# IWD Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is IWD Platform the right Space Management solution for you? Explore 33 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/196745/IWD-DISPLAY/reviews --- IWD Platform 4.6 (33) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of IWD Platform Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews MF Margaux F Merchandising Manager Cosmetics, 10,001+ employeesUsed the software for: More than 2 years. “The software is very easy to use: it's used internally by many people all over the world (central retail teams and local team in subsidiaries)“ September 1, 2022 MG Marie G Visual Merchandising DesignerRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “Unfortunately, because of the way our SKU library is currently set up there is not an easy way for us to integrate our data.“ April 29, 2020 MS Matt S Senior Director Channel MarketingLuxury Goods & Jewelry, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “It allows us to do anything from running a report for the sales and marketing teams to help identify opportunities in shelf productivity, to distributing planograms to the Field team each season to maintain a uniform look and feel across retailers and channels“ April 21, 2020 AY Artem Y Regional DirectorRetail, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Export of completed forms of check-lists is not very user-friendly.“ October 27, 2020 JL Joyce L Visual Merchandising ManagerRetail, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “We now have the ease of testing and creating display guidelines for a variety of fixtures, and we can even do this remotely away from stores or office.“ April 28, 2020 Cn Chi n Trade Marketing Project ManagerLuxury Goods & Jewelry, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Instance selling points (centralize network, Professionalize the work flow, support the daily taks of VM community, facilitate communication among the community.“ October 30, 2020 ## Showing most helpful reviews Showing 1-25 of 33 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Selena J. Creative Service Project Manager Consumer Goods Used the software for: 6-12 months ### "Best Software Around" April 20, 2020 5.0 The integration of IWD has been such a pleasant experience. The team is super knowledgeable , friendly and patient . Pros It' super easy to use & the ability to create 2 d & 3d retail views if care to do so in the near future Cons Shelf Height doesn't automatically adjust when product is too high Alternatives considered [SmartDraw](https://www.capterra.com/p/78945/SmartDraw/) Reason for choosing IWD Platform Former Colleague Recommendation , Cost , Ease of Use & Quality Planogram features Review Source Response from IWD May 5, 2020 Thank you so much for your kind words, Selena. We really appreciate you taking the time out to share your experience with us. DL Dani L. Visual Merchandising Coordinator Retail Used the software for: 1-2 years ### "3D Display Review" April 28, 2020 5.0 The IWD program has helped our organization immensely. Our Visual direction and store presentations have improved, providing stores with clear and elevated communication. The Merchandising and document creation process has become much more manageable (100+ locations across 10-12 layouts/concepts). We have been able to utilize Display for store rendering / layout design to enhance campaigns, customer experience and new store design initiatives. Overall this program has brought a new refresh to our process that will help us continue to evolve and grow our business. Pros I love the endless possibilities and organization. It gives users and businesses the freedom of creativity and customization, with the ability to organize and track growth and progress in a way that works best for you and your company needs - a perfect match of art and science. It was quite easy to integrate our products into the program, and actually helped better our internal process overall! Cons As long as users stay up to date on software updates, there are not many issues. Internet speeds will at times take a toll on speed/processing. Always take the time to reach out for support, the "missing" function may already exist, or if it doesn't, the team is always willing to try and make it happen, or find the best solution. Review Source Response from IWD February 4, 2021 Dani, thanks for leaving us such a wonderful review. We are thrilled that you love your experience; our team will definitely be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day! Thanks for your kind words. FG Faye G. VM Manager Retail Used the software for: Less than 6 months ### "IWD Review " November 23, 2020 3.0 Pros Ease of use and communication to store teams. Cons No link between app and desktop version Review Source Response from IWD November 25, 2020 Thanks for the review, Faye! We appreciate your business. CN Chi N. Trade Marketing Project Manager Luxury Goods & Jewelry Used the software for: 2+ years ### "first year comment" October 30, 2020 4.0 the tool has a very strong value proposition, compared