros and Cons in Reviews

NS

Natasha S

Director of ECommerceRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Shopper Approved has really expanded their offerings and ability to use the review information they collect from consumers to help link this to other review sites so that the consumer gets the full picture of a company and doesn't just see the people that wanted to take the time to leave bad reviews.“

June 29, 2023

CC

Charlotte C

Customer ServiceConsumer Goods, 51 - 200 employeesUsed the software for: Less than 6 months.

“I contacted their online support & was told that they don't even know how to do it & to contact Facebook or do research on how to do it. If that option is offered, then they should be able to walk me through how to do it. “

September 2, 2021

Jackie S

Self employedRetail, Self-employedUsed the software for: More than 2 years.

“They are prompt in addressing inquiries and provide assistance whenever necessary.“

September 28, 2025

TM

Taylor M

Sales & Marketing Coordinator Industrial Automation, 2 - 10 employeesUsed the software for: More than 2 years.

“However, we have to re-quest a re-review link and often, they can't re-review us for 30 days since their last review.“

December 9, 2021

NS

Natasha S

Director of ECommerceRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Q&A being SEO optimized is very important because it helps us to bring in the free traffic on search engines that may be looking for something we sell just because they asked Google a question in general.“

June 29, 2023

KB

Kevin B

CEOComputer Software, 2 - 10 employeesUsed the software for: More than 2 years.

“Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too.“

May 30, 2021

DB

David B

Director Sales amd MarketingRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on search engines, bringing in more visitors and boosting sales.“

April 23, 2024

JL

Joanna L

Chief Creative OfficerApparel & Fashion, 2 - 10 employeesUsed the software for: 6-12 months.

“What I liked least was some of the pages did not look as modern or user friendly to know how to navigate.“

February 2, 2022

## Showing most helpful reviews

Showing 1-25 of 131 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jackie S.  
Self employed  
Retail  
Used the software for: 2+ years

### "Highly recommend "

September 28, 2025

5.0

Pros

We have utilized Shopper Approved for quite a number of years. Teaming up with such a respected third-party entity to gather and distribute our feedback has been highly advantageous for our business. They are prompt in addressing inquiries and provide assistance whenever necessary. I have always been able to connect with a real individual.

Cons

I have no complaints, they are doing a really great job in helping my business grow, highly recommended

Review Source

CL

Cory L.  
CEO  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Love Shopper Approved1"

October 14, 2024

5.0

It's been great. The customer service is always there when you need them, and the program is very easy to use.

Pros

Easy to use and love all the amazing features that allows you to show your reviews.

Cons

No Cons, everything has been working well!

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Shopper Approved

They helped us get everything set up quickly when I was looking for a review company.

Review Source

KB

Kevin B.  
CEO  
Consumer Services  
Used the software for: 2+ years

### "I used to like them"

May 30, 2021

3.0

It was a great reviewing platform, but they were never too active and as time passed, they seemed sub-par.

Pros

Their platform is SUPER easy to use. Pretty easy to set up and keep things going. Randomly you'll have issues getting stars to show on your ads and such, that part gets a bit vague with them.

Cons

Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too. We had 14k+ reviews with them after 3 years and they were difficult to communicate with.

Review Source

JL

Jason L.  
President  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Tool For Boosting Ecommerce Websites"

June 28, 2020

4.0

At our marketing agency we recommend ShopperApproved merchant reviews to all our clients. While there are some other options on the market that have pros and cons, we like the inexpensive and well thought out merchant review system from ShopperApproved. We do not typically recommend product reviews, as we prefer to retain those in whatever ecommerce CMS we're using, and we do not have an opinion about their local reviews offering (none of our clients are local businesses). We find that the ShopperApproved rating badges and javascript snippets showing recent reviews are very beneficial to conversions. We also find that when ShopperApproved merchant reviews are syndicated to Google Ads, they have a positive effect on ad performance. We like the way the survey content and timing can be customized, and we love the ease of install too - just one JS snippet on the order confirmation page is enough to start collecting merchant reviews. If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes. Also, the user interface for the service is dated and clunky. It's not at all unusable, however, just a little confusing. Still, these are minor issues.

