# Dreamdata Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Dreamdata the right Marketing Attribution solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/197705/Dreamdata-io/reviews --- Dreamdata 4.8 (55) [View alternatives](https://www.capterra.com/p/197705/Dreamdata-io/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Dreamdata Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews ES Emelie S Performance Marketing DirectorInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Easy integrations, self-service settings you can modify to fit the company's needs, easy-to-set-up custom reports, attribution modeling, and journey reports are amazing if you want to deep-dive into specific accounts, a great tool to share with the sales team.“ October 22, 2024 IR Ian R Head of MarketingInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Learning curve is rather steep in the first 1-2 months.“ April 10, 2025 YO Yurii O Marketing Operations ManagerComputer Software, 201 - 500 employeesUsed the software for: 6-12 months. “With Dreamdata, your team, other colleagues, and agencies get an unprecedented level of marketing and RevOps insights.“ May 6, 2025 NM Nicolas M CMOStaffing and Recruiting, 51 - 200 employeesUsed the software for: 6-12 months. “Some of the data visualization is not the best“ April 10, 2024 Mb Morgan b Field Marketing ManagerTelecommunications, 51 - 200 employeesUsed the software for: 6-12 months. “I enjoy using the tool and finding insights to help us with our campaign planning.“ May 23, 2024 Lloyd G Marketing ExecutivePharmaceuticals, 11 - 50 employeesUsed the software for: I used a free trial. “Only that my business doesn't have enough data (right now) to use paid version!“ December 7, 2023 YO Yurii O Marketing Operations ManagerComputer Software, 201 - 500 employeesUsed the software for: 6-12 months. “On top of that, the set up, onboarding process and customer support are superb.“ May 6, 2025 Luuk V Growth MarketerInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance.“ November 18, 2021 ## Showing most helpful reviews Showing 1-25 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Francesco T. Director of Digital Marketing Computer Software Used the software for: 6-12 months ### "The ultimate tool to report on the revenue generation of marketing campaigns and channels" February 18, 2022 5.0 With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership. I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC. Pros Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more. It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution. The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs. It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility. Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides. Cons Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly. Alternatives considered [Marketo Measure](https://www.capterra.com/p/132822/Bizible/) Reason for choosing Dreamdata Better customer support, better value-for-money Review Source VR Verified Reviewer Marketing Operations Manager Computer Software Used the software for: 6-12 months ### "An ultimate marketing analytics product that can be used as a single source of truth." May 6, 2025 5.0 With Dreamdata, your team, other colleagues, and agencies get an unprecedented level of marketing and RevOps insights. On top of that, the set up, onboarding process and customer support are superb. Pros The ability to unite and model all the marketing channels and costs into one dashboard is what we all wanted for a very long time. But it doesn't stop there. Then it is quite straightforward to act on those insights, not just report them. Finally, the customer experience is first-class. Cons If your CRM health is poor, then no magic will happen, but Dreamdata is very helpful at revealing the problems. The only thing I didn't quite like was the industry data from the Dreamdata sources. I often see that the information isn't quite accurate. Alternatives considered [Funnel](https://www.capterra.com/p/156756/Funnel/) Reason for choosing Dreamdata They didn't have any sort of a trial, and 1 year expensive contract without any proof of concept was too risky. Review Source Chhaya S. Marketing Manager Food & Beverages Used the software for: 6-12 months ### "With Dreamdata- Customer Journey and attribution made easy" September 18, 2022 4.0 Pros Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place. Cons Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time. Review Source IR Ian R. Head of Marketing Information Technology and Services Used the software for: 6-12 months ### "Good product, very helpful." April 10, 2025 5.0 Overall positive experience. Helps me understand what works for us in marketing. I wish the reports could be more customisable. Pros Aggregates data from multiple sources, and then lets you view that data from multiple different angles. Helps you identify what's working in marketing. Cons Learning curve is rather steep in the first 1-2 months. Alternatives considered [HockeyStack](https://www.capterra.com/p/227589/HockeyStack/) Reason for choosing Dreamdata Significantly cheaper and more affordable, and the customer support was located in Europe. Review Source ES Emelie S. Performance Marketing Director Information Technology and Services Used the software for: 1-2 years ### "Dreamdata is golden!" October 22, 2024 5.0 Easy integrations, self-service settings you can modify to fit the company's needs, easy-to-set-up custom reports, attribution modeling, and journey reports are amazing if you want to deep-dive into specific accounts, a great tool to share with the sales team. Pros My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities. Cons The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report. Alternatives considered [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[Funnel](https://www.capterra.com/p/156756/Funnel/) Reason for choosing Dreamdata The built-in attribution models and customer support. Review Source AH Adam H. CMO Logistics and Supply Chain Used the software for: 6-12 months ### "Perfect for online marketeers in B2B companies with offline revenue conversion" June 17, 2021 5.0 Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got. Pros The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary. Cons The software would be even more awesome if it had an integration with Sleeknote. Reason for choosing Dreamdata Great support, great company vision and a perfect product for our needs. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Zoho CRM has a built in tracking mechanism to attribute revenue to certain campaigns. Unfortunately, this tool does not really give the real picture of the situation. Review Source Nurul Iman A. Information Technology Assistant Banking Used the software for: 6-12 months ### "Data governance and attribution using Dreamdata" September 8, 2022 4.0 Pros We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions. Cons It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it. Switched from [Domo](https://www.capterra.com/p/119119/Domo/) We need a quick solutions to govern the data, and Dreamdata give us a quick and fast solutions. Review Source Azizah A. Office Management Telecommunications Used the software for: 1-2 years ### "Help us in making marketing decision" September 13, 2022 5.0 Pros As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution. Cons It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification. Switched from [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) EngageBay lacks of tools for website visitor analytics or monitor. In this aspect, DreamData is more helpful thus the switch. Review Source Lloyd G. Marketing Executive Pharmaceuticals Used the software for: I used a free trial ### "Dreamdata get marketers" December 7, 2023 5.0 Pros All of dreamdata's functions provides a far simpler way of understanding analytics than google. Dreamdata get marketers better than Google! Cons Only that my business doesn't have enough data (right now) to use paid version! Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I still use both. Because GA doesn't seem to want marketers to be able understand anything easily. Review Source GL Gabriel L. Senior Marketing Manager Business Supplies and Equipment Used the software for: 1-2 years ### "The way to go for B2B" December 3, 2024 5.0 Pros It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget. Cons Still a relatively young product, can improve its UA. Review Source BA Bjørn A. CEO Staffing and Recruiting Used the software for: 1-2 years ### "Does exactly as advertised" June 7, 2024 5.0 Pros It just works very well for us. Very good tracking and dashboards/overview. Cons We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use. Review Source CI Célia I. Performance marketing specialist Logistics and Supply Chain Used the software for: 6-12 months ### "Easy, trustworthy and amazing support " March 11, 2023 5.0 Pros I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources! Cons Some metrics are missing, but the platform is continuously improving! Review Source TG Tim G. Head of Marketing Health, Wellness and Fitness Used the software for: Less than 6 months ### "The marketing attribution solution you've been looking for" September 28, 2021 5.0 My experience has been excellent overall. They have a very professional and well-informed team who go the extra mile for you. Pros Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive. Cons So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well. Review Source ZL Zsofia L. Product Marketing Manager Computer Software Used the software for: Less than 6 months ### "First-class reporting and a fantastic team, they are like an extension of our marketing team" May 14, 2021 5.0 We were looking for a partner who could help us level up our attribution reporting so we can show the true value of our marketing activities. The demo was great, it was fully tailored to our particular use case so it was easy to imagine from the very beginning the added value Dreamdata will be able to bring us. After an extensive tool comparison, we decided to go with them because of their sophisticated account-level reporting, custom views and intuitive interface. So far, our onboarding has been very smooth, their customer support is first-class, they are like an extension of our marketing team. The initial results are already giving us a lot clearer view on our channel efficiency. We can't wait to use the tool to its full potential! Pros Dreamdata is a great tool for B2B businesses, the account-level view makes our reporting easier and it is definitely much more insightful than it used to be. We use HubSpot CRM and we are also happy with the way the tool integrates with it. We also have a couple of custom parameters we need to report on and Dreamdata came up with some great suggestions to help us create custom views for it. Cons We usually sign up for tools on a monthly subscription plan, but we were happy we got the buy-in for Dreamdata's yearly contract. It's definitely a better choice for us in terms of reporting and the fact that we have their ongoing tactical and strategic support, makes us feel we actually have a new member on our team. Review Source Tamara V. Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Muy buena para tomar decisiones informadas y maximizar el ROI" February 25, 2023 4.0 Dreamdata es una herramienta poderosa y efectiva para mejorar el ROI y tomar decisiones informadas y basadas en datos. Pros Permite obtener una visión completa del recorrido de los clientes, desde la primera interacción hasta la conversión, y así tomar decisiones informadas para maximizar su ROI. Cons Ofrece una gran cantidad de datos y análisis, por lo que si no tienes experiencia previa en análisis de datos puede resultar abrumadora y difícil de evaluar. Review Source CL Christoffer L. VP of Marketing Computer Software Used the software for: 6-12 months ### "The Account Based Attribution tool we were missing" March 22, 2020 5.0 The Dreamdata team really went above and beyond to help us out and make sure we did the right things. Once the data started to take shape, it really changed how we worked and judged our results. I would certainly recommend it for any company looking to understand their business and customers. Pros It is