to the external competitors (Simplifield/ Yoobix..) in terms of functions, ease of using, price, operational excellence. however, some function in reality should really automate the process for VM manager (as mentioned above) For richemont brands the competition is also with Booster/ POS identity which is developped by the group. the challenge will be to clearly show the advantages of the tool (maximize automation), or else in the near future the chance we have to merge with Booster or replaced by Booster is possible. Pros \- Clear added values & Proposition. - Instance selling points (centralize network, Professionalize the work flow, support the daily taks of VM community, facilitate communication among the community. Cons some functions are nice, but it still not maximizing the automation. example: Post launch review with all installation photos, we can extract all photos of global POS network, but the report will not be categorised by market. we hence still have to do manual work which is not exactly the selling point of the tool : automation, reporting in 1 click. Survey function: possibility to see on global map, sorted by status of survey is not feasible App version: issue in China with VPN/ connection? Reason for choosing IWD Platform reliable supporting team, good price, instant support, convincing advantages, user friendly. Review Source Response from IWD November 25, 2020 Hi Chi, thank you for taking the time to write this review and provide us with some feedback! We love hearing from our clients on how we can improve their experience with IWD. AL Anjo L. Visual Merchandising Manager, Canada Cosmetics Used the software for: 2+ years ### "A great tool for Visual Merchandising!" April 21, 2020 5.0 Overall IWD is a great tool that we use daily within our VM team. It allows us the flexibility to focus on our day to day, it allows us to make the right business decisions for the brands we work with and the accuracy in terms of measurements and scale is reassuring when we're planning planograms and in store displays for multiple brands. Pros I love that IWD is user friendly, and the software really allows me to easily update, copy and export planograms. Cons I would love it if there were some features where coloured star callouts could be added to the shelves, instead of only having to use the "new" button. Plus higher res exports would be great. Reason for choosing IWD Platform IWD is user friendly, and anyone can be trained on it. You dont need to be trained in Adobe Cloud programs to be able to create planograms (illustrator, photoshop etc). This is a universally easy tool to use. Review Source Response from IWD May 5, 2020 Anjo, thank you so much for taking the time to leave this excellent review. We really appreciate your business. DS David S. Director, Global Brand Environment Retail Used the software for: 2+ years ### "IWD Does It All!" May 6, 2020 5.0 Having implemented IWD at previous companies, I have seen the product grow over the years and the technology has been keeping up. When meeting with the team to review the newer capabilities, I was amazed at the upgrades, including turning 2D renderings into virtual videos. Trying to keep business as usual in a global pandemic is challenging, but with the virtual capabilities of IWD I have been able to host virtual walkthroughs, sell-in strategy and plan for future seasons. Pros IWD is easily integratabtle and is the perfect solution for efficiently producing renderings and floor plans (and more!) by the integration of fixtures and product. From simple schematics to complex virtual walkthroughs and heat maps that show speed of sales, this software really does it all. We like to say on our business that using IWD is the equivalent of having extra headcount. In minutes, an entire floor can be custom merchandised, 3D rendered and shared internally or with external partners. Cons Honestly, there isn't anything that I don't like about the software. Reason for choosing IWD Platform n/a Review Source Response from IWD May 8, 2020 David, thanks for leaving us such a wonderful review. We are thrilled that you love your experience; our staff will definitely be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So, thanks for your kind words and we're here for you anytime. RF Robert F. Director, Visual Merchandising Cosmetics Used the software for: 2+ years ### "Software I can't live without!" April 28, 2020 5.0 From since I've begun using IWD Display approximately 8-10 years ago, it has been an incredible tool! I've used it for creating quick ideas, proposals, elaborate merchandising schematics, and even used it to help design my personal living space at times. I honestly don't know how I would function without it. It has saved me countless hours daily. Its a must for any industry professional. Pros The software makes it incredibly easy and efficient to create merchandising scenarios using scaled product and fixtures in minutes! Cons I personally prefer the navigation of the tools prior to the improvement to the navigation that was made approximately two years