Pros

Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites

Cons

Clunky User Interface, Inconsistent Pricing

Alternatives considered

[REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Shopper Approved

We have clients using Trustpilot, Reviews.io, and Yotpo. While each of these services has positives over ShopperApproved, we find that they're all either a) much more expensive or b) not syndicating reviews to Google Ads, at least at the lower pricing levels. For many of our clients, we provide a reviews system as part of our package. In that situation, we always provide ShopperApproved, as it is the best value. We have also trialed Google Merchant Reviews. While you can't beat the price, the marketing benefits are limited. What's more, it can take a very long time to obtain a rating. For those reasons, we do not currently focus on Google's offering.

Review Source

ES

Ed S.  
Vice President  
Retail  
Used the software for: 2+ years

### "Amazing Team and Product"

January 12, 2024

5.0

I am happy with the ease of use and the communication of everyone involved with Shopper Approved. I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently.

Pros

I have always been impressed with Shopper Approved. The product has evolved and grown with ecommerce as times have changed.

Cons

They were too nice and didn't push me to change!

Switched from

[Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

I decided to consolidate multiple apps because Shopper Approved had everything I needed in one program.

Review Source

WS

William S.  
Marketing Coordinator  
Retail  
Used the software for: 2+ years

### "Easy to use, even better support"

July 1, 2020

5.0

Shopper Approved makes things very easy when it comes to handling online reviews. The video testimonials are easy, customization of messaging, ease of use in contact a customer should their review warrant it. Shopper Approved support is also fantastic. My contact, \[SENSITIVE CONTENT HIDDEN\], answers my questions/helps me with issues at lightning fast speed!

Pros

Shopper Approved is easy to use and makes sorting through lots of reviews that come in throughout a day a breeze. The customer resolution feature is also very nice in that one does not have to contact the customer outside of SA, all the information needed is right there.

Cons

The dashboard is a bit old feeling and could be updated/modernized to make for even easier UX. I've been told this is on the to do list for Shopper Approved so I am not worried about the timing. Looking forward to the new interface!

Alternatives considered

[ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/)

Reason for choosing Shopper Approved

ConvertCart has a review system built in to our current plan with them. We have been using Shopper Approved for 5+ years, and don't feel a need to shift at this time.

Review Source

LG

LISA G.  
Owner  
Retail  
Used the software for: 2+ years

### "Collected many seller reviews over the years"

June 29, 2021

5.0

Overall it's worked well for us. Gather good reviews has helped our business grow. It's a reasonable price compared to other review apps as well.

Pros

They email us for each feedback left. So we can reply back to the positive feedback and address negative feedback. Customers can see we are here and engaged either way.

Cons

Sometimes I don't hear back from customer service when I send a email. So I'm not sure if they worked on a particular issue.

Alternatives considered

[Stamped.io](https://www.capterra.com/p/215605/Stamped-io/)

Reason for choosing Shopper Approved

I really like Stamped.io for product reviews. But it seemed ShopperApproved had a visually appealing popup or email. That seemed clean and simple.

Review Source

KB

Kevin B.  
CEO  
Consumer Services  
Used the software for: 2+ years

### "ShopperApproved has helped me share thousands of consumer reviews!"

September 23, 2020

4.0

I'd say it's worth the cost, I know it helps us generate more sales than we would if we didn't have it.

Pros

\- I love the Stars integration that my google ads would get. - The badge icon really does look good and help validate our legitimacy, we always refer our clients to our ShopperApproved to see our validity.

Cons

\- I'd like more to do, and if they have a more user-friendly dashboard. It is a bit clunky, kinda hard to find what I'm looking for sometimes. But, it works fine.

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Shopper Approved

I found ShopperApproved first, I also like their badge. TrustPilot looked like all those other lesser-known, lesser-legitimate reviews websites. ShopperApproved stood out the most out of all of those other ones looking similar to each other.

Review Source

AM

AMBER M.  
OFFICE MANAGER  
Consumer Goods  
Used the software for: 6-12 months

### "LOVE LOVE LOVE SOME SHOPPER APPROVED!!"

December 3, 2024

5.0

my overall experience with shopper approved has been genuinely positive all the way around!! the user friendliness, the excellent customer service, & ease of use of the program in general!

Pros

i love everything shopper approved has to offer!!

Cons

i like all shopper approved qualities!! so, this question doesnt really apply to me.