nice to be able to use different attribution models so easily. Having all the touchpoints listed under each customer really allows you to understand our customers behaviour and shows us what is working. The easy interface let us share it internally with no problem and more people got involved with data and became interested in our marketing activities. Cons It’s a new and different way of looking at metrics, so it takes some time and learning to incorporate with our previous way of looking at marketing KPIs. Review Source VR Verified Reviewer Co-founder Financial Services Used the software for: Less than 6 months ### "Dreamdata guides us in our sales and marketing" June 23, 2021 5.0 Although we are early on, Dreamdata helps us think right from the start. The ability to aggregate and analyze all data from sales and marketing is already changing the way we think about the sales and marketing process. Pros The best thing about Dreamdata is all the insight that we get from our sales and marketing efforts, where the prospects meet us, how they interact with us and the fact that can put a value on every channel and touchpoint is incredible. Cons Since it's so packed with features, data, and analyses it's hard to know where to start. Review Source NK Nichlas K. RevOps Computer Software Used the software for: I used a free trial ### "Dreamdata takes a lot of important data and connects it to one platform" November 19, 2021 5.0 Pros The customer journey functionality was very smooth. It can be tricky to go through CRM and see all activities and understand what really happened, Dreamdata manages to do that nicely. The export function to a BI will be very crucial for us moving forward. The sales rep we had connected to our account was extremely helpful as well. Cons Few bugs here and there, plus some documentation was out of date, but really nothing major. a few more inapp tips on how to see various data could also be helpful as I was sometimes searching for out. Review Source TK Thomas K. Head of Growth Computer Software Used the software for: I used a free trial ### "Surprisingly easy to get started 👏" July 5, 2021 5.0 Pros I am a bit of a tool freak, but was honestly surprised how easy and fast it was to get started with Dreamdata. Incl. the integrations with our existing (insane) tech stack worked smoothly. Have only used the Freemium version so far, but am rather impressed already - and I'm definitely on the road to wanting more (going paid). Cons Couldn't integrate with ActiveCampaign yet. However, customer support quickly helped with a temporary workaround until they have made the integration with AC. Review Source MB Morgan B. Field Marketing Manager Telecommunications Used the software for: 6-12 months ### "Great tool for Prospect Reveal" May 23, 2024 5.0 Dreamdata is a great tool to see how prospects and customers alike are interacting with your marketing campaigns and get a better picture of intent. I enjoy using the tool and finding insights to help us with our campaign planning. Pros I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support. Cons I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports. Review Source Luuk V. Growth Marketer Information Technology and Services Used the software for: 6-12 months ### "Thanks to Dreamdata we're now able to track organic search performance" November 18, 2021 5.0 Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads. Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in. Pros Finally able to track a lot more data than with standard analytics tools. Working with the people from Dreamdata has been a perfect experience. Cons That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights. Review Source Frederik Saabye M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Indispensable for our GTM" August 3, 2023 5.0 Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related. Pros The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works. Cons The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us. Reason for choosing Dreamdata The free product that gave us a taste of how it works and the ease of use. Review Source Maxime S. Growth Lead Information Technology and Services Used the software for: 6-12 months ### "Game-changer to make better marketing decision" October 6, 2021 5.0 Pros Dreamdata has definitely been a game-changer for our company. Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions. We've built a custom model with DD team, which is super responsive and helpful - Kudos to \[SENSITIVE CONTENT\]-. The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights. What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions. Cons The time to implement to solution has been a bit long. Review Source Jakub D. Chief Marketing Officer Translation and Localization Used the software for: Less than 6 months ### "Single source of truth for performance attribution & revenue analytics for data-driven marcom&sales" August 2, 2021 5.0 What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary. Pros What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure. Cons I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0. Switched from [Camphouse](https://www.capterra.com/p/159445/Camphouse/) UX & Integrations. Review Source PG Patxi G. Senior Performance Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "A must-have tool for understanding your marketing attribution" March 30, 2022 5.0 We have been using Dreamdata regularly in conjunction with other tools. The visualizations and dashboards available in the tool are best-in-class and complement our CRM attribution reporting. Pros The revenue analytics section with all the configurable dashboards, charts and tables. The number of filters that you are able to apply to slice the data and get to the view you are after. The option to save reports for future use. Cons It would be great to be able to customize and even correct campaign data. Campaign tracking is a challenge for everybody and having the option to amend tracking mistakes would make a huge difference. Review Source Similar Products Featured ## Related categories [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/)