ago. But that just a minor detail and preference. I would like to see more of an interface where Sketchup files could be imported into Displayer and used. Review Source Response from IWD May 5, 2020 Robert, wow! Thank you so much for your positive feedback. We really appreciate you being a loyal customer and helping to share the word about us. We're here for you anytime. JL Joyce L. Visual Merchandising Manager Retail Used the software for: 2+ years ### "Review of IWD Display" April 28, 2020 4.0 In the past, we used to spend a lot of time on physical setup of displays and were constantly challenged by the impossibility of testing display on fixtures that we did not have. With IWD Display, our display output increased tremendously. We now have the ease of testing and creating display guidelines for a variety of fixtures, and we can even do this remotely away from stores or office. At the moment, we are working internally with other departments to explore and maximize the power of the tool. Pros IWD Display is easy to learn, and easy for us to teach new joiners. The essential functions of the tool is great, and we are constantly in touch with our support team who have been helpful. Cons Integration with existing business process has been slow even though the acceptance rate within the visual team was quick. It has been less easy to convince about its usefulness to other departments who are not users. In general, actual photos are still preferred by these group of people. Reason for choosing IWD Platform The interface was more modern, and the presentation of the product was more attractive. Good support team. Review Source Response from IWD May 19, 2020 Joyce, thanks for sharing your review with us and the community! We really appreciate you taking the time out to share your experience with us. MF Margaux F. Merchandising Manager Cosmetics Used the software for: 2+ years ### "Great collaboration with IWD Display since many years " September 1, 2022 5.0 IWD Display has been implemented since many years in the company and we are very happy of our collaboration with IWD. Pros The software is very easy to use: it's used internally by many people all over the world (central retail teams and local team in subsidiaries) The software is connected with other internal software to automatize a part of the product database synchronization. Cons Slowless of the software is sometimes an issue Review Source HR Hagit R. Marketing Manager Cosmetics Used the software for: 2+ years ### "Working with POS professionals" April 22, 2020 5.0 Display enables us to: - Keep control and consistency on visual brand identity and planogram in all POS world wide - Easily provide clear planogram guidelines for every type of POS for our distributors and clients - Over look & analize the planogram to acheive the best performance - Visualy simulate new POS and assess the exact stock needed - The best about IWD is the team. Professional, prompt and responsive, always there for us in any problems / challenges we had. Always kindly with a smile. Pros enables best managing display in POS, simulating, planning and analizing the assortment sales at POS in minimum and easy effort from anywhere. Cons Analyzing tools of full shop with several locations (furnitures/feilds) needs to be improved in a way there can be tracking of performance of eachlocation in the shop integrated in the sale performance in the entire shop. Reason for choosing IWD Platform While checking few alternatives, none weteeven close with their attitude, quick responsiveness, understanding our market needs, easy implementation and cost. Review Source Response from IWD May 5, 2020 Thanks for the awesome review, Hagit! We work hard to meet expectations like yours, and we're happy to hear we are hitting the mark for you. aC agathe C. Responsable Merchandsing Cosmetics Used the software for: 2+ years ### "Utilisatrice quotidienne du display depuis plus de 6 ans" July 8, 2020 4.0 C'est un logiciel que j'utilise presque tous les jours depuis plus de 6 ans. J'apprécie sa facilité d'utilisation et l'échange de données avec nos fournisseurs qui nous permet de gagner beaucoup de temps. Pros C'est un logiciel très intuitif, qui permet une prise en mains très rapide. Très utilisé dans le monde des cosmétiques ce qui permet une facilité dans les échanges de données (taille image/ photos/ EAN...) Cons Quelques lenteurs lorsque la base de donnée est importante Review Source Response from IWD July 23, 2020 Agathe, thanks for your review. We have contacted you to better understand your expectations regarding IWD support. We will do our best to provide you with the best possible experience. Again, thank you for taking the time to review our business! SF Sandy F. Visual Manager Consumer Goods Used the software for: Less than 6 months ### "Changed our entire visual department! " April 21, 2020 5.0 We are still doing visual set-ups in a real space (mock store) for one of our concept, but instead of taking pictures of this we are recreating the set-up in the IWD platform for this concept, then we are using the