Review Source

eB

emma B.  
recruitment consultant  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "great service"

January 15, 2025

5.0

really good solutions great service all round a good platform to use

Pros

The reviews and the ratings for other companies

Cons

the layout a little but clunky to navigate

Review Source

ES

Erik S.  
Customer care specialist  
Consumer Services  
Used the software for: Less than 6 months

### "Good for reviews/not great as a customer"

August 27, 2024

4.0

Pros

It’s a good product for companies to gain reviews from their customers and it’s easy to submit a review.

Cons

I think it can be annoying that they email you multiple times asking for a review

Review Source

JD

James D.  
Co-Owner  
Retail  
Used the software for: 2+ years

### "Shopper Approved delivers"

May 5, 2022

5.0

Shopper Approved promised that we would see an increase in sales after implementing their review collection system on our site and we have definitely seen an increase. Customers have even mentioned that they purchased from us because of the positive reviews.

Pros

Shopper Approved helps us collect reviews directly on our site. We are also able to have past reviews on full display on our site as well, which can help to generate new sales.

Cons

We have experienced some technical glitches in the past, but customer support has always been able to resolve these issues for us.

Reason for choosing Shopper Approved

We like the ability to be able to closely manage and monitor our reviews, plus Shopper Approved is a Google partner, meaning our reviews carry weight in Google searches.

Review Source

CH

Christian H.  
Customer Care & Corporate Sales Mgr.  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "Great product, fair price and they're here to help you get reviews"

September 22, 2021

5.0

Now that everything is working as expected, it's fantastic! It was a bit of a growing pain going from our reviews to a third-party site, but it's working splendidly and gaining reviews everyday. A fair price for a high value product.

Pros

The reviews are important, as it's organic content from our customers. It helps for others interested in the product to be able to read that. It engages others in the process on their path to purchase. It's critical for us, as it can increase the likelihood of a sale. The ease of use is one of my favorite features and the support is good once you pin point what the issue you may be experiencing are. The entire team will step-up to fix whatever your working through.

Cons

Implementation was initially good and then it wasn't working. The time to fix it was less than desirable. However, they fixed it as soon as we found out what the root cause of the issue was. So not much of a con, but worth noting.

Reason for choosing Shopper Approved

It was recommended by our SI.

Review Source

KM

Khalil M.  
CEO  
Retail  
Used the software for: 2+ years

### "Love Using Shopper Approved!"

February 24, 2024

5.0

Pros

The software, team, and customer satisfaction!

Cons

Nothing really, we love using Shopper Approved!

Review Source

SS

Scott S.  
Ceo  
Furniture  
Used the software for: Less than 6 months

### "I could not be happier with this company."

November 18, 2021

5.0

I belive it is essential not only can you get ranked in google but your perspective customer can learn all about you prior to making a purchase.

Pros

The fit and finish, the trust badges, the customer service, the 1 on 1 training, the creatives. I am excited to have them on my team!

Cons

I purchased their whole package and they gave me a great deal so far so good no complaints.

Review Source

LA

Lana A.  
Chief Operating Officer  
Professional Training & Coaching  
Used the software for: 2+ years

### "Easy to collect reviews, which help to grow our business"

October 29, 2021

5.0

For us, there's a clear relationship between displaying (good) reviews on our site and gaining more customers as a result of that. Also, their customer service is attentive, and they've even done some custom coding in our account to support our business needs.

Pros

We like that Shopper Approved lets us collect reviews using their link within our own email template and coming from our company email. We also like that their code makes it easy to display reviews on our site.

Cons

I wish we had the ability to customize the look and feel of the review collection form on our own, but Shopper Approved has helped us to do that when needed.

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Shopper Approved

The price was right.

Review Source

EA

Ed A.  
COO  
Retail  
Used the software for: 2+ years

### "Happy Client"

July 6, 2021

5.0

Amazing....All questions or concerns easily resolved. Great interaction by phone or email. Simple onboarding.

Pros

I like the simplicity and ability to easily customize to our shopping experience.

Cons

Would love to see additional syndication oppertunities of our reviews. Otherwise very satisified with the product and the way it is displayed on our website and the elegant and simple use of the backend.

Reason for choosing Shopper Approved

Great Sales and Support. Competive pricing and ease of use.