platform for the 2 other concepts. This allowed us to stop going into an actual store to execute set-ups of different concepts. When there are changes (such as promos, MD, etc.) we can edit the platform quicker than it would be to redo it in a store and we can give quicker direction to stores making the whole process a lot more efficient. We can pull out the data of merchandise per zone, allowing us to do reporting per zone and have productivity reports per zones done. Pros The support we get from the team is great! They are very accommodating to our changing team and processes and are always available for support. The filing of all components is easy to use and understand. The tools to create the merchandising in the platform are simple and becoming a user is easy. Cons The exporting in PNG doesn't allow for a high resolution result, however the quality has improved and the rendering is much better than it originally was. And the resolution in PDF is really high, it's just that for our usage we prefer the PNG option. The implementation of the program into our world was quite a process. I would recommend hiring a part time consultant to facilitate the implementation (instead of using current ressources and adding this task to their workflow) since it is time consuming at first. Once it was properly set, it then went smoothly. We would not go back to previous processes. Reason for choosing IWD Platform Not Applicable Review Source Response from IWD May 5, 2020 Sandy, thank you for taking the time to bring this to our attention. We really appreciate you taking the time out to share your experience with us. We work every day towards giving our clients and users the best experience VM VERONIQUE M. GRAPHISTE/CHEF DE PROJET Cosmetics Used the software for: 2+ years ### "LOGICIEL SIMPLE D'UTILISATION, ERGONOMIQUE ET TRES FONCTIONNEL" November 24, 2020 5.0 Ce logiciel nous permet d'avoir une base de données de nos cassettes produits avec une visualisation simple, rapide et de créer avec aisance de nouveau module 3D. La fonctionnalité RECOMMANDATIONS PLANOS est également assez modulables, sans formation cet outil est très intuitif quand on l'utilise au quotidien, il faut juste avoir une rigueur d'archivages. Pros Produit très simple à utiliser, ergonomie logique et facile. Outil très intuitif car pas plein d'options dans tous les sens. J'ai eu recours 2-3 fois au service support qui a de suite comprit la problématique et trouvé une solution adéquate rapidement, ce qui est important lors de l'achat d'un logiciel de savoir que le support informatique sera de bonne qualité. Cons En 5 ans d'utilisation, je n'ai perdu qu'1 seule fois un planogramme sans pouvoir le récupérer. Review Source Response from IWD April 13, 2021 Bonjour Veronique, merci beaucoup d'avoir pris le temps de nous ecrire une review! Nous sommes contents que les logiciels IWD repondent bien a vos besoins merchandising. MG Marie G. Visual Merchandising Designer Retail Used the software for: 6-12 months ### "Visual Communication at its best! " April 29, 2020 5.0 Pros The most useful aspect of this tool is the ability to visually communicate with other departments within the organization. This has given us the ability to clearly represent the in store experience, ultimately leading to a more cohesive rollout for our retail teams. We have used Display to illustrate how new packaging styles will show up on our shelving. We have created store walkthrough videos to visualize new concepts for the marketing team. Most importantly, the feedback from the retail team members has been incredible. They love the clarity and simplicity of the directions we are now able to provide. Cons The aspect of the software I feel has the most potential for my business is the product heat mapping tool. Unfortunately, because of the way our SKU library is currently set up there is not an easy way for us to integrate our data. I am hoping this is something we can work toward in the future! Review Source Response from IWD May 19, 2020 Marie, thank you so much for taking the time to leave this excellent review. We really appreciate your business. We will use your valuable feedback to deliver an even better experience. Again, thank you for taking the time to review our business! KA Kristy A. Senior Manager, Visual Merchandising Cosmetics Used the software for: 1-2 years ### "Working w/ IWD" April 24, 2020 5.0 Overall, I love working with the software, and the team at IWD is amazing. They are always available for support, questions, or even if i need a little more training. Pros My favorite part of using this software was how easy it was to learn. I'd never used it before starting at my company 2 years ago, so it was very helpful how fast the IWD team was able to train me. It's very user-friendly! Cons I noticed it could become a bit slow when I need to upload certain images. But once they are in the library, it's no problem. I also would like a more comprehensive 'cheat sheet' that includes all the short cuts in one place. I'm sure there are many I don't even know of, so that would be great! Review Source Response from IWD May 5, 2020 Kristy, thanks for leaving us such a wonderful review. We are thrilled that you love your experience; our staff will definitely be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So, thanks for your kind words and we're here for you anytime. JA JF A. Sr Director Creative Services Apparel & Fashion Used the software for: 6-12 months ### "Finally a tool that help Visual Merchandising and support business opportunity!" April 23, 2020 4.0 Pros We used to spent many times doing overnights setups in a real store. With IWD we were able to save up to 40% in workload and respond better to many stores types. IWD will help us with weekly reporting and it will allow us to support business better by making better decision. After the tool is implemented and the team is comfortable with the navigation, the tool is very easy to use. Cons The integration take about 6 months and it was not that easy. Being a fast retailer, the main roadblock we had was the modelisation 3D of each sketches. We had to learn to do it internally, hire a special talent and it's still something that takes time. I wish it would be easier and faster to do. But, thanks for IWD on helping us with training our people and for their continuous support. Reason for choosing IWD Platform We met two other company. IWD was the easiest and the better ones to fulfill our needs Review Source Response from IWD May 5, 2020 Jean, thank you for taking the time to bring this to our attention. We really appreciate you taking the time out to share your experience with us. We work every day towards giving our clients and users the best experience. AN Aline N. Marketing Manager Cosmetics Used the software for: 6-12 months ### "Great & easy to use" March 31, 2021 5.0 Pros IWD is a great program that was very easy to learn and makes designing VM renderings a breeze. I've never used this program before starting at my company a year ago and the IWD team was extremely helpful in training me and getting me up and running. They are always available should I have any questions and frequently check in on us to make sure things are still going smoothly. The transition from web-based to desktop app has also been very smooth! Cons It can be a little slow to load when you move between guidelines or if you have a lot of files uploaded in the database. Also would love more grouped actions for guidelines - a mass export to PDF and mass copy guideline function would be amazing as it can be a little tedious to do them one by one. But honestly these are really minor suggestions and not sure I would even consider these to be "cons". Review Source Response from IWD April 13, 2021 Hi Aline, your review made our day! We love working with clients like you and strive to provide you with the best user experience. Thank you for taking the time to provide us with feedback. KM Kym M. Regional visual merchandiser Apparel & Fashion Used the software for: 6-12 months ### "Ease of use " April 29, 2020 4.0 After learning the program with the support of the training team I found the program easy to use and helpful in my role. The program allowed for more accuracy and realistic views of the store layout. Pros The program allows for a realistic view of the space. This provides you the ability to place product and fixtures in the space. Ease of use to manipulate placement presentation in the model when needed. This can be shared with staff to easily make merchandising changes. Cons There were several small glitches when I first started using the program, many of these were fixed the Technical team. The program would be useful if it was supported by a tablet and touch screen. Review Source Response from IWD May 19, 2020 Kym, thanks for your review. We will use your valuable feedback to deliver an even better experience. Again, thank you for taking the time to review our business! LC Laurent C. VP, Global Retail Design and Development Center Consumer Goods Used the software for: 2+ years ### "IWD Feedback" April 21, 2020 5.0 Young and dynamic small team always available if needed. To be fair, ELC is not easy to deal with as we have so many layers and processes. Pros IWD software centralizes information, products database, planogramming and is web base. It can also track sales performance based on new updates/sku line up. Global reach. Cons Creates duplication of efforts for the design team. Not 100% adapted to retailer requirements and instruction sheets. The internal set up is key in the success of this software. On boarding and alignment between regions are very important too. Review Source Response from IWD May 5, 2020 Laurent, thanks for your review. We will use your valuable feedback to deliver an even better experience. Again, thank you for taking the time to review our business! bB bryan B. Visual Merchandising Specialist Retail Used the software for: 6-12 months ### "Very User Friendly" March 26, 2021 5.0 Overall IWD is the best Planogram Software I've used. It is the easiest and clearest by far. The whole team is very easy to work with and the customer service is top