Review Source

TM

Taylor M.  
Sales & Marketing Coordinator  
Industrial Automation  
Used the software for: 2+ years

### "Shopper Approved Review"

December 9, 2021

5.0

Good

Pros

Easy to use, offers real-time reviews that update to our e-commerce site almost instantly.

Cons

Wish we could have a customer re-review us immediately. We often times solve a problem from a bad review immediately in which the customer wishes to re-review us because we solved the pain point. However, we have to re-quest a re-review link and often, they can't re-review us for 30 days since their last review.

Review Source

DV

David V.  
Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "I approve of Shopper Approved!"

August 13, 2021

5.0

The Shopper Approved team is responsive and knowledgeable. Any issues that arise are promptly addressed. Communication is excellent and working with their team has been a pleasure including \[SENSITIVE CONTENT\] and others.

Pros

Excellent feature set and robust API. Easy to use UI and administration.

Cons

Would be great if company responses were visible on the cert page. Very important.

Review Source

LJ

Louis J.  
CEO/Owner  
Sporting Goods  
Used the software for: 2+ years

### "Outstanding Highly Recommended"

May 7, 2021

5.0

I highly recommend this software. It collects reviews very well and it also allows me to interact with my customers by responding to their reviews.

Pros

Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them. Also everyone is nice, and eager to assist when needed.

Cons

Nothing that I have come across in the last 10 yrs or so.

Review Source

Response from Shopper Approved

May 26, 2021

First off, thank you for the opportunity to serve you for the past 10 years, time really flies. I'm glad you are seeing the benefits of implementing our seller reviews and ratings into your strategy. The interaction you are having with your customers makes a measurable impact on building trust, social proof, and your customer's life-time value (LTV).

RA

Robert A.  
Director Business Development  
Consumer Goods  
Used the software for: 6-12 months

### "Great product"

February 3, 2023

5.0

Pros

Discovery and implementation phases were great. Gave me the confidence to move forward with reviews. Now that we have the reviews implemented on our site we have had a tremendous lift in traffic.

Cons

Great job all around. Not sure what could have been done better

Review Source

Response from Shopper Approved

March 21, 2023

I'm glad you tried Shopper Approved and implemented our online reviews. We are a trusted Google partner. Reviews will be incredibly beneficial to help you continue to grow your traffic and conversions. I am so glad you are already seeing increased traffic and displaying those trust signals to earn the sale.

JK

Jerry K.  
Owner  
Consumer Goods  
Used the software for: 2+ years

### "Excellent customer service on integration new cart"

March 8, 2023

5.0

Pros

We recently transitioned to a new ecommerce platform and needed to integrate our 10 year old shopper approved review history into the new cart. We got assigned one customer service rep who stayed with us through the end of the process and responded quickly to each question along the way with excellent to the point answers that were easy to understand.

Cons

The monthly fee is up there, but you receive quality customer service and reliability.

Review Source

Response from Shopper Approved

March 22, 2023

Shopper Approved's support team strives to respond quickly and provide the best solutions to questions as clients change eCommerce platforms. Thank you for writing this review for us. If you have any additional questions, please don't hesitate to contact us.

ES

Eva S.  
Business salesman  
Printing  
Used the software for: 2+ years

### "All good , responsible custom service and easy to handle "

March 29, 2022

5.0

Great ,

Pros

All good , responsible custom service and easy to handle

Cons

none , i do like all of this , good custom service and easy to talk with clients

Review Source

MR

Meredith R.  
Partner  
Consumer Electronics  
Used the software for: 2+ years

### "Shopper Approved is a great partner"

June 30, 2020

5.0

Very good - no issues.

Pros

Getting started with Shopper Approved completely revitalized our review platform at a critical time for our e-commerce business. The amount of reviews we received increased significantly and this has made a big difference in our organic traffic as well as helped with acquiring new customers. Shopper Approved also provided some best practices that helped us get started and these practices help to continue our growth today.

Cons

Would love to have an account person to check in with more frequenly.

Reason for choosing Shopper Approved

pricing, product platform

Review Source

JS

Jeff S.  
e-Commerce Technical Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Thanks ShopperApproved"

April 1, 2022

5.0

Pros

Easy to use, lots of features and a great support team

Cons

I find the backend dashboard to be a little confusing. I was trying to see total product review counts the other day and couldn't figure it out.

Review Source

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