notch. Pros IWD is amazing it has a very easy to use platform from uploading my products to downloading product lists. The software has all the functions I need to make my planograms clear and concise. Cons I wish this had Fixture heights and fixture lists. So that stores would know heights or peg holes to set fixtures at. Review Source Response from IWD April 13, 2021 Hi Bryan, we're delighted to read that your experience with IWD's planogram software has been enjoyable! Thanks for sharing it with the community. MS Matt S. Senior Director Channel Marketing Luxury Goods & Jewelry Used the software for: 2+ years ### "A great tool that packs a big punch!" April 21, 2020 4.0 It's a great tool to help plan for the new season. Once everything is set up, it can easily be updated in a relatively short period of time. It allows us to do anything from running a report for the sales and marketing teams to help identify opportunities in shelf productivity, to distributing planograms to the Field team each season to maintain a uniform look and feel across retailers and channels Pros Easy to navigate Great reporting function 3D capabilities Customer service is 5 star! Cons Web based which can slow things down Takes time to upload new visuals Review Source Response from IWD May 5, 2020 Thank you so much for your kind words, Matthew. We really appreciate you taking the time out to share your experience with us. DM Deanna M. Regional Visual Merchandiser Retail Used the software for: 2+ years ### "Powerful Visual Merchandising Tool " March 22, 2021 5.0 I never want to go back to 2D planograms of 3D spaces. Thanks IWD! Pros IWD functions very similar to SketchUp, so it was very easy to learn. Their team provided ample training resources to gain fluency in the software. It is a powerful tool for planning and communicating merchandising directives. It's been especially helpful during COVID, when site visits are not always possible. Cons There seem to be some limitations to creating and uploading 3D items on your own in the program. Detailed custom fixtures often have to be created and/or uploaded by the IWD team. That said, the ease of use and specific retail merchandising tools (for example changing the fold on a piece of apparel with the click of a button) generally make up for the lack of control. Review Source Response from IWD April 13, 2021 Hi Deanna, your kind words are one of the reasons why we love what we do! We are working towards making the usage easier for clients that want to be more independent; stay tuned for software updates! eM emma M. Executive Director Apparel & Fashion Used the software for: 2+ years ### "Why to invest?" April 27, 2020 5.0 It really helped the brand to achieve better results in VM in our overall network and strengthen VM consistency around the region Pros The function of the software and the team of specialist coming with it who understands challenges at retail Cons Technical problems as downloading/receiving pictures as pace is too slow Fire wall in China which made us stopped working with IWD Reason for choosing IWD Platform the product and the team behind Review Source Response from IWD May 19, 2020 Emma, thanks for taking the time to write your review. We will use your valuable feedback to deliver an even better experience. AM Alison M. FO Global Merchandising Manager Retail Used the software for: Less than 6 months ### "IWD rollout Salomon" November 23, 2020 5.0 It has been great. A good comprehensive tool but of course not without things we would like to add! Pros I like that you can easily discuss issues with certain contacts in reference to photos. This is what I use the most and that you can upload documents specific to each store. Cons The fact that the app and the network do not sync and the opening page dashboard is not customizable. Reason for choosing IWD Platform The platform seemed easier to use and further along in development. It has some great overall functions like a map that add value. Review Source Response from IWD November 25, 2020 Thank you for taking the time to leave us a review, Alison! ML Mathilde L. Field Visual Merchandiser Retail Used the software for: Less than 6 months ### "Admin review" November 25, 2020 4.0 Pros I like a lot the easy way to find a picture, to upload documents and survey I think it's really intuitive the way of using it. The tags uses is super nice also. One of the best thing is also the easy way to export pictures in .ppt or .zip. Cons I don't like a lot the application. Stores can't consult their documents on it and the fact that the Chat App isn't connected with the network is painful too. Also, it's a pity that we need to create a bookmark when you want to send a survey. For example, if I need to send a survey to only 3 stores I need to create a dedicated bookmark for this even if it's just for one survey. Review Source Response from IWD April 13, 2021 Hello Mathilde, we are happy you find Network easy to use. We will take your feedback into consideration for future updates! Talk to a Capterra advisor for free and get results within 15 minutes.